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Redbeacon Launch Event March 10, 2010 Connecting consumers with the best service providers to meet their needs
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],March 15, 2010   |
A Brief History of Redbeacon 03/15/10   |  Nov 08 Sep 09 Oct 09 Dec 09 Mar 10 Redbeacon Founded Enabled service requests in SF 1,000 service providers enrolled Enabled service requests throughout Bay Area Redbeacon  Social Launch First Partner Integration Product development Milestone Phase Launch Register service providers Learn and iterate Scale
How Redbeacon Works Service providers Customers 1 Customer submits a job request Selected service providers are invited to quote 3 Customer reviews quotes and selects a service provider 4 The job is scheduled 5 Matching engine finds best service providers 2 March 15, 2010   |
What Distinguishes Redbeacon ,[object Object],[object Object],[object Object],[object Object],03/15/10   |  * Patent pending
First Lesson Learned March 15, 2010   |  ,[object Object],Signing up service providers is easy. Jobs receiving price quotes Top 20 verticals Matches per Job Quotes per Job
Quote First / Register Later ,[object Object],[object Object],[object Object],[object Object],[object Object],Quote first page
Redesign Job Pages ,[object Object],[object Object],[object Object],[object Object],Old Provider Quote Page Redesigned Provider Quote Page
Second Lesson Learned March 15, 2010   |  ,[object Object],Before, during, and after the job.
Private Conversations Consumer View Private Conversation ,[object Object],[object Object],[object Object],[object Object],Provider View Private Conversation
Adding Information to Existing Requests ,[object Object],[object Object],[object Object],[object Object]
Third Lesson Learned March 15, 2010   |  ,[object Object],Price, availability, descriptions, and ratings are not enough.
Improved Ratings and Reviews ,[object Object],[object Object],[object Object],[object Object],Ratings from Yelp, Google and Yahoo
Promote Profile Completion Complete profile reminder on homepage ,[object Object],[object Object],[object Object],[object Object],Enhance profile after quoting Improve description after quoting
What We’re Announcing 03/15/10   |
New Feature: Friendly Advice ,[object Object],03/15/10   |  ,[object Object],[object Object],[object Object],[object Object]
Screencast of Friendly Advice 03/15/10   |
Friendly Advice 03/15/10   |  ,[object Object]
Friendly Advice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Friendly Advice ,[object Object],John Doe 555-555-5555 [email_address] I’ve used John for years.  He does top quality work.
Friendly Advice ,[object Object]
Friendly Advice ,[object Object],Theoretical Example Action   Potential Exposure Consumer posts job (consumer has 500 FB friends) 5 friends give advice on the job (each friend has 500 FB friends) 500 people 2500 people Viral
Why We Think This Will Work 03/15/10   |  Full study at  http://www.slideshare.net/razorfishmarketing/fluent-the-razorfish-social-influence-marketing-report Fluent: The Razorfish Social Influence Marketing Report
Why We Think This Will Work What people ask and answer in their online social networks Full study at  http://people.csail.mit.edu/teevan/work/publications/papers/chi10-social.pdf What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior  (Survey of 624 people) “ People often turn to their friends, families, and colleagues when they have questions ”
New Feature: Organization Memberships ,[object Object],[object Object],[object Object],[object Object],[object Object]
Redbeacon Distribution Strategy ,[object Object],[object Object],[object Object],03/15/10   |
Partnership Announcement 03/15/10   |
Who is BigTent? 03/15/10   |  The leading platform for trusted parenting groups across the country ,[object Object],[object Object]
Redbeacon’s Integration Into BigTent  March 15, 2010   |  Group Buzz Page
Redbeacon’s Integration Into BigTent  March 15, 2010   |  Within Reviews & Classifieds Search Results
Redbeacon’s Integration Into BigTent  March 15, 2010   |  Triggered by keywords in group forums
The BigTent Experience on Redbeacon March 15, 2010   |  Cobranded Request Services Page Service Provider Endorsements Page
BigTent Experience on Redbeacon March 15, 2010   |  We then show the number of endorsements given by members of their group
What it all Means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions and Discussion ,[object Object],March 15, 2010   |  Ethan Anderson [email_address] Laney Whitcanack [email_address] Redbeacon Press Center:  http://redbeacon.com/about/press

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Redbeacon Launch Announcement - March 2010

  • 1. Redbeacon Launch Event March 10, 2010 Connecting consumers with the best service providers to meet their needs
  • 2.
  • 3. A Brief History of Redbeacon 03/15/10 | Nov 08 Sep 09 Oct 09 Dec 09 Mar 10 Redbeacon Founded Enabled service requests in SF 1,000 service providers enrolled Enabled service requests throughout Bay Area Redbeacon Social Launch First Partner Integration Product development Milestone Phase Launch Register service providers Learn and iterate Scale
  • 4. How Redbeacon Works Service providers Customers 1 Customer submits a job request Selected service providers are invited to quote 3 Customer reviews quotes and selects a service provider 4 The job is scheduled 5 Matching engine finds best service providers 2 March 15, 2010 |
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  • 17. Screencast of Friendly Advice 03/15/10 |
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  • 23. Why We Think This Will Work 03/15/10 | Full study at http://www.slideshare.net/razorfishmarketing/fluent-the-razorfish-social-influence-marketing-report Fluent: The Razorfish Social Influence Marketing Report
  • 24. Why We Think This Will Work What people ask and answer in their online social networks Full study at http://people.csail.mit.edu/teevan/work/publications/papers/chi10-social.pdf What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior (Survey of 624 people) “ People often turn to their friends, families, and colleagues when they have questions ”
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  • 29. Redbeacon’s Integration Into BigTent March 15, 2010 | Group Buzz Page
  • 30. Redbeacon’s Integration Into BigTent March 15, 2010 | Within Reviews & Classifieds Search Results
  • 31. Redbeacon’s Integration Into BigTent March 15, 2010 | Triggered by keywords in group forums
  • 32. The BigTent Experience on Redbeacon March 15, 2010 | Cobranded Request Services Page Service Provider Endorsements Page
  • 33. BigTent Experience on Redbeacon March 15, 2010 | We then show the number of endorsements given by members of their group
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Notas del editor

  1. Meredith Ringel Morris, Jaime Teevan: Microsoft Research Katrina Panovich: Massachusetts Institute of Technology
  2. The online home for trusted community groups, including 100+ in the Bay Area. BigTent is the leading host of online Mother’s Groups Allows RedBeacon to reach critical Moms demographic while offering a valuable service to BigTent members