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Social Media for Small Business
- 1. SOCIAL MEDIA for Small Business
- 2. SOCIAL MEDIA for Small Business
- 3. WHAT IS SOCIAL MEDIA?
- 4. WHAT IS SOCIAL MEDIA? Social media takes on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. Wikipedia, January 22, 2012 - http://en.wikipedia.org/wiki/Social_media
- 5. WHAT IS SOCIAL MEDIA? Social media takes on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. Wikipedia, January 22, 2012 - http://en.wikipedia.org/wiki/Social_media Social media is content created and shared by individuals on the web using freely available websites that allow users to create and post their own images, video and text information and then share that with either the entire internet or just a select group of friends. Afļ¬lorama.com, January 22, 2012 - http://www.afļ¬lorama.com/internet101/social-media
- 6. WHAT IS SOCIAL MEDIA?
- 7. WHAT IS SOCIAL MEDIA? Whatever deļ¬nition you choose, it is important to note the audience plays a major/primary role in content creation/curation.
- 8. W H AT I S S O C I A L M E D I A http://vimeo.com/1083838
- 9. SOCIAL MEDIA
- 10. SOCIAL MEDIA Online community of like- minded individuals with the power to share thoughts and ideas through social networks.
- 11. WHAT IS SOCIAL MARKETING?
- 12. WHAT IS SOCIAL MARKETING? Using social networks to increase brand awareness of your product/service.
- 13. Do you have the audacity to sit here and think this social stuff is not going to impact your business when this stuff is overthrowing governments that have held regime for 40 years in the Middle East? Gary Vaynerchuk, Co-Founder, VaynerMedia, @GaryVee
- 14. WHY IS IT IMPORTANT?
- 15. WHY IS IT IMPORTANT? The conversation is happening with/ without you.
- 16. WHY IS IT IMPORTANT? The conversation is happening with/ without you. Total web trafļ¬c for social media is signiļ¬cant.
- 17. WEB TRAFFIC Source: doubleclick ad planner by Google, December 2011
- 18. WEB TRAFFIC Unique Visitors (Millions) Reach (%) Source: doubleclick ad planner by Google, December 2011
- 19. WEB TRAFFIC Unique Visitors (Millions) Reach (%) 1000 60 750 45 500 30 250 15 0 0 Facebook Twitter LinkedIn Pinterest Source: doubleclick ad planner by Google, December 2011
- 20. WEB TRAFFIC Unique Visitors (Millions) Reach (%) 1000 60 750 45 500 30 250 15 0 0 Facebook Twitter LinkedIn Pinterest Source: doubleclick ad planner by Google, December 2011
- 21. WEB TRAFFIC Unique Visitors (Millions) Reach (%) 1000 60 750 45 500 30 250 15 0 0 Facebook Twitter LinkedIn Pinterest Source: doubleclick ad planner by Google, December 2011
- 22. Someone performing a "marketing" role within a company must honestly convince people of their genuine intentions, knowledge, and expertise in a speciļ¬c area or industry through providing valuable and accurate information on an ongoing basis without a marketing angle overtly associated. If this can be done, trust with, and of, the recipient of that information ā and that message itself ā begins to develop naturally. This person or organization becomes a thought leader and value provider - setting themselves up as a trusted "advisor" instead of marketer. Wikipedia, January 22, 2012 - http://en.wikipedia.org/wiki/Social_media
- 24. HOW TO BUILD RELATIONSHIPS Become the Trust Agent in your area of expertise.
- 25. HOW TO BUILD RELATIONSHIPS Become the Trust Agent in your area of expertise. Be authentic. The Internet hates a scammer or someone trying to āgameā the system, i.e. #McDStories, #BeBold. Remember, they have a voice and arenāt afraid to use it.
- 26. HOW TO BUILD RELATIONSHIPS Become the Trust Agent in your area of expertise. Be authentic. The Internet hates a scammer or someone trying to āgameā the system, i.e. #McDStories, #BeBold. Remember, they have a voice and arenāt afraid to use it. Be yourself. Donāt change your voice to suit the individual. (Playful banter is ļ¬ne, as long as it ļ¬ts with the conversation.)
- 27. HOW TO BUILD RELATIONSHIPS Become the Trust Agent in your area of expertise. Be authentic. The Internet hates a scammer or someone trying to āgameā the system, i.e. #McDStories, #BeBold. Remember, they have a voice and arenāt afraid to use it. Be yourself. Donāt change your voice to suit the individual. (Playful banter is ļ¬ne, as long as it ļ¬ts with the conversation.) Remember your goal (why you are interacting).
- 29. HOW TO BUILD RELATIONSHIPS Relationships are deļ¬ned by context.
- 30. HOW TO BUILD RELATIONSHIPS Relationships are deļ¬ned by context. Different times of the day and audiences should be considered when you communicate.
- 31. HOW TO BUILD RELATIONSHIPS Relationships are deļ¬ned by context. Different times of the day and audiences should be considered when you communicate. Internet/Social Media is a global audience.
- 32. HOW TO BUILD RELATIONSHIPS Relationships are deļ¬ned by context. Different times of the day and audiences should be considered when you communicate. Internet/Social Media is a global audience. Work (EmilioS_BC) vs. personal (esilvas) relationships.
- 33. WHY INVEST IN SOCIAL MEDIA?
- 34. WHY INVEST IN SOCIAL MEDIA? Donāt lose out on potential relationships! Relationships->Customers
- 36. WHATāS AVAILABLE Service Notes ā¢Requires two-way approval Facebook ā¢So many visitors, you canāt afford to ignore it Twitter/Google+ Make frictionless friends LinkedIn Job/employee search, B2B relationships YouTube/Vimeo Viral video, promotional video hosting Tumblr/WordPress Microblogging with reblogging FourSquare/Yelp Venue discovery/ratings Pinterest The New āHotnessā Color The Old āHotnessā BlogCatalog Blog directory/social networking
- 37. WHICH ONE IS BEST?
- 38. WHICH ONE IS BEST? Really comes down to your audience & social media goals.
- 39. CASE STUDY: PINTEREST Source: Mashable.com http://mashable.com/2012/01/29/pinterest-retail-infographic/
- 40. CASE STUDY: PINTEREST Women account for 58% of trafļ¬c. Source: Mashable.com http://mashable.com/2012/01/29/pinterest-retail-infographic/
- 41. CASE STUDY: PINTEREST Women account for 58% of trafļ¬c. 7.51 million unique visitors in December 2011 Source: Mashable.com http://mashable.com/2012/01/29/pinterest-retail-infographic/
- 42. CASE STUDY: PINTEREST Women account for 58% of trafļ¬c. 7.51 million unique visitors in December 2011 Top 5 Referrer for several apparel retailers Source: Mashable.com http://mashable.com/2012/01/29/pinterest-retail-infographic/
- 43. TWITTER Mary Kay Cooper, Alumni Director, Trinity University @TUAlumniDir
- 45. LINKEDIN Web Development Opportunities @LinkedIn, @LinkedIn_Jobs
- 46. CASE STUDY: SEGUIN ECONOMIC DEVELOPMENT @SeguinEDC
- 47. CASE STUDY: SEGUIN ECONOMIC DEVELOPMENT Announcement of plant expansion @SeguinEDC
- 48. CASE STUDY: SEGUIN ECONOMIC DEVELOPMENT Announcement of plant expansion Used Twitter/YouTube @SeguinEDC
- 49. CASE STUDY: SEGUIN ECONOMIC DEVELOPMENT Announcement of plant expansion Used Twitter/YouTube Involved Texas Governorās ofļ¬ce @SeguinEDC
- 50. The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small, manageable tasks, and then starting on that ļ¬rst one. Mark Twain
- 52. OTHER CONSIDERATIONS Can you measure ROI? Not necessarily.
- 53. OTHER CONSIDERATIONS Can you measure ROI? Not necessarily. Interns may work for your social media campaign. Be careful of their interactions. They represent your organization online.
- 54. OTHER CONSIDERATIONS Can you measure ROI? Not necessarily. Interns may work for your social media campaign. Be careful of their interactions. They represent your organization online. Who owns the social media account, the employer or employee? Employment guidelines are key.
- 55. RESOURCES 3 Problems Churches Have Engaging People in Social Media (and How to Solve Them) - http://timpeters.org/general/3-problems-churches-have-engaging-people- in-social-media-and-how-to-solve-them/ 7 Common Social Media Mistakes (and How to Fix Them) - http://smartblogs.com/ socialmedia/2012/02/02/7-common-social-media-mistakes-how-to-ļ¬x-them/ Behavioral Marketing: 4 Huge Myths - http://www.inc.com/erik-sherman/4- myths-about-behavioral-marketing.html 8 Ways to Build Customer Loyalty - http://laterboy.com/post/16820103575/8- ways-to-build-customer-loyalty Using Facebook & Social Media to Promote Your Business - http:// www.slideshare.net/CornerstoneSolutionsofNY/using-facebook-social-media-to- promote-your-business
- 56. EMILIO SILVAS
- 57. EMILIO SILVAS University of Notre Dame, BS Biology 10yrs cancer research Co-founder Weblings, Inc. Developer at BlogCatalog.com LaterBoy.com @esilvas
- 58. Katherine Silvas Michelle Burns @KatherineSilvas @ConverseEDC
Editor's Notes
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- Also, don’t forget to put up a photo of yourself. It makes the relationship more personal. People like seeing a face.\n
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- It’s important to note just how powerful social media has become lately.\n\nEgypt would not be free, SOPA would have passed.\n\nThe ability to exchange and deliver information via social media is its most powerful aspect.\n
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- Let’s redefine Social Media and how to do it.\n\nThis is how you might word a job advertisement.\n
- If only two things, remember these.\n\nBecome the Trust Agent in your area of expertise.\n\n#McDStories\n\n#BeBold - characters related to RIM’s renewed marketing effort.\n
- If only two things, remember these.\n\nBecome the Trust Agent in your area of expertise.\n\n#McDStories\n\n#BeBold - characters related to RIM’s renewed marketing effort.\n
- If only two things, remember these.\n\nBecome the Trust Agent in your area of expertise.\n\n#McDStories\n\n#BeBold - characters related to RIM’s renewed marketing effort.\n
- If only two things, remember these.\n\nBecome the Trust Agent in your area of expertise.\n\n#McDStories\n\n#BeBold - characters related to RIM’s renewed marketing effort.\n
- Why do I know someone? How do we interact?\n\nIdeas, beliefs, experiences will change from country to country.\n
- Why do I know someone? How do we interact?\n\nIdeas, beliefs, experiences will change from country to country.\n
- Why do I know someone? How do we interact?\n\nIdeas, beliefs, experiences will change from country to country.\n
- Why do I know someone? How do we interact?\n\nIdeas, beliefs, experiences will change from country to country.\n
- Relationships lead to customers.\n\nTraditional marketing is up front about this goal. In social media, this relationships lead to this goal, but not always. Some people will never buy your product/service, but will be comfortable to pass along your contact information.\n\nIt is as much about becoming that Trust Agent as it is about making sales.\n
- Each has proper audience and context.\n\nBlogCatalog is a blog directory that is great for increasing your visibility.\n
- I use many of these, but for different purposes. Twitter/Tumblr/WordPress allow me to interact professionally. I use Facebook for personal connections, like friends and family. LinkedIn allows me to maintain former professional connections as well as make new ones.\n\nCan also use them to augment another social media outlet.\n\nYouTube for video and Flickr for Photos.\n
- Looks like a budding channel partner for retail outlets.\n\nSocial media platform will reach out to companies, e.g. advertising opportunities, contest.\n\nIf you are an apparel (or other) retailer, Pinterest might be a great way to meet new customers.\n
- Looks like a budding channel partner for retail outlets.\n\nSocial media platform will reach out to companies, e.g. advertising opportunities, contest.\n\nIf you are an apparel (or other) retailer, Pinterest might be a great way to meet new customers.\n
- Looks like a budding channel partner for retail outlets.\n\nSocial media platform will reach out to companies, e.g. advertising opportunities, contest.\n\nIf you are an apparel (or other) retailer, Pinterest might be a great way to meet new customers.\n
- Example of personal relationship.\n\nDon’t see her often, maybe once a year. Twitter allows us to maintain a relationship.\n
- Example of business/non-personal relationship.\n\nGet many responses.\n\nThe worse thing is not getting a response from someone or they are venting because you are absent on social media.\n
- Example of business/non-personal relationship.\n\nYou can “recommend” someone. Your stamp of approval. Be careful if you do not really know them.\n\nHave an acquaintance introduce you to someone you would like to meet. This makes your request to add them to your professional network easier. They may not know you well enough, but they trust the person introducing you. Great way to make new connections.\n
- Social media interaction I witnessed online.\n\nTeased major announcement the day before.\n\nGreat use of social media to make announcement. \n\nLined up other parties and knocked it out of the park.\n
- Social media interaction I witnessed online.\n\nTeased major announcement the day before.\n\nGreat use of social media to make announcement. \n\nLined up other parties and knocked it out of the park.\n
- Social media interaction I witnessed online.\n\nTeased major announcement the day before.\n\nGreat use of social media to make announcement. \n\nLined up other parties and knocked it out of the park.\n
- It’s how a seemingly insurmountable feat, becomes a series of small tasks.\n\nPeople ask how I became a programmer. Easy, I took a few classes. How did I learn new languages? I read a book.\n
- Social media interaction will often leverage more traditional information channels. The impressions may be free, but your entire marketing campaign works together.\n
- Social media interaction will often leverage more traditional information channels. The impressions may be free, but your entire marketing campaign works together.\n
- Social media interaction will often leverage more traditional information channels. The impressions may be free, but your entire marketing campaign works together.\n
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