An Introduction to Psychology of Culture diversity.pptx
Chanel & French Luxury - Marketing lecture 2010
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2. French Luxury Social Values Product Image Provocation & Sophistication Couture & Accessories Tradition & Individualism
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14. CHANEL French Luxury Evolution Image Product Social Values Couture Accessories Fragrances Selling the dream Building brand loyalty Introducing the brand & BIG MONEY! +
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19. French Luxury, Digital Future Loving someone is fine, but they have to love you back or it doesn’t work. -Lagerfeld via Twitter Balancing Individualism with Isolation (Thanks, Mr. Lagerfeld. I couldn’t have said it better myself!) protecting the niche -OR- fake it ‘til you make it