Strategies for identifying influencers and building relationships with them to you can develop killer links for your site.

1. Influencer Marketing

2. Who Am I?
Co-author of The Art of SEO
President of Stone Temple Consulting
25+ person SEO and PPC firm
Trainer for Instant E-Training
Founder of Web Site Publishing Companies
@stonetemple
+Eric Enge

3. The Influencer Audience Factor
YOU INFLUENCER
Your Reach Their Reach
@stonetemple / +Eric Enge

4. The Influencer Trust Factor
20 Shares
10 Links
20,000 Connections
100 Shares
50 Links
20,000 Connections
@stonetemple / +Eric Enge

5. The Synergy We’re Looking For – Step 1
Shared on
Social Networks
Helps Drive
New Followers,
Fans, Friends
Traffic, Links & New Subscribers
@stonetemple / +Eric Enge

6. The Synergy We Are Looking For – Step 2
(Influencers)
(Sharing)
(Your Stuff)
@stonetemple / +Eric Enge

7. Where “it” lives in the organization
@stonetemple / +Eric Enge

8. Finding Influencers
@stonetemple / +Eric Enge

9. Klout Categories
@stonetemple / +Eric Enge

10. Twitter Search for #gps
@stonetemple / +Eric Enge

11. Amazon Book Search
@stonetemple / +Eric Enge

12. Conference Agendas
@stonetemple / +Eric Enge

13. Klout – Influenced By
@stonetemple / +Eric Enge

14. Who else writes for the same blog?
@stonetemple / +Eric Enge

15. Ways to Verify Influence
@stonetemple / +Eric Enge

16. Klout
@stonetemple / +Eric Enge

17. Does Your Anchor Text Look Like This?
6% 12%
10%
11%
11%
13% 23%
14%
@stonetemple / +Eric Enge

18. Or, Like This?
Domain
Brand Name

19. “Looking Natural” – Links You Won’t Get
• Article directories
• Low value directories
• Blog and forum comments
• Link networks
• Wordpress themes
• Reciprocal links
• Sites that do not care about content quality
@stonetemple / +Eric Enge

20. @stonetemple / +Eric Enge

21. Influencer Marketing
@stonetemple / +Eric Enge

22. Blog
with
Quality
Content
@stonetemple / +Eric Enge

23. Lots of
Guest
Posts
@stonetemple / +Eric Enge

24. Strong Twitter Presence
@stonetemple / +Eric Enge

25. Solid
Facebook
Presence
@stonetemple / +Eric Enge

26. Basic Strategy
• Post great content: 3 to 4 times per week
– 2/3 of the posts are from guest authors
• Guest Post on other sites: 3 to 5 times per
week
• Always building relationships with influencers
• Great content on Twitter and Facebook
• Promote posts on Twitter and Facebook
@stonetemple / +Eric Enge

27. Top Anchor
Text
@stonetemple / +Eric Enge

28. Sample Results
• http://blog.kissmetrics.com/color-psychology/
• 681 links from unique domains
• 7,983 tweets
• 4k Likes
• http://blog.kissmetrics.com/science-of-social-timing-1/
• 504 links from unique domains
• 10,600 tweets
• 1k Likes
• The site gets 200,000+ visitors per month
@stonetemple / +Eric Enge

29. Thank You!
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 485-7751
www.stonetemple.com