Slides from the Tampa HubSpot User Group meeting on 2-6-12 that goes over a few new features and apps in HubSpot and how to use them effectively for your business.

1. Welcome to the:
LinkedIn Group: 48 members and growing

2. New HubSpot Features & Apps
• Social Media Publishing Tool
• Keywords Tool
• Prospects Tool
• Marketing Reports
• Ifbyphone Lead Responder
• Google Adwords Dashboard
• Webinars

3. Social Media Publishing Tool
• Facebook, Twitter & LinkedIn
• Schedule Updates / Multiple Days & Times
• Promote Blog Posts
• Promote Landing Pages

4. Schedule Updates Multiple Days & Times

5. Promote Your Blog Posts
•Promote your blog post several times over the first few days
and throughout the month
•Re-promote popular blog posts again

6. Promote Your Special Offers - Landing Pages
• Promote your advanced content and landing pages every
month

7. Keywords Tool: Use Campaigns
Use this tool to organize your keywords and create a content
creation strategy for the first quarter of 2012.

8. Keywords Tool: Use Campaigns
• Research keywords to get 10 core keyword phrases

9. Keywords Tool: Use Campaigns
• Research keywords to get 10 core keyword phrases
• Create a Quarter 1 campaign in keyword tool

10. Keywords Tool: Use Campaigns
• Research keywords to get 10 core keyword phrases
• Create a Quarter 1 campaign in keyword tool
• Use these core keyword to create your editorial calendar

11. Keywords Tool: Use Campaigns
• Research keywords to get 10 core keyword phrases
• Create a Quarter 1 campaign in keyword tool
• Use these core keyword to create your editorial calendar
• Use the “Recommendations” tool to find opportunities

12. Prospects Tool: Dive Deeper
• Identify Companies that are visiting you
• Measure their level of engagement: page views, visitors, leads
• Connect with employees through LinkedIn

13. Other New Apps
• Marketing Reports: create custom marketing
reports and save them for easy access in the future
• Ifbyphone Lead Responder: connect your
lead forms directly to your sales team and by
automatically having ifbyphone dial your prospect and
sales people and connecting them
• Google Adwords Dashboard: monitor your
Google Adwords Pay-Per-Click (PPC) campaign inside of
HubSpot. Close the loop with your PPC and see what
is converting to leads and customers.