Know the main re

1. By: Hector Jayat
+52 656 130 3861
www.mobilenicheapps.com
www.mobilenicheapps.com Página 1

2. Table of Contents
Introduction.........................................................................................3
6 Billion Mobile Phone Subscribers: MAJOR Marketing Opportunity ..............4
Most Mobile Users Are Likely To Return To A Mobile-Friendly Website ........5
If Your Competitors Are Mobile…And You're Not, They Win.........................6
Mobile Internet Usage Will Soon Exceed Desktop Internet Usage ................7
Going Mobile will Boost Your Brand and Reputation...................................8
Conclusion ......................................................................................... 10
www.mobilenicheapps.com Página 2

3. Introduction
If you’re like most small business owners all over the world, your main goals
are all focused around increasing the number of leads, sales, and profits
coming into your business.
Consumers today have many different options when it comes to choosing
local companies that offer the type of products and services they need.
Therefore, you must do everything in your power to get as much attention
on YOUR business as you can in order to out-do your competitors.
In this rat race to constantly bring in new business, there several different
marketing methods available to help your company flourish exponentially.
However, if you’re not using these methods, you’re simply letting profits slip
right through your fingertips.
Many business owners continue to pump a hefty amount of their marketing
dollars into methods that just don’t generate the type of response that they
used to. For instance, Yellow Page ads, newspaper ads, TV ads, and radio
ads alone simply can’t generate the type of results you need.
The most effective marketing methods are those that put your business right
in front of your target audience; more specifically, any marketing method
geared around the internet, as well as mobile phones.
As you are probably aware, mobile phone usage has reached astonishing
rates across the globe; everyone is literally tied to their mobile devices.
Today’s mobile smartphones are capable of performing so many different
tasks that people feel handicapped without them.
So why wouldn’t any business want to tap into this amazing marketing tool?
If you are still unclear as to why you may want to take a serious, hard look
into adding mobile marketing to your mix, this report will help clear things
up for you…
www.mobilenicheapps.com Página 3

4. Let’s take a closer look at why investing in a mobile-optimized website could
be one of the most profitable marketing investments your company could
ever make.
Reason #1:
6 Billion Mobile Phone Subscribers:
MAJOR Marketing Opportunity
We live in a modern world where mobile phones have become more of a
necessity rather than a luxury. Mobile phone subscribers are in the
neighborhood of 6 billion and counting.
In a nutshell, almost everyone in the world has a mobile phone or has
access to one – or two, or maybe even three. This simply means that your
business marketing strategy should be planned with the inclusion of
connecting with consumers via their mobile devices.
People have become so addicted to their mobile phones that a large
percentage of us go to bed with them within arm’s reach. Almost every
mobile phone owner takes their mobile phones with them everywhere they
go.
We are far away from the once popular landline phones, which were only
used as a way to verbally communicate with others. Today, we are in a
whole new age where the more dynamic mobile phones are in wide use.
Mobile smartphones can do so much more than just voice calls; they have
the capability to access the internet as well as the ability to send text
messages. Therefore, the marketing possibilities are endless.
The smartphone is probably the best thing to ever happen to the human
race because it has all of the capabilities of a computer… except a phone can
fit into the palm of your hands and your pocket.
In fact, approximately half of ALL internet searches are performed via a
mobile device; this is huge. Therefore, any business looking to grow their
customer-base should strongly consider a mobile-optimized website.
www.mobilenicheapps.com Página 4

5. The number of people using mobile phones to visit different websites is on
the rise, which should be the motivation you need alone to get a mobile-
friendly website.
Imagine the number of customers you probably lose every day because they
had problems pulling up your company website on their mobile devices…
Apart from the fact that mobile phone usage is on the rise, these devices
provide an economical way to share information with your mobile customers
and prospects. This in itself allows you to establish a true, personal
connection with them that will eventually produce even more sales over
time.
Reason #2:
Most Mobile Users Are Likely To
Return To A Mobile-Friendly Website
Have you ever visited a website using your mobile phone and the loading
process seemed like ages? If so, then you already understand how
frustrating it is; and this is exactly what your prospects and customers
endure if you do not have a mobile-friendly website.
A mobile-optimized website is extremely important now for a few reasons,
the most important one being that people will come back when they are in
need of your product or service in the future.
People who use mobile phones to access the internet are always in a hurry
and want to get it over with as quickly as possible. And nothing is more
refreshing than accessing a site and getting the information you need
without any hassles.
In other words, most mobile users will not waste time with slow loading
websites. Mobile phone screens are small, unlike the PC monitors. Therefore,
they are not capable to loading as much content as a PC can. In addition,
mobile phones do not have the processing power of a PC, which is what
traditional websites were built to be viewed on.
www.mobilenicheapps.com Página 5

6. Consumers who encounter a slow-loading website quickly move on to
another relevant website and never come back; they usually move on to one
of your competitors with a mobile-optimized website.
Have you been losing a large portion of your customer-base to your
competition and didn’t even know it? It’s very possible… and likely.
But it’s not too late to make the change. Consumers use their mobile phones
to shop, to find restaurants, to pay bills, and a wealth of other normal daily
tasks.
Therefore, your business must make sure that your mobile consumers will
have a positive experience when accessing your website; it must be fast and
easy if you want them to come back.
If they encounter difficulties in the process they will become disappointed
and move on.
Preventing the loss of customers due to the lack of a mobile-friendly website
is not that difficult to accomplish. It simply involves getting a mobile website
to represent your company in the mobile internet world.
Reason #3:
If Your Competitors Are Mobile…
And You're Not… They Win
Running a local small business is tough because there are several other
companies in the area fighting for the same customers. There are a number
of marketing strategies used by small businesses - some that work and
some that are just gimmicks that will waste your time and money.
However, mobile websites will go a long way in assisting you reach more
consumers and consequently increase your sales and profits.
In business, if you are selling the same products and/or services as your
direct competitors and they are getting more customers that you are,
something is wrong.
Is it the quality of your product or service that’s causing the problem?
www.mobilenicheapps.com Página 6

7. Or is it the “marketing method” – or lack thereof - you’re using that’s
causing the problem?
Most of the time, the problem doesn’t have anything to do with the actual
product or service you’re providing… and has more to do with the type of
“marketing” you are doing or not doing.
For instance, if your closest competitor has a mobile website and you don’t,
you are bound to lose a lot of customers to them. Again, this is because
consumers today are searching for businesses online using their mobile
phones. If you do not make it easy for them to view your website, then you
will not enjoy their purchases.
Your business website could be extremely well-designed and all that, but
remember… that’s only good for viewing from a PC. It means nothing on a
mobile device.
Essentially, by not providing them with a mobile-optimized website, you’re
locking them out of your business.
Not optimizing your website for mobile viewing is like handing over your
potential customers to your competitors.
The internet is one of the most powerful tools around that can actually help
small businesses grow their customer base and increase sales. And since so
much internet usage is done via mobile devices, you have to establish a
strong presence to cater to mobile users.
Your competitors will be working as hard as you are to win their share of the
market; therefore, many of them are making giant strides to tap into the
dominating mobile digital age.
Reason #4:
Mobile Internet Usage Will Soon
Exceed Desktop Internet Usage
If you’ve been paying attention to your customers, you’ve probably noticed
that most of them are using their mobile phones while in your
www.mobilenicheapps.com Página 7

8. establishment. But they’re not just using them to make phone calls… most
of them are probably using their phones to access the internet.
Internet usage studies show that mobile internet usage will soon surpass
desktop internet usage, which is amazing. As business owners, we have to
adapt our marketing methods to match this new growing means of reaching
our potential and existing customers.
In addition, mobile phones are becoming ‘smarter’ by the day. This simply
means that mobile phones manufactured today, unlike what we had just a
few short years ago, are much more dynamic in terms of features and
capabilities.
People today use their mobile phones to surf the web, engage in social
media, send and receive emails, watch videos, send and receive text
messages, and so much more.
A short while ago, people could only access these functions using desktops
and laptops. Now that mobile phones are the new computers, it is only wise
that you optimize your website for mobile viewing.
In the near future almost everyone will be using an internet-enabled mobile
phone. When this happens, you will be on the winning side if you already
have a mobile-optimized website in place.
The shift from desktop internet usage to mobile phone internet usage is
inevitable. For this reason, it is critical that you are adequately prepared by
making it easy for the mobile phone community to connect with your local
business.
Reason #5:
Going Mobile will Boost Your Brand and Reputation
Online reputation refers to how people perceive your business on the
internet; in other words, it gauges how credible your business appears to
your customers and prospects based on the content they read about you.
Not only that, but they also judge your business based on how “in-tune” you
are with digital technology.
www.mobilenicheapps.com Página 8

9. It is extremely important to have a positive reputation online because this
will contribute a great deal to your efforts to find new customers.
There are a number of ways to improve your business’s online reputation,
but in this case we will look at it from mobile websites perspective.
If you would like to improve your reputation online, you should ensure that
anyone who is looking for you can easily get to you; this includes those
using mobile phones.
When potential customers try to visit your business website and find out that
they cannot access it, they become very frustrated – which leaves a
negative image of your brand in their minds.
Let’s say your website does load after a few minutes… what if the content is
not visible or they have to do a lot of excessive scrolling just to find the
information they need?
This is just as bad… and they will more than likely leave.
When many people experience the same thing, they might write negative
comments about it on social media and blogs, which could hurt your online
reputation and ultimately, your sales.
To save the image of your business, you should make your customers and
prospects feel at home when they are visiting your website from their mobile
devices. The experience should be quick, easy and to the point – putting you
miles ahead of some of your closest competitors.
This could do wonders for your reputation as you will be viewed as a
company that is serious about making things convenient for your customers.
Having a mobile-optimized website will reduce loading wait times and the
other hassles associated with a non-mobile-optimized website; therefore,
making your business website a top-choice for local mobile consumers.
When people see that you have gone that extra mile to ensure they have a
smooth time when visiting your website, they will definitely come back… as
well as recommend your brand to their friends, family, and colleagues.
So as you can see, in order to win the hearts of the mobile phone internet
users, make sure that your website is completely mobile compatible.
www.mobilenicheapps.com Página 9

10. Conclusion
Instead of just concentrating on one or two marketing methods, it is
important that you cover all the bases when it comes to filling potential
profit leaks. There are many different potential holes that could cause you to
lose customers; and a non-mobile-optimized website is one of them.
Because consumers are increasingly shifting from using desktops to mobile
phones for internet access, a mobile website is a must-have if you truly want
to have access to this vast audience.
I help local business owners in the (your city) area increase their exposure
through mobile-optimized websites. If you have any further questions about
how a mobile website can help you increase your bottom line, I would love
to discuss it with you.
Contact me at Mobilenicheapps.com for a free, no-obligation consultation.
Hector Jayat
Mobile Consultant
+52 656 130 3861
Hector.jayat@mobilenicheapps.com
http://www.mobilenichepps.com
www.mobilenicheapps.com Página 10