What is design and how is it different from art? What wil be the changes in this field in the near future? This talk is aimed at students or designers looking for the real meaning of design and wanting to evolve to something more essential to the organization. Talk given at Graphicon 2011, Davao City, Philippines

1. Who the heck am I?

2. Eric Su (ericzoo)
http://piclyf.com/ericzoo
@ericzoo on twitter
+ericzoo on G+

3. Design career (04-09)
Animation
Graphic design
Interactive design

4. Started game company

5. Social web startup (product)

6. ...

7. Design & Beyond
what is design & where is it headed

8. What is design?

9. What is design?
How it looks?
How it feels?
Self-expression?
Creativity?

10. Design is how it works

11. Toothpicks

16. no design good bad design
design

17. Design != art

19. PROGRESS

20. Recipe of a good design
Comprehension
+
Taste
+
Iteration

22. The future of design

23. The merge

24. The merge
graphic
content
user experience

25. http://www.dustincurtis.com

26. http://theverge.com

27. the death

28. from designer
to product designer

29. multi-dimensional
virality
participation
engagement
platforms

30. follow the eye

31. follow the eye

32. the eye is followed by the money

33. SPELLING IT OUT
Higher paying designer jobs will
always follow the eye (attention) of
the online community

34. FACEBOOK
800 million people
350 million on
mobile

36. POST-PC era
in mature markets, PC (shipments)
is down almost 8%.
Tablets are up 400%

37. the rise
(of the superstar)

38. Status Quo
connection-based
education-based
geo-based

39. Future
reputation-based
skillset-based

40. Reputation-based
dribbble
behance
deviantart

41. http://dribbble.com

42. http://behance.net

43. http://deviantart.com

44. What is PicLyf?
A platform to create/share
a picture based journal of
your life.

45. What we are building?
LIFE INTERESTS
THINGS

46. Personal/social context
INTERESTS
The third category in PicLyf is focused
on storing visual bookmarks or
showcasing promotional/viral images.

55. demo

56. Summary
Design is how it works
Good design needs taste +
comprehension + iteration
merging of graphic + content + UX
graphic designers will become product
designers
reputation will become most important

57. THANK YOU
PicLyf for iOS
in December 2011
try it at http://piclyf.com