10 маркетинговых фишек, которые увеличат ваш ROI

1. 10 Marketing Tips
that will Increase
Your ROI in 30
Days

2. “The essence of social media is knowing your
audiences and engaging them in something they love.”
TIPS
SOCIAL
MEDIA
 Incorporate Facebook, Twitter, Pinterest, Google Plus, and
LinkedIn into your Social Media Strategy immediately
 “Facebook is the leading source of referred social media
traffic to websites, at 26%.” – Pooky Shares
 Each social media site has its strengths, personalize your
strategy for best results.

3. “B2B companies that blog only 1-2 times per month
generate 70% more leads than those that don't blog.”
- HubSpot
TIPS
CONTENT
MARKETING
 If you do not have a blog yet, start one.
 Add valuable content on a regular basis with a minimum of 12 times per month or more often for better results.
 “On average, companies that publish 15 or more blog articles
per month generate five times more Web traffic than
companies that don't blog at all.” - HubSpot

4. “Crawling is not a guarantee you’re indexed.”
- Rand Fishkin
TIPS
SEARCH
OPTIMIZATION
 Allocate part of your Marketing budget to effective on-page
optimization, so you will get indexed and be found
 “The three essential elements of an effective SEO are effective
communication, useful information and high quality backlinks.”
– SEO Refugee
 Focus also on off-page optimization to further improve rankings

5. “Design is a plan for arranging elements in such a way
as best to accomplish a particular purpose.”
- Charles Eames
TIPS
WEBSITE
DESIGN
 If you don’t have a responsive website, invest into a website
redesign to change it – you are missing out on sales!
 “Think like a wise man but communicate in the language of
the people.” – William Butler Yeats
 Don’t overcomplicate: Include eye-catching design, valuable
content, easy navigation, and converting call-to-actions

6. “Leadership is doing what is right when no one is
watching.”
- George Van Valkenburg
TIPS
ENTREPRENEURSHIP
 Stay true to yourself, be positive, and strive for excellence
 “Your work is going to fill a large part of your life, and the
only way to be truly satisfied is to do what you believe is
great work. And the only way to do great work is to love what
you do.” – Steve Jobs
 Keep your eyes out for opportunities – at all times!

7. “The average cost to generate a lead through inbound
marketing ($143) is about half the average for
- G+
outbound marketing ($373).”
TIPS
INBOUND
MARKETING
 Optimize your website for inbound marketing, it is worth the
investment
 “Instead of one-way interruption, web marketing is all about
delivering useful content at just the precise moment that a
buyer needs it.” – David Meerman Scott
 Offer readers an eBook for opting into your e-Mail List

8. “64% of Customers have a strong relationship with a
single brand because they shared the same values.”
- Helpscout
TIPS
BRAND
POSITIONING
 Define your target audience and then position your brand
strategically to help them fulfill their needs
 “A brand is worthless if it doesn’t connect with the right
audiences in a relevant way.”
 Protect your reputation and always deliver quality to your
customers

9. “B2B companies with blogs generate 67% more leads
per month on average than non-blogging firms.”
- Social Media B2B
TIPS
LEAD
GENERATION
 Add a lead generation form to your website (preferably abovethe-fold on the homepage + your blog sidebar)
 “Only 27% of B2B leads are sales-ready when first generated.
This makes lead nurturing essential for capitalizing on the
other 73%.” - MarketingSherpa
 Set up a weekly auto-responder with valuable content

10. “Let us strive to improve ourselves, for we cannot remain
stationary; one either progresses or retrogrades.”
- Mme. Du Deffand
TIPS
SELF
IMPROVEMENT
 Read a min. of 15 minutes of a relevant business book daily
 “Employ your time in improving yourself by other men's
writings so that you shall come easily by what others have
labored hard for.” - Socrates
 Attend at least one workshop or seminar a year, network, and
exchange knowledge

11. “Wonder what your customer really wants? Ask. Don’t
tell.”
- Lisa Stone
TIPS
BUSINESS
MANAGEMENT
 Don’t design products or services based on ideas and
assumptions, create solutions based on researched needs
 “No enterprise can exist for itself alone. It ministers to some
great need, it performs some great service, not for itself, but
for others.. or failing therein, it ceases to be profitable and
ceases to exist.” – Calvin Coolidge

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