Group assignement in SSE course Media Management

1. STEEP ANALYSIS ON GAMING
– How economics affect serious games and cloud gaming
Henrik Engervall (20848@student.hhs.se)
Erik Ingemansson (egjin@kth.se)
Karl Nielsen (40201@student.hhs.se)
Teresia Schullström (tsch@kth.se)

2. Core concepts
• Serious games
➡ Used for training, education and simulation
• Cloud gaming
➡ Streamed online games (both casual and serious games)

3. STEEP Analysis
• A method for external analysis from different
perspectives:
➡ Socio-cultural
➡ Technological
➡ Economic
➡ Environmental
➡ Political

4. In a period of 2-3 years; How does Economic
force affect cloud gaming?
• Cloud gaming subscriptions increases, fewer consols = more
players? => Lower "entry barriers".
➡ Recession increases gaming
➡ New markets – no entry barriers
➡ If venture capital needed, general economy affect

5. In a period of 2-3 years; How does Economic
force affect serious gaming?
➡ During recession people study more which leads to
increased serious gaming
➡ If turn in economy: Serious games can be used during
recruitment and training of new employees
➡ Unemployment increases gaming on a general level

6. Thank you for listening!

7. Reference list
1. http://www.spelbranschen.se/index.php?
option=com_content&view=article&id=808:dataspelsfoersaeljningen-
trotsar-konjunkturen-och-oevertraeffar-
prognosen&catid=1:senaste&Itemid=12
2. http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/07/
valuegamer_final1.pdf
3. http://www.adobe.com/resources/elearning/pdfs/serious_games_wp.pdf