1. THE
PERSONALITY
OF
DESIGN
Friday, April 6, 2012

2. Our dependence on technology to share and
cooperate is radically changing the traditional
framework of how we develop and promote
creative solutions.
Before now, creative services were often provided
by artists working in semi-isolation who produced
works of beauty and pragmatism without the
interference of a group atmosphere.
Today’s creative business model overvalues highly
visible, assertive and celebrity-like behavior, thus
marginalizing more autonomous thinkers.
A re-invented model for the “introvert” will lead to
a more nonconformist, innovative, resonating
therefore more successful designer ideal.
Friday, April 6, 2012

3. NOW CULTURE OF
CONNECTIVITY
celebrity
connectivity
charisma
conformist
KLOUT
is the “Standard for Influence”
100
Friday, April 6, 2012

4. BEFORE CULTURE OF ARTISTS
artists
insight
visionaries
non-conformist
Friday, April 6, 2012

5. EXTROVERT
ebullient, expansive, sociable, gregarious,
excitable, dominant, assertive, active,
risk-taking, thick-skinned, outer-directed,
lighthearted, bold, and comfortable in
the spotlight
Businesses who employ many artists, designers, and other imaginative types often display a preference for
extroversion. “We want to attract creative people,” the director of human resources at a major media company told
me. When I asked what she meant by “creative,: she answered without missing a beat.
“You have to be outgoing, fun and
jazzed up to work here.”
Friday, April 6, 2012

6. WHAT
ARE WE
LOSING?
Friday, April 6, 2012

7. artists, jazz musicians, idealists, movers and shakers, beatniks
rosa parks, henry ford, einstein, charles shultz, steven spielberg,
w.b. yeats, george orwell
Friday, April 6, 2012

8. what is vs what if
i want a pony
Friday, April 6, 2012

9. SOLITUDE IS A
CATALYST FOR
INNOVATION
Susain Cain
For designers, faced by
budgets and clients and
deadlines, the luxury of so
much isolation seems a
distant, if not an altogether
perverse paradigm.
Text
Stan Brakhage
Friday, April 6, 2012

10. INTROVERT
MATT PYKE
Friday, April 6, 2012

11. introvert:
requires less stimulation to do more
delayed gratification,
not affected by peer pressure, not people pleasers
take in environment more thorougly (physical and emotional)
more empathetic
more careful
sensitive
work more accurately
Friday, April 6, 2012

12. where does innovation come from?
smart, noncomformist, individual big ideas
where are we getting it now?
diluted, loud ideas
Friday, April 6, 2012

13. AWAKEN
DISTURB
COMMUNICATE
COMMAND
INSTIGATE
PROVOKE
Friday, April 6, 2012

14. personality defines us as much as gender of race
we are living in a time of an idealized, unfair perception of
what a designer should be
we need to change that
Friday, April 6, 2012

15. “Most inventors and engineers I’ve met
are like me … they live in their heads.
They’re almost like artists. In fact, the
very best of them are artists. And artists
work best alone …. I’m going to give you
some advice that might be hard to take.
That advice is: Work alone… Not on a
committee. Not on a team.”
-Steve Wozniak
Friday, April 6, 2012