visit shift.syr.edu for more information

2. Social Networks
IST 400 | New Media & Social Technologies
iSchool
Syracuse University
Eric Hansen | ethansen+ist@gmail.com

4. Outline
The Story of MySpace
Facebook and Niche-works
Getting Profiled
Social Gold-mines & Minefields

5. The Story of MySpace

6. MySpace
Started in 2002
2005 Grows to about 27 million users
2005 Acquired by News Corp for $580m
2006 Signs deal with Google for $900m
2006 100,000,000th MySpace Account
2006 - ‘08 Launches internationally

7. 2003

8. 2005

9. MySpace.com | Home The Web MySpace Search Help | SignUp
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It's been a few years, but AFI is back. With their new record
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13. Facebook & Niche-works

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39. Getting Profiled

40. Sponsored
Profile

41. Sponsored
Profile

42. Sponsored
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43. Front Page
Promotion

44. Front Page
Promotion

45. Sponsored
Group

46. Sponsored
Concert/ Stream

47. Interactive
Microsite

48. Sponsored
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49. Sponsored
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50. Sponsored
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52. Display Ads

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56. Sponsored
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57. Facebook
Application

61. IMPLEMENTATION
Traditional Nontraditional New
myspace ®
a place for friends

62. IMPLEMENTATION

63. IMPLEMENTATION

64. Social Gold Mines and Mine Fields

65. Search
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75. Thank You

76. Video/ Photo Credits
• http://flickr.com/photos/peculiarmomma/
• http://www.uie.com/images/blog/myspace-
homepage-04-13-2007.jpg
• Method606.com
• http://jheer.org/
• http://valleywag.com/tech/online-
advertising/facebook-doubles-its-rates-in-
four-months-284562.php
• http://flickr.com/photos/chacabuco/

77. Video/ Photo Credits
• http://flickr.com/photos/23664959@N03/
• http://flickr.com/photos/jrees/
• http://gamekillers.com
• http://youtube.com
• http://flickr.com/photos/niemster

78. Sources
• http://www.emarketer.com/Article.aspx?
id=1005193
• http://mashable.com/2006/07/18/wal-mart-
clones-myspace-badly/
• http://www.readwriteweb.com/archives/
iyomu_old_people_expired.php