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Pagination and SEO - Making it Easy
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Eric Enge
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A look at pagination problems and solutions. I did this presentation at SES Chicago 2011.
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Pagination and SEO - Making it Easy
1.
Pagination @stonetemple
2.
3.
E-Commerce Catalog @stonetemple
4.
Accessing the Products
@stonetemple
5.
Article Pagination @stonetemple
6.
Into Multiple Pages
@stonetemple
7.
A Lot of
People Do Not Like It @stonetemple
8.
But Sometimes Articles
Are Really Long @stonetemple
9.
Faceted Navigation Example
@stonetemple
10.
11.
12.
Calculating Pagination Costs
@stonetemple
13.
Wasted Crawl Budget
@stonetemple
14.
Wasted Link Juice
@stonetemple
15.
Faceted Navigation Costs
@stonetemple
16.
Wasted Crawl Budget
@stonetemple
17.
Waste of Link
Juice @stonetemple
18.
Why is the
Link Juice Wasted? @stonetemple
19.
Paginated pages often
seen as poor quality No Unique Value Add to this Page @stonetemple
20.
Deep Site Architectures
Problematic 1 2 3 4 Is something 4 clicks from the home page important? @stonetemple
21.
Flat Site Architectures
Better … 1 2 @stonetemple
22.
Enter: The Bear
Google Released Panda on February 23, 2011 User Engagement Is a Ranking Factor @stonetemple
23.
Search Results Interaction
@stonetemple
24.
Intitle:“Women’s shoes" 42,000,000
Results! @stonetemple
25.
Traditional Solutions @stonetemple
26.
Reduce level of
pagination Put more content on each page e.g. 50 products per page instead of 20 @stonetemple
27.
Less Waste of
Crawl Budget Down from 1250 @stonetemple
28.
Less Waste of
Link Juice Down from 20% @stonetemple
29.
NoIndex 1 2
3 4 5 NoIndex @stonetemple
30.
31.
32.
Rel= Canonical 1
2 3 4 5 @stonetemple
33.
34.
35.
View All Pages
Red Green Blue Yellow All Colors: Red, Green, Blue, Yellow @stonetemple
36.
Looks Something Like
This to Users View All @stonetemple
37.
View All With
Rel=canonical Red Green Blue Yellow All Colors: Red, Green, Blue, Yellow @stonetemple
38.
39.
Enter Rel=Next, Rel=Prev
@stonetemple
40.
Rel=Next, Prev for
an Article Rel=next Rel=next Rel=prev Rel=prev @stonetemple
41.
Rel=Next, Rel=Prev for
Products Rel=next Rel=prev @stonetemple
42.
43.
44.
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