A presentation for Sweden's Public Transportation organizations (Kollektivtrafik) on the impact of social media on business and the future of the transportation industry.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Social Media&Public Transportation_Nov09
1. Creating value through networks and social media Dr. Robin Teigland, aka Karinda Rhode in SL Associate Professor Stockholm School of Economics www.knowledgenetworking.org www.slideshare.net/eteigland Photo: Lundholm, Metro November 2009 ww.sse.edu
5. My mom wants to know if she can use Paypal for Netflix.
6.
7. 3 "...when the rate of change outside an organization is greater than the rate of change inside, the end is near...." Jack Welch…
8. Did You Know: Shift Happens http://www.youtube.com/watch?v=jpEnFwiqdx8&feature=fvst What does this mean for organizations? 4
9. Information and knowledge Growth Human absorptive capacity Time Human capacity cannot keep up… Cohen & Levinthal 1989 5
10. 6 ”No one knows everything, everyone knows something, all knowledge resides in humanity.” networks Adapted from Lévy 1997
11. 7 The wisdom of the crowd Closed Expensive Complex Accurate Open Inexpensive Simple Close enough Accurate Adapted from Hinton 2007
12. 8 Leveraging external resources to find solutions and solve unsolved problems A shift from being problem solvers to solution finders
13. History tends to repeat itself….Innovation, financial crisis, industrial revolution, … Microelectronics Internal combustion engine Steam engine Third industrial revolution? Late 18th C Late 19th C Late 20th C 9 Schön 2008
14. A new workforce is appearing… 10 “Digital Immigrants” “Digital Natives” Company loyalty Work ≠ Personal Learning=Behind the desk Professional loyalty Work = Personal Learning=Fun and games Mahaley 2008, Merrill Lynch 1999, Beck and Wade, Prensky
33. How do we measure and validate the value of web 2.0?Web 2.0 is of a more grassroots nature – implementation in traditional hierarchical organizations results in tension between employees and management Hustad & Teigland 2009 17
34. 18 But…. management cannot mandate social relationships My company has blocked my computer from accessing most of the social media sites. But I feel so cut off from my network. So, now I just connect through my phone. Teigland & Hustad 2009
35. 19 Develop company guidelines for using social media internally and externally Trust your employees, and do not ban social media Use wikis to enable employees to create company guidelines, egIBM, http://www.ibm.com/blogs/zz/en/guidelines.html Yahoo’s guidelines Be respectful of your colleagues Get your facts straight Provide context to your argument Engage in private feedback When trusted, employees feel empowered to do the right thing!
36. Usage of Web 2.0 20 1088 respon McKinsey Quarterly, Sep 2009
56. Increased impact if web 2.0 integrated into employees daily work activities26 McKinsey Quarterly, Sep 2009 http://www.digitalbuzzblog.com/social-media-roi-examples-video-by-socialnomics/
65. Towards 3D Internet SENSORY 3D Internet Thinking Connected Web 2.0 Thinking SecondLife, There Active Worlds, Entropia, SimsOnline, Club Penguin,Habbo, ToonTown, World of Warcraft, 3D planets, VSlide, Protosphere Individual Web 1.0 Thinking Facebook, Friendster, Yahoo, Blogger, Wikipedia, eBay, Typepad, LinkedIn. Amazon, MySpace, Textamerica, Delicious, HubPages Mosaic, Prodigy, Compuserve, AOL, Netscape Level of Interaction Time Hamilton 2008 35
66. The future of 3D internet Before the first plate of aluminum is even bent for production, the passengers will have flown the plane, the crew will have serviced the plane, and the pilots will have flown the plane. CEO of Boeing supplier 36
72. In some cases, virtual economy and currencyhttp://www.youtube.com/watch?v=wMOqI3hH9Gs 38
73. “Clearly if social activity migrates to synthetic worlds, economic activity will go there as well.”Castranova http://www.youtube.com/watch?v=-ahqjBeknT0 39
81. What are the implications for traditional industries? “Soon all fashion designers will be originating their designs and managing the production in virtual worlds….Why such a dramatic change? Economics, pure and simple.” Shenlei Winkler, Director Fashion Research Institute Learn how to become an SL Fashion Designer at Fashiontech.wordpress.com/ 42
83. 44 Tomorrow’s education & training? Improving virtual teaming cross-cultural skills Designed by Duke CE and SSE inworld Task: To build a bridge in your virtual team
84. 45 From the mobility of goods to the mobility of financial capital to … ...the “mobility” of labor?
94. Thanks and see you in world! Karinda Rhode aka Robin Teigland robin.teigland@hhs.se www.knowledgenetworking.org www.slideshare.net/eteigland Photo: Lindholm, Metro 49