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The Legal Implications of Social Media

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ESI Attorneys LLC
ESI Attorneys LLC

Presentation by Sara Meaney, co-owner of Comet Branding, a PR+Social Media agency, and Kelly Twigger, owner of ESI Attorneys on the legal implications of social media given at BizTech 2010 in Milwaukee, Wisconsin on April 30, 2010.

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The Legal Implications of Social Media for Business ,[object Object],[object Object]
PRESENTERS | Kelly Twigger owner and founder ESI Attorneys Former partner Quarles & Brady LLP Guest lecturer, Marquette University Law School Milwaukee Business Journal: Forty Under 40 Class of 2010 E-discovery expert Kentucky basketball fanatic Kentucky Derby -- Official Host First Computer: IBM AS2 First Blog Post: December 2007 First Tweet: August 2009
PRESENTERS | Sara Meaney partner | left brain | co-owner Comet Branding + PR Social media, PR and strategic marketing pro Co-founder of Social Media Club, Milwaukee Guest lecturer, Communications: UW-Whitewater, Marquette Milwaukee Business Journal: Forty Under 40 Class of 2010 Co-host of Comet Radio Blogger, Twitterer, Foursquare junkie Metrics geek Favorite karaoke song: Don’t Stop Believin’ First computer: Commodore 64 First Tweet: August 2008 Twitter followers: 5,183
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIAL MEDIA | OVERVIEW |
POP QUIZ | SOCIAL MEDIA | 1. What do you call a message sent out via Twitter? a. SMS b. Tweet c. Twit d. Perplexing
POP QUIZ | SOCIAL MEDIA | 1. What do you call a message sent out via Twitter? a. SMS b. Tweet c. Twit d. Perplexing DID YOU KNOW? 50 million tweets are sent per day
POP QUIZ | SOCIAL MEDIA | 2. Which group is the largest user demographic on Facebook? a. 0 - 17 b. 18 - 24 c. 25 - 34 d. 35 - 54 e. 55+
POP QUIZ | SOCIAL MEDIA | 2. Which group is the largest user demographic on Facebook? a. 0 - 17 b. 18 - 24 c. 25 - 34 d. 35 - 54 e. 55+
POP QUIZ | SOCIAL MEDIA | 3. How many searches does Google handle per day ? a. 15.3 million b. 32.7 million c. 807.4 million d. 1.3 billion e. 2.7 billion
POP QUIZ | SOCIAL MEDIA | 3. How many searches does Google handle per day ? a. 15.3 million b. 32.7 million c. 807.4 million d. 1.3 billion e. 2.7 billion source: comScore Does not include BING, Yahoo, or any other search engines WOW.
[object Object],[object Object],[object Object],[object Object],SOCIAL MEDIA | DISCLAIMER |
[object Object],[object Object],[object Object],[object Object],SOCIAL MEDIA | ASSUMPTIONS |
[object Object],[object Object],[object Object],SOCIAL MEDIA | ASSURANCES |
[object Object],[object Object],[object Object],[object Object],[object Object],SOCIAL MEDIA | BUSINESS CASE |
BUSINESS CASE | ATTENTION SPAN IS SHORT | *source: Nielsen Norman Group n= 45,000+ page views YIKES! *Online readers only read 20% of the words on the screen.
BUSINESS CASE | IT’S NOISY ONLINE | DID YOU KNOW? Social media contributes to your SEO and improves findability.
BUSINESS CASE | CROSS-FUNCTIONAL APPLICATIONS | Customer service via Twitter Direct sales through Twitter Crowd-sourced product innovation: IdeaStorm Entrepreneur community hub Market research Facebook for recruitment: 45,000+
BUSINESS CASE | MEASURABLE: CAUSE - EFFECT | B.S. Example: (Before Social Media) A.S. Example: (After Social Media)
BUSINESS CASE | DIRECT RETURN ON INVESTMENT | B2B client example: Significant increase in qualified client prospects More new business meetings
BUSINESS CASE | WORKING IT OUT | ,[object Object],[object Object],[object Object]
WHAT YOU SHOULD KNOW | LEGAL ISSUES | ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LEGAL ISSUES | BASIC TENENTS | ,[object Object],[object Object],[object Object],[object Object],[object Object]
LEGAL ISSUES | POSTING THIRD PARTY CONTENT | ,[object Object],[object Object]
User/poster owns content LEGAL ISSUES | WHO OWNS POSTED CONTENT? | ,[object Object],Deleted does not mean gone
LEGAL ISSUES | UTILIZING SOCIAL MEDIA FOR HIRING | ,[object Object],[object Object]
LEGAL ISSUES | DISCOVERY OF ESI ON SOCIAL MEDIA | ,[object Object],[object Object],[object Object]
LEGAL ISSUES | DISCOVERY OF ESI ON SOCIAL MEDIA | Uncle Sam knows social media and he knows how to get it And now he owns it too!
LEGAL ISSUES | MITIGATING THE RISKS | ,[object Object],[object Object],http://www.sun.com/communities/guidelines.jsp
LEGAL ISSUES | MITIGATING THE RISKS | ,[object Object],[object Object],[object Object]
LEGAL ISSUES | SOCIAL MEDIA GOLDEN RULES | When in doubt, don’t. You are personally responsible for material you post. Always identify yourself. Identify personal opinions as personal. Be consistent, ethical and respectful.
THANK YOU | QUESTIONS? | QUESTIONS?
THANK YOU | CONTACT US | [email_address] Twitter: @kellytwigger Phone: 414.375.2015 Web: esiattorneys.com [email_address] Twitter: @sarameaney Phone: 414.672.8777 Web: cometbranding.com slideshare.net

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The Legal Implications of Social Media

  • 1.
  • 2. PRESENTERS | Kelly Twigger owner and founder ESI Attorneys Former partner Quarles & Brady LLP Guest lecturer, Marquette University Law School Milwaukee Business Journal: Forty Under 40 Class of 2010 E-discovery expert Kentucky basketball fanatic Kentucky Derby -- Official Host First Computer: IBM AS2 First Blog Post: December 2007 First Tweet: August 2009
  • 3. PRESENTERS | Sara Meaney partner | left brain | co-owner Comet Branding + PR Social media, PR and strategic marketing pro Co-founder of Social Media Club, Milwaukee Guest lecturer, Communications: UW-Whitewater, Marquette Milwaukee Business Journal: Forty Under 40 Class of 2010 Co-host of Comet Radio Blogger, Twitterer, Foursquare junkie Metrics geek Favorite karaoke song: Don’t Stop Believin’ First computer: Commodore 64 First Tweet: August 2008 Twitter followers: 5,183
  • 4.
  • 5. POP QUIZ | SOCIAL MEDIA | 1. What do you call a message sent out via Twitter? a. SMS b. Tweet c. Twit d. Perplexing
  • 6. POP QUIZ | SOCIAL MEDIA | 1. What do you call a message sent out via Twitter? a. SMS b. Tweet c. Twit d. Perplexing DID YOU KNOW? 50 million tweets are sent per day
  • 7. POP QUIZ | SOCIAL MEDIA | 2. Which group is the largest user demographic on Facebook? a. 0 - 17 b. 18 - 24 c. 25 - 34 d. 35 - 54 e. 55+
  • 8. POP QUIZ | SOCIAL MEDIA | 2. Which group is the largest user demographic on Facebook? a. 0 - 17 b. 18 - 24 c. 25 - 34 d. 35 - 54 e. 55+
  • 9. POP QUIZ | SOCIAL MEDIA | 3. How many searches does Google handle per day ? a. 15.3 million b. 32.7 million c. 807.4 million d. 1.3 billion e. 2.7 billion
  • 10. POP QUIZ | SOCIAL MEDIA | 3. How many searches does Google handle per day ? a. 15.3 million b. 32.7 million c. 807.4 million d. 1.3 billion e. 2.7 billion source: comScore Does not include BING, Yahoo, or any other search engines WOW.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. BUSINESS CASE | ATTENTION SPAN IS SHORT | *source: Nielsen Norman Group n= 45,000+ page views YIKES! *Online readers only read 20% of the words on the screen.
  • 16. BUSINESS CASE | IT’S NOISY ONLINE | DID YOU KNOW? Social media contributes to your SEO and improves findability.
  • 17. BUSINESS CASE | CROSS-FUNCTIONAL APPLICATIONS | Customer service via Twitter Direct sales through Twitter Crowd-sourced product innovation: IdeaStorm Entrepreneur community hub Market research Facebook for recruitment: 45,000+
  • 18. BUSINESS CASE | MEASURABLE: CAUSE - EFFECT | B.S. Example: (Before Social Media) A.S. Example: (After Social Media)
  • 19. BUSINESS CASE | DIRECT RETURN ON INVESTMENT | B2B client example: Significant increase in qualified client prospects More new business meetings
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. LEGAL ISSUES | DISCOVERY OF ESI ON SOCIAL MEDIA | Uncle Sam knows social media and he knows how to get it And now he owns it too!
  • 28.
  • 29.
  • 30. LEGAL ISSUES | SOCIAL MEDIA GOLDEN RULES | When in doubt, don’t. You are personally responsible for material you post. Always identify yourself. Identify personal opinions as personal. Be consistent, ethical and respectful.
  • 31. THANK YOU | QUESTIONS? | QUESTIONS?
  • 32. THANK YOU | CONTACT US | [email_address] Twitter: @kellytwigger Phone: 414.375.2015 Web: esiattorneys.com [email_address] Twitter: @sarameaney Phone: 414.672.8777 Web: cometbranding.com slideshare.net