Google has made changes to how local search results are displayed, with Google Places listings now dominating the first page of local search results. The document provides tips for businesses on how to get listed on Google Places and maximize their local search visibility, including claiming their listing, completing their profile, using consistent local phrases across online properties, and obtaining reviews. It also notes that those businesses already ranking locally on page one and in Google Places benefit most from the changes.

1. Changes in Google … again [December 2010]

2. It’s A Changing World

4. 1. Keyword Phrase 2. Organic Search (SEO) 3. Paid Search (PPC)

5. Google 7-Pack Gone

7. Google Places Dominate Page 1 Map On Right Hand Side and Scrolls Down Google is showing ‘Total’ Reviews Clustered Reviews

8. 1. Google Places Dominate Page One 2. Map Scrolls 3. Total Reviews From ‘Review Type’ Websites 4. Categorized View of Reviews

13. Best Case Scenario

14. 2 nd Best Case Scenario

18. Google Algorithm

21. QUESTIONS?