Social Styles and Internet Marketing
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Global business expert Erik Vermeulen presented on Social Styles and how they affect responses to your website copy at Iran's Internet Marketing Strategies conference. January 2012. Contact Erik on erik@erikvermeulen.com for further details.
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Social Styles and Internet Marketing
- 1. Internet Marketing Strategies, Tehran 2012 Social Styles and Advertising Presented by Erik Vermeulen.
- 6. The Human Ice-berg Principle When assessing people, or trying to understand them we can only base our assessment on what we can see. BEHAVIOUR
- 7. Human Behaviour Behaviour is Consistent Behaviour is Symbolic Behaviour is based on Reward Behaviour is Comfortable Behaviour wants to Avoid Pain Behaviour leads to Pleasure
- 8. Human Behaviour: Case Studies •Taking back a Faulty Appliance •The Phone Call •The Exco
- 9. Human Behaviour 2 Aspects of Behaviour POWER MOTION Dominant / Easy-Going Spontaneous / Self-Controlled
- 10. Human Behaviour: 4 Styles Aggressive Passive Decisive Indecisive Arrogant Humble Direct Indirect Easy-Going Tense Relaxed Dominan Argue Discuss Loud Quiet t Confident Shy Talks Listens Challenges Accepts Tells Asks
- 11. Human Behaviour: 4 Styles Mobile Spontaneous Warm Friendly Feelings Responsive Jovial Informal Immobile Impulsive Cold Unfriendly Logic Unresponsive Serious Formal Self-Controlled Structured
- 12. Human Behaviour: 4 Styles Spontaneous Expressive Amiable Easy-Going Dominant Driver Analytical Self-Controlled
- 13. General Behaviour Expressive Amiable •Open, Gregarious, Friendly •Friendly, laid back •Dramatic & Exaggerates •People’s person •Creative •Caring, concern for others •Lacks implementation •Little concept of time •Good persuader •Good crisis managers •Cold, distant, aloof •Quiet, shy •Few words •Slow to act •To-the-point •Graduated wit •Selective with relationships •Careful, avoids risks •Calculating Driver Analytical
- 14. Motivation Expressive Amiable •Getting things done •Building relationships •Bored easily •Nurturing and caring •Cheerleader •Loyalty •Financial Incentives •Loves small-talk •Enthusiastic & Spontaneous •Avoids personal risk •The bottom-line •Facts & information •Get results •Getting it right •Doesn’t trust “theory” •Showing how smart they are •Autocratic •Thoroughness •Power •Perfectionism Driver Analytical
- 15. Decision-making Expressive Amiable •Impulsive •Will let others make decisions •Lacks planning •Easy-going •“Seat of the Pants” Attitude •Leaves it till last minute •Gut Feel •Changes mind to suit others •Firm and quick •Slow & careful •Loves making decisions •Collects too much info •Often above their authority •Tends to get bogged down •Even if it’s wrong •Great attention to detail Driver Analytical
- 16. Want from other people... Expressive Amiable •Energy & Enthusiasm •To be friendly •Get to the point quickly •Spend time to know them •Entertaining & Cheerful •Be personable •Expression & compliments •Laid-back attitude •Little detail – big picture •Caring •Get to the point •Calm and controlled •No “frilly” stuff •Attention to detail •Meet commitments •Lots of info •Deliver results •Time to make decisions Driver Analytical
- 17. Social Styles and Advertising Follow me on Facebook: Erik Vermeulen Follow me on Twitter: ErikMVermeulen E-mail: erik@erikvermeulen.com Web: www.erikvermeulen.com