Introduction

1. EU13 Corporation
Search Engine Marketing Capabilities
Contents:
Overview •
Capabilities
Services
Products
Process &
Methodology
Account Team
Client Results

2. OVERVIEW
EU13 brings numerous skills and a large breadth of experience to this project. Simply put, we deliver creative solutions with technically sound
architecture. These solutions are supported by intelligent business and marketing principles.
Five powerful words sum up the EU13 process for any Search Engine Marketing campaign: Discover, Explore, Develop, Evolve, and Assess.
The EU13 SEO Stages emphasizes constant communication, including scheduled phone calls and, when needed, longer one -hour conference calls
and/or meetings. The result is a consistent and smooth translation of stated business goals into real-world, user-centric and technology-driven
solutions.
The end-product is a website and Internet presence that generates name recognition for our clients and places their websites at the forefront for
consumers interested in researching and/or purchasing their products or services.

3. EU13 Corporation – Capabilities
CAPABILITIES
EU13 Corporation is a Web Development and Web Presence Management Company founded on a heritage of sound strategic thinking, intuitive creativity, targeted
technical solutions, and a proprietary interest in our clients. We plan, build, and market successful businesses for the digital economy. Ideas that
stimulate and serve our clients specific needs drive our success Strategic Ideas Creative Ideas Technical Ideas.
EU13 currently specializes in website design and development, search engine optimization, paid search management, website analytics, content management
systems, e-commerce shopping carts, blog marketing, viral/social marketing, and interactive public relations.
EU13 applies best-in-class strategic, technical and creative skills to help today's businesses reach new levels of success with their online
endeavors.

4. SERVICE OFFERINGS
EU13 develops comprehensive, Web-based e-business solutions. One of the primary EU13 strategies is to build an impressive suite of service
offerings that will further differentiate the Company from its competitors. The following lists our service offerings as related to our Search Engine
Marketing Practice.
Search Engine Optimization Training
Keyword Analysis
Website Structure Analysis Interactive Public Relations
Competitive Analysis Online Community Outreach
Implementation of Recommendations Online Media Relations
Copywriting Online Corporate Reputation Management
Design and Development Interactive Press Material Creation
Ranking Reports and Traffic Analysis Press Release Optimization for Search Engines
International Capabilities Online Monitoring
Interactive Crisis Management
Website Design and Development Blog Creation and RSS Feeds
Strategic Design to Address Unique Goals
Designs with Conversions at the Forefront Competitive Statistics
Search Engine Friendly Design Benchmarking Reports
Search Engine Friendly Development Organic Search Reports
Paid Search Reports
Pay Per Click Bid Management Keyword Ranking Reports
Keyword Analysis Affiliate Partner Reports
Competitive Analysis
Click Fraud Monitoring & Reporting Viral Campaigns
Turnkey Bid Management Viral Content Brainstorming
Media Research, Planning and Buying Viral Content Development/Creation
Design and Development Viral Content Promotion & Marketing
Landing Page Development and Optimization Social Media Marketing
Blog Marketing Link Building
Integration with Client Website Link Building Campaigns
Ghost Writing Link Advertising Campaigns
PRODUCT OFFERINGS

5. The EU13 technology product offerings are easy to use, customizable, and provide positive return on investment. The following lists our product
offerings as related to Search Engine Marketing Practice.
Search Engine Friendly Content Management System Programming API
Allows Administrative Updating of Content RSS Feeds
Allows for "Click and Drag" of Navigation/Content Unlimited Blogs (Same User)
Rich Text WYSIWYG Editor Blog Search Function
Add/Delete Pages "On The Fly" Simple Installation
Control Aspects of Search Engine Optimization (Meta Data, Etc.) A template and Style Builder/Wizard (
Global Language Compatible Ability to Export Blog Pages to Physical Files
Import/Export
Live Documentation
Search Engine Friendly Shopping Cart
An Approval Stack for Posting
No Dynamic Parameters with the URL Static Pages
Add Products, Descriptions, Pricing, Discounts within One Interface Comment Rating System
Manage Orders Through the Entire Purchase Cycle (Billing, Shipping, Etc.) Customizable Polls
Shopping Engine Feeds Mobile Blogging Capability
Podcasting Support
Integration into Most Inventory Management Systems
Global Language Compatible
Ability to Optimize Individual Product Listings
Global Language Compatible
The EU13 Directory - Search Engine Friendly Online Directory
Organized Categories and Sub-Categories for Relevancy
PageRank Value of 6 Means Directory Stays Fresh
Search Engine Friendly Blogging Platform
Standard or Express Submit Options
Post Management
Direct HTML Text Links for SEO Benefit
Category Management
Add Reviews and Ratings for Each Listing
Template and Style Manipulation
Robust and Powerful (Word-Like) Editor
Draft Posting Support
Plug-In Support
Multiple Author/User Support
PROCESS & METHODOLOGY
There is never a "final version" of your Interactive goals; it's organic, constantly growing and changing to reflect what is happening within your
markets, your business strategies, the dynamics of your competition, and the changes in Internet technology. Each phase in the EU13 process
involves a collaborative effort with our clients, ensuring an on-going assessment and proper implementation of strategies.
The EU13 Search Engine Marketing Strategy is the process of transforming a business process or idea into real-world, client-centered, and
technology-driven strategic solutions. It is important to us that our clients and partners understand the stages of our project development;
therefore, we would like to take a brief moment to define the stages of our five-phase EU13 SEO Process and specify some deliverables for each
phase.
PHASE ONE: DISCOVER
In Phase One, the project management team introduces themselves and gives an overview of the EU13 Phases. Additionally, the

6. objectives, goals, and strategic process are explained. The deliverables of this phase include:
SEO Questionnaire
Kickoff Call
PHASE TWO: EXPLORE
In Phase Two, based off of your goals and objectives as defined in Phase One, our team of SEO Specialists determine the most
relevant, specific and popular keywords. Additionally, during this phase we will explore the need for any URL, copy/content, alt-
image, page title and/or website description changes. Further, during this phase our team of specialists analyzes your competition
and then provides you with an in-depth analysis of your competitor websites to determine their rankings keywords linking
and meta-tags. The deliverables of this phase include:
Search Engine Marketing Strategy
Keyword Analysis Report
Website Structural Analysis Report
Competitive Analysis Report
Link Analysis Report
Baseline Search Engine Ranking Report

7. PROCESS & METHODOLOGY (continued)
PHASE THREE: DEVELOP
In Phase Three, our team of specialists combines what they learned in the discovery and exploratory phases to create specific
HTML coding, insert specific tags, create crawler pages, copywriting, link-building, and website map development - all designed
to boost your search engine results. The deliverables of this phase include:
Specific Website & Page SEO Recommendations
Website Map & XML Development
Link Building Strategy & Development
Content Creation & Optimization
JavaScript Optimization
Custom Error Page Creation
PHASE FOUR: EVOLVE
In Phase Four our team of specialist submits your website URLs to the search engines and directories for inclusion. We perform
both manual and automated submissions to search engines and directories. We create and analyze ranking reports and provide
ongoing monitoring and consultation since search engine algorithms shift periodically. The deliverables of this phase include:
Specific Website and Page search engine submissions
Search Engine Ranking Reports
Ongoing Consultation & Recommendations
Sales Conversion Optimization
PHASE FIVE: ASSESS
In Phase Five, our team of specialists continually monitors your website traffic and search engine positioning. We will provide
detailed analysis and suggestions for improvements or additions to your SEO campaign.
Website Analytics Review
Search Engine Ranking Reports Analysis
Continued Consultation & Review of campaign
Account Maintenance & Support

8. TYPICAL ACCOUNT TEAM
EU13 will provide Search Engine Marketing services by means of an experienced and dedicated staff of SEO professionals, who oversee their
own respective team members to ensure the successful development and implementation of the projects.
The SEO staff is complemented by a full service interactive design and development team, who take care of the production process behind any
search engine marketing project.
Our production team is backed-up by EU13’s Marketing Research and Technology teams who with the support of the Client Service team, make
sure that the delivered services match our clients marketing and sales objectives both from a strategic and an operation standpoint.
The typical account team is comprised of the following team members:
Account Strategist
Search Engine Marketing Manager
Account Executive/Project Manager
Senior SEO Specialist
Linking Strategist
Senior Copywriter
Backend/Integration Specialist
SEO Internet Analyst

9. PREDICTED RESULTS FOR YOU
EU13 has enjoyed an established record of accomplishment and excellent service for our clients. Their expressions of satisfaction and
encouragement have been numerous. We intend to continue our advances and growth and would like to include you in those plans.
Based off our expertise and practical experience, we can assume certain visibility and traffic increases.
Predicted Outcome/Results of High Impact Implementations- 250% to 300% Increase in Search Engine Rankings and 300% to 350% Increase in
Website Traffic.
We will be in contact with you shortly to discuss how we can positively affect your business.
We look forward to working with you!
Very truly yours,
The EU13 Team