SlideShare a Scribd company logo
1 of 18
Mobile Games: Analyzing the Needs and Values of the Consumers Global Mobility Roundtable 24.11.2008 Esko Penttinen, HSE (joint paper with Samu Sylvander, Matti Rossi, and Virpi Kristiina Tuunainen)
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Questions ,[object Object],[object Object]
Mobile games, definition ,[object Object],[object Object],[object Object]
Value-based thinking (Keeney 1994, 1999) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deriving the fundamental and means objectives ,[object Object],[object Object],[object Object]
Empirical study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Means objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cluster analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value seekers
Heavy players
Casual gamers
Non-players
Conclusions ,[object Object],[object Object],[object Object],[object Object]
Questions?
Fundamental objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Means objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to GMR Presentation

Android App Marketing Plan - Snooker Masters
Android App Marketing Plan - Snooker Masters Android App Marketing Plan - Snooker Masters
Android App Marketing Plan - Snooker Masters Smaran Mahesh
 
Top 3 mobile games.pdf
Top 3 mobile games.pdfTop 3 mobile games.pdf
Top 3 mobile games.pdfmoonchaudhy
 
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEADWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEAIDATE DigiWorld
 
Mobile Marketing Case Study
Mobile Marketing Case StudyMobile Marketing Case Study
Mobile Marketing Case StudyLeonardo Bittan
 
Perfecting A Video Game with Game Metrics
Perfecting A Video Game with Game MetricsPerfecting A Video Game with Game Metrics
Perfecting A Video Game with Game MetricsTELKOMNIKA JOURNAL
 
Using Data Science to grow games / Robert Magyar (SuperScale)
Using Data Science to grow games / Robert Magyar (SuperScale)Using Data Science to grow games / Robert Magyar (SuperScale)
Using Data Science to grow games / Robert Magyar (SuperScale)DevGAMM Conference
 
Product Strategy for 3Patti Loot
Product Strategy for 3Patti LootProduct Strategy for 3Patti Loot
Product Strategy for 3Patti LootSuvrajit Sarkar
 
GIAF USA: Summer 2015
GIAF USA: Summer 2015GIAF USA: Summer 2015
GIAF USA: Summer 2015deltaDNA
 
Mobile games driving new trends in advertising - Fernando Pernica
Mobile games  driving new trends in advertising - Fernando PernicaMobile games  driving new trends in advertising - Fernando Pernica
Mobile games driving new trends in advertising - Fernando PernicaUNICORNS IN TECH
 
Marketing Game
Marketing GameMarketing Game
Marketing Gameseema07
 
Web Wed Massive
Web Wed MassiveWeb Wed Massive
Web Wed Massivewlsg2020
 
3RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 20123RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 20123RDSENSE
 
Game let’s go
Game let’s goGame let’s go
Game let’s gomelody1084
 
Essential facts about the computer and video game industry 2012
Essential facts about the computer and video game industry 2012Essential facts about the computer and video game industry 2012
Essential facts about the computer and video game industry 2012Dung Tri
 
Modern mobilegamer marketers guide to holiday trends
Modern mobilegamer marketers guide to holiday trendsModern mobilegamer marketers guide to holiday trends
Modern mobilegamer marketers guide to holiday trendsPointvoucher
 
Research GamesMobile Brasil 2013
Research GamesMobile Brasil 2013Research GamesMobile Brasil 2013
Research GamesMobile Brasil 2013Moacyr Alves EPP
 
Youtube marketing to gamers - Relatório Gamers
Youtube marketing to gamers - Relatório Gamers Youtube marketing to gamers - Relatório Gamers
Youtube marketing to gamers - Relatório Gamers João Caetano
 
Crafting Digital Delights The Evolution of Game App Development Companies.pdf
Crafting Digital Delights The Evolution of Game App Development Companies.pdfCrafting Digital Delights The Evolution of Game App Development Companies.pdf
Crafting Digital Delights The Evolution of Game App Development Companies.pdfFlexsin
 

Similar to GMR Presentation (20)

Android App Marketing Plan - Snooker Masters
Android App Marketing Plan - Snooker Masters Android App Marketing Plan - Snooker Masters
Android App Marketing Plan - Snooker Masters
 
Top 3 mobile games.pdf
Top 3 mobile games.pdfTop 3 mobile games.pdf
Top 3 mobile games.pdf
 
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEADWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA
 
Mobile Marketing Case Study
Mobile Marketing Case StudyMobile Marketing Case Study
Mobile Marketing Case Study
 
Perfecting A Video Game with Game Metrics
Perfecting A Video Game with Game MetricsPerfecting A Video Game with Game Metrics
Perfecting A Video Game with Game Metrics
 
Using Data Science to grow games / Robert Magyar (SuperScale)
Using Data Science to grow games / Robert Magyar (SuperScale)Using Data Science to grow games / Robert Magyar (SuperScale)
Using Data Science to grow games / Robert Magyar (SuperScale)
 
Product Strategy for 3Patti Loot
Product Strategy for 3Patti LootProduct Strategy for 3Patti Loot
Product Strategy for 3Patti Loot
 
GIAF USA: Summer 2015
GIAF USA: Summer 2015GIAF USA: Summer 2015
GIAF USA: Summer 2015
 
Mobile games driving new trends in advertising - Fernando Pernica
Mobile games  driving new trends in advertising - Fernando PernicaMobile games  driving new trends in advertising - Fernando Pernica
Mobile games driving new trends in advertising - Fernando Pernica
 
Marketing Game
Marketing GameMarketing Game
Marketing Game
 
Platform gamespt2
Platform gamespt2Platform gamespt2
Platform gamespt2
 
Web Wed Massive
Web Wed MassiveWeb Wed Massive
Web Wed Massive
 
3RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 20123RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 2012
 
Game let’s go
Game let’s goGame let’s go
Game let’s go
 
Essential facts about the computer and video game industry 2012
Essential facts about the computer and video game industry 2012Essential facts about the computer and video game industry 2012
Essential facts about the computer and video game industry 2012
 
Modern mobilegamer marketers guide to holiday trends
Modern mobilegamer marketers guide to holiday trendsModern mobilegamer marketers guide to holiday trends
Modern mobilegamer marketers guide to holiday trends
 
Research GamesMobile Brasil 2013
Research GamesMobile Brasil 2013Research GamesMobile Brasil 2013
Research GamesMobile Brasil 2013
 
Youtube marketing to gamers - Relatório Gamers
Youtube marketing to gamers - Relatório Gamers Youtube marketing to gamers - Relatório Gamers
Youtube marketing to gamers - Relatório Gamers
 
Siege2011 Social Games
Siege2011 Social GamesSiege2011 Social Games
Siege2011 Social Games
 
Crafting Digital Delights The Evolution of Game App Development Companies.pdf
Crafting Digital Delights The Evolution of Game App Development Companies.pdfCrafting Digital Delights The Evolution of Game App Development Companies.pdf
Crafting Digital Delights The Evolution of Game App Development Companies.pdf
 

Recently uploaded

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 

Recently uploaded (20)

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 

GMR Presentation