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LinkedIn For Real Estate
Goal:   to learn how LinkedIn can Enhance Real Estate Marketing
Class Topics: ,[object Object]
    Use LinkedIn as a Real Estate Tool
    Decide if LinkedIn is right for you
    Create a Free account with LinkedIn
Build your LinkedIn Profile
    Adjust your Profile, Privacy and Email Settings
 Make contacts on LinkedIn
    Manage your LinkedIn Account
    Cross Promote your LinkedIn Account
 LinkedIn Extras for Over Achievers,[object Object]
What is LinkedIn? When you join, you create a profile that summarizes your professional expertise and accomplishments.  You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts.
On LinkedIn, you can: ,[object Object]
Find and be introduced to potential clients, service providers, and subject experts who come recommended
Create and collaborate on projects, gather data, share files and solve problems
Be found for business opportunities and find potential partners
Discover inside connections that can help you land jobs and close deals
Post and distribute job listings to find the best talent for your company,[object Object]
More than 10.5 Monthly Visitors – just in the US! Click on the image to view this and more traffic summaries from Quantcast.com
Nearly 60,000 Inbound Links & Visitors that Stay on the Site! Click on the image to view this and more traffic summaries from Alexa.com
Click on the image to watch a Video about LinkedIn
LinkedIn for Real Estate Agents ,[object Object]
Showcase your testimonials as recommendations on your home page
Use applications to share blog posts, presentations and news stories
Leverage professional connections and facilitate business moves,[object Object]
Create your free account at LinkedIn.com Go toLinkedIn.com Fill in basic information and select “Join Now”
Create a Profile that is Complete & Searchable Use keywords that will make it easy for people to find you
Use your Experience to sell your services Your professional experience is displayed along with any recommendations you have received. Your position descriptions should briefly explain what the company does, and what your main responsibilities and accomplishments were. Use clear, succinct phrases here—and break them into digestible chunks so even on a quick-scan your accomplishments shine through.
Share your Educational Background Your educational background is displayed along with associated activities and honors. Where and what you studied can provide a great insight into who you are and open up valuable connections to alumni, professors, and others with similar backgrounds.

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Linked In For Real Estate (Social Media Marketing)

  • 2. Goal: to learn how LinkedIn can Enhance Real Estate Marketing
  • 3.
  • 4. Use LinkedIn as a Real Estate Tool
  • 5. Decide if LinkedIn is right for you
  • 6. Create a Free account with LinkedIn
  • 8. Adjust your Profile, Privacy and Email Settings
  • 9. Make contacts on LinkedIn
  • 10. Manage your LinkedIn Account
  • 11. Cross Promote your LinkedIn Account
  • 12.
  • 13. What is LinkedIn? When you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts.
  • 14.
  • 15. Find and be introduced to potential clients, service providers, and subject experts who come recommended
  • 16. Create and collaborate on projects, gather data, share files and solve problems
  • 17. Be found for business opportunities and find potential partners
  • 18. Discover inside connections that can help you land jobs and close deals
  • 19.
  • 20. More than 10.5 Monthly Visitors – just in the US! Click on the image to view this and more traffic summaries from Quantcast.com
  • 21. Nearly 60,000 Inbound Links & Visitors that Stay on the Site! Click on the image to view this and more traffic summaries from Alexa.com
  • 22. Click on the image to watch a Video about LinkedIn
  • 23.
  • 24. Showcase your testimonials as recommendations on your home page
  • 25. Use applications to share blog posts, presentations and news stories
  • 26.
  • 27. Create your free account at LinkedIn.com Go toLinkedIn.com Fill in basic information and select “Join Now”
  • 28. Create a Profile that is Complete & Searchable Use keywords that will make it easy for people to find you
  • 29. Use your Experience to sell your services Your professional experience is displayed along with any recommendations you have received. Your position descriptions should briefly explain what the company does, and what your main responsibilities and accomplishments were. Use clear, succinct phrases here—and break them into digestible chunks so even on a quick-scan your accomplishments shine through.
  • 30. Share your Educational Background Your educational background is displayed along with associated activities and honors. Where and what you studied can provide a great insight into who you are and open up valuable connections to alumni, professors, and others with similar backgrounds.
  • 31. Upload your Headshot Often a calling card for real estate agents, include your head shot in your LinkedIn profile for instant recognizability.
  • 32. Two Tools to better your Profile LinkedIn will tell you how complete your profile is and give completion tips Speed up the process by uploading your current resume
  • 33. Adjust your Profile Settings Control what contacts can and cannot view on your profile
  • 34. Adjust your Email Settings If you don’t want to receive emails from LinkedIn, you don’t have to!
  • 35.
  • 36. Upload a contacts file from Outlook, Palm, ACT!, or Mac Address
  • 37. View our list of your colleagues and classmates that are already on LinkedIn.
  • 38. Search for specific people by name
  • 39.
  • 40. Learn about your LinkedIn Network
  • 41. Learn about your LinkedIn Network
  • 42.
  • 43. Update your status by answering “What Are You Working On?”
  • 44. Check for new connections and approve contacts you know
  • 45. Thank new contacts for asking to join your LinkedIn network
  • 46. Search your webmail for new contacts (monthly)
  • 47. Answer and archive messages in your inbox
  • 48. Read your network updates and leave genuine comments
  • 49. Share news articles of importance
  • 51.
  • 52.
  • 53. Include LinkedIn in your email signature
  • 54. Share your LinkedIn profile on other social networking sites (like facebook & youtube)
  • 55. Mention your LinkedIn profile in online professional directories (like plaxo)
  • 56. Tweet about updates you make to your LinkedIn account
  • 57. Use the LinkedIn logo on print marketing to show how connected you are
  • 58. Include the LinkedIn logo on your marketing card
  • 59.
  • 60. Use the “Share This” button to post information directly to your LinkedIn page from numerous sites
  • 61. Share listing information directly from electronic flyer sites like Postlets
  • 62. Join groups to stay connected with companies & schools you are a part of (like the Windermere Group!)
  • 63.
  • 64. LinkedIn Presentation by Erica Vautier