I spoke at the 2012 Social Media Strategies Summit in Las Vegas on "How Small and Medium-Sized Businesses are Using Google+."
Launched by Google in 2011, Google+ is the latest social networking tool on the block. Businesses of all sizes are giving it a go, but much of the media attention has focused on how large enterprises are using Google+ to reach customers. In this presentation, attendees will discover the pros and cons of using Google+ as a small business, while also learning about how other small businesses are using the platform.
See the SMSS agenda here: http://socialmediastrategiessummit.com/2012vegas/agenda.html
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How Small Businesses are Using Google+
1. How Small and Medium Businesses
are Using Google+
By Erica Swallow
Tech Journalist & Director of Community, Contently
2. About Google+
• Launched to public in September 2011
• Google’s latest foray into social networking
• Google Friend Connect, Google Buzz, Orkut
• 90 million users
• Tech enthusiasts, male students
• Largely inactive user base
#SMBGoogle+ | @ericaswallow
3. Why Google+ Matters
• Largest search engine in the world
• Momentum towards social-driven search
• Google products continue to merge
• Google Places, Google Reader, Google Search
#SMBGoogle+ | @ericaswallow
5. More Negatives
• Administration is difficult
• You need a personal account to create a business
page
• Social dashboards don’t integrate Google+ yet
• Google side projects are unreliable
• Buzz, Wave, Hotpot
#SMBGoogle+ | @ericaswallow
10. Anecdotal Evidence
• More than 50 small business Google+ pages
#SMBGoogle+ | @ericaswallow
11. Get an SEO Boost
• Free SEO!
• At the very least, create and fill out a page
#SMBGoogle+ | @ericaswallow
12. Host Hangouts
• Business meetings, industry chats, meetups
• Hangout with Extras: named hangouts, shared notes and
sketchpad, Google docs integration, screensharing
#SMBGoogle+ | @ericaswallow
13. Expand Content Distribution
• Share photos, videos, links and commentary
• Segmentation: Customers, VIPs, Team members
#SMBGoogle+ | @ericaswallow
14. Other Reasons To Get Started…
• Connect with early adopters
• Network with journalists and potential clients
• Explore
#SMBGoogle+ | @ericaswallow
15. Pro Tip: Shorten Your URL
• Google+ doesn’t support vanity URLs
• Use gplus.to to create a short URL for sharing
#SMBGoogle+ | @ericaswallow
Friend Connect: social add-ons for websitesGoogle Buzz: social stream tied to Gmail Orkut: facebook-like social network that really only took off in a few countries, namely Brazil.90 million users (mid-January; 1/19) – 100 million (independent analyst Paul Allen, founder of Ancestry.com, 2/1)(60% male / 40% female) 18-30 year olds a whopping 83% of users are inactive, leaving only 17% of active users (Bime – 10 million person tracking study)
Most people are not active and growing a fan base is difficult. 83% active / 17% inactive (as of a few months ago) – according to a study of 10 million Google+ users by data visualization firm Bime.