3. 1.2 Billion users in 2012
4.4 Billion users in 2017
2012
Europe
29%
2017
Europe
21%
4. How many Apps? And how
many downloads?
• 1’770’000 Apps from the biggest 4 App Stores
(Android+iOS have 89% of market share);
• Only within the 2013 70 Billion downloads.