The document summarizes the annual report and presentation by the Deputy Chairman of a Hong Kong luxury jewellery retailer on navigating the Chinese luxury market. It outlines the company's mission to be the leading luxury retailer for Chinese customers. It discusses the company's market positioning, modern management tools, focus on customer service, and achievements in 2009, which included revenue growth, increased profits, and expanding their store network while improving efficiency. It highlights the company's cautious outlook and focus on continuous improvements.

1. Navigating in the Tsunami: Brand strategy in the Chinese Luxury Market Presentation at CU MBA class, by Erwin Huang, Deputy Chairman, 4 th Mar 2010

4. Which Industry? Strictly Private & Confidential 1 st Generation HK Manufacturing Entrepreneur Modern Retailer for Chinese Low Cost High Value Skill and Knowhow in Production Design, Fashionable Branding Mass, Economy of Scale Targeted, Economy of Scope Vertically Integrated Manufacturer Quick Response Efficient Retailer Traditional Apprentices System Re-engineered Corp Governance Trusted Brand name Trusted Brand name Believe in Service, go the extra step Believe in Service, go the extra step Long term loyal customer Long term loyal customer Care and Love for the Customer Care and Love for the Customer

14. Store network – 170+ stores Xinjiang 陔蔭 2 Gansu 裘顏 1 Sichuan 侐捶 8 Yunnan ? 鰍 2 Guizhou 惸笣 2 Guangdong  10 Hunan 綬鰍 1 Jiangxi 蔬昹 1 Fujian 腦膘 4 Zhejiang 涳蔬 6 Shanghai 奻漆 8 Jiangsu 蔬妶 5 Anhui 假閣 1 Hubei 綬控 1 Shandong 刓 2 Tianjian 毞踩 4 Henan 碩鰍 2 Shaanxi ? 昹 3 Hebei 碩控 3 Beijing 控儔 13 Liaoning 腶 ? 7 Jilin 憚輿 1 Heilongjiang 2 Xinjiang 新彊 2 Sichuan 四川 8 Yunnan 雲南 3 Guizhou 貴州 6 Guangdong 廣東 16 Hunan 湖南 Jiangxi 江西 2 Fujian 福建 Zhejiang 淅江 7 Shanghai 上海 15 Jiangsu 江蘇 19 Anhui 安徽 3 Hubei 湖北 2 Shandong 山東 7 Tianjian 天津 4 Henan 河南 6 Shaanxi 陝西 5 Hebei 河北 4 Beijing 北京 29 Liaoning 遼寧 6 Jilin 吉林 2 Heilongjiang 黑龍江 3 6 Guangxi 廣西 6 The wholly-own, Franchise and JV shops are grouped into 6 divisions and 3 regions. Hainan 海南 2 4 甘肅 Gansu 1 Regions Own shops JV shops Fran. shops Cities Northern PRC Division 4 Division 9 Southern PRC Division 7 Division 8 Central PRC Division 5 Division 6 Total 12 17 30 13 20 38 130 7 - - 3 - - 10 - 25 - - - 3 28 哈爾濱 , 長春 , 沈阳 , 抚顺 , 大連 , 青島 濟南 , 烟台 , 淄博 北京 , 天津 , 西安 , 石家莊 , 塘沽 廣州 , 深圳 , 海南 , 佛山 , 广西 , 廈門 , 福州 長沙 , 南昌 , 武漢 , 合肥 , 焦作 , 洛阳 , 郑州 兰州 , 成都 , 重慶 , 昆明 , 貴陽 , 新疆 上海 , 寧波 , 杭州 , 无锡 , 南京 , 昆山 , 苏州 , 常州 , 南通 , 温州 , 常熟

16. Cost / turnover under control and EBIT / turnover maintained stable FY 08-09 Results

17. Borrowings was HK$ 1 3 1 million & gearing decreased to 22.7 % Equity attributable to shareholders increased to $ 512 million Cash, Gearings and Equity Feb 07 Feb 08 Feb 09 HK$ m HK$ m HK$ m Borrowings 149.6 171.1 131.8 Cash, Bank& undrawn banking facilitiy 99.2 79.0 137.0 Total Assets 920.9 1,259.0 1,212.4 Equity attributable to shareholders 275.6 401.6 512.1 Total Equity 307.3 448.2 580.4 Gearing (Borrowings / Total Equity) 48.7% 38.2% 22.7%

18. Dividends (Final 3 cents/share + Interim 2 cents/share = 5 cents /share) Earnings per share increased to HK$ 0. 50 Net assets per share increased to HK$ 2.45 Dividends and Returns per share

19. 無鍚商廈 Wuxi New Stores in PRC

20. Opened and expanded shops (HK)

21. Key Shop in Mongkok Mongkok Hollywood Plaza (MH) - Perspective

22. International exhibitions Hong Kong Premier Pavilion Jewellery Fair – 18th-21st June 2009

24. Amazon Segundo Collection

26. Summary: reborn into a new industry Strictly Private & Confidential 1 st Generation HK Manufacturing Entrepreneur Modern Retailer for Chinese Low Cost High Value Skill and Knowhow in Production Design, Fashionable Branding Mass, Economy of Scale Targeted, Economy of Scope Vertically Integrated Manufacturer Quick Response Efficient Retailer Traditional Apprentices System Re-engineered Corp Governance Trusted Brand name Trusted Brand name Believe in Service, go the extra step Believe in Service, go the extra step Long term loyal customer Long term loyal customer Care and Love for the Customer Care and Love for the Customer

29. Discussions Strictly Private & Confidential

32. Preparation Slide after these (Not used) Strictly Private & Confidential Page