Как цифровые инновации помогают в сфере здравоохранения

1. POINTS
OF INNOVATIONRETHINKING INNOVATION IN DIGITAL HEALTH COMMUNICATION
CHRISTINA FREDERICK
Sapient

2. WHAT IS INNOVATION?

3. SOMETHING
DIFFERENT?

4. SOMETHING
DARING?

5. SOMETHING
NEW?

6. WHAT IF IT’S
SOMETHING ELSE?

7. INNOVATION
ENABLING THE POTENTIAL OF PEOPLE

8. AND WHAT IF THERE ARE
POINTS OF INNOVATION?

9. POINTS OF INNOVATION
WHAT HAPPENS IN LIFE MOMENTS
AS INNOVATORS USE CREATIONS TO
MEET THEIR NEEDS

10. CREATORS AND INNOVATORS
ARE THE PEOPLE THAT MAKE THIS
TYPE OF INNOVATION POSSIBLE.

11. CREATORS
YOU AND YOUR TEAMS;
THE ONES THAT PRODUCE CREATIONS
THAT ENABLE THE POTENTIAL OF INNOVATORS

12. INNOVATORS
THE PEOPLE THAT USE YOUR
CREATIONS TO MEE THEIR NEEDS

13. NEED A DIAGRAM?

14. INNOVATORS
POINTS OF
INNOVATION
CREATORS
INNOVATIONz
CREATE THINGS THAT PEOPLE
USE; CONTINUALLY EVOLVE TO
MEET PEOPLE’S NEEDS
USE THE THINGS
CREATORS CREATE TO
MEET THEIR OWN NEEDS
WHAT HAPPENS AS INNOVATORS
USE THE CREATIONS; HOW & WHY
THE INNOVATORS USE THESE
CREATIONS HELPS THE CREATORS
EVOLVE THEIR CREATIONS

15. TO ENABLE THE POTENTIAL OF PEOPLE – THE
CREATORS NEED TO OFFER CREATIONS THAT
HAVE INNOVATIVE CHARACTERISTICS.

16. INNOVATIVE CHARACTERISTICS
EXPERIENCE CONVENIENCE PERSONALIZATION
PROVIDE THE
INNOVATORS WITH A
RICH, ROBUST, SEAMLESS,
INTERESTING EXPERIENCE
MAKE THE CREATION EASY
TO USE, IMMEDIATELY
ACCESIBLE & EASY TO
UNDERSTAND
MATCH INNOVATORS’
NEEDS, WANTS &
EXPECTATIONS & ALLOW
DEEP CUSTOMIZATION

17. THE MORE INNOVATIVE CHARACTERISTICS A
CREATION HAS, THE MORE OPPORTUNITY
THERE ARE FOR POINTS OF INNOVATION.

18. AND GUESS WHAT . . .

19. THIS TYPE OF INNOVATION IS
HAPPENING IN DIGITAL HEALTH
COMMUNICATIONS!

20. CHECK OUT THESE
INSPIRING EXAMPLES . . .

21. KATHY

22. • 26 YEARS OLD
• 70 POUNDS OVERWEIGHT
• DOCTOR MENTIONS DIABETES…
SEPTEMBER 2011

23. • ALMOST DIES FROM PNEUMONIA
• DOCTORS SAY OBESITY PLAYED A PART
• SHE DECIDES TO CHANGE – STARTS
USING THE NIKE+ RUNNING APP
NOVEMBER 2011

24. EXPERIENCE CONVENIENCE PERSONALIZATION
• IN-RUN FEEDBACK
• FACEBOOK CHEERS
• PLAY/PAUSE MUSIC
• ANSWER CALLS
• FREE
• EASY SET UP
• EASY START
• EASY TO USE
• CHALLENGE FRIENDS
• PAIR WITH NIKE SHOES
• USE NIKE FUEL BAND
• SOCIAL INTEGRATION
• SET GOALS
NIKE+ RUNNING APP INNOVATIVE
CHARACTERISTICS EXAMPLES

25. EXAMPLES OF HOW
KATHY USES THE APP
EXPERIENCE CONVENIENCE PERSONALIZATION
• RECEIVE MOTIVATION
• RECEIVE IN-RUN FEEDBACK
• INTEGRATE WITH NIKE.COM
• USE DAILY
• IPHONE 4S WITH ARM BAND
• WIRELESS HEADPHONES
• SET GOALS
• TRACK CALORIES BURNED
• INTEGRATE MUSIC

26. EVERY TIME KATHY RUNS WITH THE NIKE+
APP THAT SHE CUSTOMIZED FOR HER NEEDS
POINT OF INNOVATIONz

27. • 70 POUNDS LOST
• NEW DIET
• NEW LIFESTYLE
JANUARY 2013

28. DEBORAH
LEO

29. MOTHER’S DAY 2011
• 4-YEAR OLD LEO WAKES UP WITH A RASH
• DEBORAH TAKES HIM TO THE DOCTOR
• DOCTOR DOES A RAPID STREP TEST

30. DEBORAH SNAPS THIS PHOTO
& POSTS IT TO FACEBOOK
"NOTHING SAYS HAPPY MOTHER'S
DAY QUITE LIKE A SUNDAY MORNING
AT THE PEDIATRICIAN'S."

31. • RAPID STREP TEST COMES BACK NEGATIVE
• LEO DOESN’T LOOK GOOD
• DOCTOR TREATS HIM FOR STREP
• TELLS DEBORAH TO SEE HER FAMILY DOCTOR
THE SAME DAY

32. "BABY GETTING SICKER. EYES SWOLLEN
SHUT. FEVER RISING. PENICILLIN NOT
WORKING. MIGHT BE SCARLET FEVER.
OR ROSEOLA."
DEBORAH SNAPS THIS PHOTO
& POSTS IT TO FACEBOOK

33. • DOCTOR SAYS LEO WILL BE FINE
• 36 COMMENTS POSTED IN RESPONSE TO THE PHOTO
• DEBORAH’S NEIGHBOR AND COUSIN (A PEDIATRIC
CARDIOLOGIST) HAVE HAD SIMILAIR EXPERIENCE AND
TELL HER TO…
THE SAME DAY

34. “GET TO THE HOSPITAL. NOW . ”

35. NEXT 3 WEEKS
• LEO IS DIAGNOSED WITH RARE KAWASAKI DISEASE
& LIVER DISEASE

36. FACEBOOK INNOVATIVE
CHARACTERISTICS EXAMPLES
EXPERIENCE CONVENIENCE PERSONALIZATION
• LIKE
• CHAT
• VISUAL TIMELINE
• WATCH VIDEOS
• POST COMMENTS
• FREE
• MOBILE APP
• EASY SIGN UP
• JOIN GROUPS
• POST TO TIMELINE
• CREATE PHOTO ALBUMS
• CUSTOMIZE TIMELINE
• CHANGE IMAGES

37. EXAMPLES OF HOW DEBORAH
USED FACEBOOK
EXPERIENCE CONVENIENCE PERSONALIZATION
• ENCOURAGED
COMMUNITY DISCUSSION
• USED AS STRESS OUTLET
• USED AT DOCTOR’S
• RECEIVED IMMEDIATE
NOTIFICATIONS
• MADE POSTS TO TIMELINE
• UPLOADED PHOTOS

38. THE MOMENT DEBORAH USED FACEBOOK AS
PLATFORM FOR AN OPEN DISCUSSION ABOUT
LEO’S HEALTH
POINT OF INNOVATIONz

39. • LEO IS RECOVERED
• HE WILL HAVE CONTINOUS MONITORING
JANUARY 2013

40. DAN

41. • HAITI EARTHQUAKE HITS
• DAN IS TRAPPED UNDER THE RUBBLE OF HIS HOTEL
• LEG IS SEVERELY INJURED
• HE USES HIS IPHONE & “POCKET FIRST AID & CPR” APP
JANUARY 2010

42. IPHONE INNOVATIVE
CHARACTERISTICS EXAMPLES
EXPERIENCE CONVENIENCE PERSONALIZATION
• APPS
• ONE TAP ACTIONS
• ONE HOME BUTTON
• VIDEO, VIBRATION, SOUND
• MAC/TABLET INTEGRATION
• EASY CHARGE
• EASY APP DOWNLOAD
• CHOOSE APPS
• CUSTOMIZE PHONE SETTINGS

43. POCKET FIRST AID & CPR APP INNOVATIVE
CHARACTERISTICS EXAMPLES
EXPERIENCE CONVENIENCE PERSONALIZATION
• 100S OF ILLUSTRATIONS
• DETAILED VIDEOS
• SIMPLE UX
• ANYWHERE/ANYTIME
• EASY ACCESS TO CONTENT
• SEARCH FUNCTIONALITY
• UP-TO-DATE AHA INFO
• LOVED ONE’S MEDICAL INFO
• BASIC INFO TO EMERGENCY
HOW-TO

44. HOW DAN USED IPHONE & FIRST
AID APP TOGETHER
EXPERIENCE
(APP)
CONVENIENCE
(APP)
PERSONALIZATION
(IPHONE)
• READ BANDAGE
INSTRUCTIONS
• GOT SHOCK PREVENTION
INFO
• USED WHILE UNDER RUBBLE
• EASYILY ACCESSED CONTENT
• DID SIMPLE SEARCHES
• OPENED SPECIFIC APP
• SET ALARM
• USED LIGHT
• TRACKED DATE/TIME

45. THE MOMENT DAN USED HIS IPHONE AND
“POCKET FIRST AID” APP TOGETHER TO SAVE HIS
OWN LIFE
POINT OF INNOVATIONz

46. • DAN IS RECOVERED
• RELEASES “UNSHAKEN”
BOOK
JUNE 2011

47. THESE AREN’T STORIES
ABOUT FACEBOOK OR IPHONES.

48. THEY ARE EXAMPLES OF WHAT
HAPPENS WHEN CREATORS MAKE DIGITAL
HEALTH COMMUNICATIONS WITH
INNOVATIVE CHARACTERISTICS THAT
ENABLE PEOPLE’S POTENTIAL.

49. REIMAGINE INNOVATION.

50. CHRISTINA FREDERICK
(SENIOR MANAGER MARKETING STRATEGY & ANALYSIS)
THOUGHT LEADER & PRESENTER
MARCO AMBROSIO
(SENIOR ASSOCIATE BUSINESS CONSULTANT)
THOUGHT CONTRIBUTOR
THE MINDS BEHIND THE DECK
KATHY OHLHABER
(SENIOR ASSOCIATE CONTENT STRATEGIST)
THOUGHT CONTRIBUTOR & DECK DESIGNER

51. SAPIENT
WWW.SAPIENTGOV.COM
WWW.SAPIENT.COM/NONPROFIT