Meeting The Needs Of Gen Y

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This presentation was delivered at The Payments Authority's Concepts '09 annual conference to financial service professionals and corporate partners on ways to leverage social media tools to connect with Gen Y.

Business Technology

Meeting the Needs of Gen Y Social Networking and Other Strategies The Payments Authority Concepts ‘09 September 18, 2009 Eric Cook, Certified Internet Business Consultant

What Does This Mean For Financial Services?

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generation Y ,[object Object],[object Object],[object Object],[object Object],[object Object]

Shifting Values Source: Bea Fields, Author Learning Speed Entertainment Innovation Collaboration Gen Y 1980 - 1990s Freedom Change Independence Portability Flexibility Gen X 1966 - 1979 Competition Idealism Hard Work Money & Status Climbing the Ladder Boomers 1925 - 1965 Consistency Logic Discipline Loyalty Legacy Traditionalists 1901 - 1924 5 4 3 2 1

Evolution of the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],hi whats up? social media What Is Social Media???

The Future is Now ,[object Object],[object Object]

Customer Rankings and Feedback ,[object Object],[object Object]

Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Marketing 2.0

[object Object],[object Object],[object Object],SEO & SMO Work Together Hello. I’m SEO. And I’m SMO.

Are You Blogging? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: MarketingProfs.com

The “Fab Four” ,[object Object],[object Object],[object Object],[object Object]

LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consider Integrated Approach ,[object Object],[object Object],[object Object],[object Object]

Social Banking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasting ,[object Object],[object Object],[object Object]

Webinars ,[object Object],[object Object],[object Object],[object Object]

Whitepapers & Articles ,[object Object],[object Object]

Presentations ,[object Object],[object Object]

Dealing with Negativity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Critical Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions Eric Cook Certified Internet Business Consultant [email_address] www.PoweredByWSI.com/Concepts09 (269) 841-5007

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Meeting The Needs Of Gen Y

1. Meeting the Needs of Gen Y Social Networking and Other Strategies The Payments Authority Concepts ‘09 September 18, 2009 Eric Cook, Certified Internet Business Consultant

2. Did You Know Video…

3. What Does This Mean For Financial Services?

6. Why “Gen Y”

8. Shifting Values Source: Bea Fields, Author Learning Speed Entertainment Innovation Collaboration Gen Y 1980 - 1990s Freedom Change Independence Portability Flexibility Gen X 1966 - 1979 Competition Idealism Hard Work Money & Status Climbing the Ladder Boomers 1925 - 1965 Consistency Logic Discipline Loyalty Legacy Traditionalists 1901 - 1924 5 4 3 2 1

10. Online Advertising Spend

11. Percent of Total Spend

12.

13.

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15. Using Networks Such As…

16. Social Network Profiles

17.

18. Objectives of Social Media

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