Marketing Automation for WordPress Guide: How Small Business Can Get it Done for 90 Mins/Week, $150/Month

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Marketing Automation for WordPress Guide: How Small Business Can Get it Done for 90 Mins/Week, $150/Month

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Email marketing is one of the most important and profitable tools a small business owner has in their toolkit. In fact, every dollar spent on email marketing yields about $44 in ROI! But despite the incredible potential, most small businesses owners don't use email effectively. In this session, you will learn email marketing basics, time saving tips and tricks, and how to plan and execute successful campaigns.

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When you’re running a startup or small business — and strapped with limits in time, money and human resources — your marketing success often hinges on your ability to get more utility out of fewer assets than your big business competitors. But there’s a silver lining: Your WordPress website combined with a little effort and few third party tools and services can make you a marketing machine. An email Jedi. A lion of lead generation. In this workshop, presenter Erik Wolf will show you step-by-step how to leverage WordPress for optimal marketing efficiencies and automation without breaking your budget.

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Very often, small and midsize businesses don't have the facts about sales and marketing technology. What software should drive my website? What am I missing in looking at marketing automation? Do businesses my size typically use a CRM? How can I use email marketing more effectively? How many businesses are blogging? Is Facebook a good use of my time? What about tools like YouTube and Instagram? This presentation contains almost 40 little known facts and figures about online sales and marketing strategy and technology.

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Nonprofits and charitable organizations are especially strapped with limits in time, money, and human resources -- and marketing success often hinges on your ability to get more utility out of fewer assets than for-profit businesses. But there's a silver lining to that grim forecast: Your WordPress website combined with a little effort and few third party tools and services can make you a marketing machine. You will learn: How marketing automation works and why it's important for nonprofits How to properly budget time towards recurring marketing activities How to most efficiently create the content you need to drive all of your marketing How Search Engine Optimization can be built seamlessly into everything you do Creating "Set It and Forget It" marketing campaigns How your site and email list can help you maximize donations With 90 minutes of time every week and a total budget of less than $150 per month, you can get all your online marketing done easily!

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It's not easy getting a website made... Web guys are expensive, socially awkward, and they use big words like HTML and CSS. Well, those are abbreviations but the stuff they stand for is probably pretty long. And at some point, when you're four months into the project and your home page still says "GoDaddy," you've just got to throw your hands up and ask, "Is my web guy f#cking me?" He didn't buy you flowers. He didn't meet your dad. He didn't even take you to a crappy movie. But somewhere in a dark room with $3000 of computer equipment and a mattress on the floor, he's smoking a cigarette and thinking of you. Yes, your web guy may be f#cking you and during Ignite Denver, I told you how.

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