Compelling graphics are essential to effective web marketing - and social media is by no means an exception! Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd. This webinar will cover such topics as: - The Benefits to Using Social Media - Basic Fundamentals of Marketing and Design - Where to find Images and Fonts - Incorporation of Branding and Consistency - Creating graphics using free, online alternatives to Photoshop - Implementing Your Graphics on Twitter and Facebook

2. HELLO!
• The Creative Services Designer at
Schipul
• Studied Graphic Design at St.
Edward’s University
• Part-time Sea Monkey Breeder
• Hobbies: Illustration, Franklin the
Dog, and Etsy

4. TOPICS WE’LL COVER…
• Social Media Benefits
• Design Fundamentals
• Where to Find Images and Fonts
• How to Create Social Media Graphics
• Implementing Graphics
• Linking to Social Media

5. SOCIAL MEDIA
BENEFITS

7. PROS OF SOCIAL MEDIA
• Free to Use
• Quick and Easy Self-Promotion
• Connect with Just Your Target Audience
• Engage One-On-One with Clients
• Create and Build a Strong Identity
• Platform for Great Feedback

8. WHICH TO CHOSE?
THERE’S SO MANY OUT THERE

10. FACEBOOK
STATISTICS

14. TWITTER
STATISTICS

17. MARKETING + DESIGN
FUNDAMENTALS

19. BRANDING
• Perceived Emotional Corporate Image As
a Whole
• The Companies' Core Values
• More Than Just Colors, Typefaces, Logo
• Is the Foundation Which the Designer
Builds Off From
• Clear + Consistent Message

21. IDENTITY
• Visual Aspect That Forms Part of the
Overall Brand
• Branding Standards Manual
• Has Set Guidelines To Apply Identity to
Visual Elements
• Examples of Visual Devices
• Signage
• Marketing Collateral
• Products + Packaging
• SOCIAL MEDIA  Yes!

23. LOGO
• Identifies a Business in Its Simplest Form
Via the Use of a Mark of Icon
• Iconic Logos are:
• Describable
• Memorable
• Effective Without Color
• Scalable in Size
• Relevant

25. AUDIENCE + MESSAGE
• Who Is Your Target Demographic?
• Gender
• Age
• Location
• What Message Are you Communicating?
• Clear
• Concise
• Direct

26. EXAMPLES OF
SOCIAL MEDIA DESIGN

31. FINDING IMAGES
AND FONTS

32. • Free
IMAGES
– Make Sure it’s Okay to Use
– Ask Artist/Photographer’s Permission
– Example:
• Compfight.com
• Flickr.com
• Paid
– More Creative Control
– Example:
• Istock.com
• Shutterstock.com

33. Http://Compfight.com

34. Http://IStock.com

36. FONTS
• Free
– Examples:
• FontSquirrel.com
• Google.com/WebFonts
• DaFont.com
• Paid
– Examples:
• Fonts.com
• Houseind.com
• Emigre.com

37. Http://FontSquirrel.com

38. Http://Emigre.com

39. CREATING
GRAPHICS

40. GRAPHIC DIMENSIONS
• Facebook
– Ideal: 180 x 540 pixels
• Twitter
– Ideal : 1024 x 768 pixels
– Content Area: 41 – 108 pixels
• LinkedIn
– Ideal: 400 x 180 pixels

43. CONTENT FOR YOUR GRAPHIC
• Logo (A MUST!!)
• Tagline
• Contact Information
• Location
• Hours of Operation
• Image Pertaining to Product
• Tab Links Information

44. ALTERNATIVES TO PHOTOSHOP
• Google “Free Alternatives to Photoshop”
• My Two Favorites:
– Picnik
• Picnik.com
– Photoshop Express Editor
• Photoshop.com/Tools/ExpressEditor

45. Http://Picnik.com

46. Http://Photoshop.com/Tools/ExpressEditor

47. LINKING TO
SOCIAL MEDIA

48. MUY IMPORTANTE

50. UPLOADING YOUR
GRAPHICS

53. DEMONSTRATION
TIME !

54. QUESTIONS?
CONTACT ME : ebogdan@schipul.com