1. SoMe FAO - Management Issues

2. Management Issues
 Maximising opportunities
 Managing resources
 Managing risk
 Accountability and Impact

3. Maximising opportunities
 Training
 Authority vs assumed competence
 Experiment, test, evaluate
 ??

4. Managing resources
 Per channel – minimum 2-3 hrs per week
 Include time monthly for…
– experimentation with new tools
– review and evaluation of tools
– for opening and/or closing channels
– analytics and reporting
– Gardening
 Training for specialists vs all staff
 Management awareness and training

5. Risk
 Personal/professionnal/vs organisational
 Security (operations, leaks
– Training, IT controls, audit
 Control – lack of; decentralised,
jurisdictions
 Generational gaps
 Human costs (productivity, anti-social
social media)
 Paedophilia, Pornography, violence, crime
 Authenticity of sources

6. Accountability & Impact
 Design strategy according to specific goals
 Define metrics and reporting structure
 Review
 Decide (and act !)

7. Risk
 Personal/professional/vs organisational
– No personal or professional details like
addresses
– Add contact numbers and pictures
– Can’t write from personal perspectives on
professional matters
– Model/copy the line of Director or
equivalent
– Not more than 30m pd (HR)
– No personal pictures from work machines
– Note difficulty of being ‘human in
professional space
– Which hat are we wearing?

8. Risk
 Security (operations, leaks
– Training, essential for staff, continuous
– Needs IT controls, audit
– Needs eDiplomacy/social media policies
available for all users
– Management restricted to certain people
who are controlling this environment
– Remain vigilant and aware of security leaks

9. Risk
 Control – lack of; decentralised,
jurisdictions
– Manage how links and friendships are
controlled
– Filter bubble – how to monitor and control
external comments, tagging

10. Risk
 Generational gaps
– Do we have sufficient personal who are
security conscious enough to operate sfely
– Retention of people
– Risks to young people from pornography,
legislation inadequate, people unaware of
tricks, large resources required to monitor
– Be aware of audiences – aims for using
media and targeting them
– Service professionals challenges of
managing non-specialists

11. Risk
 Human costs (productivity, anti-social
social media, addictive
– Importance of revising policy around who
can comment etc
– Need to allow people some time to engage
personally as well as professionally
 Authenticity of sources
– Keep checking information
– Manage content which is published, in
terms of factual accuracy