Find out why are the Top ten most commun questions about Mobile apps the Business Owners ask the most. And the best parts. Know the answers.

1. Top 10 Mobile Apps QA
By: Hector Jayat
+52 656 6832995
Hector.jayat@mobilenicheapps.com
http://www.mobilenicheapps.com
www.mobilenicheapps.com
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2. Top 10 Mobile Apps QA
Many companies are jumping into the world of digital mobile
applications in an effort to build their brands, attract more customers,
and build stronger relationships with their existing customers.
Why?
The main reason is the massive influx of mobile users over the past
few years; not only that, but mobile application usage has grown
tremendously as well. In fact, some studies show that, on average,
consumers download approximately two apps per month.
Mobile applications, or mobile apps as they are more commonly called,
are a special type of software that can be used on mobile devices,
such as smartphones and computer tablets. Mobile apps serve a
variety of purposes such as playing games, banking, shopping,
productivity, and much more.
There are hundreds of thousands of mobile apps available today;
resulting in billions of downloads. Even more astounding is that they
are expected to more than triple within the next couple of years due to
their popularity.
Generally speaking, mobile apps typically have to be acquired through
some form of distribution platform, such as the Apple App Store.
However, it all depends on the type of device the user has, such as an
iPhone, Blackberry or an Android phone.
Most smartphones have the ability to download and operate mobile
apps. With the admiration of mobile apps increasing, they are bound
to become a part of everyone’s life whether personal or strictly for
business.
The first mobile apps were originally developed for convenience,
productivity, and quick references such as ones that displayed
calendars, weather conditions, and maps.
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3. Top 10 Mobile Apps QA
Currently, many mobile users find it easier and more convenient to use
a mobile app to conduct business with a company rather than face-toface or even through a website.
This is where your business comes into play… Are there certain app
features that your customers would like to have? Is there anything you
can provide in an app to make doing business with your company fast
and easy? If so, a mobile app could be a great investment for you.
By using the powerful “push notification” feature that is programmed
into apps, you can literally reach out and touch your customers
whenever you want.
Companies today, both large and small, should not rule out developing
a mobile app for their business in order to increase sales and revenue.
If you are like most small businesses, you probably have questions
about using mobile apps for marketing/revenue purposes. Here are 10
of the most common questions business owners have in regards to
mobile apps.
1. How Will a Mobile App Help My Business?
As mentioned previously, many people have a smartphone or other
device that allows for the downloading of apps. Since these devices are
small, typically pocket-sized, most people have them on hand at all
times, meaning they use or look at their device several times a day.
If your business has an app that people can download, they always see
your app on their mobile screen – which represents a direct connection
to your business. This, in itself, is constant advertisement and a
reminder of your business when they are in need of your type of
product or service.
Repeated exposure to consumers is one of the keys to its success for
any business. Mobile apps also have the ability to provide onscreen
alerts meaning people can be alerted when you update your app, offer
a new product, or start a new promotion.
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4. Top 10 Mobile Apps QA
A mobile app also allows consumers to do business without actually
visiting or phoning your establishment. An app does not have to be
manned and, therefore, it’s available 24hours per day 7 days per
week.
2. My Business Has a Mobile Website, Why Do I Need an App as
Well?
The main difference between a mobile website and an app is that apps
are more portable and easier to use. It is true that apps can contain
much of the same information as a website, but an app has less
information through which a consumer has to filter.
Sometimes it is difficult to view websites on a mobile device. However,
mobile apps do not require an internet connection and the viewing
capability and functionality are automatically optimized for the best
viewing results.
3. Is Developing and Marketing a Mobile App Difficult and is it
Expensive?
The best approach for developing a mobile app for your business is to
work with an experienced app designer/developer or app development
firm. Once you have an idea of what you want, you can sit with the
developer and they will pitch a design to you that will fit your
business’s needs. As for the expense, this all depends on what type of
mobile app you intend to have. You may opt for a simple mobile app
that just gives information about your business. Generally, this kind of
app will cost a couple of thousand dollars to develop.
A step up from the simple mobile app is one that has information
organized into different sections or a full functioning app. This type of
app generally contains pictures and other graphics.
As far as the cost…
This will depend on how detailed and extensive your app is. It could
cost anywhere from several thousand to over 50 thousand dollars
depending, on how much information is present. If you want your
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5. Top 10 Mobile Apps QA
customers to be able to make purchases through your app then be
prepared to add an additional couple of thousand dollars to the
development price.
Once your app has been designed and developed, you will need to
make it available through the various app purchasing platforms
previously mentioned so that your customers can purchase it. This will
pose another fee.
To avoid any surprises, simply ask your app developer for a quote
before they start the process. They should be able to give you a
ballpark figure for the cost of your app, as well as help you determine
which features will most benefit your business.
However, the costs associated with building and marketing mobile
apps are well-worth the price and should help your business generate
more sales over time.
4. Will My App be Available on Multiple Mobile Devices?
Most app developers can ensure that your app is able to function on
multiple mobile devices, such as iPhone, Android, and Blackberry.
However, be sure to talk to them about the various options available
before they begin the development process.
First, figure out which platform your target audience uses the most,
and then decide if you will launch your app across multiple platforms
or just one to begin with. You can always expand your app to
additional platforms later if there is a demand for it and if your app is
successful.
5. What Type Of Mobile App Should I Develop: Simple or Full
Functioning?
This all depends on your needs and the needs of your business. Every
company’s app will have a different look and feel. Keep in mind that
you cannot include every feature of your website due to the fact that
mobile devices have smaller screens and processing power.
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6. Top 10 Mobile Apps QA
What type of information does your target audience want from your
business? This should be your focus. For instance, most consumers
with restaurant apps want to know about special offers, as well as
specific menu items; so an app is the perfect place for this
information.
Dentists, and other industries that utilize appointments, usually benefit
by having appointment scheduling capabilities within their apps. This
means their app users don’t even have to call them to set or change
appointments.
Perhaps your business is one that sells an actual, tangible product and
your customers will benefit from being able to purchase such products
virtually; a full functioning mobile app will work best in this case.
For instance, retail businesses can give consumers the ability to
purchase their products using their apps, as well as easily alert them
about upcoming sales and special deals.
Depending on the focus and direction of your business, mobile apps
can be used in many different ways – the options are endless.
Just be sure to create an app that your prospects and customers will
find value in and put it out there.
So, should you go with a simple app or a more robust, fullyfunctioning app?
If you want an app that just lets people know what your business has
to offer – along with a little additional information such as pricing, a
simple mobile app will accomplish this.
However, if you want advanced features and functionality, a fullyfunctioning app may be the better option.
Another idea is to begin with a simple mobile app, and then as your
business grows, convert to one that offers more elaborate features
later. Not only will this be beneficial to your app users, but it will also
help your business grow by building your brand.
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7. Top 10 Mobile Apps QA
6. Once I Develop the App, How Can I Promote it?
Promoting any product, including an app, is mostly about advertising.
If you also have a website for your business you should definitely
advertise on there that you have a mobile app. It is a good idea to also
include links on your website that take your customers directly to the
page where your app can be downloaded.
If your business has a brick and mortar establishment that has
customer traffic, you could advertise there as well. If your budget
allows, there are even companies you can pay to advertise your app
online.
If your business has a social media page (e.g. Facebook or Twitter),
this is another way to promote your mobile app. If they’re following
you on these social platforms, chances are that they’d love to have
your app.
In fact, you should tell the world about your app any way you can, so
include the fact that you have one on all of your marketing materials
and methods; be sure to include a call-to-action telling consumers to
download it.
Since your mobile app is geared toward gaining advertisement and/or
revenue for your business, it should most likely be free for consumers
to download.
7. Does My Mobile App Have to be Updated? If so, How Often is
this Performed?
Theoretically, most information on your mobile app will remain the
same. If anything about your business changes (e.g. location, contact
information, services offered, pricing information, etc.) then definitely
make updates to your app.
Perhaps your business is running a special promotion or you have a
special announcement you want your consumers to know; this also is
a great time to update your app.
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8. Top 10 Mobile Apps QA
In fact, it is a good idea to make changes to your mobile app every
now and then to give your audience a reason to keep using it. If your
app contained the exact same information every time a person used it
for a year straight, there would be no practical reason for them to
keep it installed on their devices.
There are instances when updates will be inevitable, such as if a
mobile carrier updates their operating system or adds a different type
of mobile device. If you do not keep up with these updates, your app
could become inoperable to some of your customers.
8. Will Maintaining a Mobile App be Time-Consuming?
Most of the time businesses spend on mobile apps is during the design
and development stages. Any other time spent on your app will be
devoted to performing updates, which can be handled by your chosen
app development firm (if you have chosen that route for creating your
app).
Otherwise, once it’s built, the maintenance is pretty much very
minimal.
9. Who Will Own the Mobile App Once it is Created?
Most businesses that pay for their apps will own them. Just be sure to
verify this with your developer by coming up with a copyright
agreement that says they created it, but you are the owner of the
content, design, and code.
10.
How Many Mobile Apps Should I Develop?
One mobile app will suffice for most business needs. For instance, if
your business has several different target audiences, you may want to
develop different apps for each audience in order to boost
effectiveness.
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9. Top 10 Mobile Apps QA
As mentioned before, if you begin with one simple mobile app and
then decide you want one that is fully-functioning, you can develop an
upgraded one at a later time.
Companies today are always looking for new and improved ways to
gain more customers and cater to their needs. Developing the right
mobile app will prove to be very beneficial to your business by
increasing your advertising reach, as well as increasing overall growth
and revenue.
If you have any other questions about how you can tap into this
powerful, digital marketing tool, contact me today at
hector.jayat@mobilenicheapps.com for a free, no-obligation
consultation about I can help you get started.
Contact
Hector Jayat
+52 656 6832995
Hector.jayat@mobilenicheapps.com
http://www.mobilenicheapps.com
www.mobilenicheapps.com
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