This document provides research tips and guidance on choosing a topic, finding sources, different types of sources (scholarly, trade, popular), and citing sources in APA style. It discusses exploring ideas to choose a topic, using the library database to find sources, characteristics of different source types like audience and author, and provides APA citation examples for both in-text citations and references.

2. Finding sources

3. Types of sources

4. Citing sourcesElaine Settergren, Online Librarian esettergren@globeuniversity.edu http://www.globeeducationnetwork.com/library/

5. Choosing a Topic Explore Write down ideas Start broad Narrow it down based on what you find

6. Finding Sources Research by Topic > Business Research Guide ABI/Inform Complete Business Source Premier Ebooks More!

7. Types of Sources Scholarly? Trade? Popular? Audience Author Purpose Range of credibility

8. Scholarly AKA: Scholarly/Academic/ Peer Reviewed Audience: scholars, students, professionals Author: scholars Purpose : research findings Credibility?

9. Scholarly Very credible Meyers, Y. J. (2010, June). Target marketing and the product: Categorizing products to understand the resulting marketing communication outcome measures. Journal of Management and Marketing Research, 5, 1-8. Retrieved from ABI/INFORM Complete.

10. Trade AKA: Professional Audience: professionals, students Author: professionals, often connected with an organization Purpose : keep professionals up-to-date, “how-to”, practical advice Credibility?

11. Trade Very credible Hampp, A. (2010, Sept. 13). Building a market strategy for a song. Advertising Age, 81(32), 30. Retrieved from ABI/INFORM Complete.

12. Popular Audience: anyone Author: anyone Purpose : varies Credibility?

13. Popular Credibility varies widely Walker, R. (2009, Nov. 8). Target Marketing. New York Times Magazine, 18. Retrieved from ProQuest Newsstand.

14. Types of sources Scholarly Trade Popular

17. Author’s name

18. Year of publication

20. Author

21. Date of publication

22. Title

23. Publication dataThis will lead the reader to the source.

24. APA Citation Examples Drumwright, M. & Murphy, P. (2009, Spring). The current state of advertising ethics. Journal of Advertising, 38(1), p. 83-107. Retrieved from Business Source Premier database. “Many of the traditional ethical issues are essentially the same” (Drumwright & Murphy, 2009, p. 86).

25. APA Citation Examples Product Placement in the Pews? Microtargeting Meets Megachurches. (2006, November 16). Knowledge@Wharton. Retrieved August 14, 2009 from http://knowledge.wharton.upenn.edu/article.cfm?articleid=1605 “Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down, say academic, religious and marketing experts” (“Product Placement,” 2006, para. 3).

26. Questions? Comments? Contact the Online Librarian: Elaine Settergren esettergren@globeuniversity.edu http://www.globeeducationnetwork.com/library/ Thank You!