BBH Asia-Pacific presents an overview of Facebook in South-East Asia in March 2011

2. SOUTH‐EAST ASIA INCLUDES CAMBODIA, INDONESIA, LAOS, MALAYSIA, PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM. DATA SOURCE: FACEBOOK, MARCH 2011

3. SOURCE: FACEBOOK, MARCH 2011

4. 18%
Facebook averages about
total penetra5on across all
South‐East Asian countries
BASED ON TOTAL COUNTRY POPULATION SIZE. SOURCE: SOCIALBAKERS.COM, MARCH 2011

5. 500,000
new South‐East Asian users
joined Facebook in February 2011
SOURCE: SOCIALBAKERS.COM, MARCH 2011

6. SOUTH‐EAST FACEBOOK
ASIAN COUNTRY POPULATION
Indonesia 35,174,940
Philippines 22,651,600
Malaysia 10,138,760
Thailand 8,421,780
Singapore 2,295,420
Vietnam 1,559,640
Cambodia 247,220
Laos 45,280
SOURCE: SOCIALBAKERS.COM, MARCH 2011

7. men account for
54%
of users in Asia
SOURCE: FACEBOOK, MARCH 2011

8. 50‐59:
40‐49: 60+:
2%
5% <1%
35‐39:
5%
78%
of Facebook
30‐34:
10%
13‐17:
23%
users in South‐
East Asia are
under 30 25‐29:
15%
18‐24:
40%
SOURCE: FACEBOOK, MARCH 2011

9. 50%
of Facebook users
check in to the site
every day
SOURCE: FACEBOOK

10. users in South‐East Asia
spend an average of more than
3½ hours
on the site in any given month
SOURCE: COMSCORE, JUNE 2010

11. MONTHLY MONTHLY
COUNTRY MINUTES VISITS PER
PER USER USER
Philippines 332 26
Indonesia 324 23
Malaysia 226 22
Singapore 221 22
SOURCE: COMSCORE, JUNE 2010

12. Simon Kemp
Engagement Planner, BBH Asia‐Pacific
simon.kemp@bbh‐asiapac.com.sg
@eskimon