There's a bit of information that you need to know now if you are doing online marketing for your website. Google Keyword Data, what searchers are typing in to find you, is now gone - finished, kaput - no longer there. The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether.

1. Show 65
GOOGLE : KEYWORDS LOST
9.28.13
1

2. • There’s a bit of information that you need to know now if
you are doing online marketing for your website.
• Google Keyword Data, what searchers are typing in to find
you, is now gone – finished, kaput – no longer there.
• The day many SEO professionals hoped would never
come, but feared eventually would, apparently has arrived
today. It appears that Google has cut off keyword data
altogether.
• We have a focus on that REALLY BIG news and what to do
about it….on the Edge!
1-877-SEO-4-WEB
1-877-736-4932
2

3. EDGE OF THE WEB
• Good Afternoon / I’m Erin Sparks / Joining Me In Studio Is Matt
Roberts / Thomas Brodbeck from Site Strategics and Doug
Karr From Marketing Tech Blog
• Every Week We Bring You The Latest Internet & Mobile
Marketing Trends / And The Cutting Edge Internet Marketing
News To Use For A More Effective & Successful Online
Strategy / Why? So You Can Spend Less Administrative Time
In Your Business / Make More Money Without Wasting Your
Days Away
1-877-SEO-4-WEB
1-877-736-4932
3

4. EDGE OF THE WEB
• This Show Is Delivered By Site Strategics / We Are A Local
Indianapolis Web Design And Internet Marketing Company /
We Are Known Locally And Nationally For Search Engine
Optimization / Google Dominance That Will Actually Translate
To Sales – Not Just Good Rankings / For Your Free
Consultation Go To Site Strategics Dot Com / That’s S-i-t-eStrategics Dot Com Or Call Us At 317-882-85 Hundred / That’s
882-85 Hundred
1-877-SEO-4-WEB
1-877-736-4932
4

5. • HOW YOU GET A HOLD OF US:
• www.SiteStrategics.com
• www.EdgeoftheWebRadio.com
• Simply Google ―Indiana SEO‖
• Twitter: @erinsparks, @douglaskarr
• Youtube: youtube/sitestrategics
• NOW / LET’S FIND OUT WHAT’S HOT OF THE PRESS IN
TODAY’S WEB WORLD
INTERNET MARKETING NEWS INTRO
1-877-SEO-4-WEB
1-877-736-4932
5

6. Segment 1: News
• SEARCH ENGINE LAND : SEO Companies Fined Over Fake
Reviews / Matt McGee
• SEARCH ENGINE LAND : MPAA: 82 Percent Of Searches
Leading To Pirated Content Come From Google / Matt McGee
• SEARCH ENGINE WATCH : Google to Ditch Cookies, Start
Tracking Users With Anonymous Identifier? / Jennifer
Slegg
• TECHCRUNCH : Google+ May Finally Matter Thanks To
YouTube Comments / Josh Constine
1-877-SEO-4-WEB
1-877-736-4932
6

7. WE’VE GOT AN APP!
•
•
•
•
•
•
Listen to our podcasts
All of our Videos
Twitter Feed
Facebook
Photos of the Show
Stats Bragging Page
And….
•
1-877-SEO-4-WEB
1-877-736-4932
7
Score My Site Tool!
Submit your site, and
we’ll review it for you –
give you some
knowledge about hor
the engines see you!

8. NEWSLETTER SIGNUP
•HEY, WE WANTED TO EXTEND OUT AN INVITE TO JOIN UP TO
OUR EDGE TALK NEWSLETTER!
•FREE NEWSLETTER – AND COVERS EVERYTHING WE’RE
ABOUT TO COVER ON THE SHOW AND MUCH MORE.
•GET A LITTLE INSIDER INFORMATION:
•WE ARE DROPPING A USEFUL PRO TIP INTO EACH
NEWSLETTER AS WELL. GREAT TECHNIQUES TO MAKE
YOUR SITE SING!
•SIMPLY SIGNUP FOR THE NEWSLETTER ON EDGE OF THE
WEB DOT COM OR SITE STRATEGICS DOT COM!
1-877-SEO-4-WEB
1-877-736-4932
8

9. Coming Up
Two years ago it happened – Secure Searching for Logged-in Users
Inside of Google Analytics, the keywords logged-in users were using to
find sites, weren’t being displayed.
It was bothersome, and was taking visibility away from anyone who was
tracking the performance of their web site.
This Month: Secure Searching Being Made Default For Everyone
The keywords are gone – they are going away. What it is – and why was
it done – and what it means to your success – coming up next segment
1-877-SEO-4-WEB
1-877-736-4932
9

10. Segment 2 :
KEYWORDS LOST
1-877-SEO-4-WEB
1-877-736-4932
10

11. INTRO
• Two years ago it happened – Secure Searching for Logged-in Users
• Inside of Google Analytics, the keywords logged-in users were using to
find sites, weren’t being displayed.
• It was bothersome, and was taking visibility away from anyone who was
tracking the performance of their web site.
• This Month: Secure Searching Being Made Default For Everyone
• (Apocalypse Now)
• The keywords are gone – they are going away. What it is – and why was
it done – and what it means to your success – coming up next segment
1-877-SEO-4-WEB
1-877-736-4932
11

12. EDGE OF THE WEB
• Thanks For Listening / I’m Erin Sparks / Joined By My
Colleague Tom Brodbeck with Site Strategics / Check Us Out
At Site Strategics Dot Com / We Are Your Local Internet
Marketing Management Company / We Do Cost Effective
Web Design / With Google – Yahoo – Bing Search Engine
Marketing Management That Not Only Provides You Great
Rankings On Searches But Also Translates Into Actual Sales
• Come In, Have A Cup Of Coffee And Let’s Talk About Your
Online Success
1-877-SEO-4-WEB
1-877-736-4932
12

13. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the ―second screen‖ marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It’s easy and fast
We have templates for:
•
Restaurants
•
Realtors
•
Lawyers
•
Bands
•
Sports
•
Churches
•
Professional Services
1-877-SEO-4-WEB
1-877-736-4932
13

14. #EDGETALK : KEYWORDS LOST
• The day many SEO professionals hoped would never come, but
feared eventually would, apparently has arrived today. It appears
that Google has cut off keyword data altogether.
• Nearly two years after making one of the biggest changes to secure
search that resulted in a steady rise in "(not provided)" data, Google
has switched all searches over to encrypted searches using HTTPS.
This means no more keyword data will be passed to site owners.
1-877-SEO-4-WEB
1-877-736-4932
14

15. #EDGETALK : KEYWORDS LOST
• Encrypted Google searches don't pass the keyword data through to
websites, thereby eliminating the ability to track users by their keyword
searches.
• The biggest impact for many site owners has been not being able to
segment users by keywords within their web analytics software.
1-877-SEO-4-WEB
1-877-736-4932
15

16. #EDGETALK : KEYWORDS LOST
• Quote from Google:
• ―We want to provide SSL protection to as many users as we can, in as
many regions as we can — we added non-signed-in Chrome omnibox
searches earlier this year, and more recently other users who aren’t
signed in.
• We’re going to continue expanding our use of SSL in our services
because we believe it’s a good thing for users…. The motivation here is
not to drive the ads side — it’s for our search users.‖
1-877-SEO-4-WEB
1-877-736-4932
16

17. #EDGETALK : KEYWORDS LOST
• WHAT DOES THAT MEAN TO ME?
• You’re blind
• For Marketers, SEO Agencies, Web Site Owners, anyone who looks at
traffic coming to any site – knowing what keywords area being used was
essential in seeing swings of improved keyword traffic, and on top of that
– what searchers were most interested in.
1-877-SEO-4-WEB
1-877-736-4932
17

18. #EDGETALK : KEYWORDS LOST
• How This Impacts Marketers
• In an article from Business2Community by Shelly Kramer:
• In the simplest terms, as a marketer, it’s important for me to know
what keyword terms drive traffic to our clients’ websites.
• That information drives our website content strategy, our lead
generation strategy, our blog content strategy, even our social media
content strategy.
1-877-SEO-4-WEB
1-877-736-4932
18

19. #EDGETALK : KEYWORDS LOST
• For instance, if I’ve got a client that sells little girls’ accessories, and I
know there’s a lot of search traffic for the phrase ―girls red tutu‖
(instead of, say the phrase ―red tutus for girls‖) I’m going to make
sure my product descriptions on the website use that phrase, my
blog content uses that phrase and my social media content utilizes
that phrase.
• That’s like using honey to draw the bees. You do the homework to
find out what it is they are searching for, then make sure your
marketing messages and content speak in the language customers
and prospects use when they are searching.
1-877-SEO-4-WEB
1-877-736-4932
19

20. #EDGETALK : KEYWORDS LOST
• Another example: say your company makes a software product that’s
a project management tool for B2B companies. And you know that
certain keyword terms drive a lot of traffic to your website, and that
traffic tends to convert at a fairly high rate. Obviously, you’ve likely
been using those keyword terms in your landing page campaigns,
your blog content and elsewhere in order to keep driving that traffic
and those leads.
• This change by Google will impact your ability to easily access this
keyword information and your SEO tactics will need to adapt.
1-877-SEO-4-WEB
1-877-736-4932
20

21. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking about a major
change in Google’s Reporting of
Search Traffic Data
1-877-SEO-4-WEB
1-877-736-4932
21

22. #EDGETALK : KEYWORDS LOST
• WHY WAS IT DONE?
• When questioned in 2011, Matt Cutts of Google was quick to respond
that it was estimated that the amount of "(not provided)" visits "even
at full roll-out ... would still be in the single-digit percentages of all
Google searchers on Google.com."
1-877-SEO-4-WEB
1-877-736-4932
22

23. #EDGETALK : KEYWORDS LOST
• Danny Sullivan, from his article on Search Engine Land says:
• Done To Block The NSA?
• The first is the whole US National Security Agency spying thing. In June,
Google was accused of cooperating to give the NSA instant and direct
access to its search data through the PRISM spying program, something
the company has strongly denied. That hasn’t saved it from criticism.
• Since then, Google’s waged a campaign to allow it to be more
transparent about the number of spying requests it says it does receive —
on a limited basis and not involving direct access — but which it’s
forbidden by US law from disclosing. It also began increasing encryption
between its own data centers.
1-877-SEO-4-WEB
1-877-736-4932
23

24. #EDGETALK : KEYWORDS LOST
• Done To Boost Ad Sales?
• The other reason is that Google recently made a change so that one of
the easiest ways for publishers to see the actual terms that have been
withheld over time is through the Google AdWords system.
• See, apparently search terms aren’t so private that Google withholds
them entirely. Rather, it withholds them from being transmitted in the clear
across the internet. Publishers can still see these terms by going into the
Google Webmaster Tools area, though they only see the top 2,000 per
day and only going back for 90 days (something Google said earlier this
month will increase to one year, in the future).
1-877-SEO-4-WEB
1-877-736-4932
24

25. #EDGETALK : KEYWORDS LOST
• One final note, Google isn’t the only search engine on the planet. It’s just
a pretty big one. You’ll still be able to access your search data from Bing
and Yahoo and extrapolate that data to help craft your SEO strategy.
• Stay Tuned : We’re going to continue our discussion about this Keyword
Apocalypse , What to do about it
1-877-SEO-4-WEB
1-877-736-4932
25

26. What’s Coming Up
• COMING UP /
• COMING UP / THINK OF HIM AS WHAT THE ―E‖ NETWORK
DOES FOR HOLLYWOOD NEWS / WE HAVE YOUR
NATIONAL INTERNET TRENDS AND TECHNOLOGY
INFORMANT JOINING US IN STUDIO FOR THE SEGMENT
OUR ENTIRE LISTENING AUDIENCE CANNOT WAIT TO
EXPERIENCE EVERY WEEK / MARKETING TECH BLOG
WITH DOUG KARR IS RIGHT AFTER THIS
1-877-SEO-4-WEB
1-877-736-4932
26

27. Segment 3 :
Marketing TechBlog
1-877-SEO-4-WEB
1-877-736-4932
27

28. #EDGETALK#
•
YOU’RE LISTENING TO EDGE OF THE WEB RADIO
•
WE’RE TALKING ABOUT INTERNET MARKETING AND INTERNET
CONTENT TRENDS OF 2013 YOU WILL HEAR NO WHERE ELSE
•
WE’RE PRESENTED BY SITE STRATEGICS
•
YOUR LOCAL FACE TO FACE WEB DESIGN AND INTERNET MARKETING
COMPANY – CALL US AT 1-877-SEO-4-WEB
•
WE’RE ONLINE AT S-I-T-E STRATEGICS DOT COM. You can catch all the
information from the Show at EDGE OF THE RADIO DOT COM. We’ve got
videos and audio of everything we do on the show and more.
1-877-SEO-4-WEB
1-877-736-4932
28

29. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking to Doug Karr of
Marketing Tech BLog
1-877-SEO-4-WEB
1-877-736-4932
29

30. Thanks to Doug from Marketing Tech Blog – always
bringing a unique perspective on today’s endless internet
landscape,
I mean – man, you bring us up to date and help us focus in
on the latest trends, Doug, tell the people how to check out
what you do and how to follow you.
1-877-SEO-4-WEB
1-877-736-4932
31

31. Break
Back: Segment
4
COMING UP / ALRIGHT –
What to do about the new marketing environment we’re in – post
keyword data.
If you didn’t hear our earlier segment – the other shoe has
fallen now in seeing the keywords that people type in to find
your site.
We’re blind, except for Adwords Data – what do we do now?
Coming Up Next
1-877-SEO-4-WEB
1-877-736-4932
32

32. Segment 4 :
KEYWORDS LOST
1-877-SEO-4-WEB
1-877-736-4932
33

33. INTRO
• For nearly two years, marketers have been frustrated by a
steadily increasing percentage of keywords (not provided).
Recent changes by Google have sent those numbers soaring.
• The site Not Provided Count now reports an average of nearly
74% of keywords not provided, and speculation abounds that it
won't be long before 100% of keywords are masked. Without
that referral data, our tasks as Internet marketers become far
more difficult—but not impossible.
• We’re going to talk about what you need to do to get a handle
on this.
1-877-SEO-4-WEB
1-877-736-4932
34

34. REJOIN
THANKS FOR LISTENING / I’M ERIN SPARKS / JOINED BY THOMAS
BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS /
CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR
LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO
COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO – BING /
SEARCH ENGINE MARKETING MANAGEMENT THAT NOT ONLY
PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT ALSO
TRANSLATES INTO SALES
1-877-SEO-4-WEB
1-877-736-4932
35

35. NEWSLETTER SIGNUP
•Hey, we wanted to extend out an invite to join up to our Edge Talk
Newsletter!
•Free newsletter – and covers everything we’re ABOUT to cover
on the show and much more.
•Get a little insider information:
•We are dropping a useful PRO TIP into each Newsletter as
well. Great techniques to make your site sing!
•Simply signup for the Newsletter on Edge of the Web dot
Com or Site Strategics dot com!
1-877-SEO-4-WEB
1-877-736-4932
3

36. WE’VE GOT AN APP!
•
•
•
•
•
•
Listen to our podcasts
All of our Videos
Twitter Feed
Facebook
Photos of the Show
Stats Bragging Page
And….
•
1-877-SEO-4-WEB
1-877-736-4932
37
Score My Site Tool!
Submit your site, and
we’ll review it for you –
give you some
knowledge about hor
the engines see you!

37. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the ―second screen‖ marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It’s easy and fast
We have templates for:
•
Restaurants
•
Realtors
•
Lawyers
•
Bands
•
Sports
•
Churches
•
Professional Services
1-877-SEO-4-WEB
1-877-736-4932
38

38. KEYWORDS LOST
ARTICLE: MOZ
• The uses for Keyword referral data (why we use the data)
1. Find opportunities to improve a page’s performance, ranking
1. Improve bounce rates, pages per visit, conversion rate etc.
2. Connecting Rank Improvement Efforts with Traffic Growth
(Show SEO Value to clients)
3. Understand how searches perceive your brand and Content
4. Uncover new keyword opportunities – add more content, etc.
1-877-SEO-4-WEB
1-877-736-4932
40

39. KEYWORDS LOST
• What now? How Do I find opportunities to improve a
page’s ranking and/or performance with users
• Rank Tracking + Pages receiving Search Visits +
Webmasters or AdWords = list of pages that get search visits,
that are targeting important term, they rank, and have potential
to improve.
1-877-SEO-4-WEB
1-877-736-4932
41

40. KEYWORDS LOST
• Connect SEO Efforts to traffic growth
• Use adwords to bid on non-branded terms/phrases to monitor
growth (using more broad match)
• Use Google Insights or AdWords volume data
• Track Rankings on buckets of fathead vs. mid vs. long tail
terms and compare against the visits
• Track pages receiving search and bucket of tracked keywords
1-877-SEO-4-WEB
1-877-736-4932
42

41. KEYWORDS LOST
• How Do I analyze and understand how searchers perceive
my brand?
• Bid on AdWords Terms
• Use Google Suggest, SEM Rush, other tools
• Internal Site Search Data
1-877-SEO-4-WEB
1-877-736-4932
43

42. KEYWORDS LOST
• How Do I uncover new keyword opportunities
• Use keyword research tools and rank tracking data
• AdWords Campaigns targeting new keywords
1-877-SEO-4-WEB
1-877-736-4932
44

43. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking about how to cope
with the loss of search engine
traffic keywords to your site.
1-877-SEO-4-WEB
1-877-736-4932
45

44. KEYWORDS LOST
• What do other professionals say about this new event?
• Neil Yeomans, Head of SEO at Lakestar McCann:
• Greater reliance on third party tools and rank tracking software
to monitor success.
• People will still want a measure of non-brand growth, so we
expect tools such as Google Webmaster Tools search query
data, Searchmetrics and SEMRush to become much more
important over the coming months.
1-877-SEO-4-WEB
1-877-736-4932
46

45. KEYWORDS LOST
• Kevin Gibbons, UK MD at BlueGlass Interactive:
• In terms of strategy, it will be more difficult to find hidden gems
of referring traffic keywords and long-tail variations.
• But being honest, we all saw this coming back in 2011 when
Google started to roll out (not provided) and most have started
to prepare for this. Whether we like it or not, Google make the
rules - so there's not too much we can do to challenge it.
1-877-SEO-4-WEB
1-877-736-4932
47

46. KEYWORDS LOST
• How Can Site Strategics Help?
• We can provide a series of reports, right now, to help you
now get a handle on your rankings, and do trend analysis
for terms that customers are searching for.
• Start up a Adwords Campaign today! Start finding your
traffic, and test out your page rank on target converting
terms.
• It is horrible, but we will manage .
1-877-SEO-4-WEB
1-877-736-4932
48

47. #EXIT#
OUTRO MUSIC BED CLOSE TEXT
THANKS FOR LISTENING TO EDGE OF THE WEB
RADIO / A SPECIAL THANK YOU TO MY COLLEAGUE AT
SITE STRATEGICS – THOMAS BRODBECK / AND DOUG
KARR/MARTY THOMPSON FROM MARKETING TECH
BLOG / WE WISH YOU A GREAT WEEKEND AND MAKE
SURE TO CHECK OUT OUR MUST SEE VIDEOS AND
MUCH MORE INSIDER INFO AT EDGE OF THE WEB
RADIO DOT COM / THAT’S EDGE OF THE WEB RADIO
DOT COM / WE WILL TALK TO YOU NEXT WEEK
1-877-SEO-4-WEB
1-877-736-4932
49