2. History
Matrix barcode: or two-dimensional code first
designed by Toyota
Fast readability and large storage capacity
compared to standard UPC barcodes
Consist of black modules arranged in a square
pattern on a white background.
The information encoded can be made up of four
standardized kinds ("modes") of data through
supported extensions of data
3. QR Evolution
Initially used to track parts in vehicle manufacturing
Now used over a much wider range of applications:
Commercial tracking
Entertainment and ticketing
Product/loyalty marketing
Mobile couponing where a company's discounted and percent
discount can be captured using a QR Code
Storing a company's
In-store product labeling
4. How..?
How does the consumer read the code?
QR codes are read through smart phone applications such as Kaywa, and can
scan, search and register the code in less than one minute.
How do you generate a code?
QR codes are easily generated through sites such as Kaywa.com or Google,
who has recently released QR Generator of their own
How can marketers use the code?
QR codes are currently and most commonly being used by being featured on
print advertising, posters, invites, menus, retail bags, and television ads:
Product details
Contact information
Offer details
Event details
Coupon redemption
Twitter, Facebook, MySpace, LinkedIn Links
YouTube videos and advertisements/teasers
5. Generation and Monetization
QRstuff.com
Allows the user to both generate the QR code and customize
clothing, accessories, and household goods featuring the code for
promotional items
unitaglive.com
Unique custom codes with an additional tracking and metric service
PayPal
Membership services now support QR transactions for an additional
fee to retailers
6. Prevent Quirkiness, Get Creative
20.1 million
The number of U.S. mobile phone owners that used their
devices to scan a QR code in the three month tracking
period ending October 2011
QR Codes are seen to “have potential”
“The ability to access information won’t drive customers to a
product’s site unless there’s a reason for them to do so”
7. Prevent Quirkiness, Get Creative
Enhancing the User Experience
The Cleveland Museum of Art
Direct visitors to audio tours to provide more in-
depth information.
8. Prevent Quirkiness, Get Creative
Streamline the Customer’s Visit
Starbucks is using QR codes to streamline the way
they interact with customers
Customers can now integrate their pre-loaded Starbucks
card and their phone app
pay more quickly and manage accounts
learn about new and seasonal products
Design/customize drinks
Redeem and track rewards
Located store locations
9. Prevent Quirkiness, Get Creative
Personalized Gift Giving
This past holiday season, retailer JCPenney allowed
customers to add a personal touch to their gifts
"Santa Tag" with an accompanying QR code
By scanning the code, the giver could record a personalized
voice message for the recipient and then attached the code to
the package
11. Potential Threat
Near Field Communication
A set of standards for smartphones to establish radio communication with
each other
By touching chips/devices together or in close proximity the “chips” can
communicate and provide:
Contactless transactions
Data exchange
Simplified setup of more complex communications, such as Wi-Fi
With NFC marketers are able to measure and authenticate the viewing of ads
Confirm actual consumer engagement
Leverage mobile’s one-to-one communication
Deliver personalized offers at the point of purchase
Email, mapping, and browser history tracking
12. QR Codes Add to Advertising
MAKING CURRENT MEDIA MORE INTERACTIVE
Through providing additional outlets for advertisers to
connect, engage, and communicate with the consumer