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ENVIRONMENTALIMPACTS OF AGRICULTURE
INDUSTRY
PRESENTEDBY
A. Nagarajan
S. ponthurai
ORGANIZATION'S ENVIRONMENT
 1. the internal environment
e.g. staff , office technology, wage and finance
etc.
 2. the micro environment
e.g. our external customer, agents and
distributors, suppliers , our competitors, etc.
 3. the macro environment
e.g Political and legal forces, economic forces,
socio-cultural forces, and technological forces,
these are knows as pest factors
INTERNAL ENVIRONMENT
 All factors that are internal to the organization
are known as the “internal environment”.
 They are generally audited by applying the ‘five
ms’ which are men money, machinery, materials,
and markets. The internal environment is as
important for managing change as the external
MICRO ENVIRONMENT
 This environment influences the organistion directly.
 It includes suppliers that deal directly and indirectly,
consumers and customers and other local stake
holders.
 Micro trends to suggest small, but this can be
misleading. In this context, micro describes the
relationship between firms and the driving forces
that control the relationship. It is a more local
relationship, and the firm may exercise a degree
influence.
MACRO-ENVIRONMENT
 This includes all factors that can influence and
organisation, but that are out of their direct control.
 It is continuously changing and the company needs
to be flexible to adapt. There may be aggressive
competition and rivalry in a market.
 Globalization means that there is always s the
threat of substitute products and new entrants. The
wider environment is also ever changing, and the
marketer needs to compensate for changes in
culture, politics, economics and technology.
ENVIRONMENTAL FORCES INDICATORS
• ECONOMIC FACTOR
• GDP trends
• Interest rates
• Money supply
• Inflation rates
• Unemployment levels
• Wage/price controls
• Devaluation/revaluation
• Energy availability and cost
• Disposal and discretionary income
ENVIRONMENTAL FORCES INDICATORS
POLITICAL –LEGAL
 Antitrust regulation
 Environmental protection
laws
 Tax laws
 Special incentives
 Foreign trade regulation
attitudes toward foreign
companies
 Law on hiring &promotion
 Stability government
TECHNOLOGICAL FACTOR
• Total federal spending for R&D
• Total industry spending for R&D
• Focus of technological efforts
• Patent protection
• New products
• New technologies
• New developments in technology transfer from lab to
market place
• Productivity improvements through automation
SOCIO CULTURAL
 Lifestyle changes
 Career expectations
 Consumer activism
 Rate of family formation,
 Growth rate of population
 Age distribution of population
 Regional shifts in population
 Life expectancies
 birth rates
AGRICULTURAL BUSINESS C
conclusion
 Every business operates within two intersecting environments. One is the
"internal environment," which consists of the things that a business person
can control (such as the type of livestock or seed purchased, the feed or
fertility method used, the farming practices implemented). The other is the
"external environment," which is made up of the factors that affect a
business that a business owner cannot control (costs of materials, changes in
regulations, competitive activities, market changes).

SWOT ANALYSIS FOR AGRICULTURAL
BUSINESS IN INDIA.
Strengths
 Basically agro based economy.
 Major portion of National income from Agri. business
 Availability of land, labor, capital and entrepreneur,
 Largest market share in some of the agricultural product
and many more,
WEAKNESSES
 Unorganized Market
 Traditional approach of farming
 Lack of system
 Only seasonal product are focused for farming
 No full-time sales person
 Improper irrigation system
 It is a business in the control of a particular community

OPPORTUNITIES
 Expand operations to include planting and harvesting
 Partner with firm that only plants and harvests crops.
 Expanding international level Market
 Developing organized market
 Agricultural education
THREATS
 Government policy
 government grant right issue
 Global Recession
 Inferior Quality
 Irrigation problem.
INTRODUCTION
 Industrial crop and livestock production
damages the environment, threatens human
health, degrades rural communities, harms
workers and compromises animal welfare.
 We will see about detailed information,
along with resources for promoting
sustainable alternative.
ENVIRONMENT
 Agriculture industries pollutes air, water, and soil,
reduces biodiversity, and contributes to global
climate change. Find the unsavory details here.
 Public health
 From the antibiotic resistance to arsenic
contamination, learn how industrial agriculture
threatens public health.
 Food and personal health
 You are what you eat! Learn how industrially
produced food affects your health
COMMUNITY AND ECONOMY
 Factory farms make terrible neighbors. Learn how
industrial agriculture affects surrounding
communities and local economies.
 Animal welfare
Industrial livestock facilities compromise the
health and welfare of the animals they confine. Find
out what they do wrong – and what you can do
about it
Workers
farm workers and other food sector employees
have the critical responsibility of feeding our nation.
Learn about the deplorable condition they often
face.
IN FOCUS
 Biodiversity
 biodiversity, which is critical to robust
ecosystems and human life, is threatened by the
pollution and genetic erosion caused by industrial
agriculture.
 Air quality
 industrial livestock operations generate a
tremendous amount of air pollution – yet, these
facilities remain largely exempt meaningful air
quality regulation.
WATER QUALITY
 Industrial agriculture is among the leading sources
of water pollution in the united states today.
Soil quality
 Though health soil is invaluable, industrial
agricultural practices degrade this natural resource
by causing erosion, nutrient depletion and soil
contamination.
 Agriculture ,energy and climate change
Learn about energy use in agriculture, and the
impact of food production on climate.

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Environmental impacts of industrial agriculture by Nagarajan MBA

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. ORGANIZATION'S ENVIRONMENT  1. the internal environment e.g. staff , office technology, wage and finance etc.  2. the micro environment e.g. our external customer, agents and distributors, suppliers , our competitors, etc.  3. the macro environment e.g Political and legal forces, economic forces, socio-cultural forces, and technological forces, these are knows as pest factors
  • 12. INTERNAL ENVIRONMENT  All factors that are internal to the organization are known as the “internal environment”.  They are generally audited by applying the ‘five ms’ which are men money, machinery, materials, and markets. The internal environment is as important for managing change as the external
  • 13. MICRO ENVIRONMENT  This environment influences the organistion directly.  It includes suppliers that deal directly and indirectly, consumers and customers and other local stake holders.  Micro trends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control the relationship. It is a more local relationship, and the firm may exercise a degree influence.
  • 14. MACRO-ENVIRONMENT  This includes all factors that can influence and organisation, but that are out of their direct control.  It is continuously changing and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market.  Globalization means that there is always s the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to compensate for changes in culture, politics, economics and technology.
  • 15. ENVIRONMENTAL FORCES INDICATORS • ECONOMIC FACTOR • GDP trends • Interest rates • Money supply • Inflation rates • Unemployment levels • Wage/price controls • Devaluation/revaluation • Energy availability and cost • Disposal and discretionary income
  • 16. ENVIRONMENTAL FORCES INDICATORS POLITICAL –LEGAL  Antitrust regulation  Environmental protection laws  Tax laws  Special incentives  Foreign trade regulation attitudes toward foreign companies  Law on hiring &promotion  Stability government
  • 17. TECHNOLOGICAL FACTOR • Total federal spending for R&D • Total industry spending for R&D • Focus of technological efforts • Patent protection • New products • New technologies • New developments in technology transfer from lab to market place • Productivity improvements through automation
  • 18. SOCIO CULTURAL  Lifestyle changes  Career expectations  Consumer activism  Rate of family formation,  Growth rate of population  Age distribution of population  Regional shifts in population  Life expectancies  birth rates
  • 19. AGRICULTURAL BUSINESS C conclusion  Every business operates within two intersecting environments. One is the "internal environment," which consists of the things that a business person can control (such as the type of livestock or seed purchased, the feed or fertility method used, the farming practices implemented). The other is the "external environment," which is made up of the factors that affect a business that a business owner cannot control (costs of materials, changes in regulations, competitive activities, market changes). 
  • 20.
  • 21. SWOT ANALYSIS FOR AGRICULTURAL BUSINESS IN INDIA. Strengths  Basically agro based economy.  Major portion of National income from Agri. business  Availability of land, labor, capital and entrepreneur,  Largest market share in some of the agricultural product and many more,
  • 22. WEAKNESSES  Unorganized Market  Traditional approach of farming  Lack of system  Only seasonal product are focused for farming  No full-time sales person  Improper irrigation system  It is a business in the control of a particular community 
  • 23. OPPORTUNITIES  Expand operations to include planting and harvesting  Partner with firm that only plants and harvests crops.  Expanding international level Market  Developing organized market  Agricultural education
  • 24. THREATS  Government policy  government grant right issue  Global Recession  Inferior Quality  Irrigation problem.
  • 25. INTRODUCTION  Industrial crop and livestock production damages the environment, threatens human health, degrades rural communities, harms workers and compromises animal welfare.  We will see about detailed information, along with resources for promoting sustainable alternative.
  • 26. ENVIRONMENT  Agriculture industries pollutes air, water, and soil, reduces biodiversity, and contributes to global climate change. Find the unsavory details here.  Public health  From the antibiotic resistance to arsenic contamination, learn how industrial agriculture threatens public health.  Food and personal health  You are what you eat! Learn how industrially produced food affects your health
  • 27. COMMUNITY AND ECONOMY  Factory farms make terrible neighbors. Learn how industrial agriculture affects surrounding communities and local economies.  Animal welfare Industrial livestock facilities compromise the health and welfare of the animals they confine. Find out what they do wrong – and what you can do about it Workers farm workers and other food sector employees have the critical responsibility of feeding our nation. Learn about the deplorable condition they often face.
  • 28. IN FOCUS  Biodiversity  biodiversity, which is critical to robust ecosystems and human life, is threatened by the pollution and genetic erosion caused by industrial agriculture.  Air quality  industrial livestock operations generate a tremendous amount of air pollution – yet, these facilities remain largely exempt meaningful air quality regulation.
  • 29. WATER QUALITY  Industrial agriculture is among the leading sources of water pollution in the united states today. Soil quality  Though health soil is invaluable, industrial agricultural practices degrade this natural resource by causing erosion, nutrient depletion and soil contamination.  Agriculture ,energy and climate change Learn about energy use in agriculture, and the impact of food production on climate.