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Local ICT sector review                                    Discussion
                                                     document for 28-
Transformation-Ready: The Strategic Application of      30 June 2011
Information and Communication Technologies in        working sessions
Africa (eTransform Africa)
Project scope and objectives




   Objectives
   •   Identify the role that ICT can play in transforming the economy
   •   Review examples of successful ICT applications by region
   •   Highlight scalable regional applications for in-depth case studies
   •   Identify constraints to ICT applications and companies
   •   Identify enablers to ICT applications and companies
   •   Provide options on the roles that the World Bank and African
       Development Bank can play in encouraging ICT development to impact
       individual companies




                                                                            page 1
Geographic focus


 Focus countries                                                                                                                                                                                                                                                                                                                                                                                                                    Focus companies

 Morocco                                                                                                       Gibraltar
                                                                                                                                                                                                                                                                                                                                                                                                                                    Casablanca
                                                                                                                                                                                                                                                                                                                                                                                                                                    Technopark
                                                                                                                                                                                                               Tunisia




                                                                                                                 Morocco




                                                                                                                                                                  Algeria




                                                                                                                                                                                                                                                                                                Egypt
                                   West Sahara                                                                                                                                                                            Libya




                                                                                 Mauritania




                                                                                                                                                                                                                                                                                                                                                                                     Eritrea

                                                                                                                                                                                    Niger
                                                                                                                           Mali



                                                         Senegal
                                                                                                                                                                                                                                      Chad



                                                                                                                             Burkina Faso
                         Gambia

                                                                                                                                                                                                                                                                                                        Sudan                                                                                                  Djibouti
                   Guinea-Bissau




 Nigeria                                  Sierra Leone
                                                                             Guinea




                                                                                              Côte d' Ivoire
                                                                                                                                             Ghana
                                                                                                                                                                                    Nigeria




                                                                                                                                                                                                                                        Central African Republic
                                                                                                                                                                                                                                                                                                                                                             Ethiopia
                                                                                                                                                                                                                                                                                                                                                                                                                          Somalia



                                                                                                                                                                                                                                                                                                                                                                                                                                    Paga
                                                                   Liberia

                                                                                                                                                     Togo                                           Cameroon



                                                                                                                                                                            Benin




                                                                                                                                                     Equatorial Guinea

                                                                                                                                                                                                                                                                                                                           Uganda                    Kenya




                                                                                                                                                                                                  Gabon                                                               Democratic
                                                                                                                                                                                                                                                                      Republic of
                                                                                                                                                                                                                                                                         Congo
                                                                                                                     Sao Tome and Principe




                                                                                                                                                                                                                         Rep. Congo




                                                                                                                                                                                     Rwanda

                                                                                                                                                                                                                                                                                                                                    Tanzania




                                                                                                                                                                                        Burundi




                                                                                                                                                                                                                                                                                                                                                                                                         Seychelles



                                                                                                                                                                                                                                  Angola




                                                                                                                                                                                                                                                                                                                                                                                                         Comoros

                                                                                                                                                                                                                                                                                     Zambia




                                                                                                                                                                                                                                                                                                                                                                                               Mayotte




                                                                                                                                                                                                                                                                                                                Zimbabwe                                         Malawi




 Kenya                                                                                                                                                                                                                    Namibia


                                                                                                                                                                                                                                                                   Botswana
                                                                                                                                                                                                                                                                                                                                                                        Mozambique
                                                                                                                                                                                                                                                                                                                                                                                                               Mada-
                                                                                                                                                                                                                                                                                                                                                                                                               gascar




                                                                                                                                                                                                                                                                                                                                                                                                                                    Virtual City
                                                                                                                                                                                                                                                                                                                                         Swaziland




                                                                                                                                                                                                                                                                      South Africa




                                                                                                                                                                                                                                                                                              Lesotho




                                                                                                                                                                                                                                                                                                                                                                                                                                                   page 2
Methodology - leveraging Hierarchy of ICT needs

     Framework                          Structured ratings
                                        process
        ICT hub

        BPO

        Content export

        Content development

        ICT enabled private sector      Data and insights

        Accessibility                   • Interviews with ~75
                                          organizations in three
                                          target countries
        Environment
                                        • Desk based research
        ICT infrastructure
                                        • Deep dive case studies

Illustrative hierarchy for discussion
                                                                   page 3
Example classification: ICT hierarchy classification (ICT
enabled private sector, 4/8)


                             1                 2                  3                  4                  5


                        Banked             Banked             Banked             Banked            Banked
                     population less     population is      population is      population is     population is
                       than 30%        30% to 50% of      50% to 70% of       70% to 80% of      greater than
                      (mainstream      total population   total population   total population    80% of total
          Reach of     banks and         (mainstream        (mainstream        (mainstream        population
          banking      alternative        banks and          banks and          banks and        (mainstream
                       channels)          alternative        alternative        alternative       banks and
                                          channels)          channels)          channels)         alternative
                                                                                                  channels)
  ICT
enabled                    Most              Most          Transactions,      Transactions,       Transactions,
private               transactions,     transactions          inventory,         inventory,         inventory,
 sector                 inventory,        inventory,         accounting,        accounting,        accounting,
                       accounting,      accounting,         logistics, and     logistics, and     logistics, and
                      logistics, and   logistics, and           payroll            payroll            payroll
           Use of         payroll           payroll       completed using    completed using    completed using
          tech by       completed        completed         spreadsheets       POS and ERP        POS and ERP
           SMEs          manually      manually with      with some use of   systems that are   systems that are
                                        some use of        database and            not fully     fully integrated
                                       spreadsheets           ERP/ POS           integrated
                                           and POS           functionality
                                           systems




                                                                                                      page 4
Hierarchy of ICT Needs: Kenya

                          Hierarchy of ICT Needs: Kenya




       Illustrative quote:
       “Game changing innovations and wealth comes from solving
       problems…Africa has a lot of problems” – Kenyan ICT expert


                                                                    page 5
Kenya roadblocks and pathways

                       Roadblocks                                                        Pathways

                                                                 Examples of success as a motivator: Raise profile of tech
 Small pool of qualified young tech graduates: Limits            successes in Kenya, continue to attract high value competitions
 pool of talent to enable scale in existing companies,           to make income generation potential of tech tangible
                                                             1
 reduces likelihood of breakout tech entrepreneurial
 ventures                                                        Additional rigor of university level ICT programs: International
                                                                 standards applied to University technology curricula

                                                                 Lower cost of failure through fellowships and business
                                                                 development programs: De-couple business and personal
  High cost to entrepreneurship: Reduces tendency of             success
  talent to move into young innovative ventures              2
                                                                 Implement guarantees for small business AR: Reduction of
                                                                 cash conversion cycle, starting with most reliable payers serves
                                                                 to improve small business cash management and prospects

  Low perception of quality and trust in Kenyan                  Conduct joint initiatives with local companies and
  businesses: Kenyan businesses must be “that much               encourage partnerships with international bodies: Boost
                                                             3   credibility through partnerships
  better” to succeed, limits tendency to execute large,
  outside of network, initiatives                                Implement counterparty verification: Objective assessment of
                                                                 risk of doing business with reviewed counterparties

  Limited exposure to foreign innovations and
  markets: Few beyond Diaspora benefiting from                   Increase pathways to foreign exposure: Support efforts to
                                                             4
  innovations developed elsewhere and bringing                   introduce foreign experts to Kenya and vice versa
  international perspective


                                                                 Collaboration with governments to dialog on labor policy:
  Unclear government policy and protectionist                    Initiate conversation between business leaders and government
  tendencies: Strict labor policies reducing ability to do   5   on specific areas for labor policy improvement
  business internationally and benefit from scale                Central policy clearinghouse and interpretation: Develop hub
                                                                 for dissemination of easily understood policy information



                                                                                                                           page 6
Insights from firms on challenges to growth - Kenya




                                                  Observations
                                                                 •   Key to success was to learn from the best and adapt this to the Kenyan market
Virtual City   Mobility solutions provider                       •   Built international credibility by winning international prizes (Nokia and Legatum)
                focused on supply chain                          •   Cost of data storage and cloud hosting in Kenya raised barriers to startup
               automation and agriculture                        •   High risk to fraud/theft for Kenyan enterprises that use manual book accounting
                management. Winner of
                 USD 1M Nokia Growth                             • Exposure: Partner with global leaders to develop best practices and credibility




                                                  Insights
                   Economy Venture                               • Infrastructure: Power and data center shortage raises cost of operation
                   Challenge award.                              • Transparency: Automation and systems critical to limit corruption and increase
                                                                   international credibility of Kenyan companies



                                                  Observations
                                                                 • Zuku retail offering catering to more affluent reliability sensitive market
Wananchi       Provider of internet services                     • Wananchi experiences a high incidence of wire clipping and other acts of
                 and pay TV through Zuku                           sabotage/theft of infrastructure that raises their costs (and is passed on to customer)
                 and SimbaNet to Kenya,                          • Management hired from outside of Kenya, local hires are typically installers/ sales
                   expanding across East                         • Wananchi funded by Africa, North America, and Europe based investors
               Africa. Funded by East Africa
                                                                 •   Infrastructure: Urban affluent internet provision in Kenya is a maturing market
                                                  Insights



                   Capital Partners, ECP,
                                                                 •   Security: Cooperation among rivals and hardware security needed to lower costs
                Oppenheimer, Sarona, and
                                                                 •   Staffing: Limited skilled tech managers in Kenyan market, education needed
                       Liberty Global
                                                                 •   Funding: Kenya is becoming an attractive entry point for international investors
                                                  Observations




                                                                 • Overcame global view of poor quality in Africa by being noticeably better than comps
KenCall                                                          • Entrepreneurs face high cost and risk due to limited ability to rebound in small market
               Call center and general BPO
                                                                   and cash pressures on customer and supplier sides (high AR days)
               provider serving Africa based
                                                                 • Challenge to serve east African clients (Uganda and Rwanda) due to stringent in-
                 and International clients.
                                                                   country labor requirements, not able to recognize scale benefits to specialization
                Recently launched M-Kilimo
               agriculture advisory services.                    • Exposure: Limited international visibility and scale in African successes raises the
                                                  Insights




               Kenya’s first international call                    hurdle of success for African business
                           center.                               • High operational costs: Cycle of delayed payments a constraint to young businesses
                                                                 • Policy: Protectionism within regional group constraining cross-border business




                                                                                                                                              page 7
Insights from firms on challenges to growth - Kenya




                                        Observations
                                                       • Founders able to scale globally because each came from a different geography and
Ushahidi       Open source data                          industry so they brought a diversity of “spheres” to the business
                aggregation and                        • High incidence of family and relationship based initiatives due partially to trust issues
             visualization platform.                   • Most users and information suppliers are young
              Founded by Kenyan
             programmers. Serves                       • Exposure: Scale initiatives most likely from leaders with international exposure



                                        Insights
            users in every inhabited                   • Education/Security: Counterparty verification and objective certifications needed to
                    continent                            enable more transactional and ICT enabled partnerships
                                                       • Education: Younger population driving adoption, role for education to advance use
                                        Observations

                                                       • Most purchase decisions for ERP software driven by regulatory mandate/compliance,
Rivotek           Strategy and                           IT managers in company, and western educated managers
           implementation consulting                   • Decision to purchase an ERP system more common for scale companies
            for business information                   • Some small Kenyan companies resistant to transparency that comes with ICT
              systems. Founded by
           Kenyan in partnership with                  • Exposure: Managers exposed to global businesses more likely to integrate ICT
                                        Insights




            US based company (ENI                      • Policy: Compliance need has high potential to drive a sea change in ICT adoption
                   Systems.)                           • Transparency: ERP system integration enables enterprises to scale while lowering
                                                         the risk of corruption/theft away from the hub




                                                                                                                                   page 8
Case Study: Virtual City- Overview

                                                                                           Services
                                                                Supply Chain
                                                                • Distributr- Field agent sales and receipt generation app.
                                                                  Consolidated information used to issue stock, manage
                                                                  inventory, submit orders and provide feedback
                                                                • Routr- Management and optimization app for distribution
                                     QuickTime™ and a           • Sales Managr- App for mobile sales management (order taking,
                           TIFF (Uncompressed) decompressor
                              are needed to see this picture.     customer information tracking, sales goal monitoring)
                                                                • Mappr- Geographic information system app to track asset
                                                                  usage, track trends, and visualize data
                                                                • Other field to HQ templates- Enginr (supply chain), Haulr
                                                                  (dispatch/delivery), Tracr (product history tracking), Warehousr
                                                                  (stock tracking), and Monitr/Project Managr (project planning)
Overview: Logistics and agriculture management
application (app) developer at the intersection of fixed and    Agriculture
mobile devices
                                                                • Agrimanagr- App to manage weighing, grading, and receipting
Evolution: Founded in 2000 as an online shopping                  of farm products. Enables supplier payment using cashless
destination then shifted into mobile phone solution               transactions and tracks/ rewards loyal customers and suppliers
development
Funding: Funded by founders and international innovation
                                                                Enterprise Resource Planning
award winnings (USD 1M Nokia Innovation prize and USD           • Microsoft Dynamics CRM- Licensed to automate sales process
50K Legatum Pioneers of Prosperity prize)
                                                                • Other field to HQ templates- Auditr (survey market), Plannr
Users: Serves large multi-national corporation clients (Ex.
                                                                  (event management), Contactr/Membr (track/message contacts)
Coca Cola), moving in to retail/shop keeper market in Q3
2011 by leveraging learnings from larger clients                Governance/ Non Profit:
                                                                • Electr- Vote tallying and elections process automation app
                                                                • Grantr- Grant management and budgeting system

                                                                                                                     page 9
Case Study: Virtual City- Contributions to scale ICT


                                    •   Supply chain transparency throughout route reduces theft: More
  Enables enterprise transparency       visibility into point and timing of theft or fraudulent activity
      and fraud reduction via
                                    •   Visibility from supply chain to books boosts credibility: Increases
            automation                  difficulty of shadow accounting and manual adjustments to accounts


                                    •   Mobile phone based accounting and stock management is
   Uses mobile gateway to extend        accessible at a low cost and literacy threshold: Reduces waste in
    enterprise grade solutions to       system via real time stock adjustments and price transparency
        small shop keepers          •   Learnings from MNCs leveraged in retail product: Extends best
                                        practices to through the value chain to distributors

                                    •   Localization of technology via extrapolation to mobile platform:
  Extends learnings from exposure       Rebuilds existing solutions for mobile device deployment to enable
     to international markets to        greater utilization in East Africa
      provide tailored solutions    •   Serves as interface between Kenya/world: Exposure via competitions
                                        gives international community a view into innovative Africa

                                    •   Companies with limited international exposure or IT knowledge
                                        resistant to adoption: Fear among some managers of too much
                                        transparency, adoption driven by CIOs and western managers
                                    •   Regulatory compliance requirements raise cost of operation: Data
                                        storage required in-country, limits scale benefits of specialization and
            Challenges                  migration to cloud based technology
                                    •   Staffing of qualified developers difficult: Growth limited by
                                        availability of skilled developers and managers
                                    •   Power consistency constraining productivity: Frequent black outs
                                        reduces ability of developers to drive output and reduces customer faith
                                        in Kenya based technology

                                                                                                            page 10
Hierarchy of ICT Needs: Nigeria

                            Hierarchy of ICT Needs: Nigeria




       Illustrative quote:
       “It will take at least 20 years for Nigeria to build a broad-based tech
       culture, but near term islands of excellence are possible” – ICT Expert


                                                                                 page 11
Nigeria roadblocks and pathways

                       Roadblocks                                                           Pathways

                                                                    Mobile phones as digital gateway: Increased access to smart
                                                                    phones, mobile enabled web pages, mobile as information portal,
  Low digital literacy: Constrains ICT adoption and                 mobile application monetization
                                                                1
  innovation at consumer and commercial levels
                                                                    ICT education: Increased access to ICT in schools, dedicated
                                                                    training for students and business owners

                                                                    International leadership enabler: Mix of domestic and foreign
                                                                    managers, advisors, and directors
  Lack of exposure to external markets, few domestic
  forums: Reduces visibility into new technology and            2   Exposure as a two way street: Expert exchange and learning
  scale of business                                                 trips, in country forums and incubators
                                                                    Online tech community portal: Development and networking
                                                                    tools for African tech stakeholders

                                                                    Investment rather than aid: Low returns to early stage venture
  High barriers to business development: Little early               in Nigeria, but necessary for growth
                                                                3
  stage capital, high cost of operation, high cost of failure       Operating cost parity: Support for high cost of power,
                                                                    connectivity, and facilities

  Limited access to virtual payments: High non-
  banked population (80%) and limited means for online          4   Mobile money adoption: Support for regulation and
  payment limits ability to automate for domestic needs             encouragement of mobile money movement


                                                                    Technology as a fraud reduction tool: Business automation to
  Rampant fraud and mistrust: High levels of distrust               enable scale and increase intra business accountability via
  within businesses and among partners, strong reliance             transparency
  on relationships rather than capabilities, international      5
                                                                    Certification promotion: Objective certifications of ability and
  perception of risk                                                reliability among individuals and businesses to enable non
                                                                    relationship-based counter party verification



                                                                                                                           page 12
Insights from firms on challenges to growth




                                        Observations
Adlevo                                                 • Principals entered the market to invest in innovative platforms but found only a few
            USD 52M Growth equity                        truly innovative companies, and even fewer with proven technology and revenue
Capital      fund based in Nigeria.                    • Tech entrepreneurs mostly clustered in web design and portal development
          Founded by former Silicon                    • Very little technology observed in schools (even at University level)
          Valley based tech investor.
               Portfolio includes                      • Education: Investment in education and research engines needed to develop




                                        Insights
           investment in Interswitch.                    innovative tech platforms (affect of weakness at the base of the ICT hierarchy)
                                                       • Funding: Very early stage, long term focused, investors needed
                                                       • Education: Tech innovation requires ICT in schools (ex. India and Israel models)

                                        Observations
Paga                                                   • Paga pays USD 800 per week for a generator (power redundancy), major telecoms
            Mobile money provider                        providers must place generators and security at each tower deployed in Nigeria
          based in Nigeria. Founded                    • The top developers at Paga are in very high demand and are in high demand
          by former tech and Private
             Equity professionals.
          Granted provisional license
                                                       • Infrastructure/ Cost of operation/ Policy: Power inconsistency and security
                                        Insights




            by the Central Bank of
                                                         requirements for business in Nigeria suffocating business growth and development
          Nigeria to launch services
                                                       • Education: In Nigeria a premium is placed on the developers that were able to get
                 in two states.
                                                         enterprise grade education, this typically came from international exposure




                                                                                                                                page 13
Insights from firms on challenges to growth




                                        Observations
                                                       • There is very little tertiary cable installed in rural areas, mobile phones largely used
Mobitel         Broadband service                        for internet connectivity outside of major urban centers
           provider based in Nigeria.                  • Six government ministries were successfully linked via an automated system, this
               Led by Nigerian born                      resulted in the exposure of payroll fraud and resulted in cost savings for the country
             telecoms professionals.
           Awarded national license                    • Infrastructure: The gap between rural and urban infrastructure limits potential for




                                        Insights
            for 2.3 GHz frequency in                     traditional ICT in rural areas, but there is opportunity in building mobile capabilities
                      2010                             • Policy: With government backing (this is currently lacking), huge successes in
                                                         transparency and efficiency are possible in Nigeria
                                        Observations
Iroko                                                  • By digitalizing and streaming Nollywood content on YouTube, Iroko reduced piracy
              Digital entertainment                      based views, distributed internationally, and developed a new revenue stream
Partners   provider based in Nigeria.                  • Internet and power is majority of Iroko expense despite labor intensity of business
             Founded by UK trained                     • Producers only accept cash payment, have mistrust of profit sharing and equity
           Nigerian. Largest owner of
             Nollywood movie rights                    •   Adoption: Socially driven online offerings serve as a gateway for ICT
                                        Insights




              and one of the largest                   •   Exposure: There is an international appetite for Nigeria developed content
            Google partners in Africa                  •   Infrastructure: Power inconsistency and cost constraints almost every business
                                                       •   Education: Potential to reduce mistrust of technology and counterparties




                                                                                                                                   page 14
Case Study: Paga- Overview

                                                                                         Services
                                                            •   P2P payments: Payment transfers to other Paga customers via
                                                                mobile phones. Domestic transfer service not offered by Western
                                                                Union type offerings
                                                            •   Bill pay: Payment via mobile phone under exclusive vendor
                                                                relationships (Ex. DsTV)
                                                            •   Cash transfer to mobile credit: Dedicated agent network to
                                                                transfer cash to Paga credit
                                                            •   Mobile phone top up: Exchange Paga credit for mobile phone
                                                                and internet credit
                                                            •   Online payment/transfers: Online portal to transfer funds
                                                                between bank accounts and Paga account. Transfer funds to
                                                                vendors and individuals online via Paga

Overview: Platform agnostic mobile payments provider in                 Nigeria Mobile Payments Context
Nigeria, distribution is via Paga Stars agent network
(target to bring on 5,000 agents by Q3 2011)                • 16 providers at various stages of development/funding issued
Evolution: Founded in 2009, provisional launch in 2011        provisional licenses by the Central Bank of Nigeria in January 2011
as part of Central Bank of Nigeria trial                    • Central Bank of Nigeria expected to issue permanent licenses to
                                                              four mobile payments providers in May 2011, this has since been
Funding: Funded by founders, venture capital (Tim             pushed back to an unspecified date to allow more time for providers
Draper-US), and Goodwell West Africa Microfinance             to test their networks
(Goodwell Investments & Alitheia Capital)                   • Unofficial feedback from the market is that Paga is the most
Users: 9,000 unique users as of early 2011 (just post         technically competent provider, however other providers have
launch under provisional license.) Target to register 15M     stronger relationships in government
active users and reach 40M Nigerians (3 dependents for
every customer reached)




                                                                                                                   page 15
Case Study: Paga- Contributions to scale ICT


                                    •   Security via lower dependence on cash and greater transparency:
    Lowers counterparty risk via        Limits upside to theft and enables payers to track expenses
      secure and convenient
                                    •   Transaction convenience via instant payment: Enables commerce
           transactions                 across distances, accurate money transfer, and fast transaction time


                                    •   Gateway for banking services: Initial payment service mimics current
    Extends alternative financial       activity, serves as a stepping stone towards greater utilization of
                                        financial services (lending, savings, investment)
    services to the “un-banked”
                                    •   Greater visibility into consumer needs: Increased data availability


                                    •   Online/mobile payments democratize eCommerce: Pushes access
     Extends opportunities in           to the 80-90% of Nigerians that are not banked
   eCommerce down the pyramid       •   Opens up new customer base to online vendors: Expands
                                        addressable market size for vendors (increases value of online assets)


                                    •   Infrastructure issues raise cost of operation:
                                            • Consistent power not available via utilities, Paga requires a
                                              diesel generator to power operations at a cost of $800 per week
                                            • Internet cost high relative to other geographies ($200-300 for
                                              basic unlimited internet package)
            Challenges                      • Physical site security required at all times
                                    •   Very limited access to capital in Nigeria: Only one tech focused fund
                                        serves Nigeria, Paga leveraged international network for funds
                                    •   Limited regulatory transparency raises risk to operation:
                                        Enforcement of licenses unclear, timing of licenses and evaluation
                                        criteria not made public


                                                                                                               page 16
Hierarchy of ICT Needs: Morocco

                          Hierarchy of ICT Needs: Morocco




      Illustrative quote:
      “We don’t compare ourselves to the rest of Africa, we compare
      ourselves to the rest of the World” – Moroccan ICT expert


                                                                      page 17
Morocco roadblocks and pathways

                      Roadblocks                                                        Pathways

                                                               Knowledge exchange events in sub-Saharan Africa: Use
 Limited exposure to sub-Saharan Africa: Limits                education as a means to open up markets and support other
 extent to which Morocco serves as a continental leader        African countries
                                                           1   International partnerships and engagement in continental
 and scope of market access for domestic tech
 companies                                                     symposiums: Leverage opportunities for in person meetings with
                                                               potential partners


  Lack of research and development                              Lower barriers to University researcher participation in
  commercialization: Top talent largely in Universities    2    upside to commercialization: Leverage Silicon Valley and
  with limited ability to commercialize technology              Israel models to tech research acceleration



  Opportunity for greater exposure of top technology
  talent to non-Africa innovation hubs: Current                 Expand exchange programs to include greater diversity of
                                                           3    Morocco (age and sector) and increase number of people
  exchange programs limited to only a few participants
  (ex. Only 20 in South Korea exchange)                         who are able to attend

  Limited utilization of technology by broad                    Increase familiarity with technology at a young age: Provide
  population beyond basic services: Adoption in                 continued support to educational initiatives (ICT as a right not a
  schools still in transition period with some push-back        privilege)
                                                           4
  from teachers. Few popular organically developed              Provide greater support to very young, innovative
  websites. Limited use of mobile and purely online             companies: Offer stepping stone incubators to support
  payments.                                                     companies not yet prepared to enter techno-parks




                                                                                                                         page 18
Insights from firms on challenges to growth - Morocco




                                            Observations
                                                           • Businesses in the Technopark benefit from co-located travel services, printing, health
Casablanca Technopark                                        services, and postal services; also benefit from shared utilities, insurance, and space
                                                           • Visible examples of success emerged from the Technopark. Ex: First Mile Telecom,
            Provider of space, education,                    Arcanes Technologies, Mobilinfo, Al Hambra Design, and Axentis Group
             and back office services for                  • Co-location of businesses has enabled collaboration among “residents”
            ~150 Casablanca based tech
                                                           • High operational costs: Shared spaces/incubators lower cost of operation




                                            Insights
              companies. Founded by
                                                           • Exposure/Education: More youth likely to pursue technology when there is high
               Ministry of Commerce,
                                                             awareness of upside of a tech career and spaces to explore the interest
                  Industry and ICT
                                                           • Networks: Domestic proximity of companies enables scale through collaboration




                                            Observations
                                                           • Classes are taught in English and international exchange programs are part of the
Al Akhawayn University                                       curriculum, students show a facility with interaction with foreigners
             Independent University that                   • Executive program annex located in the Casablanca Technopark among medium and
           offers research and technology                    small enterprises
               focused concentrations.
           Funded by King Fahd of Saudi                    • Exposure: Interaction and experiences abroad at a young age encourages global
                                            Insights


           and King Hassan II of Morocco.                    collaboration and scale in the future
                 Has an annex in the                       • Education: Proximity to corporations enables more tailored education and increases
               Casablanca Technopark                         the likelihood that tech managers will pursue advanced skills training
                                            Observations




Rabat Technopolis                                          • Technopolis divided into six “poles of operation”: Research, Development,
                                                             Microelectronics, Media, Off-shoring, and Academics
                                                           • Domestic and International success stories have leveraged the Technopolis. Ex:
            Science park for engineering,                    Nemotech Technologie, EDS-HP, Cleanroom, and Alcatel
              high tech, education, and
             R&D focused enterprises.                      • Networks: Clear external communication of capabilities and co-location of
                                            Insights




            Founded by the government                        complimentary initiatives enables greater collaboration
                     of Morocco.                           • Exposure: Visibility of success stories and proximity of domestic companies to
                                                             international leaders raises profile of local companies and boosts knowledge sharing




                                                                                                                                    page 19
Case Study: Casablanca Technopark- Overview

                                                                                           Services
                                                            •   Space provision: secure, single and multi-office sites for
                                                                companies, conference facilities, and social areas for residents
                                                            •   Back office administration for residents: dedicated offering
                                                                includes for residents includes a travel agency, copy/print center,
                                                                post office, multiple banks, insurance, web hosting, fidelity cards
                                                                (preferred pricing at businesses) and utilities
                                                            •   Information distribution: blog and newsletter format to inform the
                                                                Maroc tech community about conferences, positions, classes, and
                                                                innovations
                                                            •   Education: home of Al Akhawayn executive education center, and
                                                                venue for debate and tech classes. Sample classes include Java
                                                                development, network administration, community management,
                                                                and entrepreneurship

Overview: Provider of clustered space, education, and       •   Community events: offers annual events outside of Casablanca
services for technology focused small and medium sized          (Oujda, Meknes, and Agadir) to extend discussion of technology
enterprises                                                     across the country

Evolution: Founded in 2001, supervised by the Ministry of
Commerce, Industry and ICT                                                            Sample Residents
Funding: 65% of funding from private Moroccan banks         •   Innosoft          •   Al Akhawayn University      •   Irsal Solution
(AttijariWafa Bank, BMCE Bank, La Banque Centrale           •   ThinLine          •   Arcanes Technologies        •   Kosinux
Populaire, Banque Commerciale du Maroc, La Caisse de        •   Vigeo Group       •   Synergy Formation           •   FTZ Maroc
Depot et de Gestion); 35% funded by the Moroccan            •   Isis Market       •   Netcom Technologies         •   ArtMag
government                                                  •   Bull Maroc        •   Wind International          •   Amexs
                                                            •   Axentis Group     •   Prima Group Afrique         •   Algortech
Users: ~170 small and medium sized technology focused
                                                            •   Parnet            •   IT Skills Services          •   Geoconseil
enterprises (PME), some satellite government offices
                                                            •   Intechno          •   P2P Solutions               •   Infoone
(customs, tech), executive education program of Al
                                                            •   Just Ask          •   XPI (Expanded Payment)      •   Adelo Services
Akhawayn University
                                                            •   Techma Maroc                                      •   Willnet


                                                                                                                       page 20
Case Study: Casablanca Technopark- Contributions
to scale ICT


                                      •   Shared services: Utilities, travel, printing, facility administration,
  Lowers the risk and cost of doing       connectivity, security, and information
              business                •   Co-located enabling functions: Post office, travel agency, health
                                          services, fidelity card, and web presence services


                                      •   Central venue for education: Three classroom spaces used by
                                          residents and outside organizations for tech education
  Provides education and exposure
                                      •   International tech event organization and knowledge sharing:
                                          Venue for startup weekend, offers national education with Numeric


                                      •   Grouping and social events for residents: Collaboration and
    Facilitates collaboration with        knowledge share fostered via resident diversity and grouping
      other PMEs and MNCs             •   Proximity to MNCs and Offshoring hubs: Location near tech MNC’s,
                                          Casa Nearshore, and airport lowers barriers to access for PMEs


                                      •   Services for very early stage startups: Limited tools for very small
                                          companies (TPEs), activities confined to one off events
             Challenges
                                      •   R&D hub partnerships for commercialization: Limited partnership
                                          with one university, opportunity to become more of an R&D hub




                                                                                                                   page 21
Common continental challenges

                                                                                                                                                                                                                                                                                                               Infrastructure consistency (high cost of operation)
                                                                                                                                                                                                                                                                                                                 • Power consistency: largely an issue in Kenya and Nigeria, requires redundancies
                                                                                                                                                                                                                                                                                                                     (generators) and added expense for maintenance
                                                                                                                                                                                                                                                                                                                 •   Security requirements: high physical and virtual security needed
                                                                                                                                                                                                                                                                                                                 •   Pathways: incubators/shared services, role for government as a change agent

                                                                                                                                                                                                                                                                                                               Exposure lacking (international and domestic)
                                                                                                                                                                                                                                                                                                                 • International exposure: leaders of most firms that scale have international
                                                                                                                                                                                                                                                                                                                     education/exposure. Need exposure to innovations, markets, and funders
                                                                            Gibraltar

                                                                                                                                                   Tunisia
                                                                                                                                                                                                                                                                                                                 • Domestic exposure: in relationship based societies, tech pros least connected
                West Sahara
                                                                                Morocco




                                                                                                           Algeria

                                                                                                                                                              Libya                                                   Egypt
                                                                                                                                                                                                                                                                                                                 • Pathways: expert exchange, international competitions/challenges, forums
                                                  Mauritania




      Gambia

Guinea-Bissau
                                  Senegal
                                                                                     Mali




                                                                                     Burkina Faso
                                                                                                                             Niger


                                                                                                                                                                  Chad



                                                                                                                                                                                                                         Sudan
                                                                                                                                                                                                                                                                              Eritrea




                                                                                                                                                                                                                                                                                                 Djibouti
                                                                                                                                                                                                                                                                                                               Digital literacy lacking
                                                                                                                                                                                                                                                                                                                 • Addressable market small: consumers not able to adopt advanced applications of
                                                  Guinea
                                                                                                                             Nigeria
                                                                                                                                                                                                                                                                                                     Somalia
                                                               Côte d' Ivoire
                                                                                            Ghana
                   Sierra Leone
                                                                                                                                                                 Central African Republic                                                                       Ethiopia


                                        Liberia
                                                                                                    Togo                                Cameroon
                                                                                                                     Benin




                                                                                                                                                                                                                                                                                                                     ICT without understanding, this shrinks the ICT market
                                                                                            Equatorial Guinea
                                                                                                                                                                                                                                         Uganda              Kenya

                                                                                                                                        Gabon                                               Democratic
                                                                                                                                                                                            Republic of
                                                                      Sao Tome and Principe
                                                                                                                                                                                               Congo

                                                                                                                                                         Rep. Congo




                                                                                                                                                                                                                                                                                                                 • Staffing a challenge for ICT firms: top talent expensive, trend to hire from intl.
                                                                                                                             Rwanda
                                                                                                                                                                                                                                                  Tanzania

                                                                                                                              Burundi




                                                                                                                                                                                                                                                                                            Seychelles




                                                                                                                                                                                                                                                                                                                 • Pathways: digital literacy in public education, subsidized forums, certifications
                                                                                                                                                                Angola


                                                                                                                                                                                                                                                                                             Comoros
                                                                                                                                                                                                           Zambia

                                                                                                                                                                                                                                                                                  Mayotte




                                                                                                                                                                                                                              Zimbabwe                               Malawi
                                                                                                                                                                                                                                                                                                Mada-
                                                                                                                                                                                                                                                                                                gascar

                                                                                                                                                             Namibia
                                                                                                                                                                                            Botswana
                                                                                                                                                                                                                                                                     Mozambique




                                                                                                                                                                                            South Africa
                                                                                                                                                                                                                                                    Swaziland



                                                                                                                                                                                                                                                                                                               Cost of hardware high, mobile as a gateway
                                                                                                                                                                                                                    Lesotho


                                                                                                                                                                                                                                                                                                                 • Low internet penetration: Cost of connection high especially in rural areas
                                                                                                                                                                                                                                                                                                                 • Full powered hardware beyond reach: Low GDP/capita limits ability to spend
                                                                                                                                                                                                                                                                                                                 • Pathways: with growing capability of mobile, this has emerged as a gateway
                                                                                                                                                                                                                                                                                                               Fraud and transparency limiting credibility
                                                                                                                                                                                                                                                                                                                 • Piracy, fraud, and theft rampant: Outdated DVDs lack protection, lack of digital
                                                                                                                                                                                                                                                                                                                     security, cash based societies boosts benefits to theft
                                                                                                                                                                                                                                                                                                                 •   Some corporations lack transparency: Manual accounting, succession issues
                                                                                                                                                                                                                                                                                                                 •   Pathways: ERP systems integration, streaming/cloud based content delivery,
                                                                                                                                                                                                                                                                                                                     boosted utilization of online screening and digital ID, online/ mobile payments



                                                                                                                                                                                                                                                                                                                                                                                            page 22
Next steps




   • Identify focus areas for each constituent (e.g., WB, AfDB,
    infoDev)

   • Prioritize initiatives for implementation
   • Conduct in-depth case study review
   • Refine cross-team recommendations




                                                                  page 23
APPENDIX




           page 24
Appendix: ICT hierarchy classification (Infrastructure, 1/8)



                                1                   2                   3                      4                    5



                          Daily power       Weekly power        Monthly power         Very few power        Very few power
                         interruptions,     interruptions,      interruptions,         interruptions,        interruptions,
            Utilities     high cost to      relatively high      some cost to        availability in line    supply above
                          consistency           cost to          consistency           with demand              demand
                                             consistency



                        Access only via      Cable access        Cable access         Cable access           Cable access
   ICT                      satellite       with less than 1    with less than 5     with less than 10      with greater than
Infrastru   Internet      technology         Tb/s capacity       Tb/s capacity        Tb/s capacity,        10 Tb/s capacity,
  cture                                                                               and more than          and more than
                                                                                      three carriers         three carriers


                          Infrastructure      Infrastructure      Infrastructure       Infrastructure       Infrastructure not
                         subject to theft    subject to theft    under realistic      relatively safe,        vulnerable to
              Infra-    or sabotage to a    or sabotage to a    threat of theft or    not vulnerable        threats of theft or
            structure       point that         point where          sabotage                                    sabotage
            Security    development is      development is
                           prohibitively        expensive
                            expensive



                                                                                                                 page 25
Appendix: ICT hierarchy classification (Environment, 2/8)



                               1                  2                   3                   4                   5


                         Dedicated        National strategy   Funded national      Execution of         Execution of
          Level of     agency for ICT       in place with     strategy for ICT   national strategy       successful
          govern-      regulation and       support from         with broad      and partnerships     national strategy
           ment       implementation        ministry and      federal support     with local ICT      and partnerships
          support                          broader federal                                             with local ICT
          for ICT                            government


                         Low level of      Moderate level      Moderate level        High level of        High level of
                        broad based       of broad based       of broad based       broad based          broad based
                       education (less     education (4-6      education (6-8      education (8+      education, digital
Environ
           Educ-         than 4 years       years mean           years mean          years mean        literacy training
 ment                 mean schooling),     schooling), no     schooling), some       schooling),          the norm for
           ation
                      no access to ICT    access to ICT in    access to ICT in     access to ICT           students in
                      in public schools    public schools      public schools    and some digital      public schools,
                                                                                  literacy training     ICT integrated
                                                                                 in public schools      into instruction

           Demo-
                       GDP per capita      GDP per capita      GDP per capita     GDP per capita       GDP per capita
           graphic
                        < USD 1,500         < USD 3,000        < USD 10,000       > USD 10,000,        > USD 10,000,
          consider-
                                                                                 urban population     urban population
            ations
                                                                                      < 50%                > 50%




                                                                                                           page 26
Appendix: ICT hierarchy classification (Accessibility, 3/8)



                             1                  2                  3                  4                  5


                         Mobile            Mobile              Mobile             Mobile              Mobile
                       penetration       penetration         penetration        penetration         penetration
          Mobile
                         < 15%             < 30%               <50%               <75%                > 75%
          phones



                        Internet          Internet            Internet           Internet            Internet
                       penetration       penetration         penetration        penetration         penetration
          Internet       < 15%             < 30%               < 50%              < 75%               > 75%
Accessi
 bility
                         Negligible     Some access to      High access to     High access to      High access to
                     access to shared        shared              shared             shared             shared
                       technology in     technology via     technology via     technology via      technology via
           Shared     schools, public   schools, public     schools, public    schools, public     schools, public
          technol-       spaces, or        spaces, or         spaces, or          spaces, or         spaces, or
            ogy            private           private             private            private            private
          services      enterprises     enterprises (ex.    enterprises (ex.   enterprises (ex.    enterprises (ex.
                                         Internet cafes)    Internet cafes)    Internet cafes)     Internet cafes)
                                                           that is expensive        that is             that is
                                                                                 inexpensive      inexpensive and
                                                                                                       reliable



                                                                                                      page 27
Appendix: ICT hierarchy classification (ICT enabled private
sector, 4/8)


                             1                 2                  3                  4                  5


                        Banked             Banked             Banked             Banked            Banked
                     population less     population is      population is      population is     population is
                       than 30%        30% to 50% of      50% to 70% of       70% to 80% of      greater than
                      (mainstream      total population   total population   total population    80% of total
          Reach of     banks and         (mainstream        (mainstream        (mainstream        population
          banking      alternative        banks and          banks and          banks and        (mainstream
                       channels)          alternative        alternative        alternative       banks and
                                          channels)          channels)          channels)         alternative
                                                                                                  channels)
  ICT
enabled                    Most              Most          Transactions,      Transactions,       Transactions,
private               transactions,     transactions          inventory,         inventory,         inventory,
 sector                 inventory,        inventory,         accounting,        accounting,        accounting,
                       accounting,      accounting,         logistics, and     logistics, and     logistics, and
                      logistics, and   logistics, and           payroll            payroll            payroll
           Use of         payroll           payroll       completed using    completed using    completed using
          tech by       completed        completed         spreadsheets       POS and ERP        POS and ERP
           SMEs          manually      manually with      with some use of   systems that are   systems that are
                                        some use of        database and            not fully     fully integrated
                                       spreadsheets           ERP/ POS           integrated
                                           and POS           functionality
                                           systems




                                                                                                     page 28
Appendix: ICT hierarchy classification (content development,
5/8)


                                 1                   2                   3                   4                   5


                           Very few            Some web             Many web            Many web             Many web
                         developers,          developers,          developers,        developers, at      developers, at
           Domestic     0 domestically          at least 3           at least 2           least 4              least 1
            website       developed           domestically         domestically        domestically        domestically
           develop-     websites in top        developed            developed           developed            developed
             ment          20 sites          websites in top     website in top 10   website in top 10   websites in the
                                                 20 sites               sites              sites           global top 20
                                                                                                                sites
                        Largely informal     Largely informal     Some reliable      High output and     High output and
                        content output,       content output,     formal content        reliability of      reliability of
Content    Domestic      little use of the      high use of       output through      formal content      formal content
develop-    content          internet to      forums, blogs,        dedicated          via dedicated       via dedicated
 ment       output         disseminate           and social          channels            channels          channels for
                            information      networking sites                                              international
                                              to disseminate                                                 audiences
                                                information
                        Little innovation    Some innovation     High innovation      High innovation    High innovation,
                        in software and       in software and    in software and      in software and      domestically
            Domestic    hardware, high        hardware, high     hardware, some        hardware, low         produced
           innovation   dependency on        dependency on       dependency on        dependency on          platforms
                            platforms             platforms          platforms            platforms         develop for
                           developed             developed          developed            developed         international
                         internationally       internationally    internationally      internationally      audiences



                                                                                                              page 29
Appendix: ICT hierarchy classification (content export, 6/8)



                           1                 2                  3                 4                 5



                       Negligible           Some               Some            Moderate            High
                     international      international      international     international     international
                    consumption of    consumption of     consumption of    consumption of    consumption of
                     domestically       domestically      domestically      domestically      domestically
                       developed         developed          developed         developed         developed
                      innovations       innovations,       innovations,      innovations,      innovations,
                                      largely focused       focused on        focused on        focused on
          Global                     on content rather    platforms and     platforms and     platforms and
           use of                      than platforms         content           content           content
           inno-                                         to consistency
Content
          vations
export      from
          country




                                                                                                 page 30
Appendix: ICT hierarchy classification (BPO, 7/8)



                            1                   2                    3                    4                   5



                      Negligible             Some              Moderate                  High           Level 4 AND
                   specialization of    specialization of   specialization of     specialization of      customer
       Speciali-
                      business              business            business               business       communications,
       zation of
                      functions        functions, largely      functions,             functions,       and consistent
          tech
                                        isolated to one-        including              including      engagement with
        enabled
                                          off projects      outsourced ICT        outsourced ICT      external experts
       functions
                                                             advisory, and             advisory,        on business
                                                             administrative       external support       processes
                                                               functions          of logistics, and
                                                                                   administrative
 BPO
                                                                                      functions

                    Negligible BPO      Moderate BPO         Moderate BPO             High BPO            High BPO
       Destina-    service provision   service provision    service provision     service provision   service provision
       tion as a    to international    to international     to international      to international    to international
        special-      companies         companies, but          companies,           companies,          companies,
          ized                               highly         some off shoring      some off shoring        several off
         global                           fragmented        clusters, typically       clusters, a      shoring hubs, a
       provider                                                a secondary         primary source      primary source
                                                                 source for            for some            for many
                                                               international        international       international
                                                                companies            companies           companies



                                                                                                           page 31
eTransform Africa: Local ICT

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eTransform Africa: Local ICT

  • 1. Local ICT sector review Discussion document for 28- Transformation-Ready: The Strategic Application of 30 June 2011 Information and Communication Technologies in working sessions Africa (eTransform Africa)
  • 2. Project scope and objectives Objectives • Identify the role that ICT can play in transforming the economy • Review examples of successful ICT applications by region • Highlight scalable regional applications for in-depth case studies • Identify constraints to ICT applications and companies • Identify enablers to ICT applications and companies • Provide options on the roles that the World Bank and African Development Bank can play in encouraging ICT development to impact individual companies page 1
  • 3. Geographic focus Focus countries Focus companies Morocco Gibraltar Casablanca Technopark Tunisia Morocco Algeria Egypt West Sahara Libya Mauritania Eritrea Niger Mali Senegal Chad Burkina Faso Gambia Sudan Djibouti Guinea-Bissau Nigeria Sierra Leone Guinea Côte d' Ivoire Ghana Nigeria Central African Republic Ethiopia Somalia Paga Liberia Togo Cameroon Benin Equatorial Guinea Uganda Kenya Gabon Democratic Republic of Congo Sao Tome and Principe Rep. Congo Rwanda Tanzania Burundi Seychelles Angola Comoros Zambia Mayotte Zimbabwe Malawi Kenya Namibia Botswana Mozambique Mada- gascar Virtual City Swaziland South Africa Lesotho page 2
  • 4. Methodology - leveraging Hierarchy of ICT needs Framework Structured ratings process ICT hub BPO Content export Content development ICT enabled private sector Data and insights Accessibility • Interviews with ~75 organizations in three target countries Environment • Desk based research ICT infrastructure • Deep dive case studies Illustrative hierarchy for discussion page 3
  • 5. Example classification: ICT hierarchy classification (ICT enabled private sector, 4/8) 1 2 3 4 5 Banked Banked Banked Banked Banked population less population is population is population is population is than 30% 30% to 50% of 50% to 70% of 70% to 80% of greater than (mainstream total population total population total population 80% of total Reach of banks and (mainstream (mainstream (mainstream population banking alternative banks and banks and banks and (mainstream channels) alternative alternative alternative banks and channels) channels) channels) alternative channels) ICT enabled Most Most Transactions, Transactions, Transactions, private transactions, transactions inventory, inventory, inventory, sector inventory, inventory, accounting, accounting, accounting, accounting, accounting, logistics, and logistics, and logistics, and logistics, and logistics, and payroll payroll payroll Use of payroll payroll completed using completed using completed using tech by completed completed spreadsheets POS and ERP POS and ERP SMEs manually manually with with some use of systems that are systems that are some use of database and not fully fully integrated spreadsheets ERP/ POS integrated and POS functionality systems page 4
  • 6. Hierarchy of ICT Needs: Kenya Hierarchy of ICT Needs: Kenya Illustrative quote: “Game changing innovations and wealth comes from solving problems…Africa has a lot of problems” – Kenyan ICT expert page 5
  • 7. Kenya roadblocks and pathways Roadblocks Pathways Examples of success as a motivator: Raise profile of tech Small pool of qualified young tech graduates: Limits successes in Kenya, continue to attract high value competitions pool of talent to enable scale in existing companies, to make income generation potential of tech tangible 1 reduces likelihood of breakout tech entrepreneurial ventures Additional rigor of university level ICT programs: International standards applied to University technology curricula Lower cost of failure through fellowships and business development programs: De-couple business and personal High cost to entrepreneurship: Reduces tendency of success talent to move into young innovative ventures 2 Implement guarantees for small business AR: Reduction of cash conversion cycle, starting with most reliable payers serves to improve small business cash management and prospects Low perception of quality and trust in Kenyan Conduct joint initiatives with local companies and businesses: Kenyan businesses must be “that much encourage partnerships with international bodies: Boost 3 credibility through partnerships better” to succeed, limits tendency to execute large, outside of network, initiatives Implement counterparty verification: Objective assessment of risk of doing business with reviewed counterparties Limited exposure to foreign innovations and markets: Few beyond Diaspora benefiting from Increase pathways to foreign exposure: Support efforts to 4 innovations developed elsewhere and bringing introduce foreign experts to Kenya and vice versa international perspective Collaboration with governments to dialog on labor policy: Unclear government policy and protectionist Initiate conversation between business leaders and government tendencies: Strict labor policies reducing ability to do 5 on specific areas for labor policy improvement business internationally and benefit from scale Central policy clearinghouse and interpretation: Develop hub for dissemination of easily understood policy information page 6
  • 8. Insights from firms on challenges to growth - Kenya Observations • Key to success was to learn from the best and adapt this to the Kenyan market Virtual City Mobility solutions provider • Built international credibility by winning international prizes (Nokia and Legatum) focused on supply chain • Cost of data storage and cloud hosting in Kenya raised barriers to startup automation and agriculture • High risk to fraud/theft for Kenyan enterprises that use manual book accounting management. Winner of USD 1M Nokia Growth • Exposure: Partner with global leaders to develop best practices and credibility Insights Economy Venture • Infrastructure: Power and data center shortage raises cost of operation Challenge award. • Transparency: Automation and systems critical to limit corruption and increase international credibility of Kenyan companies Observations • Zuku retail offering catering to more affluent reliability sensitive market Wananchi Provider of internet services • Wananchi experiences a high incidence of wire clipping and other acts of and pay TV through Zuku sabotage/theft of infrastructure that raises their costs (and is passed on to customer) and SimbaNet to Kenya, • Management hired from outside of Kenya, local hires are typically installers/ sales expanding across East • Wananchi funded by Africa, North America, and Europe based investors Africa. Funded by East Africa • Infrastructure: Urban affluent internet provision in Kenya is a maturing market Insights Capital Partners, ECP, • Security: Cooperation among rivals and hardware security needed to lower costs Oppenheimer, Sarona, and • Staffing: Limited skilled tech managers in Kenyan market, education needed Liberty Global • Funding: Kenya is becoming an attractive entry point for international investors Observations • Overcame global view of poor quality in Africa by being noticeably better than comps KenCall • Entrepreneurs face high cost and risk due to limited ability to rebound in small market Call center and general BPO and cash pressures on customer and supplier sides (high AR days) provider serving Africa based • Challenge to serve east African clients (Uganda and Rwanda) due to stringent in- and International clients. country labor requirements, not able to recognize scale benefits to specialization Recently launched M-Kilimo agriculture advisory services. • Exposure: Limited international visibility and scale in African successes raises the Insights Kenya’s first international call hurdle of success for African business center. • High operational costs: Cycle of delayed payments a constraint to young businesses • Policy: Protectionism within regional group constraining cross-border business page 7
  • 9. Insights from firms on challenges to growth - Kenya Observations • Founders able to scale globally because each came from a different geography and Ushahidi Open source data industry so they brought a diversity of “spheres” to the business aggregation and • High incidence of family and relationship based initiatives due partially to trust issues visualization platform. • Most users and information suppliers are young Founded by Kenyan programmers. Serves • Exposure: Scale initiatives most likely from leaders with international exposure Insights users in every inhabited • Education/Security: Counterparty verification and objective certifications needed to continent enable more transactional and ICT enabled partnerships • Education: Younger population driving adoption, role for education to advance use Observations • Most purchase decisions for ERP software driven by regulatory mandate/compliance, Rivotek Strategy and IT managers in company, and western educated managers implementation consulting • Decision to purchase an ERP system more common for scale companies for business information • Some small Kenyan companies resistant to transparency that comes with ICT systems. Founded by Kenyan in partnership with • Exposure: Managers exposed to global businesses more likely to integrate ICT Insights US based company (ENI • Policy: Compliance need has high potential to drive a sea change in ICT adoption Systems.) • Transparency: ERP system integration enables enterprises to scale while lowering the risk of corruption/theft away from the hub page 8
  • 10. Case Study: Virtual City- Overview Services Supply Chain • Distributr- Field agent sales and receipt generation app. Consolidated information used to issue stock, manage inventory, submit orders and provide feedback • Routr- Management and optimization app for distribution QuickTime™ and a • Sales Managr- App for mobile sales management (order taking, TIFF (Uncompressed) decompressor are needed to see this picture. customer information tracking, sales goal monitoring) • Mappr- Geographic information system app to track asset usage, track trends, and visualize data • Other field to HQ templates- Enginr (supply chain), Haulr (dispatch/delivery), Tracr (product history tracking), Warehousr (stock tracking), and Monitr/Project Managr (project planning) Overview: Logistics and agriculture management application (app) developer at the intersection of fixed and Agriculture mobile devices • Agrimanagr- App to manage weighing, grading, and receipting Evolution: Founded in 2000 as an online shopping of farm products. Enables supplier payment using cashless destination then shifted into mobile phone solution transactions and tracks/ rewards loyal customers and suppliers development Funding: Funded by founders and international innovation Enterprise Resource Planning award winnings (USD 1M Nokia Innovation prize and USD • Microsoft Dynamics CRM- Licensed to automate sales process 50K Legatum Pioneers of Prosperity prize) • Other field to HQ templates- Auditr (survey market), Plannr Users: Serves large multi-national corporation clients (Ex. (event management), Contactr/Membr (track/message contacts) Coca Cola), moving in to retail/shop keeper market in Q3 2011 by leveraging learnings from larger clients Governance/ Non Profit: • Electr- Vote tallying and elections process automation app • Grantr- Grant management and budgeting system page 9
  • 11. Case Study: Virtual City- Contributions to scale ICT • Supply chain transparency throughout route reduces theft: More Enables enterprise transparency visibility into point and timing of theft or fraudulent activity and fraud reduction via • Visibility from supply chain to books boosts credibility: Increases automation difficulty of shadow accounting and manual adjustments to accounts • Mobile phone based accounting and stock management is Uses mobile gateway to extend accessible at a low cost and literacy threshold: Reduces waste in enterprise grade solutions to system via real time stock adjustments and price transparency small shop keepers • Learnings from MNCs leveraged in retail product: Extends best practices to through the value chain to distributors • Localization of technology via extrapolation to mobile platform: Extends learnings from exposure Rebuilds existing solutions for mobile device deployment to enable to international markets to greater utilization in East Africa provide tailored solutions • Serves as interface between Kenya/world: Exposure via competitions gives international community a view into innovative Africa • Companies with limited international exposure or IT knowledge resistant to adoption: Fear among some managers of too much transparency, adoption driven by CIOs and western managers • Regulatory compliance requirements raise cost of operation: Data storage required in-country, limits scale benefits of specialization and Challenges migration to cloud based technology • Staffing of qualified developers difficult: Growth limited by availability of skilled developers and managers • Power consistency constraining productivity: Frequent black outs reduces ability of developers to drive output and reduces customer faith in Kenya based technology page 10
  • 12. Hierarchy of ICT Needs: Nigeria Hierarchy of ICT Needs: Nigeria Illustrative quote: “It will take at least 20 years for Nigeria to build a broad-based tech culture, but near term islands of excellence are possible” – ICT Expert page 11
  • 13. Nigeria roadblocks and pathways Roadblocks Pathways Mobile phones as digital gateway: Increased access to smart phones, mobile enabled web pages, mobile as information portal, Low digital literacy: Constrains ICT adoption and mobile application monetization 1 innovation at consumer and commercial levels ICT education: Increased access to ICT in schools, dedicated training for students and business owners International leadership enabler: Mix of domestic and foreign managers, advisors, and directors Lack of exposure to external markets, few domestic forums: Reduces visibility into new technology and 2 Exposure as a two way street: Expert exchange and learning scale of business trips, in country forums and incubators Online tech community portal: Development and networking tools for African tech stakeholders Investment rather than aid: Low returns to early stage venture High barriers to business development: Little early in Nigeria, but necessary for growth 3 stage capital, high cost of operation, high cost of failure Operating cost parity: Support for high cost of power, connectivity, and facilities Limited access to virtual payments: High non- banked population (80%) and limited means for online 4 Mobile money adoption: Support for regulation and payment limits ability to automate for domestic needs encouragement of mobile money movement Technology as a fraud reduction tool: Business automation to Rampant fraud and mistrust: High levels of distrust enable scale and increase intra business accountability via within businesses and among partners, strong reliance transparency on relationships rather than capabilities, international 5 Certification promotion: Objective certifications of ability and perception of risk reliability among individuals and businesses to enable non relationship-based counter party verification page 12
  • 14. Insights from firms on challenges to growth Observations Adlevo • Principals entered the market to invest in innovative platforms but found only a few USD 52M Growth equity truly innovative companies, and even fewer with proven technology and revenue Capital fund based in Nigeria. • Tech entrepreneurs mostly clustered in web design and portal development Founded by former Silicon • Very little technology observed in schools (even at University level) Valley based tech investor. Portfolio includes • Education: Investment in education and research engines needed to develop Insights investment in Interswitch. innovative tech platforms (affect of weakness at the base of the ICT hierarchy) • Funding: Very early stage, long term focused, investors needed • Education: Tech innovation requires ICT in schools (ex. India and Israel models) Observations Paga • Paga pays USD 800 per week for a generator (power redundancy), major telecoms Mobile money provider providers must place generators and security at each tower deployed in Nigeria based in Nigeria. Founded • The top developers at Paga are in very high demand and are in high demand by former tech and Private Equity professionals. Granted provisional license • Infrastructure/ Cost of operation/ Policy: Power inconsistency and security Insights by the Central Bank of requirements for business in Nigeria suffocating business growth and development Nigeria to launch services • Education: In Nigeria a premium is placed on the developers that were able to get in two states. enterprise grade education, this typically came from international exposure page 13
  • 15. Insights from firms on challenges to growth Observations • There is very little tertiary cable installed in rural areas, mobile phones largely used Mobitel Broadband service for internet connectivity outside of major urban centers provider based in Nigeria. • Six government ministries were successfully linked via an automated system, this Led by Nigerian born resulted in the exposure of payroll fraud and resulted in cost savings for the country telecoms professionals. Awarded national license • Infrastructure: The gap between rural and urban infrastructure limits potential for Insights for 2.3 GHz frequency in traditional ICT in rural areas, but there is opportunity in building mobile capabilities 2010 • Policy: With government backing (this is currently lacking), huge successes in transparency and efficiency are possible in Nigeria Observations Iroko • By digitalizing and streaming Nollywood content on YouTube, Iroko reduced piracy Digital entertainment based views, distributed internationally, and developed a new revenue stream Partners provider based in Nigeria. • Internet and power is majority of Iroko expense despite labor intensity of business Founded by UK trained • Producers only accept cash payment, have mistrust of profit sharing and equity Nigerian. Largest owner of Nollywood movie rights • Adoption: Socially driven online offerings serve as a gateway for ICT Insights and one of the largest • Exposure: There is an international appetite for Nigeria developed content Google partners in Africa • Infrastructure: Power inconsistency and cost constraints almost every business • Education: Potential to reduce mistrust of technology and counterparties page 14
  • 16. Case Study: Paga- Overview Services • P2P payments: Payment transfers to other Paga customers via mobile phones. Domestic transfer service not offered by Western Union type offerings • Bill pay: Payment via mobile phone under exclusive vendor relationships (Ex. DsTV) • Cash transfer to mobile credit: Dedicated agent network to transfer cash to Paga credit • Mobile phone top up: Exchange Paga credit for mobile phone and internet credit • Online payment/transfers: Online portal to transfer funds between bank accounts and Paga account. Transfer funds to vendors and individuals online via Paga Overview: Platform agnostic mobile payments provider in Nigeria Mobile Payments Context Nigeria, distribution is via Paga Stars agent network (target to bring on 5,000 agents by Q3 2011) • 16 providers at various stages of development/funding issued Evolution: Founded in 2009, provisional launch in 2011 provisional licenses by the Central Bank of Nigeria in January 2011 as part of Central Bank of Nigeria trial • Central Bank of Nigeria expected to issue permanent licenses to four mobile payments providers in May 2011, this has since been Funding: Funded by founders, venture capital (Tim pushed back to an unspecified date to allow more time for providers Draper-US), and Goodwell West Africa Microfinance to test their networks (Goodwell Investments & Alitheia Capital) • Unofficial feedback from the market is that Paga is the most Users: 9,000 unique users as of early 2011 (just post technically competent provider, however other providers have launch under provisional license.) Target to register 15M stronger relationships in government active users and reach 40M Nigerians (3 dependents for every customer reached) page 15
  • 17. Case Study: Paga- Contributions to scale ICT • Security via lower dependence on cash and greater transparency: Lowers counterparty risk via Limits upside to theft and enables payers to track expenses secure and convenient • Transaction convenience via instant payment: Enables commerce transactions across distances, accurate money transfer, and fast transaction time • Gateway for banking services: Initial payment service mimics current Extends alternative financial activity, serves as a stepping stone towards greater utilization of financial services (lending, savings, investment) services to the “un-banked” • Greater visibility into consumer needs: Increased data availability • Online/mobile payments democratize eCommerce: Pushes access Extends opportunities in to the 80-90% of Nigerians that are not banked eCommerce down the pyramid • Opens up new customer base to online vendors: Expands addressable market size for vendors (increases value of online assets) • Infrastructure issues raise cost of operation: • Consistent power not available via utilities, Paga requires a diesel generator to power operations at a cost of $800 per week • Internet cost high relative to other geographies ($200-300 for basic unlimited internet package) Challenges • Physical site security required at all times • Very limited access to capital in Nigeria: Only one tech focused fund serves Nigeria, Paga leveraged international network for funds • Limited regulatory transparency raises risk to operation: Enforcement of licenses unclear, timing of licenses and evaluation criteria not made public page 16
  • 18. Hierarchy of ICT Needs: Morocco Hierarchy of ICT Needs: Morocco Illustrative quote: “We don’t compare ourselves to the rest of Africa, we compare ourselves to the rest of the World” – Moroccan ICT expert page 17
  • 19. Morocco roadblocks and pathways Roadblocks Pathways Knowledge exchange events in sub-Saharan Africa: Use Limited exposure to sub-Saharan Africa: Limits education as a means to open up markets and support other extent to which Morocco serves as a continental leader African countries 1 International partnerships and engagement in continental and scope of market access for domestic tech companies symposiums: Leverage opportunities for in person meetings with potential partners Lack of research and development Lower barriers to University researcher participation in commercialization: Top talent largely in Universities 2 upside to commercialization: Leverage Silicon Valley and with limited ability to commercialize technology Israel models to tech research acceleration Opportunity for greater exposure of top technology talent to non-Africa innovation hubs: Current Expand exchange programs to include greater diversity of 3 Morocco (age and sector) and increase number of people exchange programs limited to only a few participants (ex. Only 20 in South Korea exchange) who are able to attend Limited utilization of technology by broad Increase familiarity with technology at a young age: Provide population beyond basic services: Adoption in continued support to educational initiatives (ICT as a right not a schools still in transition period with some push-back privilege) 4 from teachers. Few popular organically developed Provide greater support to very young, innovative websites. Limited use of mobile and purely online companies: Offer stepping stone incubators to support payments. companies not yet prepared to enter techno-parks page 18
  • 20. Insights from firms on challenges to growth - Morocco Observations • Businesses in the Technopark benefit from co-located travel services, printing, health Casablanca Technopark services, and postal services; also benefit from shared utilities, insurance, and space • Visible examples of success emerged from the Technopark. Ex: First Mile Telecom, Provider of space, education, Arcanes Technologies, Mobilinfo, Al Hambra Design, and Axentis Group and back office services for • Co-location of businesses has enabled collaboration among “residents” ~150 Casablanca based tech • High operational costs: Shared spaces/incubators lower cost of operation Insights companies. Founded by • Exposure/Education: More youth likely to pursue technology when there is high Ministry of Commerce, awareness of upside of a tech career and spaces to explore the interest Industry and ICT • Networks: Domestic proximity of companies enables scale through collaboration Observations • Classes are taught in English and international exchange programs are part of the Al Akhawayn University curriculum, students show a facility with interaction with foreigners Independent University that • Executive program annex located in the Casablanca Technopark among medium and offers research and technology small enterprises focused concentrations. Funded by King Fahd of Saudi • Exposure: Interaction and experiences abroad at a young age encourages global Insights and King Hassan II of Morocco. collaboration and scale in the future Has an annex in the • Education: Proximity to corporations enables more tailored education and increases Casablanca Technopark the likelihood that tech managers will pursue advanced skills training Observations Rabat Technopolis • Technopolis divided into six “poles of operation”: Research, Development, Microelectronics, Media, Off-shoring, and Academics • Domestic and International success stories have leveraged the Technopolis. Ex: Science park for engineering, Nemotech Technologie, EDS-HP, Cleanroom, and Alcatel high tech, education, and R&D focused enterprises. • Networks: Clear external communication of capabilities and co-location of Insights Founded by the government complimentary initiatives enables greater collaboration of Morocco. • Exposure: Visibility of success stories and proximity of domestic companies to international leaders raises profile of local companies and boosts knowledge sharing page 19
  • 21. Case Study: Casablanca Technopark- Overview Services • Space provision: secure, single and multi-office sites for companies, conference facilities, and social areas for residents • Back office administration for residents: dedicated offering includes for residents includes a travel agency, copy/print center, post office, multiple banks, insurance, web hosting, fidelity cards (preferred pricing at businesses) and utilities • Information distribution: blog and newsletter format to inform the Maroc tech community about conferences, positions, classes, and innovations • Education: home of Al Akhawayn executive education center, and venue for debate and tech classes. Sample classes include Java development, network administration, community management, and entrepreneurship Overview: Provider of clustered space, education, and • Community events: offers annual events outside of Casablanca services for technology focused small and medium sized (Oujda, Meknes, and Agadir) to extend discussion of technology enterprises across the country Evolution: Founded in 2001, supervised by the Ministry of Commerce, Industry and ICT Sample Residents Funding: 65% of funding from private Moroccan banks • Innosoft • Al Akhawayn University • Irsal Solution (AttijariWafa Bank, BMCE Bank, La Banque Centrale • ThinLine • Arcanes Technologies • Kosinux Populaire, Banque Commerciale du Maroc, La Caisse de • Vigeo Group • Synergy Formation • FTZ Maroc Depot et de Gestion); 35% funded by the Moroccan • Isis Market • Netcom Technologies • ArtMag government • Bull Maroc • Wind International • Amexs • Axentis Group • Prima Group Afrique • Algortech Users: ~170 small and medium sized technology focused • Parnet • IT Skills Services • Geoconseil enterprises (PME), some satellite government offices • Intechno • P2P Solutions • Infoone (customs, tech), executive education program of Al • Just Ask • XPI (Expanded Payment) • Adelo Services Akhawayn University • Techma Maroc • Willnet page 20
  • 22. Case Study: Casablanca Technopark- Contributions to scale ICT • Shared services: Utilities, travel, printing, facility administration, Lowers the risk and cost of doing connectivity, security, and information business • Co-located enabling functions: Post office, travel agency, health services, fidelity card, and web presence services • Central venue for education: Three classroom spaces used by residents and outside organizations for tech education Provides education and exposure • International tech event organization and knowledge sharing: Venue for startup weekend, offers national education with Numeric • Grouping and social events for residents: Collaboration and Facilitates collaboration with knowledge share fostered via resident diversity and grouping other PMEs and MNCs • Proximity to MNCs and Offshoring hubs: Location near tech MNC’s, Casa Nearshore, and airport lowers barriers to access for PMEs • Services for very early stage startups: Limited tools for very small companies (TPEs), activities confined to one off events Challenges • R&D hub partnerships for commercialization: Limited partnership with one university, opportunity to become more of an R&D hub page 21
  • 23. Common continental challenges Infrastructure consistency (high cost of operation) • Power consistency: largely an issue in Kenya and Nigeria, requires redundancies (generators) and added expense for maintenance • Security requirements: high physical and virtual security needed • Pathways: incubators/shared services, role for government as a change agent Exposure lacking (international and domestic) • International exposure: leaders of most firms that scale have international education/exposure. Need exposure to innovations, markets, and funders Gibraltar Tunisia • Domestic exposure: in relationship based societies, tech pros least connected West Sahara Morocco Algeria Libya Egypt • Pathways: expert exchange, international competitions/challenges, forums Mauritania Gambia Guinea-Bissau Senegal Mali Burkina Faso Niger Chad Sudan Eritrea Djibouti Digital literacy lacking • Addressable market small: consumers not able to adopt advanced applications of Guinea Nigeria Somalia Côte d' Ivoire Ghana Sierra Leone Central African Republic Ethiopia Liberia Togo Cameroon Benin ICT without understanding, this shrinks the ICT market Equatorial Guinea Uganda Kenya Gabon Democratic Republic of Sao Tome and Principe Congo Rep. Congo • Staffing a challenge for ICT firms: top talent expensive, trend to hire from intl. Rwanda Tanzania Burundi Seychelles • Pathways: digital literacy in public education, subsidized forums, certifications Angola Comoros Zambia Mayotte Zimbabwe Malawi Mada- gascar Namibia Botswana Mozambique South Africa Swaziland Cost of hardware high, mobile as a gateway Lesotho • Low internet penetration: Cost of connection high especially in rural areas • Full powered hardware beyond reach: Low GDP/capita limits ability to spend • Pathways: with growing capability of mobile, this has emerged as a gateway Fraud and transparency limiting credibility • Piracy, fraud, and theft rampant: Outdated DVDs lack protection, lack of digital security, cash based societies boosts benefits to theft • Some corporations lack transparency: Manual accounting, succession issues • Pathways: ERP systems integration, streaming/cloud based content delivery, boosted utilization of online screening and digital ID, online/ mobile payments page 22
  • 24. Next steps • Identify focus areas for each constituent (e.g., WB, AfDB, infoDev) • Prioritize initiatives for implementation • Conduct in-depth case study review • Refine cross-team recommendations page 23
  • 25. APPENDIX page 24
  • 26. Appendix: ICT hierarchy classification (Infrastructure, 1/8) 1 2 3 4 5 Daily power Weekly power Monthly power Very few power Very few power interruptions, interruptions, interruptions, interruptions, interruptions, Utilities high cost to relatively high some cost to availability in line supply above consistency cost to consistency with demand demand consistency Access only via Cable access Cable access Cable access Cable access ICT satellite with less than 1 with less than 5 with less than 10 with greater than Infrastru Internet technology Tb/s capacity Tb/s capacity Tb/s capacity, 10 Tb/s capacity, cture and more than and more than three carriers three carriers Infrastructure Infrastructure Infrastructure Infrastructure Infrastructure not subject to theft subject to theft under realistic relatively safe, vulnerable to Infra- or sabotage to a or sabotage to a threat of theft or not vulnerable threats of theft or structure point that point where sabotage sabotage Security development is development is prohibitively expensive expensive page 25
  • 27. Appendix: ICT hierarchy classification (Environment, 2/8) 1 2 3 4 5 Dedicated National strategy Funded national Execution of Execution of Level of agency for ICT in place with strategy for ICT national strategy successful govern- regulation and support from with broad and partnerships national strategy ment implementation ministry and federal support with local ICT and partnerships support broader federal with local ICT for ICT government Low level of Moderate level Moderate level High level of High level of broad based of broad based of broad based broad based broad based education (less education (4-6 education (6-8 education (8+ education, digital Environ Educ- than 4 years years mean years mean years mean literacy training ment mean schooling), schooling), no schooling), some schooling), the norm for ation no access to ICT access to ICT in access to ICT in access to ICT students in in public schools public schools public schools and some digital public schools, literacy training ICT integrated in public schools into instruction Demo- GDP per capita GDP per capita GDP per capita GDP per capita GDP per capita graphic < USD 1,500 < USD 3,000 < USD 10,000 > USD 10,000, > USD 10,000, consider- urban population urban population ations < 50% > 50% page 26
  • 28. Appendix: ICT hierarchy classification (Accessibility, 3/8) 1 2 3 4 5 Mobile Mobile Mobile Mobile Mobile penetration penetration penetration penetration penetration Mobile < 15% < 30% <50% <75% > 75% phones Internet Internet Internet Internet Internet penetration penetration penetration penetration penetration Internet < 15% < 30% < 50% < 75% > 75% Accessi bility Negligible Some access to High access to High access to High access to access to shared shared shared shared shared technology in technology via technology via technology via technology via Shared schools, public schools, public schools, public schools, public schools, public technol- spaces, or spaces, or spaces, or spaces, or spaces, or ogy private private private private private services enterprises enterprises (ex. enterprises (ex. enterprises (ex. enterprises (ex. Internet cafes) Internet cafes) Internet cafes) Internet cafes) that is expensive that is that is inexpensive inexpensive and reliable page 27
  • 29. Appendix: ICT hierarchy classification (ICT enabled private sector, 4/8) 1 2 3 4 5 Banked Banked Banked Banked Banked population less population is population is population is population is than 30% 30% to 50% of 50% to 70% of 70% to 80% of greater than (mainstream total population total population total population 80% of total Reach of banks and (mainstream (mainstream (mainstream population banking alternative banks and banks and banks and (mainstream channels) alternative alternative alternative banks and channels) channels) channels) alternative channels) ICT enabled Most Most Transactions, Transactions, Transactions, private transactions, transactions inventory, inventory, inventory, sector inventory, inventory, accounting, accounting, accounting, accounting, accounting, logistics, and logistics, and logistics, and logistics, and logistics, and payroll payroll payroll Use of payroll payroll completed using completed using completed using tech by completed completed spreadsheets POS and ERP POS and ERP SMEs manually manually with with some use of systems that are systems that are some use of database and not fully fully integrated spreadsheets ERP/ POS integrated and POS functionality systems page 28
  • 30. Appendix: ICT hierarchy classification (content development, 5/8) 1 2 3 4 5 Very few Some web Many web Many web Many web developers, developers, developers, developers, at developers, at Domestic 0 domestically at least 3 at least 2 least 4 least 1 website developed domestically domestically domestically domestically develop- websites in top developed developed developed developed ment 20 sites websites in top website in top 10 website in top 10 websites in the 20 sites sites sites global top 20 sites Largely informal Largely informal Some reliable High output and High output and content output, content output, formal content reliability of reliability of Content Domestic little use of the high use of output through formal content formal content develop- content internet to forums, blogs, dedicated via dedicated via dedicated ment output disseminate and social channels channels channels for information networking sites international to disseminate audiences information Little innovation Some innovation High innovation High innovation High innovation, in software and in software and in software and in software and domestically Domestic hardware, high hardware, high hardware, some hardware, low produced innovation dependency on dependency on dependency on dependency on platforms platforms platforms platforms platforms develop for developed developed developed developed international internationally internationally internationally internationally audiences page 29
  • 31. Appendix: ICT hierarchy classification (content export, 6/8) 1 2 3 4 5 Negligible Some Some Moderate High international international international international international consumption of consumption of consumption of consumption of consumption of domestically domestically domestically domestically domestically developed developed developed developed developed innovations innovations, innovations, innovations, innovations, largely focused focused on focused on focused on Global on content rather platforms and platforms and platforms and use of than platforms content content content inno- to consistency Content vations export from country page 30
  • 32. Appendix: ICT hierarchy classification (BPO, 7/8) 1 2 3 4 5 Negligible Some Moderate High Level 4 AND specialization of specialization of specialization of specialization of customer Speciali- business business business business communications, zation of functions functions, largely functions, functions, and consistent tech isolated to one- including including engagement with enabled off projects outsourced ICT outsourced ICT external experts functions advisory, and advisory, on business administrative external support processes functions of logistics, and administrative BPO functions Negligible BPO Moderate BPO Moderate BPO High BPO High BPO Destina- service provision service provision service provision service provision service provision tion as a to international to international to international to international to international special- companies companies, but companies, companies, companies, ized highly some off shoring some off shoring several off global fragmented clusters, typically clusters, a shoring hubs, a provider a secondary primary source primary source source for for some for many international international international companies companies companies page 31