Facebook in The Philippines - March 2011 Data Snapshot

•

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An overview of Facebook usage in The Philippines in March 2011

Filipinos on   Facebook:
 

22,472,980 

Source: Facebook, March 2011

(that’s roughly the total  
popula>on of Australia) 

Source: UN data via Wikipedia

to put it another way, almost
 

1 in 4 
Filipinos has a Facebook proﬁle 

Source: based on UN data

Filipina women on Facebook:
 

11,622,360 

Source: Facebook, March 2011

( )
women account for
 

52% 
of all Filipino users
 

Source: Facebook, March 2011

7,414,220 
Filipina women aged   
18‐35 use Facebook 

Source: Facebook, March 2011

(that’s about the same as the 
 
total popula>on of Switzerland)  

Source: Wikipedia

The number of people using  
Facebook in the Philippines
 

20% 
increased by approximately  

in the past 3 months
 

Source: Facebook via SocialBakers, March 2011

On average, Filipinos
 

26 
visit Facebook 

>mes every month 

Source: Facebook via nickburcher.com, October 2010

…and they spend an average of
 

5½ hours
 
on the site in any given month 

Source: Facebook via nickburcher.com, October 2010

Simon Kemp 
Engagement Planner, BBH Asia‐Paciﬁc 
simon.kemp@bbh‐asiapac.com.sg 
+65 6500 3071 
@eskimon

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Facebook in The Philippines - March 2011 Data Snapshot

1.

2. Filipinos on   Facebook:   22,472,980  Source: Facebook, March 2011

3. (that’s roughly the total   popula>on of Australia)  Source: UN data via Wikipedia

4. to put it another way, almost   1 in 4  Filipinos has a Facebook proﬁle  Source: based on UN data

5. Filipina women on Facebook:   11,622,360  Source: Facebook, March 2011

6. ( ) women account for   52%  of all Filipino users   Source: Facebook, March 2011

7. 7,414,220  Filipina women aged    18‐35 use Facebook  Source: Facebook, March 2011

8. (that’s about the same as the    total popula>on of Switzerland)   Source: Wikipedia

9. The number of people using   Facebook in the Philippines   20%  increased by approximately   in the past 3 months   Source: Facebook via SocialBakers, March 2011

10. On average, Filipinos   26  visit Facebook  >mes every month  Source: Facebook via nickburcher.com, October 2010

11. …and they spend an average of   5½ hours   on the site in any given month  Source: Facebook via nickburcher.com, October 2010

12. Top brand pages on Facebook in the Philippines   #  Brand Page  Likes  Growth  01  Smart Communica/ons  971,317  1.21%  02  Starbucks Philippines   788,206  1.95%  03  Hair Experts (Sunsilk)  785,701  20.94%  04  Nescafé Philippines   369,032  12.05%  05  Havaianas Philippines  362,379  2.09%  06  Axe Philippines   314,478  1.68%  07  7‐Eleven Philippines   221,299  6.37%  08  L'Oréal Paris Philippines   216,818  14.97%  09  Garnier Philippines   149,997  2.28%  10  Pizza Hut Philippines   88,194  5.39%  Source: Facebook via SocialBakers, March 2011

13. Simon Kemp  Engagement Planner, BBH Asia‐Paciﬁc  simon.kemp@bbh‐asiapac.com.sg  +65 6500 3071  @eskimon 