How to rewrite brand pages meta description

How to rewrite brand pages
meta description
Category: Store Promotion

Eshopbox Wiki for Store Owners

Welcome to Eshopbox Wiki

What you will learn here

▪ What is meta description

▪ Why to set meta description for your site pages

▪ How to rewrite brand pages meta description

A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

1
What is meta description


What is meta description

▪ Meta description is used to give search engines a summary of your site
page content
▪ It improves your site page search result ranking
▪ Meta description of your site pages appear within the head element of
those site page source and is generally displayed under the title in the
search engine results
▪ For example: ‘Nokia mobile phones & accessories: Buy best Nokia
products online at Easy Shop - easyshop.com’, if the brand is ‘Nokia’


2
Why to set meta description
for your site pages


Why to set meta description for your site pages

▪ Meta description increases the SERP click through rate of your site
page and thus increases the search traffic on your site by letting you
provide text that makes searchers want to visit your Eshopbox

▪ It is used to give a summary of your site page

▪ Setting a meta description for your site page improves their search
result ranking


3
How to rewrite brand page
meta description


How to rewrite brand pages meta description

▪ Eshopbox provides you a default meta description pattern set for your
site page

▪ However you can choose to customize your site page meta description
patterns using available placeholders


Step 1:
▪ Log in to your site admin panel with your login id and password

▪ Click on the ‘Promote’ tab and select ‘SEO suite’ from the drop down
menu
Promote tab

SEO suite link


Step 2:
▪ Click on the ‘PAGE INFO’ link

SEO suite page

Page
Info link


Step 3:
▪ Select ‘Meta Description’ from the list, under the ‘PAGE INFO’ link

Page Info link

Meta Description link


Step 4:
▪ The ‘Patterns’ tab would be selected by default

▪ Auto generated and system defined meta description patterns which are
best suited for search results are used by default

▪ You can however customize them as per your wish using the available
placeholders accordingly

Default Default pattern
Formats
tab

Save Changes
button

Step 5: Rewriting meta description for all the brand pages
▪ To set the custom pattern for all the Brand pages on your site select the
‘Custom pattern’ option against ‘Brand Pages’

▪ Enter the new meta description pattern in the field provided besides it
and click on the ‘Save Changes’ button located at the end of the page to
save your changes

Save
Changes
button Select Custom
Pattern option Enter new meta description pattern

Step 5.1: Rewriting meta description for individual brand
pages
▪ Select the ‘Brands’ tab
Select the Brands tab


Step 5.1.1: Rewriting meta description for individual brand
pages
▪ Click the ‘Edit’ button against the brand type whose meta description you
want to rewrite

▪ Enter the desired meta description in the field provided besides the
brand type

▪ Click ‘Update’

Click Edit

Click
Update

Enter meta description

pages - searching using brand name or ID
▪ You can also search a brand, by entering the brand ID or name in the
search option on the top left of the page and clicking ‘Go’

▪ Your searched brand will appear Enter to search by brand
Click Go
name or ID


pages - searching using brand name or ID
▪ Click ‘Edit’ to rewrite the meta description in the field provided and then
click ‘Update’

Click Edit

Click
Update

Enter meta description


Good to know

▪ Accurately summarize your page content

▪ Use brand name in your brand meta description

▪ Make the description qualitative yet easy to read such that it clearly
describes the content of your page

▪ Use your site name and site domain in the meta description

▪ Meta description cannot exceed 300 characters

▪ Use the most important keywords in the meta description


For More Support

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step by step manner to answer your store related queries.

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involved.

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everything about Eshopbox. Get real and practical solutions to most of
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Ask a question : Find simple answers to complex questions through our
experts. For any further assistance, mail us at support@eshopbox.com


How to rewrite brand pages meta description

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How to rewrite brand pages meta description