This document discusses user experience design. It begins by defining users and experiences. It then presents Eric Reiss's laws of UX, including that user experience is the sum of interactions between people, devices, and events, and that there are three types of interactions: active, passive, and secondary. It discusses experience design and personalization, explaining that personalization anticipates needs by eliminating the irrelevant rather than customizing. It provides examples of coordinating, acknowledging, and reducing interactions. Overall, the document provides an introduction to key concepts in user experience design like different types of interactions and personalization.
How AI, OpenAI, and ChatGPT impact business and software.
Users, Experience, and beyond
1. Users, experiences, and beyond
Eric Reiss
@elreiss
UX Ukraine
February 26, 2011
Kyiv, Ukraine
2. us·er
noun
1: a person who makes use of a thing;
someone who uses or employs something
2: a person who uses something or
someone selfishly or unethically
3: a person who takes drugs
3. ex·per·i·ence
noun
1: having been affected by or learned
through observation or participation
2: the length of such participation
4. Eric’s 1st Law of UX:
If a site does not solve your
user’s problems, it will not
solve your company’s either.
6. When would you use (simultaneously):
An ergonomic seat designed for one person
Optical lenses invented by Benjamin Franklin
Alcoholic mixture invented by Dr. Iain Marshall
Incandescent device invented by Thomas Edison
Fabric made on a loom invented by JM Jacquard
Rouge Royale (marble)
Baskerville Light (typography)
Domesticated mammal
(This is often how our clients look at their content)
7. When would you use (in simpler terms):
Armchair
Bifocal eyeglasses
Manhattan Cocktail
Lightbulb
Wool pullover
Tabletop
Book
Cat
(This is an easier way to look at content)
8.
9. Lightbulb
Eyeglasses
Wool pullover
Book
Manhattan Cocktail
Armchair
Gus the Cat
Marble tabletop
14. “Rys ergonomji czyli nauki o
pracy,opartej na prawdach
Poczerpniętych z Nauki Przyrody”
“The Outline of Ergonomics,
i.e. Science of Work,
Based on the Truths
Taken from the Natural Science”
1857
Henry Dreyfuss
Wojciech Jastrzębowski
15. Henry Dreyfuss
Alphonse Bertillon
Wojciech Jastrzębowski
20. A thought...
If ergonomics, anthropometrics,
and human factors deal with
physical requirements, is it
possible to map similar
requirements for cognitive
functions?
22. The ergonomics of need - AESEO
Attitude
a
Expectation
Schedule
Environment
Origin
23. Everything starts in neutral
Positive Attitude Negative
Positive Expectation Negative
Leisurely Schedule Urgent
Relaxed Environment Stressful
Personal Origin External
24. Planning a personal vacation
Positive Attitude Negative
Positive Expectation Negative
Leisurely Schedule Urgent
Relaxed Environment Stressful
Personal Origin External
25. Need help with taxes
Positive Attitude Negative
Positive Expectation Negative
Leisurely Schedule Urgent
Relaxed Environment Stressful
Personal Origin External
26. Planning the boss’ vacation
Positive Attitude Negative
Positive Expectation Negative
Leisurely Schedule Urgent
Relaxed Environment Stressful
Personal Origin External
28. ex·per·i·ence
noun
1: having been affected by or learned
through observation or participation
2: the length of such participation
29. Eric’s 2nd Law of UX:
User experience is the sum of
a series of interactions between
people, devices, and events.
30. Eric’s 3rd Law of UX:
There are three types of interaction:
active, passive and secondary
31. Eric’s 4th Law of UX:
UX design represents the conscious
act of coordinating interactions,
acknowledging interactions, and
reducing negative interactions.
32. Three types of interaction:
Active (things we control)
Passive (things we don’t control)
Secondary (things that have indirect influence)
33. Three types of interaction:
Those we can control
Those over which we have no control
Those that affect the experience indirectly
40. UX design combines all three activites
Coordinating interactions that we can control
Acknowledging interactions beyond our control
Reducing negative interactions
56. Personalization
Anticipating needs
Eliminating the irrelevant
NOT the same as customization
Customization is what YOU do to a site
Personalization is what the SITE does for you