SlideShare una empresa de Scribd logo
1 de 42
Descargar para leer sin conexión
Social Media in Healthcare:
How PR can ethically penetrate Internet-based communities
Ed Schipul
eschipul@schipul.com
www.schipul.com // www.brandtobedetermined.com
                                                 http://www.flickr.com/photos/eschipul/2292142078/
(Concerned Parties)




                                       (Caregivers)


 (Medical Community)

                       (Patients)




Where is your message going?
What we’ll talk about...

  • Joining in the online conversation


  • Tools of the Healthcare 2.0 trade


  • Opportunities for online interaction




Moving past technology and into communication
Traditional (old) Media
Social (new) Media
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008
Social Media in Healthcare - PRSA Healthcare Conference 2008

Más contenido relacionado

Similar a Social Media in Healthcare - PRSA Healthcare Conference 2008

Presentation social media hv a school of economics and management 10 march 2011
Presentation social media hv a school of economics and management 10 march 2011Presentation social media hv a school of economics and management 10 march 2011
Presentation social media hv a school of economics and management 10 march 2011
Bjorn M
 
Social Media The Reinvention Of Recruitment
Social Media   The Reinvention Of RecruitmentSocial Media   The Reinvention Of Recruitment
Social Media The Reinvention Of Recruitment
mattkaiser
 
L1DAY2 - Bridges for Communication and Information.pptx
L1DAY2 - Bridges for Communication and Information.pptxL1DAY2 - Bridges for Communication and Information.pptx
L1DAY2 - Bridges for Communication and Information.pptx
RhexTV1
 

Similar a Social Media in Healthcare - PRSA Healthcare Conference 2008 (20)

Zorg, ICT en de Maan
Zorg, ICT en de MaanZorg, ICT en de Maan
Zorg, ICT en de Maan
 
GMDVA DIUP AND INNOVAHUB
GMDVA DIUP AND INNOVAHUBGMDVA DIUP AND INNOVAHUB
GMDVA DIUP AND INNOVAHUB
 
iHollywood presentation: Social Media
iHollywood presentation: Social MediaiHollywood presentation: Social Media
iHollywood presentation: Social Media
 
Casia 2014 preliminary round template
Casia 2014 preliminary round templateCasia 2014 preliminary round template
Casia 2014 preliminary round template
 
Horizon scanning for charities and civil society
Horizon scanning for charities and civil societyHorizon scanning for charities and civil society
Horizon scanning for charities and civil society
 
Presentation social media hv a school of economics and management 10 march 2011
Presentation social media hv a school of economics and management 10 march 2011Presentation social media hv a school of economics and management 10 march 2011
Presentation social media hv a school of economics and management 10 march 2011
 
How Clinicians Use Social Media in Healthcare
How Clinicians Use Social Media in HealthcareHow Clinicians Use Social Media in Healthcare
How Clinicians Use Social Media in Healthcare
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
 
Use of Social Media in Medicine
Use of Social Media in MedicineUse of Social Media in Medicine
Use of Social Media in Medicine
 
Lol learning online pdf
Lol learning online pdfLol learning online pdf
Lol learning online pdf
 
What the Social Media Revolution means for Healthcare HR
What the Social Media Revolution means for Healthcare HRWhat the Social Media Revolution means for Healthcare HR
What the Social Media Revolution means for Healthcare HR
 
Social Media The Reinvention Of Recruitment
Social Media   The Reinvention Of RecruitmentSocial Media   The Reinvention Of Recruitment
Social Media The Reinvention Of Recruitment
 
Web 2.0 and Social Media in Medical Education
Web 2.0 and Social Media in Medical EducationWeb 2.0 and Social Media in Medical Education
Web 2.0 and Social Media in Medical Education
 
Building Trust Through Social Media
Building Trust Through Social MediaBuilding Trust Through Social Media
Building Trust Through Social Media
 
SOCIAL MEDIA AFFECT ON OUR LIFE.
SOCIAL MEDIA AFFECT ON OUR LIFE.SOCIAL MEDIA AFFECT ON OUR LIFE.
SOCIAL MEDIA AFFECT ON OUR LIFE.
 
Abjs 2008 Veillette Web 20
Abjs 2008 Veillette Web 20Abjs 2008 Veillette Web 20
Abjs 2008 Veillette Web 20
 
Percepcions of Advertising in Online Social Networks
Percepcions of Advertising in Online Social NetworksPercepcions of Advertising in Online Social Networks
Percepcions of Advertising in Online Social Networks
 
Medetel09 Murray Final
Medetel09 Murray FinalMedetel09 Murray Final
Medetel09 Murray Final
 
L1DAY2 - Bridges for Communication and Information.pptx
L1DAY2 - Bridges for Communication and Information.pptxL1DAY2 - Bridges for Communication and Information.pptx
L1DAY2 - Bridges for Communication and Information.pptx
 
Embracing ICT
Embracing ICTEmbracing ICT
Embracing ICT
 

Más de Ed Schipul

Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014
Ed Schipul
 
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed Schipul
Ed Schipul
 

Más de Ed Schipul (20)

Cryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulCryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipul
 
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
 
2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing
 
Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014
 
Giving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationGiving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V Presentation
 
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
 
WPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive AssistantsWPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive Assistants
 
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
 
U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012
 
PRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsPRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal Brands
 
Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010
 
PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010
 
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed Schipul
 
Travel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesTravel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and Opportunities
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed Schipul
 
AAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutAAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside Out
 
AAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingAAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile Marketing
 
Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Rice University Advertising Spring 2010
Rice University Advertising Spring 2010
 
Southeast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaSoutheast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social Media
 

Último

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 

Último (20)

Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 

Social Media in Healthcare - PRSA Healthcare Conference 2008

  • 1. Social Media in Healthcare: How PR can ethically penetrate Internet-based communities Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.flickr.com/photos/eschipul/2292142078/
  • 2. (Concerned Parties) (Caregivers) (Medical Community) (Patients) Where is your message going?
  • 3. What we’ll talk about... • Joining in the online conversation • Tools of the Healthcare 2.0 trade • Opportunities for online interaction Moving past technology and into communication