10. Don’t Forget App Indexing
1. Support HTTP deep links
2. Add the App Indexing SDK to your project
3. Check your implementation
4. Enhance your search performance
17. Key Points About Hreflang
Specify Language Only or Language and Country
Specify language in ISO 639-1 format
Specify country in ISO 3166-1 Alpha 2 format
Specify in Header, Sitemap, or HTTP Header
Specify in Only One of the Three Places
Must be Mutual
18. Does Google Index More Tweets?
We Ran a Study in
February 2015 of
138,000 Tweets
19. Here are the Raw Results From February
But on May 19th Google
Went Live with an
Integration Leveraging
the Twitter API
37. How To Implement a NoFollow?
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
We Started With a List of Common Questions
63. Building Relationships With Influencers
Read Everything They Write
Follow Them on Social Media
Start Interacting
Don’t Pitch Them, Be Patient
Wait to They Start to Notice You
Then, Suggest Ways to Collaborate