How to rewrite category pages meta description

How to rewrite category
pages meta description
Category: Store Promotion

Eshopbox Wiki for Store Owners

Welcome to Eshopbox Wiki

What you will learn here

 What is meta description

 Why to set meta description for your store pages

 How to rewrite category pages meta description

A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

1
What is meta description


What is meta description

 Meta description is used to give search engines a summary of your store
pages content
 It improves your store pages search result ranking
 Meta description of your store pages appear within the head element of
those store pages source and is generally displayed under the title in the
search engine results
 For example: ‘store to buy electronics online at Easy Shop: Buy
cameras,mp3/mp4 players, laptops, mobile phones online-
easyshop.com’, if the category is ‘electronics’


2
Why to set meta description
for your store pages


Why to set meta description for your store pages

 Meta description increases the SERP click through rate of your store
pages and thus increases the search traffic on your store by letting you
provide text that makes searchers want to visit your eshopbox site

 It is used to give a summary of your store pages

 Setting a meta description for your store pages improves their search
result ranking


3
How to rewrite category pages
meta description


How to rewrite category pages meta description

 Eshopbox provides you a default meta description pattern set for your
store pages

 However you can choose to customize your store pages meta
description patterns using available placeholders


Step 1:
 Log in to your site admin panel with your Eshopbox site login id and
password

 Click on the ‘Promote’ tab and select ‘SEO suite’ from the drop down
menu Promote tab

SEO suite link


Step 2:
 Click on the ‘PAGE INFO’ link on ‘SEO Suit’ page

SEO suite page

Page
Info link


Step 3:
 Select ‘Meta Description’ from the list, under the ‘PAGE INFO’ link

Page Info link

Meta Description link


Step 4:
 The ‘Patterns’ tab would be selected by default

 Auto generated and system defined meta description patterns which are
best suited for search results are used by default

 You can however customize them as per your wish using the available
placeholders accordingly
Default
Formats
tab
Default pattern

Save
Changes
button


Step 5: Rewriting meta description for all the category pages
 To set the custom pattern for all the Category pages on your store select
the ‘Custom pattern’ option against ‘Category Pages’

 Enter the new meta description pattern in the field provided besides it
and click on the ‘Save Changes’ button located at the end of the page to
save your changes

Save
Changes
button Select Custom
Pattern option Enter new meta description pattern

Step 5.1: Rewriting meta description for individual category
pages
 Select the ‘Categories’ tab
Select the Categories tab


Step 5.1.1: Rewriting meta description for individual category
pages
 Click the ‘Edit’ button against the category type whose meta description
you want to rewrite

 Enter the desired meta description in the field provided besides the
category type

 Click ‘Update’

Click Edit

Click
Update
Enter meta description


pages - searching using category name or ID
 You can also search a category, by entering the category ID or name in the
search option on the top left of the page and click ‘Go’

 Your searched category will appear

Enter to search by category Click Go
name or ID


pages - searching using category name or ID
 Click ‘Edit’ to rewrite the meta description in the field provided and then
click ‘Update’

Click Edit

Click
Update

Enter meta description


Good to know

 Accurately summarize your page’s content
 Make the description qualitative yet easy to read such that it clearly
describes the content of your page
 Use your store name and store domain in the meta description
 Try to insert the main sub-categories of that respective category into
the meta description
 Meta description cannot exceed 300 characters
 Use the most important keywords in the meta description


For More Support

Wiki : A collection of illustrative presentations which will guide you in a
step by step manner to answer your store related queries.

Knowledgebase : A repository of detailed articles that provide you with in
depth information about running your store and understanding the process
involved.

Forum : An open community for Store owners to share and discuss
everything about Eshopbox. Get real and practical solutions to most of
your problems.

Blog : A rich source of Tips, Articles and Announcements that keep you
updated about the latest happening and techniques to enhance your art of
selling online.

Ask a question : Find simple answers to complex questions through our
experts. For any further assistance, mail us at support@eshopbox.com


How to rewrite category pages meta description

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