This document provides an overview and summary of desktop publishing (DTP) and Adobe InDesign. It discusses the history and evolution of DTP from 1985 with the introduction of PageMaker and LaserWriter. It covers basic DTP concepts like components, advantages, and terminology. The document also summarizes principles of design like balance, contrast, harmony and emphasis. Finally, it highlights key features of Adobe InDesign like its flexibility, typography controls, object features and interoperability.

1. GRAPHICS &
LAYOUT
For LANOG MINDANAO
October 23, 2013
Presented by:
Eric Cee Santos
Technical for Corporate Pre-press
MPCICORPORATE
A Division of MIDTOWN PRINTING CO., INC.
www.mpcicorporate.com

3. COVERAGE
I. Desktop Publishing
II. Principles of Design
III. Our Tool: Adobe™InDesign

4. Desktop Publishing (DTP)
What is DTP?
The process of designing and printing
documents using a PC, a layout
program, and a printer (of high quality.)

5. Desktop Publishing (DTP)
What is DTP?
It is a system of integrating text and
graphics in page-layout to produce a
camera-ready material.
Software Brands:
QuarkXPress, Adobe InDesign, Scribus,
MS Publisher, Corel Ventura, Adobe PageMaker, etc.

6. Desktop Publishing (DTP)
1985
PageMaker (Aldus Corp.) and
LaserWriter printer (basically for
Apple computers)
DTP is attributed to Paul Brainerd, founder of Aldus
Corporation. It’s a marketing catch-phrase to topple the
expensive phototypesetting equipment.

7. Desktop Publishing (DTP)
Problems of the Primitive DTP
• Software crashes
• Black and white screen
• Inability to control letter
spacing, kerning, and
other typographic
features
• Discrepancies between
display and printed
output

8. Desktop Publishing (DTP)
• By the 1990s, virtually all publishing had
become DTP.
• Today the advancement of DTP blurred the
line between desktop publishing and word
processing

9. Desktop Publishing (DTP)
Similarities of DTP and WP
DTP
Spell checking
Line spacing
Page layout
Margins
Word Processing
-do - do - do - do -
- do - do - do - do -

10. Desktop Publishing (DTP)
Advantages
• Capable of producing a near-typeset-quality
copy from the confines of desktop
• An ultimate word processing
• Eliminates expensive and tedious
typesetting, dummying, and paste-up
processes

11. Desktop Publishing (DTP)
Components
A. Hardware
PC, Laser printer, scanner, digital camera
B. Software
QuarkXPress, Adobe InDesign, Scribus,
MS Publisher, Apple Pages, Adobe PageMaker

12. Desktop
Publishing (DTP)
Definition of Terms
Typesetting – the
presentation of
textual material
in graphic form
on paper or some
other medium

13. Desktop Publishing (DTP)
Letterspacing
a. Tracking – the manipulation of space between groups
of letters to optimize the typeset density of a block of text.
b . K e r n i n g – space between two individual letters
Tracking tracking
tracking
Kerning K e r n i n g
Kerning

14. Principles of Design

15. Principles of Design
Balance

16. Principles of Design ∙ BALANCE
Elements of equal size are balanced by positioning them
equidistant from the center of the page.
SYMMETRICAL ASSYMMETRICAL
RADIAL

17. Principles of Design
Contrast

18. Principles of Design ∙ CONTRAST
Contrast can be achieved in many
different ways. These include
contrast in
color, shape, size, text
ure or screen value.

19. Principles of Design
Harmony

20. Principles of Design ∙ HARMONY
Harmony requires a
blending of shapes and
images. A flower bed of
Holland roses in bloom
may have dozens of
different shapes and
colors, but still
harmonious to the eye.

21. Principles of Design
Emphasis

22. Principles of Design ∙ EMPHASIS

23. Principles of Design

24. Principles of Design ∙ SHAPES
Alone or in combination
with other shapes or lines
they can convey universal
meanings as well as guide
the eye or organize
information. The three
basic types of shapes are
geometric, natural, and
abstract.

25. WHITE SPACE

26. white space is the
absence of text and
graphics. White space
provides visual breathing
room for the eye.

28. Adobe InDesign

29. Adobe InDesign
• A DTP application produced by Adobe
Systems.
• Bundled with Photoshop, Illustrator, and
Acrobat (Creative Suite)
• Has advanced typography and object
features such as transparency, drop
shadow, strokes and provides better layout
styles and optical margin alignment.

30. Adobe InDesign - BACKTRAXX
Adobe Systems, Inc.
• An American software company based in San
Jose, California, USA founded in December
1982 by John Warnock and Charles Geschke.
• “Adobe” was named after a creek which ran
behind the house of the company’s founder
• Acquired its former competitors Aldus
PageMaker (1994) and Macromedia (2005)

31. Adobe InDesign
InDesign
Target Market
Output created
Professional
designers
Graphically rich
publications
User demand for 100% creative
creative control control
PageMaker
Business
publishers
Newsletters,
flyers, signage
Has some level
design control

32. Adobe InDesign
Features
• Smooth workflow – has tighter integration
with other Adobe Products
(Photoshop, Illustrator,
• Flexible workspace management
• Tables – can import styled MS Word and Excel
tables with refined formatting such as color fills
in alternating rows

33. Adobe InDesign
Features
• Direct export of Adobe PDF files to InDesign
• Transparency – apply editable drop shadows,
feathering, and other transparency settings
• Advanced typographical controls

34. Adobe InDesign
Features
• Flexible gradients – create and apply gradients
to the stroke and fill of graphics and text
• Flexible master pages
• Large amount of “undos”

35. Adobe InDesign

Equal to or better than QuarkXPress in the
everyday tasks you do





Custom frame shapes
Shapes and frames can hold text and graphics
Custom document sizes
More capable master pages
Allows multiple document windows for the same
document
 Search and replace has more options, flexibility
 More stable under Mac OS X

36. Custom Frame Shapes
Adobe InDesign

37. More Flexible Documents
Adobe InDesign

38. Multiple Windows Per
Document
Adobe InDesign

39. A Better Search
Adobe InDesign

40. Adobe InDesign

More creativity with objects:
 Transparency for any objects
 Custom, reusable gradients allow multiple
colors
 Images can be imported into open shapes
 Text on a path not limited to lines
 Sophisticated drop shadows

41. Transparency
Adobe InDesign

42. Images in Open Shapes
Adobe InDesign

43. Drop Shadows
Adobe InDesign

44. Adobe InDesign

Better text handling:
 Ability to insert special characters from





InDesign
Text outlines fully available for formatting
Full support for multilingual publishing
Full support for OpenType fonts and their
attributes
Nested styles allows complex textformatting “macros”
Supports ligatures under both Mac and
Windows

45. Formattable Text Outlines
Adobe InDesign

46. Multilingual Publishing
Adobe InDesign

47. Full OpenType Support
Adobe InDesign

48. Nested Styles
Adobe InDesign

49. Adobe InDesign

Better interoperability:
 Native support for
Photoshop, Illustrator, and PDF
 Opens QuarkXPress 3.3-4.1 and
PageMaker 6.5-7.0 files
 Supports JavaScript, which also permits
cross-platform scripting, as well as
AppleScript and VBScript

50. Adobe InDesign

51. Adobe InDesign

52. #thankyou