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A Guide to Complaints Handling and Public Enquiries                                                                 1
FOREWORD




        Handling complaints well is a mark of good government. Doing
        so depends not just on well trained frontline staff but on the
        commitment, understanding and attention of the heads of bureaux
        and departments and all levels in between.

        Good complaints handling does not mean acceding to every
        request, but it does demand listening, understanding, explaining and
        helping wherever possible. We must address all complaints in a fair
        and professional manner, and communicate the outcomes honestly
        and expeditiously.

        This guide is a first attempt to provide comprehensive advice to all
        departments about complaints and public enquiries handling. I trust
        that it will evolve as experience is shared between staff and as we
        learn from the public that we serve.

        It is unrealistic to think we can avoid complaints. Rather, we should
        welcome complaints, rectify what can be rectified, and learn how to
        explain our policies, objectives and services better.




        Henry Tang
        Chief Secretary for Administration




2                                     A Guide to Complaints Handling and Public Enquiries
CONTENTS

                  4 KEY POINTS

                  5 INTRODUCTION

                  8 CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM
                       1a) Guiding principles
                       1b) Essential features of a good complaints handling system
                       1c) Building an effective complaints handling system

                15 CHAPTER 2: HANDLING THE INITIAL CONTACT
                       GOLDEN RULES FOR HANDLING THE INITIAL CONTACT
                       2a) Dealing with the initial contact
                       2b) Helping the complainant understand the process
                       2c) Recording the complaint
                       2d) Electronic recording of complaints
                       2e) Dealing with difficult complainants

                24 CHAPTER 3: INVESTIGATING A COMPLAINT
                       GOLDEN RULES FOR INVESTIGATING A COMPLAINT
                       3a) Identifying the complaints handling party
                       3b) Handling misdirected complaints
                       3c) Planning and implementing an investigation
                       3d) Dealing with cross-departmental complaints
                       3e) Escalating complaints
                       3f) Involvement by The Ombudsman

                29 CHAPTER 4: PROVIDING A GOOD QUALITY RESPONSE
                       GOLDEN RULES FOR PROVIDING A GOOD QUALITY RESPONSE
                       4a) Demonstrating understanding of the reason for complaint
                       4b) Demonstrating the complaint has been thoroughly investigated
                       4c) Explaining the outcome of the investigation
                       4d) Replies to emails

                32 CHAPTER 5: HANDLING REPEATED COMPLAINTS
                       GOLDEN RULES FOR HANDLING REPEATED COMPLAINTS
                       5a) Identifying the causes of repeated complaints
                       5b) Giving complainants the opportunity to ask for a review/appeal
                       5c) Dealing with persistent complaints

                36 CHAPTER 6: LEARNING FROM COMPLAINTS
                       GOLDEN RULES FOR LEARNING FROM COMPLAINTS
                       6a) Recording complaints data
                       6b) Analysing complaints data
                       6c) Briefing senior management fully and regularly on complaints received
                       6d) Considering the need for service delivery/policy changes
                       6e) Documenting and communicating lessons learnt
                       6f) Obtaining feedback from complainants on complaints handling
                       6g) Monitoring and controlling the complaints handling process
                       6h) Avoiding “unnecessary” complaints

                43 CHAPTER 7: HANDLING PUBLIC ENQUIRIES
                       7a)   Objectives
                       7b)   Handling the initial contact well
                       7c)   Adopting integrated, multiple channels
                       7d)   Be alert to value for money
                       7e)   Minimising “unnecessary” enquiries

                47 ANNEX – TEMPLATE TO PUBLICISE COMPLAINTS HANDLING MECHANISMS


A Guide to Complaints Handling and Public Enquiries                                               3
KEY POINTS



    If you read nothing else,   • A complaint is an opportunity to improve and a lesson
              read this page:     for reference.
                                • Complaints handling is fact finding to establish the
                                  truth, being fair to all complainants and staff.
                                • Senior management commitment is essential to guide
                                  and support frontline staff.
                                • Staff handling complaints should view matters from the
                                  complainant’s perspective, without being defensive.
                                • When a complaint crosses departmental lines of
                                  responsibility, we should solve the problem first and
                                  sort out the bureaucracy later. There are many different
                                  departments but all are the one government.
                                • Value for money and effectiveness should always be
                                  kept in mind.
                                • The maintenance of accurate and retrievable records is
                                  fundamental to analysis and lesson learning.
                                • Departments remain accountable even for outsourced
                                  services.
                                • Positive complaints management is an integral part of
                                  quality service and good governance.




                                         KEY QUOTE
                                         “This guide includes not only
                                         good practices for handling
                                         complaints but also principles for
                                         good government, steering staff
                                         towards positive service culture.
                                         It is quite a comprehensive
                                         document.”


                                         Helen Yu, Deputy Ombudsman




4                                                       A Guide to Complaints Handling and Public Enquiries
INTRODUCTION

An effective complaints handling system
is fundamental to delivering quality public
services. In his 2008-09 Policy Address, the
Chief Executive made a strong commitment
to improving the Government’s complaints
handling mechanism. Heads of Departments
were requested to review their existing systems
and to implement measures to improve their
complaints handling. This guide is intended to
assist staff at all levels of government as they
work to deliver these improvements.




       “While we have kept on improving               on Public Service Delivery2, citizens gave the
       the quality of public services, there          lowest average rating (4.7 out of 10) to the
       have been occasions when we might              statement that “Government responds quickly
                                                      when receiving public enquiries, complaints and
       not have met peopleʼs expectations.
                                                      applications”. They awarded the private sector a
       We must remain humble at all times             higher score (5.8 out of 10).
       and be open to suggestions for
       improvement. To ensure that public
       services move with the times and               Effective complaints handling is crucial
                                                      to delivering quality public service to the
       respond quickly to citizensʼ needs, I
                                                      community. The Efficiency Unit’s Public Sector
       have asked Heads of Departments to             Reform Report on Complaints Handling3
       review the implementation of their             describes good complaints handling as about
       performance pledges and to improve             “seeking continuous improvement, using
       their complaint handling mechanisms            feedback and lessons learnt to improve service
       in the coming year.”                           design and delivery”. Effective complaints
                                                      handling not only translates into enhanced
       The Chief Executiveʼs Policy Address           service to the public and greater efficiency,
       2008-09 (paragraph 120)                        but also leads to improved staff morale
                                                      and enhanced departmental reputation. In
                                                      addition, if the public have confidence that the
                                                      Administration’s complaints handling system
                                                      is effective, they will be encouraged to contact
                                                      the Government to seek practical resolutions
The importance of effective complaints                to their issues and concerns, rather than simply
handling                                              contacting third parties to vent their frustration.
Citizens have become increasingly aware of their      In brief, it promotes people’s confidence and
rights and the responsibilities of departments.       trust in Government services.
They now expect all departments to address
their concerns promptly and effectively. In the
2008 Accenture Citizen Experience Study1,             1 This study was conducted by the Accenture Institute for Public
those surveyed in Hong Kong believed that             Service Value in June to August 2008 to measure citizens’ perceptions
                                                      of government in 13 jurisdictions (http://www.accenture.com/
“taking prompt and effective action to resolve        citizenexperience/hongkong).
problems or difficulties that citizens experience
                                                      2 This survey was conducted in October 2008 by the Center for
with public services” was one of the most             Communication Research of the Chinese University of Hong Kong.
important attributes of effective government.
                                                      3 This report was issued in January 2009 to highlight some of the
However, only 16% of the respondents were
                                                      guidelines and up-to-date best practices in complaints handling being
satisfied with the Government’s performance in         followed around the world (http://www.eu.gov.hk/english/publication/
this area. Similarly, in the 2008 Opinion Survey      pub_bp/files/complaintshandling_final.pdf).




A Guide to Complaints Handling and Public Enquiries                                                                           5
INTRODUCTION



    Although extra effort may be required initially       Definitions
    to improve the quality of complaints handling,        All departments should use the same definition
    it may result in reduction of a department’s          and approach to recording complaints. Otherwise,
    workload in the long run. By reviewing the            it will never be possible to answer a simple
    complaints received, a department can identify        question such as “how many complaints did
    common and systemic improvement areas and             the Government receive last year?” For further
    reduce the frequency of similar complaints in the     guidelines on recording complaints consistently,
    future. Of course, it may be that improvement         see Chapter 2c and Chapter 6a.
    in the complaints handling regime increase
    the public’s confidence and trust in the system,       For the purposes of this guide, a “complaint”
    which may generate more complaints being              is defined as an expression of dissatisfaction
    made in the short term. This should still be seen     by the public with bureaux/departmental
    as a good thing.                                      policy or services, the way in which a policy is
                                                          implemented or service is delivered, including
    Handling public enquiries well is equally             staff attitude, irrespective of the complaint
    important                                             channel used. It excludes statutory appeals,
    There are many obvious similarities and               objections or petitions to the Chief Executive,
    synergies between departments’ complaints             staff complaints, complaints about crime and
    handling and public enquiry regimes. Indeed,          corruption and complaints subject to statutory
    the same frontline staff often deal with both         procedures.
    topics. Departments are encouraged to consider
    both topics when examining improvement
    opportunities.

    The purpose of this guide
    This guide offers practical advice to staff at
    every level of the Government on how to
    handle complaints and enquiries effectively and
    provide quality services to the public. For the
    general procedures, departments should always
    follow the relevant circulars, including General
    Circular No. 6/2009 on Complaints Handling
    Mechanism.

    This guide should not be treated as a strait-
    jacket. It does not set out to recommend a “one-
    size-fits-all” approach. Given the uniqueness
    of each department’s operations, customers’
    needs and its agreements with service providers,
    different considerations, systems and procedures
    will be applicable. Each department should
    establish a complaints and enquiries handling
                                                            There may be times when it is difficult
    regime that best suits its needs and those of its
    customers.                                              to differentiate between a complaint,
                                                            a suggestion and a request for service
    This guide contains paraphrasing of legislation
                                                            improvement. Where appropriate, staff
    such as the Personal Data (Privacy) Ordinance           may try to clarify with the “complainant”
    (Cap 486). Departments are advised to make              direct during the initial contact.
    reference to the original legislation and/or
    consult the Department of Justice as appropriate.
                                                          “Staff” refers to everyone involved in handling
    Colleagues are encouraged to read this guide
                                                          complaints on behalf of the Government,
    carefully and take note of the golden rules
                                                          including civil servants, Non-Civil Service
    section at the start of each chapter, which clearly
                                                          Contract (NCSC) staff and other service
    sets out the roles and responsibilities for senior
                                                          providers.
    management, middle management and frontline
    staff in the complaints handling process.


6                                                                    A Guide to Complaints Handling and Public Enquiries
INTRODUCTION



“Department” refers to all types of Government
organisations such as bureaux, departments
and agencies.

Acknowledgement
During the preparation of this guide, colleagues
in many different departments and at different
levels were interviewed. We were impressed
with the understanding, commitment,
enthusiasm and professionalism of many of
the officers concerned, as demonstrated by the
following quotes selected from the interviews:




                     • “Complaints provide learning opportunities
                        and drive service improvement.”
                     • “We [different departments] are one team
                        together, representing the government as
                        a whole.”
                     • “Complaints handling is not merely about
                        answering telephone calls, it is a profession
                        centred on helping customers.”
                     • “Even if the customer has only a tiny bit
                        of dissatisfaction, we should still take the
                        complaint seriously.”
                     • “Complaints handling is about explaining the
                        rationale of the decision and showing our
                        empathy.”
                     • “We serve customers from our heart.”
                     • “We are here to help our customers.”




We hope that this guide will help departments
and their staff to build on this obvious desire to
serve the community to the best of their ability.




A Guide to Complaints Handling and Public Enquiries                                    7
CHAPTER 1
    AN EFFECTIVE COMPLAINTS HANDLING SYSTEM
             1a) Guiding principles
             1b) Essential features of a good complaints handling system
             1c) Building an effective complaints handling system




8                                              A Guide to Complaints Handling and Public Enquiries
CHAPTER 1: AN EFFECTIVE COMPLAINTS
              HANDLING SYSTEM


1a) Guiding principles
Commitment from Senior Management is
Essential
An effective complaints handling system requires
commitment from officials at the highest level          KEY QUOTE
in each department. Senior management need
                                                       “Your department is not an isolated
to set an example by demonstrating a clear
commitment to effective complaints handling.
                                                       unit. You are all one government,
Officers entrusted with complaint investigations        serving the public. Solve the
should be empowered by senior management to            problem first; then resolve internal
have access to witnesses and documents.                bureaucracy.”

Complaints Handling is Fundamental to
Better Public Service                                  Helen Yu, Deputy Ombudsman
The importance of effective complaints handling
cannot be overestimated. The Government is
always striving to improve its service to the
public; complaints handling goes to the heart
of this. Effective complaints handling should
directly translate into better government.

A Complaint is an Opportunity
                                                      KEY QUOTE
Complaints are a valuable opportunity to obtain
feedback from the community and identify the          “In handling complaints, I always
need for service and policy improvement. The          remind myself of the following: I need to
public should experience the same positive            think in the position of the complainant,
attitude to complaints handling across all            listen patiently and analyse carefully; I
Government departments.                               ought to respond positively, be sincere
                                                      and friendly, be neither arrogant
Put Yourselves in the Shoes of the
Complainant                                           nor overmodest, and be sensitive but
                                                      rational.”
When handling complaints, staff should always
try to view the situation from the perspective of
the complainant. This will improve the quality
                                                      LAM Siu-kay, Junkers, Senior Building
of the response and is more likely to result in a
                                                      Surveyor/Special Task, Buildings Department
satisfactory outcome for both the Government
and the complainant.                                  A winner of “The Ombudsmanʼs Awards 2008
                                                      for Officers of Public Organisations”
Take Ownership: Don’t Pass the Buck
Staff need to take ownership of complaints.
When a complaint crosses different
departments, departments/staff should not
simply try to pass on responsibility. The public
often will not recognise distinctions between
departments’ responsibilities; they just want
their concern addressed.




A Guide to Complaints Handling and Public Enquiries                                                 9
CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM



     1b) Essential features of a good                      Fair
         complaints handling system                        • Both complainants and staff, including those
     A good complaints handling system should be:            handling complaints or being complained
                                                             against, should be treated with due respect
     Led from the top                                        and fairly in both form and substance.
     • Senior management should ensure that:                 Appropriate treatment/assistance should
                                                             be provided to people with disabilities, the
      Ã They demonstrate their commitment to an              elderly, ethnic minority groups, etc.
        effective complaints handling system and
        take an active interest in the process at every    • All complaints should be judged objectively
        level of their department.                           on the facts and merits of the case.
                                                             Judgements should not be prejudiced by the
      Ã All staff handling complaints have the               channel or location where complainants
        appropriate skills, training, systems and            lodge the complaint, or by the status of the
        support necessary to do their job effectively.       complainants. Every genuine complaint
      Ã There are clear guidelines setting out the           should be taken seriously.
        department’s complaints handling policy,           • All complainants should be given the
        procedures and performance standards for             opportunity for their case to be reviewed.
        staff to follow.
      Ã Apart from the departmental staff, service         Timely
        providers (including contractors, Non-             • Clear time frames should be set and
        governmental Organisations (NGOs), etc.)             adhered to for each part of the complaints
        also fully understand the department’s               handling process.
        complaints handling procedures and that,
        where appropriate, they are required to            • Timescales should be as short as practicable
        comply with them in much the same way                for proper investigation of complaints.
        that the department’s own staff do. The            • If more time is needed for a complaint to be
        attention of service providers should be             investigated, then the complainant should be
        drawn to the need to comply with the                 informed of the delay and the reason for it.
        provisions of the Personal Data (Privacy)          • Time is of the essence for certain types of
        Ordinance (Cap 486).                                 complaints. In these cases departments
      Ã They have an effective system to review the          should respond in a very timely manner to
        content of complaints received, rather than          ensure the rights of complainants are not
        just the statistics. Otherwise, they will not be     jeopardised.
        able to identify where the Government can
        improve its services.                              Well documented
                                                           • Every complaint should be recorded, and
     Easy to access                                          the process of investigation monitored.
     • Complaint channels should be clearly                  Complaints statistics should be maintained,
       advertised to both the public and staff. Notices      readily retrieved, and capable of being
       of complaint channels should be prominently           analysed.
       displayed at all suitable locations, including
       those where there is frequent contact with          Transparent
       the public. Consideration should be given to        • Complainants should be informed of the
       the needs of the visually impaired and ethnic         reasons why the conclusion/outcome was
       minority groups.                                      reached.
     • Complainants should be able to complain in          • Statistical information on complaints
       either English or Chinese and to lodge their          handling outcomes and trends should be
       complaints in person, by telephone, fax,              published on a regular basis.
       email or letter.
     • The public should be able to lodge complaints       Straightforward
       outside of normal office hours, e.g. through         • Complaints handling procedures should not
       electronic channels and voice mails.                  be cumbersome. Priority should be given to
     • Departments should be alert to the possible           addressing concerns at the initial point of
       need to make new channels available, e.g.             contact.
       Short Message Service (SMS).




10                                                                    A Guide to Complaints Handling and Public Enquiries
CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM



• If a complaint is cross-departmental, staff         Effective
  should take ownership and find the quickest          • Complaints should result in strategy,
  way to address the concern first – sorting out         service delivery and policy reviews and
  the internal responsibilities later.                  improvements, where appropriate.
                                                      • Make sure that email channels are answered.
Receptive
                                                        Do not offer an email “contact us” channel
• Staff should respect and understand the               that no one in the department monitors and
  reasons behind every complaint.                       actions.
• Every complaint should be approached with
  a positive attitude and staff should ensure that    1c) Building an effective complaints
  complainants feel they are being listened to            handling system
  and that their views are valued.
                                                      Commitment from senior management
• Staff should not try to stop a complaint being
                                                      Without strong commitment and “buy-in” from
  made. No indication should be given that
                                                      senior management, a department’s complaints
  a complainant’s future dealings with the
                                                      handling system will never be truly effective.
  department/Government will be adversely
  affected because he/she wants to make a
                                                      Senior management should take a leading role in
  complaint.
                                                      cultivating a positive complaints handling culture
• Responses should be in plain language,              within their department. They need to ensure
  avoiding jargon, and as far as possible in the      that their staff appreciate the value of an effective
  same language in which the complaint was            complaints handling system in delivering service
  lodged. A frank apology should be offered if        improvements to the public. Staff also need
  warranted.                                          to understand the importance of the public’s
                                                      right to complain and be informed about the
Confidential                                           outcomes. In addition, they need to ensure that
• Complaints should be handled in accordance          staff handling complaints receive necessary
  with the Personal Data (Privacy) Ordinance          training and support and have sufficient levels of
  (Cap 486) and advice offered by the Office of        delegated authority to make decisions.
  the Privacy Commissioner for Personal Data.
• Information should be available to staff on         Departmental guidelines should be drawn up
  a need-to-know basis. Only those staff who          to spell out clearly the department’s policy,
  need the information to investigate and             procedures and performance standards on
  respond to a complaint should have access to        complaints handling. For large departments,
  the particulars of the complainant. This applies    guidelines may be tailored to suit the needs of
  equally to service providers and their staff.       individual offices.
• Information gathered during a complaint
                                                      Each department should have a designated
  investigation should only be used for internal
                                                      Complaints Liaison Officer, preferably at
  purposes to resolve/respond to the complaint
                                                      directorate level. Some large departments may
  and to implement any service delivery
                                                      also need to appoint regional/district Complaints
  improvement arising from it. Personal or
                                                      Liaison Officers. Alternatively, some departments
  confidential information about individual
                                                      may wish to appoint Complaints Liaison Officers
  cases should not be made public.
                                                      on a subject matter basis. These officers should
                                                      be given the authority to allocate complaints
                                                      within the department/region/district/subject
                                                      area for follow-up action.

                                                      Identifying gaps
                                                      The checklist below, though not exhaustive, is
                                                      designed to help departments to conduct a quick
                                                      self-assessment of their existing systems and
                                                      procedures. Senior management may consider
                                                      each question and decide if the answer is “yes”,
                                                      “no” or “partially”.




A Guide to Complaints Handling and Public Enquiries                                                           11
CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM




        LED FROM THE TOP
        Do senior management demonstrate a positive and open attitude towards complaints?
        Do senior management regularly receive and actively review reports on complaints handling?
        If so, does the report include analysis of the content of complaints, not just statistics? (See
        Chapter 6c)
        Do the department’s management ensure that all staff understand and adhere to the
        departmental complaints handling system and procedures?
        Is there a process in place to recognise and reward effective complaints handling at both
        frontline and middle management levels?
        EASY TO ACCESS
        Are complaint channels clearly and widely advertised to both the public and staff?
        Is information on how to make a complaint easy to understand and easily found on the
        departmental website?
        Can people complain and receive responses in either English or Chinese ?
        Can complaints be made out of office hours?
        Can complaints be made via multi-channels such as in person, by telephone, fax, email or letter?
        FAIR
        Are there procedures in place to ensure all complaints are considered fairly and objectively?
        Are there clear guidelines to help staff know when to escalate complaints to senior
        management? (see Chapter 3e)
        Can a complainant, unhappy with the substantive reply received, request a review of the
        case? (See Chapter 5b)
        Are review/appeal channels clearly publicised?
        TIMELY
        Has the department set timescales for responding to complaints and does it inform the
        complainants what these are at the initial contact?
        Are the target timescales generally met?
        Are complainants informed if there is an unavoidable delay in the processing of a
        complaint, and the reason for it?
        WELL DOCUMENTED
        Is there a central system for staff to record all complaints received, in a consistent manner,
        including verbal and anonymous complaints? (See Chapter 2c and Chapter 6a)
        Is there a system to enable staff to track and monitor the progress of complaints handling?
        TRANSPARENT
        Does the department make clear, to both staff and complainants, its policy on electronic
        recording/videoing of complaints and personal data privacy? (see Chapter 2d)
        Does the department have clear performance targets/pledges, including:
        a) timescales for responses
        b) customer satisfaction ratings
        c) the percentage of complaints resolved at the first point of contact?




12                                                                           A Guide to Complaints Handling and Public Enquiries
CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM




    Does the department regularly compile information on:
    a) number of complaints received including key trends
    b) whether performance pledges on complaints handling are met
    c) service delivery improvements or policy changes implemented in response to
        public complaints?
    STRAIGHTFORWARD
    Is there a clear and simple procedure for people to make complaints?
    Is it easy for complainants to lodge their complaint?
    Can complaints be made verbally?
    RECEPTIVE
    Do complaints handling staff project a helpful attitude?
    Do frontline staff receive training on communication skills to help them respond and deal
    with complaints in the most appropriate manner?
    Are staff given proper training and guidelines for handling difficult complainants? (See
    Chapter 2e)
    Are frontline staff sensitive to the needs of disadvantaged or disability groups (e.g. visually/
    hearing impaired, ethnic minorities, etc.)?
    CONFIDENTIAL
    Is the department’s complaints handling regime consistent with the Personal Data (Privacy)
    Ordinance (Cap 486) and guidance from the Office of the Privacy Commissioner for
    Personal Data?
    Is access to personal information on a complainant restricted to those who need the
    information for the purposes of investigating or responding to a complaint?
    Have all complaints handling staff received training on the Personal Data (Privacy)
    Ordinance (Cap 486) and the importance of respecting privacy and maintaining
    confidentiality?
    EFFECTIVE
    Do frontline staff have access to up-to-date and sufficient departmental information to help
    them address as many concerns as possible at the initial point of contact?
    Are there clear guidelines on how to handle misdirected and cross-departmental complaints?
    (See Chapter 3b and Chapter 3d)
    Are frontline staff appropriately trained and empowered to handle complaints?
    Is there a control and monitoring system to ensure that complaints are being handled
    effectively?
    Do the regular reports on complaints to senior management highlight areas where
    service delivery improvements or policy changes may be advisable? (See Chapter 6d)
    Is regular feedback collected from complainants and staff on how they think complaints
    handling and service delivery could be improved?
    Do frontline staff receive information on service delivery or policy changes implemented as
    a result of complaints?
    Do frontline staff receive reports on the feedback from complainants?




A Guide to Complaints Handling and Public Enquiries                                                              13
CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM



     Action plans                                         provision of customer management/complaints
     Once senior management know where the gaps           handling training for staff. Longer-term measures
     lie, they can draw up an action plan to enhance      may include the introduction of computerised
     their complaints handling system. In devising        complaints handling/data mining systems.
     such a plan, departments may differentiate
     between short and long-term achievable targets.      Having the right plan, while very important, will
                                                          not alone be sufficient to guarantee effective
     For example, short-term measures may include         complaints handling. A monitoring system
     improved publicity of complaint channels or          will help ensure effective implementation
                                                          of any departmental plans and instructions.
                                                          Departmental Complaints Liaison Officers
                                                          would be well placed to oversee the system on
                                                          an ongoing basis.

                                                          Template to publicise complaints handling
                                                          The Annex provides a template which
                                                          departments may wish to customise for their
                                                          own use to publicise their complaints handling
                                                          mechanisms. The template sets out what
                                                          members of the public have the right to expect
                                                          from a department’s handling of their complaints
                    Action                                and the responsibilities associated with those
                    Plans                                 rights, the departmental performance pledges and
                                                          policy on personal data privacy and electronic
                                                          recording of complaints.




                        Dos and Don’ts for a Good Complaints Handling System

                             DO                                               DON’T

           • Encourage complaints                         • Set targets/pledges to reduce the number of
                                                            complaints received
           • Listen to frontline staff when devising
             new arrangements                             • Underestimate the challenges and stress that
                                                            frontline staff handling complaints undergo
           • Establish challenging but achievable
             performance pledges                          • Forget that complaints received may reflect
                                                            only a fraction of dissatisfied customers
           • Make sure customers know how and
             where to complain                            • Organise the complaints handling regime
                                                            around the convenience of the department
           • Ensure all complaints are followed up




14                                                                   A Guide to Complaints Handling and Public Enquiries
CHAPTER 2
                HANDLING THE INITIAL CONTACT

                                      GOLDEN RULES FOR HANDLING THE INITIAL CONTACT
                                      2a) Dealing with the initial contact
                                      2b) Helping the complainant understand the process
                                      2c) Recording the complaint
                                      2d) Electronic recording of complaints
                                      2e) Dealing with difficult complainants




A Guide to Complaints Handling and Public Enquiries                                        15
CHAPTER 2: HANDLING THE INITIAL CONTACT


                                                          Ã Provide adequate support to frontline staff
     Handling the initial contact is one of                 when a difficult complaint or complainant is
                                                            escalated.
     the most crucial parts of the complaints
     handling process. This chapter offers                Frontline Staff need to:
     guidance to frontline staff who are the              Ã Understand that theirs is the most important
     first point of contact for complaints.                  role in complaints handling
     Senior and middle management’s role                  Ã Try to resolve a complaint at the first point of
     is to ensure that the necessary systems,               contact, if at all possible
     support and training are available to                Ã Ensure that they get all the necessary accurate
     frontline staff dealing with the initial               information from the complainant, so that a
     contact.                                                proper investigation can be conducted, if the
                                                            issue cannot be resolved on the spot
                                                          Ã Properly record all complaints received
                                                          Ã Ensure that their attitude, tone and manner
                                                            when dealing with complainants are always
     GOLDEN RULES FOR HANDLING                              courteous, respectful and positive
     THE INITIAL CONTACT                                  Ã Understand the department’s guidelines
     Senior Management need to:                             for dealing with difficult complainants and
                                                            know when it is appropriate to escalate the
     Ã Create a culture which generates a positive
                                                            complaint to a supervisor or terminate the
       and open attitude towards complaints
                                                            conversation/correspondence
       throughout the department
                                                          Ã Understand and comply with personal data
     Ã Ensure that efforts to deal with complaints
                                                             privacy requirements.
       are commensurate with the seriousness of the
       allegations
     Ã Ensure that frontline staff know that their role
       is important and valued
     Ã Recognise and reward frontline staff who
                                                               KEY QUOTE
       handle complaints well
     Ã Provide training and support that frontline             “I have suggested that the
       staff need to do their jobs effectively                 Administration place importance
     Ã Ensure frontline staff have access to up-to-            on adequate resources and support
       date and relevant departmental information,             for front-line customer services.
       so that as many issues as possible can be               Examples are telephone enquiry
       resolved quickly.                                       hotlines of departments particularly
                                                               exposed to public calls for answers
     Middle Management need to:                                or assistance. The community
     Ã Ensure that frontline staff are fully aware of          cannot be expected to accept
       their roles and responsibilities, and of their          shortfall in resources as a reason,
       discretionary authority, if any, to resolve a           or even excuse, for inefficiency or
       complaint on the spot
                                                               poor service.”
     Ã Help frontline staff do a better job by
       identifying training needs and knowledge gaps
     Ã Ensure that frontline staff are provided with           Ms. Alice Tai, Former Ombudsman,
       training and guidelines for dealing with                The Ombudsmanʼs Annual Report 2009
       difficult complainants
     Ã Ensure frontline staff can escalate a difficult
       complaint if necessary



16                                                                   A Guide to Complaints Handling and Public Enquiries
CHAPTER 2: HANDLING THE INITIAL CONTACT




2a) Dealing with the initial contact                      up-to-date and relevant data, to help them answer
How the initial contact is handled makes a                enquiries and address straightforward concerns.
crucial first impression on the complainant. The
effectiveness of the Government’s complaints              If, however, the complaint requires an
handling will often be judged on the basis of             investigation, staff need to ensure that they
how the initial contact is managed, especially            obtain sufficient and accurate information from
those that are made via a telephone call or a             the complainant for a thorough investigation.
face-to-face conversation.                                If important information is missing, this may
                                                          unnecessarily delay the investigation or result
Automated responses to emailed complaints can             in an inadequate response to the complainant,
give a bad impression. Check that the automatic           and could be grounds for further complaints.
response provides the right message and carries           Departments may consider developing a
the appropriate tone.                                     checklist on the information to be collected
                                                          from the complainants.
Staff should always treat the complainant politely
and empathetically. They should be careful to
demonstrate proper respect and try to view the
issue from the complainant’s perspective in order
to understand why he/she is complaining.

If at all possible, frontline staff handling telephone
calls or complainants in a face-to-face situation
should try to resolve the issue at this first point
of contact. Ideally, they should have access
to departmental information systems or other




                                Dos and Don’ts for Handling the Initial Contact

                                DO                                          DON’T

      • Be polite, friendly and welcoming                 • Try to discourage the complainant from
                                                            making a complaint or project a negative
      • Explain why you welcome the feedback                attitude through body language or tone
                                                            of voice
      • Apologise if there has been a mistake
                                                          • Blame the complainant, e.g. “you didn’t fill
      • Take responsibility; try to address the             in the form correctly”
        concern at the first point of contact
                                                          • Make unrealistic promises or guarantees
      • Demonstrate you understand the reason
        for the complaint                                 • Argue with the complainant

      • Get all the relevant facts/make notes             • Make the complainant feel like he/she is
                                                            being interrogated
      • Inform the complainant if it is likely that
        the complaint details will be passed out          • Accept abusive, foul or threatening language/
        of the department for investigation                 behaviour

      • Be clear about what will happen next and
        likely timescales

      • Stay calm and polite at all times




A Guide to Complaints Handling and Public Enquiries                                                            17
CHAPTER 2: HANDLING THE INITIAL CONTACT




     2b) Helping the complainant understand
         the process                                      Cap 486 does not require departments to
                                                          give the complainant a right to object to
     If staff are unable to resolve the complainant’s
                                                          referral of his/her complaint to a third party,
     issue initially, it is important to be clear about
                                                          provided that the referral is for the purpose
     the next steps in the complaints handling
                                                          of investigating the complaint. As a matter
     process. Staff should be able to refer to a set
                                                          of good practice, however, the departments
     of clearly written complaints handling policy
                                                          may wish to also inform complainants that
     and procedures, which include a Personal
                                                          they can object to a referral but this may
     Data Privacy Policy (as shown in the Annex).
                                                          hinder or prevent a thorough investigation.
     Staff should explain that the matter needs to be
     investigated. It is also important to inform the
                                                          For cases involving sensitive personal data
     complainant about the set timescales in order
                                                          (e.g. taxation, banking, medical details),
     to manage expectations about how long the
                                                          or when the third party is outside the
     process is likely to take.
                                                          Government, or when the department is
                                                          in doubt as to whether the personal data
                                                          continues to be used for the original purpose,
       Personal data privacy – complaint                  departments are advised to seek consent
       referrals                                          from the complainant before a referral.
       Particular care must be exercised if a             Departments need to exercise common
       complaint has to be referred to third parties      sense and judgement in determining the
       such as other departments or contractors.          sensitivity of personal information, the need
       Under the Personal Data (Privacy) Ordinance        for obtaining a complainant’s consent, and
       (Cap 486), data protection principles require,     the adverse consequences of delay as a result
       among other things, that the data subject          of seeking the complainant’s consent.
       (i.e. the complainant) be informed of the
       purpose for which his/her personal data is
       to be used (in this case, obviously, to enable
       the complaint to be investigated) and the
       classes of persons to whom the data may
       be transferred. Where the use of the data is
       for a purpose directly related to the original
       complaint, the complainant’s consent is not        KEY QUOTE
       required, but the transfer or disclosure of        “Personal data privacy has become a
       personal data should not be excessive.
                                                          fundamental right in our society, but
       In practice, the data protection principles
                                                          there is a need to balance that right
       can be met by informing the complainant            with other rights and social interests in
       at the time the complaint is made. This can        maintaining a harmonious society.”
       be done easily when a complaint is made in
       person, by telephone, or using a pre-printed
       departmental complaint form. It is more            Roderick B. Woo, Privacy Commissioner for
       difficult when a complainant complains by           Personal Data
       letter or email.

       In these circumstances, the department
       should ensure that its personal data privacy
       policy (an example is given in the Annex) is
       widely promulgated. For cases which do not
       involve sensitive personal data but only the
       complainant’s name and contact information,
       the department should, when issuing an
       “acknowledgement of receipt” to the
       complainant, inform the complainant that the
       complaint (together with the complainant’s
       personal data) has been passed to the
       responsible department for follow-up action.




18                                                                 A Guide to Complaints Handling and Public Enquiries
CHAPTER 2: HANDLING THE INITIAL CONTACT




                                                       Many civil servants will be familiar with bearing
                                                       the brunt of a complaint against Government
     CASE STUDY:                                       from family, friends and acquaintances during
                                                       social occasions. For the avoidance of doubt, staff
     Stepping into customers’ shoes                    are only expected to record those complaints
                                                       made through departmental channels.

     A 60-year-old man complained                      There may be times when it is difficult to
     to the Buildings Department (BD)                  differentiate between a complaint, a suggestion
                                                       and a request for service improvement. Where
     about the demolition order he had
                                                       appropriate, staff may try to clarify with the
     received for an illegal roof-top
                                                       “complainant” directly during the initial contact.
     structure. Numerous notices had
     been sent to him earlier, but the
     department had not been able to
     establish communication with him.
     Staff discovered that the complainant
     could only speak the Chiu Chau
     dialect, and was hearing-impaired.
     Learning this, the department
     promptly arranged for an officer
     who could communicate in Chiu
     Chau to discuss the matter with the
     complainant and to understand his
     needs. A professional social worker
     was subsequently assigned to look
     into his special circumstances.


                                                       Anonymous complaints should be recorded
                                                       and treated in the same way as signed/verbal
                                                       complaints – even though it is not possible to
                                                       acknowledge or reply to them. Departments
2c) Recording the complaint                            should exercise common sense when an
All complaints should be accurately and                anonymous complaint is too vague to be able
consistently recorded in a central complaints          to identify sufficient details for meaningful
register. Some large departments may also need         investigation to be conducted. Depending on
to maintain central complaints registers on a          the gravity of the allegations made, it may be
district/subject matter basis. If proper records of    necessary to escalate an anonymous complaint,
every complaint are not kept, departments will         once it has been recorded. See Chapter 3e for
not be able to achieve a meaningful review and         more details.
analysis of the public’s view of their services. The
central complaints register may be computerised        The 1823 Call Centre (1823) handles enquiries
or paper-based depending on the number of              and complaints on behalf of its client
complaints and size of the department. For             departments. For cases referred from 1823,
further information on computerised systems,           departments should review the nature of cases
please turn to Chapter 6b.                             to determine if they fall within the definition of
                                                       “complaint” as set out in this guide, and keep
Frontline staff should not only record complaints      proper records accordingly.
made in writing or those that require further
investigation. All verbal complaints, even those       It is particularly important that complaints
which are easily resolved during the initial           are recorded consistently across departments
contact, should be recorded. Those issues that         in order that the Government as a whole can
can be quickly resolved by frontline staff on the      report accurate service-wide statistics on
spot may nevertheless identify an area where the       complaints handling. The following table sets
department needs to improve its communication          out the counting protocol for different types of
or services.                                           complaints.


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CHAPTER 2: HANDLING THE INITIAL CONTACT




       Type of Complaints                                    Counting Protocol

                                      • Cross-departmental complaints should be recorded separately and
                                        the departments involved should be listed out.
        Cross-departmental
                                      • For the purpose of compiling service-wide statistics, cross-
           Complaints
                                        departmental complaints should only be reported by the co-
                                        ordinating department.

                                      • Misdirected complaints should be recorded separately and the
                                        responsible department to which they were subsequently referred
                                        should be clearly specified.
                                      • For the purpose of compiling service-wide statistics, misdirected
                                        complaints should be reported by the department ultimately
            Misdirected                 responsible for dealing with the complaints.
            Complaints                • Bureaux may receive complaints about departments for which
                                        they have responsibility. Similarly, bureaux and departments may
                                        receive complaints about non-governmental agencies for which
                                        they have responsibility. In such cases, the complaints should be
                                        treated as misdirected complaints. Of course, there is no reason
                                        why a record of such complaints cannot be maintained as it may
                                        help identify problems with the department/agency’s complaints
                                        handling system.

                                      • A complaint referred from public bodies like the Office of The
                                        Ombudsman, the Office of the Privacy Commissioner for Personal
        Complaints referred             Data and the Equal Opportunities Commission, if received for
        from Public Bodies              the first time (i.e. it is not a repeated complaint filed by the same
                                        person on the same subject without any material change in the
                                        substance or circumstance), should be counted as a new complaint.

                                      • Repeated complaints on the same subject matter from the same
                                        complainant should be treated as one complaint, unless there is a
                                        material change in the substance or circumstance.
                                      • When a repeated complaint is about the way the original
              Repeated                  complaint was handled (i.e. a review), it should be recorded and
             Complaints                 treated as a new complaint.
                                      • A repeated complaint against the outcome of an investigation (i.e.
                                        an appeal) should be treated as a new complaint only when there
                                        is a change in substance or circumstance.

                                      • Departments may receive multiple copies of the same complaint
       Proforma Complaints              letter/email, emanating from different people. Where this relates
           and Petitions                to the same issue it should be treated as one complaint, but the
                                        number of complainants be noted. A similar approach should
                                        apply to petitions.

                                      • Some complainants copy their complaint to many different parties.
                                        These should be counted as one complaint by the department
       Complaints copied to             being complained against.
        Multiple Recipients           • If the complaint is directed to two or more parties with specific
                                        allegations against each of the recipients, it should be counted as a
                                        complaint by the respective recipients.




20                                                                       A Guide to Complaints Handling and Public Enquiries
CHAPTER 2: HANDLING THE INITIAL CONTACT




2d) Electronic recording of complaints                Except for particular venue or specific
In recent years, technological developments have      circumstances, there is no legislation that
enabled widespread recording of conversations         prohibits members of the public from taking
and events by organisations and individuals.          photographs, audio or video recordings, etc.
Generally, such recordings are not prohibited         of public officers. Members of the public are,
(except in court buildings and other restricted       however, subject to the same requirements
areas), but there are constraints.                    mentioned above. It should also be noted that
                                                      public officers are under no legal obligation to
The Personal Data (Privacy) Ordinance (Cap 486)       be photographed, audio or video recorded.
is concerned with recorded information that
relates to individuals, from which it is reasonably   It can be seen that the legal position is not
practical to identify the individual concerned.       entirely straightforward. Departments may wish
This is known as personal data. Electronic            to establish a clear policy, in consultation with
recordings may amount to personal data.               affected staff, and to seek appropriate advice
                                                      from the Department of Justice. The policy
The data protection principle 1 under Cap 486         should be disseminated to all those who may be
requires that the means used to collect personal      affected by it.
data must be fair in the circumstances of the
case, e.g. whether the purpose to be achieved         2e) Dealing with difficult complainants
justifies the use of that means in that case.          The initial point of contact is when complainants
Also, are less privacy intrusive means available?     are most likely to be angry or upset. Staff
Members of the public should be informed if           should remember that the complainant may
they are to be electronically recorded. This may      have an understandable reason for being upset.
be done using notices, pre-recorded messages or       An empathetic manner, demonstrating an
person-to-person.                                     understanding of the frustration the complainant
                                                      is experiencing, can often help defuse a tense
                                                      situation.
   Personal Data Collection
                                                      Staff should try to avoid labelling a complainant
   • Proper notice should be given                    as unreasonable; it is important to put themselves
   • There should be reasonable justification          in the complainant’s shoes to understand his/her
     for the proposed means of personal data          perspective. The fact that the complainant
     collection                                       is being difficult does not mean that his/her
   • The means of collection is fair in the           complaint is not valid. Staff should explain that
     circumstances                                    they want to help get the concern addressed and
   • No excessive data will be collected              investigated, but that first the complainant needs
                                                      to give them all the details so they can take this
   • The subject of the data should be
                                                      forward.
     informed of:
     Ã The purpose for which the data are             However, some complainants will not respond to
          to be used                                  these tactics. All frontline staff should be provided
     Ã The classes of persons (if any) to             with proper training and clear guidelines for
          whom the data may be transferred            dealing with difficult complainants.
     Ã The individual’s rights to request
          access to and correct their personal        Frontline staff should always be allowed to
          data.                                       escalate a difficult or vexatious complainant to
                                                      a supervisor. If the department has a telephone
                                                      call centre handling complaints, the staff dealing
Departments should inform their staff if they are     with the call should be able to indicate when a
being/to be electronically monitored. Reference       difficult caller is on the line so that a supervisor
should be made to the “Privacy Guidelines:            can monitor the call.
Monitoring and Personal Data Privacy at Work”
(http://www.pcpd.org.hk/english/ordinance/files/
monguide_e.pdf) issued by the Office of the
Privacy Commissioner for Personal Data.




A Guide to Complaints Handling and Public Enquiries                                                           21
CHAPTER 2: HANDLING THE INITIAL CONTACT




     Terminating abusive telephone calls/                   general complaints, demanding to speak to
     interviews                                             senior officers etc. These calls may not be
     When dealing with a difficult complainant               abusive or threatening, but take up much time
     over the telephone or face-to-face, it is crucial      to no effect. Again, departments should provide
     for staff to moderate the tone of their voice.         guidelines for staff. For example, the caller
     Keeping the tone of voice quiet and polite can         should be invited to give his/her contact details
     help diffuse a loud and angry complainant; staff       and to put his/her complaint in writing. If this is
     should never respond in a heated, aggressive or        persistently rejected, the caller should be told
     interrogatory tone.                                    that the conversation will be terminated.

     If a complainant uses foul or abusive language,        Terminating correspondence/contact
     or is aggressive or threatening to staff, he/she       regarding repeated/groundless complaints
     should be politely warned that, if this behaviour      One of the most difficult types of complainants
     is repeated, the call or interview will be             to deal with are those who repeatedly raise the
     terminated. Departments may wish to specify in         same issue, even if that complaint has been
     their guidelines that this warning should only be      examined and found to be groundless, or if the
     given twice at most; after that, if the language or    complainant is unwilling to accept the decision
     behaviour is repeated, the conversation should         made by the department. Departments may set
     be terminated. In serious cases, frontline staff       down procedures regarding how often the same
     should not hesitate to terminate interviews            complaint will be investigated and reviewed,
     without warning and to seek assistance of              particularly if there is no new information or
     supervisors, security staff and/or the police if the   change in circumstances. Frontline staff need
     situation so warrants.                                 to be able to clearly explain these procedures
                                                            to complainants. For more information on
     Departments should assess the risks faced by           dealing with repeated complaints, please turn to
     frontline staff, and provide appropriate protection.   Chapter 5c.
     For example, emergency alert systems can be
     installed in interview rooms.

     Departments may also experience anonymous
     callers who telephone their office frequently,
     often to different staff, making a variety of




                           Dos and Don’ts for Handling Difficult Complainants

                              DO                                                 DON’T

        • Try to explain that you understand the            • Assume that because a complainant is
          complainant’s anger/frustration and                 difficult his/her complaint is not valid
          want more details so you can help the
          complainant                                       • Get upset or angry; never take the criticism
                                                              about Government personally
        • Focus on the issue being complained about
          and what can be done to resolve it                • Hesitate to terminate the call/interview if
                                                              the complainant ignores the warning twice
        • Politely identify unacceptable language or          and repeats the unacceptable behaviour
          behaviour and warn that repetition of this
          will end the call/interview                       • Raise your voice or use an aggressive tone
                                                              of voice, whatever the provocation
        • Always be conscious of your own emotional
          stability and physical safety                     • Be biased by the behaviour of a difficult
                                                              complainant; the complaint should still be
        • Seek help from your supervisor if necessary         handled fairly and objectively




22                                                                      A Guide to Complaints Handling and Public Enquiries
CHAPTER 2: HANDLING THE INITIAL CONTACT




                                                      Departments are advised to seek the advice of
                                                      the police and/or the Department of Justice on
                                                      whether/what legal sanctions should be pursued
                                                      in appropriate cases.




                                                         CASE STUDY:

                                                         Prosecutions

                                                         A number of prosecutions have taken
                                                         place in recent years:
                                                         • An ex-nurse sent a number of
Legal sanctions                                             emails containing implied threats
Public servants are employed to serve the                   to officials dealing with his
public. As such, we should be seen to act with              pension. He was charged with
tolerance and reasonableness. We should only                criminal intimidation.
resort to legal sanctions against our customers          • A disgruntled member of the public
as a last resort. Nonetheless, there will be times          blocked the local District Officer
when such action is appropriate. A variety of               from going through the doorway
legal sanctions are available, for example:
                                                            to a conference room. He was
• Criminal intimidation under Section 24 of the             charged with loitering.
  Crimes Ordinance (Cap 200)
                                                         • A protester blocked the path of
• Assault under Section 25 of Cap 200                       a judiciary officer on his way to
• Loitering under Section 160 of Cap 200                    his office. He was charged with
• Various assault offences under the Offences               obstruction of a public place.
  Against the Person Ordinance (Cap 212)
                                                         • A judiciary clerk was assaulted. The
• Telephone nuisance under Section 20 of the                attacker was charged with common
  Summary Offences Ordinance (Cap 228)
                                                            assault.
• Obstruction of public place/trespass under
  Section 4(28) and 4A, respectively, of Cap 228
                                                         • An angry member of the public
                                                            invaded the public area of a
• Obstruction of a public officer under Section 23
                                                            housing office and refused to leave.
  of Cap 228
                                                            Charges related to assault and
• Disorderly/violent conduct under Sections 17B,
                                                            criminal damage arose when he
  18 and 23 of the Public Order Ordinance
  (Cap 245) and various regulations relating
                                                            tried to enter an area not open to
  to specific public places such as museums,                 the public.
  stadia, public parks, airport, etc. One
  example is regulations made under the Public
  Health and Municipal Services Ordinance
  (Cap 132)
• Common law offences such as public
  nuisance or outraging public decency
• A person may be brought before a magistrate
  to be bound over to keep the peace or to
  be of good behaviour upon proof of, among
  other things, reasonable apprehension that
  the violence to the person or property or
  the commission of a criminal offence would
  take place.



A Guide to Complaints Handling and Public Enquiries                                                       23
CHAPTER 3
     INVESTIGATING A COMPLAINT
              GOLDEN RULES FOR INVESTIGATING A COMPLAINT
              3a) Identifying the complaints handling party
              3b) Handling misdirected complaints
              3c) Planning and implementing an investigation
              3d) Dealing with cross-departmental complaints
              3e) Escalating complaints
              3f) Involvement by The Ombudsman




24                                              A Guide to Complaints Handling and Public Enquiries
CHAPTER 3: INVESTIGATING A COMPLAINT


                                                      Ã Identify issues that need escalating to senior
This chapter deals with those complaints                management
which could not be resolved at the                    Ã Ensure that an interim response is sent to
initial point of contact. While the details             the complainant if it appears that the full
of investigations and follow-up steps                   response will be delayed beyond the set
                                                        timescales
will vary widely across departments,
                                                      Ã Ensure systems are in place to enable
depending on the nature of the                          frontline staff to access information
complaint, this chapter offers advice and               regarding progress/outcome of complaint
general guidelines on important aspects                 investigations.
of the investigative stage of complaints
handling.                                             Frontline Staff and Investigating Officers
                                                      need to:
                                                      Ã Seek advice from supervisors if the correct
                                                        complaints handling party is difficult to identify
                                                      Ã Explain the department’s pledge to provide
GOLDEN RULES FOR                                        a substantive reply to the complainant.
INVESTIGATING A COMPLAINT                               Emphasise that the complaint is being
                                                        taken seriously and thoroughly investigated
Senior Management need to:                              if he/she makes contact again during the
à Ensure there are clear channels in place              investigation process and is impatient for a
  to enable staff to escalate complaints and            response.
  encourage them to use these channels
à Encourage staff to take ownership of
  complaints. Even if it is unclear whether the
  department has the primary responsibility,
  always praise staff for giving priority to
  addressing the concern which is the subject
  of the complaint
à Be prepared to step in to resolve a
  disagreement over responsibility for a
  cross-departmental complaint and set out a
  procedure for dealing with particular “grey
  areas” in the future
à Ensure robust systems are in place to monitor
  and control the progress of complaint
  investigations against agreed timescales.

Middle Management need to:
à Go the extra mile. Be prepared to take
  ownership of a complaint, even if it is not
  entirely within the department’s remit
à Be proactive in chasing colleagues to address
  the concern on the ground as promptly
  as possible. Sort out internal bureaucracy
  afterwards




A Guide to Complaints Handling and Public Enquiries                                                         25
CHAPTER 3: INVESTIGATING A COMPLAINT




     3a) Identifying the complaints                      In case there are exceptional circumstances (e.g.
         handling party                                  in cases involving sensitive personal data or
                                                         sensitive issues which should not be disclosed
     Identifying the correct complaints handling         to other parties unless with the consent of
     party quickly is crucial to making the complaint    the complainant), the complainant’s consent
     investigation process as rapid and efficient as      is required before the complaint is referred
     possible. If the complaint involves more than       to another department (see Chapter 2b). For
     one department, staff should try to ensure that     misdirected verbal complaints, departments
     all parties are informed and encourage one          should establish their own guidelines to reflect
     department to take ownership of the complaint.      their own individual circumstances. For example,
     If there is a lack of clarity about which           where a complaint is made to one department’s
     department’s remit the complaint falls under,       public enquiry counter (i.e. the complaints
     staff should seek advice from their supervisor.     handling unit), it would be reasonable for the
                                                         public enquiry staff to refer the complaint to
     In any case, one designated member of staff         the appropriate department. On the other hand,
     should take ownership of the complaint and          where a complaint is made to one department’s
     ensure it is appropriately investigated. This may   licensing office (i.e. other operational/service-
     be the Complaints Liaison Officer.                   providing unit), it may be disruptive and
                                                         unreasonable to other citizens waiting in the
                                                         queue for the licensing staff to focus their
        CASE STUDY:                                      attention on redirecting the complaint. In the
                                                         latter case, the complainant could be advised to
        Taking ownership, even if the                    contact the appropriate department direct.
        matter is not under your remit
                                                         3c) Planning and implementing
        The EPD received a complaint                         an investigation
        about the low temperature of the air             There is no one prescribed system for handling
        conditioning in a local branch of a              the investigation of a complaint; the appropriate
                                                         action will differ depending on the details of the
        fast food outlet. There is no legislation
                                                         complaint and the department(s) involved. Below
        governing this area and it does not              are some general principles which may be useful
        fall under the remit of the EPD or of            when departments develop their own internal
        any other government department or               guidelines.
        agency. However, the complainant
        felt strongly about the matter so the            Investigating staff should ensure that:
        EPD went the extra mile and issued a              • Each complaint is considered objectively and
        letter to the fast food store in order to           impartially. Staff should ensure all relevant
        express the customer’s concern.                     parties’ views are sought
                                                          • The first priority of the investigation is to
                                                            address the concern (when possible) that
                                                            is the subject of the complaint. Sorting out
     3b) Handling misdirected complaints                    internal bureaucracy should always be a
     There may be times when complaints are simply          secondary consideration
     misdirected. It may be that the complaint            • They take ownership of the complaint
     involves an issue of policy beyond the remit           investigation, monitor and control the
     of the department, or the complainant simply           process, and are proactive in chasing
     has approached the incorrect department. For           colleagues to move the investigation forward
     misdirected written complaints, the receiving        • Time-sensitive issues are responded to as
     department should proactively identify the             quickly as possible. Sometimes a partial reply
     department(s) that should be involved in               in an interim response may be appropriate
     considering the complaint and ensure that the
                                                          • Set timescales are met and, if there is any
     case is properly handed over. The complainant
                                                            unavoidable delay, the complainant should
     should be informed of the referral, and should
                                                            be notified of the reason for the delay. This
     not be advised to complain direct to the
                                                            interim response can be an email, letter or
     other department. The complainant may be
                                                            telephone call, but should emphasise that
     provided with contact details of the appropriate
                                                            the complaint is being taken seriously and
     department for enquiry regarding the complaint.
                                                            the additional time is needed to thoroughly


26                                                                  A Guide to Complaints Handling and Public Enquiries
CHAPTER 3: INVESTIGATING A COMPLAINT




  investigate the matter. If possible, the
  complainant should be informed of the                  Department, it was suspected that
  estimated additional time required                     the issue was a recurrence of a case
• Frontline staff are able to access information         in 2004, which was caused by waste
  regarding the progress of the complaint                water accumulated in a manhole. The
  investigation as far as possible, in case              suspected source of issue involved
  the complainant contacts them requesting               a number of parties – including Yat
  information regarding the status of the                Tung Estate management office, the
  complaint.                                             District Maintenance Office and the
                                                         outsourced property service agent
                                                         of the Housing Department (HD) as
     CASE STUDY:
                                                         well as the Link Management Limited.
                                                         Representatives from all relevant
     The importance of thorough
                                                         parties were invited to attend a joint
     investigation
                                                         site inspection to ensure effective and
                                                         thorough investigation into the matter.
     The Owners’ Incorporation (OI) of a                 The source of issue was successfully
     private building complained to the                  identified by the collaboration of
     Food and Environmental Hygiene                      experience and expertise from various
     Department (FEHD) about rats in the                 aspects. The issue was swiftly settled
     building. It suspected that the rats                and the complainant was satisfied
     came from the public area nearby. The               with the follow-up actions taken by
     FEHD began a thorough investigation                 the joint efforts of different parties.
     of the case, which included checking
     the hygiene conditions in the public
     area and the shopping mall of the                3d) Dealing with cross-departmental
     building. Throughout the investigation,              complaints
     staff held regular meetings with the
                                                      Governments and public bodies over the
     OI and management office of the                   world often find complaints that cut across
     building to report on the progress of            departmental boundaries particularly challenging
     the investigation. Finally, the FEHD             to resolve. Dealing with cross-departmental
     found that the source of the issue was           complaints can be complex; there will always
     related to the rat proofing work by               be some areas where it is difficult to assign clear
     the shopping mall, which included                responsibility.
     a number of restaurants. The FEHD
     provided technical advice to the                 In these situations, it is vital that staff take
     management office of the shopping                 ownership of the complaint, rather than simply
                                                      trying to pass it on to colleagues from a different
     mall on ways to deal with this issue.
                                                      division or department. Staff should not lose sight
     The issue was appropriately addressed            of the first priority of complaint investigation:
     and the residents were very satisfied             to address the issue that is the subject of the
     with the way the complaint had been              complaint. Internal procedures to clarify
     handled.                                         responsibilities for similar situations in the future
                                                      should be dealt with afterwards.
     CASE STUDY:                                      Departments should establish clear procedures
                                                      to co-ordinate the investigation of complaints
     Addressing the concern through                   that cross internal or external boundaries.
     joint investigation                              Departments involved should liaise among
                                                      themselves to identify a lead party to co-ordinate
     There were complaints from the public            the response. A consolidated reply should be
     about the strong odour from waste                sent to the complainant by the lead party.
     water discharged to an open nullah               In case there are exceptional circumstances (e.g.
     in Tung Chung. After investigations              in cases involving sensitive personal data or
                                                      sensitive issues which should not be disclosed to
     carried out by the Drainage Services
                                                      other departments unless with the consent of the


A Guide to Complaints Handling and Public Enquiries                                                           27
CHAPTER 3: INVESTIGATING A COMPLAINT




     complainant), the department(s) involved may
     reply to the complainant direct and inform the
     lead party that a reply had been issued.

     Departments should always ensure that there is
     a receiving party before a cross-departmental
     complaint is handed over. It is the responsibility
     of the receiving department or the lead party to
     ensure that staff adhere to relevant time limits
     for dealing with complaints. All contributing
     departments should provide input to the lead         For frequent cross-departmental complaints
     party within a reasonable time frame to enable       involving the same subject, departments are
     the latter to reply to the complainant in a timely   advised to clarify their service boundaries and
     manner.                                              consult the relevant policy bureaux, as necessary.

     In some situations, such as when it is impossible
     to agree on which department is to co-ordinate
                                                          3e) Escalating complaints
     the response, staff from the receiving department    Knowing whether and when to escalate a
     should escalate a cross-departmental complaint       complaint to senior management is one of the
     to senior management, such as the Complaints         most crucial skills of any effective complaints
     Liaison Officer(s), to help resolve disagreement      handling team. Staff investigating complaints
     over responsibility for “grey areas”.                should take this responsibility very seriously.
                                                          Each department should consider putting in
     If the Complaints Liaison Officer(s) cannot           place its own clear procedures for complaint
     agree on the actions to be taken, such cases         escalation. Examples of occasions where
     should be brought to the attention of the heads      escalation may occur include when:
     of department for high level co-ordination.           • The complaint highlights the need for a
     Where necessary, the relevant bureaux may               service delivery or policy change
     need to intervene to resolve difficult cross-          • A cluster of similar complaints are received
     departmental cases.                                     on a new topic, as this may highlight a
                                                             concern that has only recently emerged
                                                           • The complaint involves sensitive issues or
        CASE STUDY:                                          serious accusations, even if these are made
                                                             anonymously
                                                           • The complaint highlights a grey area in terms
        Prompt escalation to resolve cross-                  of departmental responsibility, which is likely
        departmental complaints                              to arise again
                                                           • Intervention from senior management is
        1823 received an anonymous                           needed to resolve a delay in the complaint
        complaint regarding a damaged pit                    resolution (due to a cross-departmental or
        hole cover. The case was first referred               other issue).
        to the Highways Department, and then
        subsequently passed on to both the                3f) Involvement by The Ombudsman
        Lands Department and HD. It was,                  Inevitably, some complainants will make
        however, unclear which department                 complaints about a department’s complaints
        should be responsible for handling                handling to The Ombudsman. This does not
        the case. A directorate officer then               necessarily mean that the department has done
        stepped in and escalated the case. As             anything wrong. The Ombudsman is aware
        a result, the issue was successfully              that some complainants abuse the complaints
                                                          system. The Ombudsman is also conscious
        resolved through the joint efforts of
                                                          that some departments occasionally succumb
        the three departments: a temporary
                                                          to the complainants’ unreasonable demands
        safety measure was instituted by one              once The Ombudsman’s Office gets involved
        department, which was followed by                 (The Ombudsman’s Annual Report 2009). The
        the permanent mending of the cover by             clear message from The Ombudsman is that
        another.                                          knee-jerk reactions to involvement by The
                                                          Ombudsman is not the appropriate response.


28                                                                   A Guide to Complaints Handling and Public Enquiries
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling
Government Guide to Effective Complaint Handling

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Government Guide to Effective Complaint Handling

  • 1.
  • 2. EFFICIENCY UNIT VISION & MISSION Vision Statement To be the preferred consulting partner for all government bureaux and departments and to advance the delivery of world-class public services to the people of Hong Kong. Mission Statement To provide strategic and implementable solutions to all our clients as they seek to deliver people-based government services. We do this by combining our extensive understanding of policies, our specialised knowledge and our broad contacts and linkages throughout the Government and the private sector. In doing this, we join our clients in contributing to the advancement of the community while also providing a fulfilling career for all members of our team. A Guide to Complaints Handling and Public Enquiries 1
  • 3. FOREWORD Handling complaints well is a mark of good government. Doing so depends not just on well trained frontline staff but on the commitment, understanding and attention of the heads of bureaux and departments and all levels in between. Good complaints handling does not mean acceding to every request, but it does demand listening, understanding, explaining and helping wherever possible. We must address all complaints in a fair and professional manner, and communicate the outcomes honestly and expeditiously. This guide is a first attempt to provide comprehensive advice to all departments about complaints and public enquiries handling. I trust that it will evolve as experience is shared between staff and as we learn from the public that we serve. It is unrealistic to think we can avoid complaints. Rather, we should welcome complaints, rectify what can be rectified, and learn how to explain our policies, objectives and services better. Henry Tang Chief Secretary for Administration 2 A Guide to Complaints Handling and Public Enquiries
  • 4. CONTENTS 4 KEY POINTS 5 INTRODUCTION 8 CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM 1a) Guiding principles 1b) Essential features of a good complaints handling system 1c) Building an effective complaints handling system 15 CHAPTER 2: HANDLING THE INITIAL CONTACT GOLDEN RULES FOR HANDLING THE INITIAL CONTACT 2a) Dealing with the initial contact 2b) Helping the complainant understand the process 2c) Recording the complaint 2d) Electronic recording of complaints 2e) Dealing with difficult complainants 24 CHAPTER 3: INVESTIGATING A COMPLAINT GOLDEN RULES FOR INVESTIGATING A COMPLAINT 3a) Identifying the complaints handling party 3b) Handling misdirected complaints 3c) Planning and implementing an investigation 3d) Dealing with cross-departmental complaints 3e) Escalating complaints 3f) Involvement by The Ombudsman 29 CHAPTER 4: PROVIDING A GOOD QUALITY RESPONSE GOLDEN RULES FOR PROVIDING A GOOD QUALITY RESPONSE 4a) Demonstrating understanding of the reason for complaint 4b) Demonstrating the complaint has been thoroughly investigated 4c) Explaining the outcome of the investigation 4d) Replies to emails 32 CHAPTER 5: HANDLING REPEATED COMPLAINTS GOLDEN RULES FOR HANDLING REPEATED COMPLAINTS 5a) Identifying the causes of repeated complaints 5b) Giving complainants the opportunity to ask for a review/appeal 5c) Dealing with persistent complaints 36 CHAPTER 6: LEARNING FROM COMPLAINTS GOLDEN RULES FOR LEARNING FROM COMPLAINTS 6a) Recording complaints data 6b) Analysing complaints data 6c) Briefing senior management fully and regularly on complaints received 6d) Considering the need for service delivery/policy changes 6e) Documenting and communicating lessons learnt 6f) Obtaining feedback from complainants on complaints handling 6g) Monitoring and controlling the complaints handling process 6h) Avoiding “unnecessary” complaints 43 CHAPTER 7: HANDLING PUBLIC ENQUIRIES 7a) Objectives 7b) Handling the initial contact well 7c) Adopting integrated, multiple channels 7d) Be alert to value for money 7e) Minimising “unnecessary” enquiries 47 ANNEX – TEMPLATE TO PUBLICISE COMPLAINTS HANDLING MECHANISMS A Guide to Complaints Handling and Public Enquiries 3
  • 5. KEY POINTS If you read nothing else, • A complaint is an opportunity to improve and a lesson read this page: for reference. • Complaints handling is fact finding to establish the truth, being fair to all complainants and staff. • Senior management commitment is essential to guide and support frontline staff. • Staff handling complaints should view matters from the complainant’s perspective, without being defensive. • When a complaint crosses departmental lines of responsibility, we should solve the problem first and sort out the bureaucracy later. There are many different departments but all are the one government. • Value for money and effectiveness should always be kept in mind. • The maintenance of accurate and retrievable records is fundamental to analysis and lesson learning. • Departments remain accountable even for outsourced services. • Positive complaints management is an integral part of quality service and good governance. KEY QUOTE “This guide includes not only good practices for handling complaints but also principles for good government, steering staff towards positive service culture. It is quite a comprehensive document.” Helen Yu, Deputy Ombudsman 4 A Guide to Complaints Handling and Public Enquiries
  • 6. INTRODUCTION An effective complaints handling system is fundamental to delivering quality public services. In his 2008-09 Policy Address, the Chief Executive made a strong commitment to improving the Government’s complaints handling mechanism. Heads of Departments were requested to review their existing systems and to implement measures to improve their complaints handling. This guide is intended to assist staff at all levels of government as they work to deliver these improvements. “While we have kept on improving on Public Service Delivery2, citizens gave the the quality of public services, there lowest average rating (4.7 out of 10) to the have been occasions when we might statement that “Government responds quickly when receiving public enquiries, complaints and not have met peopleʼs expectations. applications”. They awarded the private sector a We must remain humble at all times higher score (5.8 out of 10). and be open to suggestions for improvement. To ensure that public services move with the times and Effective complaints handling is crucial to delivering quality public service to the respond quickly to citizensʼ needs, I community. The Efficiency Unit’s Public Sector have asked Heads of Departments to Reform Report on Complaints Handling3 review the implementation of their describes good complaints handling as about performance pledges and to improve “seeking continuous improvement, using their complaint handling mechanisms feedback and lessons learnt to improve service in the coming year.” design and delivery”. Effective complaints handling not only translates into enhanced The Chief Executiveʼs Policy Address service to the public and greater efficiency, 2008-09 (paragraph 120) but also leads to improved staff morale and enhanced departmental reputation. In addition, if the public have confidence that the Administration’s complaints handling system is effective, they will be encouraged to contact the Government to seek practical resolutions The importance of effective complaints to their issues and concerns, rather than simply handling contacting third parties to vent their frustration. Citizens have become increasingly aware of their In brief, it promotes people’s confidence and rights and the responsibilities of departments. trust in Government services. They now expect all departments to address their concerns promptly and effectively. In the 2008 Accenture Citizen Experience Study1, 1 This study was conducted by the Accenture Institute for Public those surveyed in Hong Kong believed that Service Value in June to August 2008 to measure citizens’ perceptions of government in 13 jurisdictions (http://www.accenture.com/ “taking prompt and effective action to resolve citizenexperience/hongkong). problems or difficulties that citizens experience 2 This survey was conducted in October 2008 by the Center for with public services” was one of the most Communication Research of the Chinese University of Hong Kong. important attributes of effective government. 3 This report was issued in January 2009 to highlight some of the However, only 16% of the respondents were guidelines and up-to-date best practices in complaints handling being satisfied with the Government’s performance in followed around the world (http://www.eu.gov.hk/english/publication/ this area. Similarly, in the 2008 Opinion Survey pub_bp/files/complaintshandling_final.pdf). A Guide to Complaints Handling and Public Enquiries 5
  • 7. INTRODUCTION Although extra effort may be required initially Definitions to improve the quality of complaints handling, All departments should use the same definition it may result in reduction of a department’s and approach to recording complaints. Otherwise, workload in the long run. By reviewing the it will never be possible to answer a simple complaints received, a department can identify question such as “how many complaints did common and systemic improvement areas and the Government receive last year?” For further reduce the frequency of similar complaints in the guidelines on recording complaints consistently, future. Of course, it may be that improvement see Chapter 2c and Chapter 6a. in the complaints handling regime increase the public’s confidence and trust in the system, For the purposes of this guide, a “complaint” which may generate more complaints being is defined as an expression of dissatisfaction made in the short term. This should still be seen by the public with bureaux/departmental as a good thing. policy or services, the way in which a policy is implemented or service is delivered, including Handling public enquiries well is equally staff attitude, irrespective of the complaint important channel used. It excludes statutory appeals, There are many obvious similarities and objections or petitions to the Chief Executive, synergies between departments’ complaints staff complaints, complaints about crime and handling and public enquiry regimes. Indeed, corruption and complaints subject to statutory the same frontline staff often deal with both procedures. topics. Departments are encouraged to consider both topics when examining improvement opportunities. The purpose of this guide This guide offers practical advice to staff at every level of the Government on how to handle complaints and enquiries effectively and provide quality services to the public. For the general procedures, departments should always follow the relevant circulars, including General Circular No. 6/2009 on Complaints Handling Mechanism. This guide should not be treated as a strait- jacket. It does not set out to recommend a “one- size-fits-all” approach. Given the uniqueness of each department’s operations, customers’ needs and its agreements with service providers, different considerations, systems and procedures will be applicable. Each department should establish a complaints and enquiries handling There may be times when it is difficult regime that best suits its needs and those of its customers. to differentiate between a complaint, a suggestion and a request for service This guide contains paraphrasing of legislation improvement. Where appropriate, staff such as the Personal Data (Privacy) Ordinance may try to clarify with the “complainant” (Cap 486). Departments are advised to make direct during the initial contact. reference to the original legislation and/or consult the Department of Justice as appropriate. “Staff” refers to everyone involved in handling Colleagues are encouraged to read this guide complaints on behalf of the Government, carefully and take note of the golden rules including civil servants, Non-Civil Service section at the start of each chapter, which clearly Contract (NCSC) staff and other service sets out the roles and responsibilities for senior providers. management, middle management and frontline staff in the complaints handling process. 6 A Guide to Complaints Handling and Public Enquiries
  • 8. INTRODUCTION “Department” refers to all types of Government organisations such as bureaux, departments and agencies. Acknowledgement During the preparation of this guide, colleagues in many different departments and at different levels were interviewed. We were impressed with the understanding, commitment, enthusiasm and professionalism of many of the officers concerned, as demonstrated by the following quotes selected from the interviews: • “Complaints provide learning opportunities and drive service improvement.” • “We [different departments] are one team together, representing the government as a whole.” • “Complaints handling is not merely about answering telephone calls, it is a profession centred on helping customers.” • “Even if the customer has only a tiny bit of dissatisfaction, we should still take the complaint seriously.” • “Complaints handling is about explaining the rationale of the decision and showing our empathy.” • “We serve customers from our heart.” • “We are here to help our customers.” We hope that this guide will help departments and their staff to build on this obvious desire to serve the community to the best of their ability. A Guide to Complaints Handling and Public Enquiries 7
  • 9. CHAPTER 1 AN EFFECTIVE COMPLAINTS HANDLING SYSTEM 1a) Guiding principles 1b) Essential features of a good complaints handling system 1c) Building an effective complaints handling system 8 A Guide to Complaints Handling and Public Enquiries
  • 10. CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM 1a) Guiding principles Commitment from Senior Management is Essential An effective complaints handling system requires commitment from officials at the highest level KEY QUOTE in each department. Senior management need “Your department is not an isolated to set an example by demonstrating a clear commitment to effective complaints handling. unit. You are all one government, Officers entrusted with complaint investigations serving the public. Solve the should be empowered by senior management to problem first; then resolve internal have access to witnesses and documents. bureaucracy.” Complaints Handling is Fundamental to Better Public Service Helen Yu, Deputy Ombudsman The importance of effective complaints handling cannot be overestimated. The Government is always striving to improve its service to the public; complaints handling goes to the heart of this. Effective complaints handling should directly translate into better government. A Complaint is an Opportunity KEY QUOTE Complaints are a valuable opportunity to obtain feedback from the community and identify the “In handling complaints, I always need for service and policy improvement. The remind myself of the following: I need to public should experience the same positive think in the position of the complainant, attitude to complaints handling across all listen patiently and analyse carefully; I Government departments. ought to respond positively, be sincere and friendly, be neither arrogant Put Yourselves in the Shoes of the Complainant nor overmodest, and be sensitive but rational.” When handling complaints, staff should always try to view the situation from the perspective of the complainant. This will improve the quality LAM Siu-kay, Junkers, Senior Building of the response and is more likely to result in a Surveyor/Special Task, Buildings Department satisfactory outcome for both the Government and the complainant. A winner of “The Ombudsmanʼs Awards 2008 for Officers of Public Organisations” Take Ownership: Don’t Pass the Buck Staff need to take ownership of complaints. When a complaint crosses different departments, departments/staff should not simply try to pass on responsibility. The public often will not recognise distinctions between departments’ responsibilities; they just want their concern addressed. A Guide to Complaints Handling and Public Enquiries 9
  • 11. CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM 1b) Essential features of a good Fair complaints handling system • Both complainants and staff, including those A good complaints handling system should be: handling complaints or being complained against, should be treated with due respect Led from the top and fairly in both form and substance. • Senior management should ensure that: Appropriate treatment/assistance should be provided to people with disabilities, the à They demonstrate their commitment to an elderly, ethnic minority groups, etc. effective complaints handling system and take an active interest in the process at every • All complaints should be judged objectively level of their department. on the facts and merits of the case. Judgements should not be prejudiced by the à All staff handling complaints have the channel or location where complainants appropriate skills, training, systems and lodge the complaint, or by the status of the support necessary to do their job effectively. complainants. Every genuine complaint à There are clear guidelines setting out the should be taken seriously. department’s complaints handling policy, • All complainants should be given the procedures and performance standards for opportunity for their case to be reviewed. staff to follow. à Apart from the departmental staff, service Timely providers (including contractors, Non- • Clear time frames should be set and governmental Organisations (NGOs), etc.) adhered to for each part of the complaints also fully understand the department’s handling process. complaints handling procedures and that, where appropriate, they are required to • Timescales should be as short as practicable comply with them in much the same way for proper investigation of complaints. that the department’s own staff do. The • If more time is needed for a complaint to be attention of service providers should be investigated, then the complainant should be drawn to the need to comply with the informed of the delay and the reason for it. provisions of the Personal Data (Privacy) • Time is of the essence for certain types of Ordinance (Cap 486). complaints. In these cases departments à They have an effective system to review the should respond in a very timely manner to content of complaints received, rather than ensure the rights of complainants are not just the statistics. Otherwise, they will not be jeopardised. able to identify where the Government can improve its services. Well documented • Every complaint should be recorded, and Easy to access the process of investigation monitored. • Complaint channels should be clearly Complaints statistics should be maintained, advertised to both the public and staff. Notices readily retrieved, and capable of being of complaint channels should be prominently analysed. displayed at all suitable locations, including those where there is frequent contact with Transparent the public. Consideration should be given to • Complainants should be informed of the the needs of the visually impaired and ethnic reasons why the conclusion/outcome was minority groups. reached. • Complainants should be able to complain in • Statistical information on complaints either English or Chinese and to lodge their handling outcomes and trends should be complaints in person, by telephone, fax, published on a regular basis. email or letter. • The public should be able to lodge complaints Straightforward outside of normal office hours, e.g. through • Complaints handling procedures should not electronic channels and voice mails. be cumbersome. Priority should be given to • Departments should be alert to the possible addressing concerns at the initial point of need to make new channels available, e.g. contact. Short Message Service (SMS). 10 A Guide to Complaints Handling and Public Enquiries
  • 12. CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM • If a complaint is cross-departmental, staff Effective should take ownership and find the quickest • Complaints should result in strategy, way to address the concern first – sorting out service delivery and policy reviews and the internal responsibilities later. improvements, where appropriate. • Make sure that email channels are answered. Receptive Do not offer an email “contact us” channel • Staff should respect and understand the that no one in the department monitors and reasons behind every complaint. actions. • Every complaint should be approached with a positive attitude and staff should ensure that 1c) Building an effective complaints complainants feel they are being listened to handling system and that their views are valued. Commitment from senior management • Staff should not try to stop a complaint being Without strong commitment and “buy-in” from made. No indication should be given that senior management, a department’s complaints a complainant’s future dealings with the handling system will never be truly effective. department/Government will be adversely affected because he/she wants to make a Senior management should take a leading role in complaint. cultivating a positive complaints handling culture • Responses should be in plain language, within their department. They need to ensure avoiding jargon, and as far as possible in the that their staff appreciate the value of an effective same language in which the complaint was complaints handling system in delivering service lodged. A frank apology should be offered if improvements to the public. Staff also need warranted. to understand the importance of the public’s right to complain and be informed about the Confidential outcomes. In addition, they need to ensure that • Complaints should be handled in accordance staff handling complaints receive necessary with the Personal Data (Privacy) Ordinance training and support and have sufficient levels of (Cap 486) and advice offered by the Office of delegated authority to make decisions. the Privacy Commissioner for Personal Data. • Information should be available to staff on Departmental guidelines should be drawn up a need-to-know basis. Only those staff who to spell out clearly the department’s policy, need the information to investigate and procedures and performance standards on respond to a complaint should have access to complaints handling. For large departments, the particulars of the complainant. This applies guidelines may be tailored to suit the needs of equally to service providers and their staff. individual offices. • Information gathered during a complaint Each department should have a designated investigation should only be used for internal Complaints Liaison Officer, preferably at purposes to resolve/respond to the complaint directorate level. Some large departments may and to implement any service delivery also need to appoint regional/district Complaints improvement arising from it. Personal or Liaison Officers. Alternatively, some departments confidential information about individual may wish to appoint Complaints Liaison Officers cases should not be made public. on a subject matter basis. These officers should be given the authority to allocate complaints within the department/region/district/subject area for follow-up action. Identifying gaps The checklist below, though not exhaustive, is designed to help departments to conduct a quick self-assessment of their existing systems and procedures. Senior management may consider each question and decide if the answer is “yes”, “no” or “partially”. A Guide to Complaints Handling and Public Enquiries 11
  • 13. CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM LED FROM THE TOP Do senior management demonstrate a positive and open attitude towards complaints? Do senior management regularly receive and actively review reports on complaints handling? If so, does the report include analysis of the content of complaints, not just statistics? (See Chapter 6c) Do the department’s management ensure that all staff understand and adhere to the departmental complaints handling system and procedures? Is there a process in place to recognise and reward effective complaints handling at both frontline and middle management levels? EASY TO ACCESS Are complaint channels clearly and widely advertised to both the public and staff? Is information on how to make a complaint easy to understand and easily found on the departmental website? Can people complain and receive responses in either English or Chinese ? Can complaints be made out of office hours? Can complaints be made via multi-channels such as in person, by telephone, fax, email or letter? FAIR Are there procedures in place to ensure all complaints are considered fairly and objectively? Are there clear guidelines to help staff know when to escalate complaints to senior management? (see Chapter 3e) Can a complainant, unhappy with the substantive reply received, request a review of the case? (See Chapter 5b) Are review/appeal channels clearly publicised? TIMELY Has the department set timescales for responding to complaints and does it inform the complainants what these are at the initial contact? Are the target timescales generally met? Are complainants informed if there is an unavoidable delay in the processing of a complaint, and the reason for it? WELL DOCUMENTED Is there a central system for staff to record all complaints received, in a consistent manner, including verbal and anonymous complaints? (See Chapter 2c and Chapter 6a) Is there a system to enable staff to track and monitor the progress of complaints handling? TRANSPARENT Does the department make clear, to both staff and complainants, its policy on electronic recording/videoing of complaints and personal data privacy? (see Chapter 2d) Does the department have clear performance targets/pledges, including: a) timescales for responses b) customer satisfaction ratings c) the percentage of complaints resolved at the first point of contact? 12 A Guide to Complaints Handling and Public Enquiries
  • 14. CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM Does the department regularly compile information on: a) number of complaints received including key trends b) whether performance pledges on complaints handling are met c) service delivery improvements or policy changes implemented in response to public complaints? STRAIGHTFORWARD Is there a clear and simple procedure for people to make complaints? Is it easy for complainants to lodge their complaint? Can complaints be made verbally? RECEPTIVE Do complaints handling staff project a helpful attitude? Do frontline staff receive training on communication skills to help them respond and deal with complaints in the most appropriate manner? Are staff given proper training and guidelines for handling difficult complainants? (See Chapter 2e) Are frontline staff sensitive to the needs of disadvantaged or disability groups (e.g. visually/ hearing impaired, ethnic minorities, etc.)? CONFIDENTIAL Is the department’s complaints handling regime consistent with the Personal Data (Privacy) Ordinance (Cap 486) and guidance from the Office of the Privacy Commissioner for Personal Data? Is access to personal information on a complainant restricted to those who need the information for the purposes of investigating or responding to a complaint? Have all complaints handling staff received training on the Personal Data (Privacy) Ordinance (Cap 486) and the importance of respecting privacy and maintaining confidentiality? EFFECTIVE Do frontline staff have access to up-to-date and sufficient departmental information to help them address as many concerns as possible at the initial point of contact? Are there clear guidelines on how to handle misdirected and cross-departmental complaints? (See Chapter 3b and Chapter 3d) Are frontline staff appropriately trained and empowered to handle complaints? Is there a control and monitoring system to ensure that complaints are being handled effectively? Do the regular reports on complaints to senior management highlight areas where service delivery improvements or policy changes may be advisable? (See Chapter 6d) Is regular feedback collected from complainants and staff on how they think complaints handling and service delivery could be improved? Do frontline staff receive information on service delivery or policy changes implemented as a result of complaints? Do frontline staff receive reports on the feedback from complainants? A Guide to Complaints Handling and Public Enquiries 13
  • 15. CHAPTER 1: AN EFFECTIVE COMPLAINTS HANDLING SYSTEM Action plans provision of customer management/complaints Once senior management know where the gaps handling training for staff. Longer-term measures lie, they can draw up an action plan to enhance may include the introduction of computerised their complaints handling system. In devising complaints handling/data mining systems. such a plan, departments may differentiate between short and long-term achievable targets. Having the right plan, while very important, will not alone be sufficient to guarantee effective For example, short-term measures may include complaints handling. A monitoring system improved publicity of complaint channels or will help ensure effective implementation of any departmental plans and instructions. Departmental Complaints Liaison Officers would be well placed to oversee the system on an ongoing basis. Template to publicise complaints handling The Annex provides a template which departments may wish to customise for their own use to publicise their complaints handling mechanisms. The template sets out what members of the public have the right to expect from a department’s handling of their complaints Action and the responsibilities associated with those Plans rights, the departmental performance pledges and policy on personal data privacy and electronic recording of complaints. Dos and Don’ts for a Good Complaints Handling System DO DON’T • Encourage complaints • Set targets/pledges to reduce the number of complaints received • Listen to frontline staff when devising new arrangements • Underestimate the challenges and stress that frontline staff handling complaints undergo • Establish challenging but achievable performance pledges • Forget that complaints received may reflect only a fraction of dissatisfied customers • Make sure customers know how and where to complain • Organise the complaints handling regime around the convenience of the department • Ensure all complaints are followed up 14 A Guide to Complaints Handling and Public Enquiries
  • 16. CHAPTER 2 HANDLING THE INITIAL CONTACT GOLDEN RULES FOR HANDLING THE INITIAL CONTACT 2a) Dealing with the initial contact 2b) Helping the complainant understand the process 2c) Recording the complaint 2d) Electronic recording of complaints 2e) Dealing with difficult complainants A Guide to Complaints Handling and Public Enquiries 15
  • 17. CHAPTER 2: HANDLING THE INITIAL CONTACT à Provide adequate support to frontline staff Handling the initial contact is one of when a difficult complaint or complainant is escalated. the most crucial parts of the complaints handling process. This chapter offers Frontline Staff need to: guidance to frontline staff who are the à Understand that theirs is the most important first point of contact for complaints. role in complaints handling Senior and middle management’s role à Try to resolve a complaint at the first point of is to ensure that the necessary systems, contact, if at all possible support and training are available to à Ensure that they get all the necessary accurate frontline staff dealing with the initial information from the complainant, so that a contact. proper investigation can be conducted, if the issue cannot be resolved on the spot à Properly record all complaints received à Ensure that their attitude, tone and manner when dealing with complainants are always GOLDEN RULES FOR HANDLING courteous, respectful and positive THE INITIAL CONTACT à Understand the department’s guidelines Senior Management need to: for dealing with difficult complainants and know when it is appropriate to escalate the à Create a culture which generates a positive complaint to a supervisor or terminate the and open attitude towards complaints conversation/correspondence throughout the department à Understand and comply with personal data à Ensure that efforts to deal with complaints privacy requirements. are commensurate with the seriousness of the allegations à Ensure that frontline staff know that their role is important and valued à Recognise and reward frontline staff who KEY QUOTE handle complaints well à Provide training and support that frontline “I have suggested that the staff need to do their jobs effectively Administration place importance à Ensure frontline staff have access to up-to- on adequate resources and support date and relevant departmental information, for front-line customer services. so that as many issues as possible can be Examples are telephone enquiry resolved quickly. hotlines of departments particularly exposed to public calls for answers Middle Management need to: or assistance. The community à Ensure that frontline staff are fully aware of cannot be expected to accept their roles and responsibilities, and of their shortfall in resources as a reason, discretionary authority, if any, to resolve a or even excuse, for inefficiency or complaint on the spot poor service.” à Help frontline staff do a better job by identifying training needs and knowledge gaps à Ensure that frontline staff are provided with Ms. Alice Tai, Former Ombudsman, training and guidelines for dealing with The Ombudsmanʼs Annual Report 2009 difficult complainants à Ensure frontline staff can escalate a difficult complaint if necessary 16 A Guide to Complaints Handling and Public Enquiries
  • 18. CHAPTER 2: HANDLING THE INITIAL CONTACT 2a) Dealing with the initial contact up-to-date and relevant data, to help them answer How the initial contact is handled makes a enquiries and address straightforward concerns. crucial first impression on the complainant. The effectiveness of the Government’s complaints If, however, the complaint requires an handling will often be judged on the basis of investigation, staff need to ensure that they how the initial contact is managed, especially obtain sufficient and accurate information from those that are made via a telephone call or a the complainant for a thorough investigation. face-to-face conversation. If important information is missing, this may unnecessarily delay the investigation or result Automated responses to emailed complaints can in an inadequate response to the complainant, give a bad impression. Check that the automatic and could be grounds for further complaints. response provides the right message and carries Departments may consider developing a the appropriate tone. checklist on the information to be collected from the complainants. Staff should always treat the complainant politely and empathetically. They should be careful to demonstrate proper respect and try to view the issue from the complainant’s perspective in order to understand why he/she is complaining. If at all possible, frontline staff handling telephone calls or complainants in a face-to-face situation should try to resolve the issue at this first point of contact. Ideally, they should have access to departmental information systems or other Dos and Don’ts for Handling the Initial Contact DO DON’T • Be polite, friendly and welcoming • Try to discourage the complainant from making a complaint or project a negative • Explain why you welcome the feedback attitude through body language or tone of voice • Apologise if there has been a mistake • Blame the complainant, e.g. “you didn’t fill • Take responsibility; try to address the in the form correctly” concern at the first point of contact • Make unrealistic promises or guarantees • Demonstrate you understand the reason for the complaint • Argue with the complainant • Get all the relevant facts/make notes • Make the complainant feel like he/she is being interrogated • Inform the complainant if it is likely that the complaint details will be passed out • Accept abusive, foul or threatening language/ of the department for investigation behaviour • Be clear about what will happen next and likely timescales • Stay calm and polite at all times A Guide to Complaints Handling and Public Enquiries 17
  • 19. CHAPTER 2: HANDLING THE INITIAL CONTACT 2b) Helping the complainant understand the process Cap 486 does not require departments to give the complainant a right to object to If staff are unable to resolve the complainant’s referral of his/her complaint to a third party, issue initially, it is important to be clear about provided that the referral is for the purpose the next steps in the complaints handling of investigating the complaint. As a matter process. Staff should be able to refer to a set of good practice, however, the departments of clearly written complaints handling policy may wish to also inform complainants that and procedures, which include a Personal they can object to a referral but this may Data Privacy Policy (as shown in the Annex). hinder or prevent a thorough investigation. Staff should explain that the matter needs to be investigated. It is also important to inform the For cases involving sensitive personal data complainant about the set timescales in order (e.g. taxation, banking, medical details), to manage expectations about how long the or when the third party is outside the process is likely to take. Government, or when the department is in doubt as to whether the personal data continues to be used for the original purpose, Personal data privacy – complaint departments are advised to seek consent referrals from the complainant before a referral. Particular care must be exercised if a Departments need to exercise common complaint has to be referred to third parties sense and judgement in determining the such as other departments or contractors. sensitivity of personal information, the need Under the Personal Data (Privacy) Ordinance for obtaining a complainant’s consent, and (Cap 486), data protection principles require, the adverse consequences of delay as a result among other things, that the data subject of seeking the complainant’s consent. (i.e. the complainant) be informed of the purpose for which his/her personal data is to be used (in this case, obviously, to enable the complaint to be investigated) and the classes of persons to whom the data may be transferred. Where the use of the data is for a purpose directly related to the original complaint, the complainant’s consent is not KEY QUOTE required, but the transfer or disclosure of “Personal data privacy has become a personal data should not be excessive. fundamental right in our society, but In practice, the data protection principles there is a need to balance that right can be met by informing the complainant with other rights and social interests in at the time the complaint is made. This can maintaining a harmonious society.” be done easily when a complaint is made in person, by telephone, or using a pre-printed departmental complaint form. It is more Roderick B. Woo, Privacy Commissioner for difficult when a complainant complains by Personal Data letter or email. In these circumstances, the department should ensure that its personal data privacy policy (an example is given in the Annex) is widely promulgated. For cases which do not involve sensitive personal data but only the complainant’s name and contact information, the department should, when issuing an “acknowledgement of receipt” to the complainant, inform the complainant that the complaint (together with the complainant’s personal data) has been passed to the responsible department for follow-up action. 18 A Guide to Complaints Handling and Public Enquiries
  • 20. CHAPTER 2: HANDLING THE INITIAL CONTACT Many civil servants will be familiar with bearing the brunt of a complaint against Government CASE STUDY: from family, friends and acquaintances during social occasions. For the avoidance of doubt, staff Stepping into customers’ shoes are only expected to record those complaints made through departmental channels. A 60-year-old man complained There may be times when it is difficult to to the Buildings Department (BD) differentiate between a complaint, a suggestion and a request for service improvement. Where about the demolition order he had appropriate, staff may try to clarify with the received for an illegal roof-top “complainant” directly during the initial contact. structure. Numerous notices had been sent to him earlier, but the department had not been able to establish communication with him. Staff discovered that the complainant could only speak the Chiu Chau dialect, and was hearing-impaired. Learning this, the department promptly arranged for an officer who could communicate in Chiu Chau to discuss the matter with the complainant and to understand his needs. A professional social worker was subsequently assigned to look into his special circumstances. Anonymous complaints should be recorded and treated in the same way as signed/verbal complaints – even though it is not possible to acknowledge or reply to them. Departments 2c) Recording the complaint should exercise common sense when an All complaints should be accurately and anonymous complaint is too vague to be able consistently recorded in a central complaints to identify sufficient details for meaningful register. Some large departments may also need investigation to be conducted. Depending on to maintain central complaints registers on a the gravity of the allegations made, it may be district/subject matter basis. If proper records of necessary to escalate an anonymous complaint, every complaint are not kept, departments will once it has been recorded. See Chapter 3e for not be able to achieve a meaningful review and more details. analysis of the public’s view of their services. The central complaints register may be computerised The 1823 Call Centre (1823) handles enquiries or paper-based depending on the number of and complaints on behalf of its client complaints and size of the department. For departments. For cases referred from 1823, further information on computerised systems, departments should review the nature of cases please turn to Chapter 6b. to determine if they fall within the definition of “complaint” as set out in this guide, and keep Frontline staff should not only record complaints proper records accordingly. made in writing or those that require further investigation. All verbal complaints, even those It is particularly important that complaints which are easily resolved during the initial are recorded consistently across departments contact, should be recorded. Those issues that in order that the Government as a whole can can be quickly resolved by frontline staff on the report accurate service-wide statistics on spot may nevertheless identify an area where the complaints handling. The following table sets department needs to improve its communication out the counting protocol for different types of or services. complaints. A Guide to Complaints Handling and Public Enquiries 19
  • 21. CHAPTER 2: HANDLING THE INITIAL CONTACT Type of Complaints Counting Protocol • Cross-departmental complaints should be recorded separately and the departments involved should be listed out. Cross-departmental • For the purpose of compiling service-wide statistics, cross- Complaints departmental complaints should only be reported by the co- ordinating department. • Misdirected complaints should be recorded separately and the responsible department to which they were subsequently referred should be clearly specified. • For the purpose of compiling service-wide statistics, misdirected complaints should be reported by the department ultimately Misdirected responsible for dealing with the complaints. Complaints • Bureaux may receive complaints about departments for which they have responsibility. Similarly, bureaux and departments may receive complaints about non-governmental agencies for which they have responsibility. In such cases, the complaints should be treated as misdirected complaints. Of course, there is no reason why a record of such complaints cannot be maintained as it may help identify problems with the department/agency’s complaints handling system. • A complaint referred from public bodies like the Office of The Ombudsman, the Office of the Privacy Commissioner for Personal Complaints referred Data and the Equal Opportunities Commission, if received for from Public Bodies the first time (i.e. it is not a repeated complaint filed by the same person on the same subject without any material change in the substance or circumstance), should be counted as a new complaint. • Repeated complaints on the same subject matter from the same complainant should be treated as one complaint, unless there is a material change in the substance or circumstance. • When a repeated complaint is about the way the original Repeated complaint was handled (i.e. a review), it should be recorded and Complaints treated as a new complaint. • A repeated complaint against the outcome of an investigation (i.e. an appeal) should be treated as a new complaint only when there is a change in substance or circumstance. • Departments may receive multiple copies of the same complaint Proforma Complaints letter/email, emanating from different people. Where this relates and Petitions to the same issue it should be treated as one complaint, but the number of complainants be noted. A similar approach should apply to petitions. • Some complainants copy their complaint to many different parties. These should be counted as one complaint by the department Complaints copied to being complained against. Multiple Recipients • If the complaint is directed to two or more parties with specific allegations against each of the recipients, it should be counted as a complaint by the respective recipients. 20 A Guide to Complaints Handling and Public Enquiries
  • 22. CHAPTER 2: HANDLING THE INITIAL CONTACT 2d) Electronic recording of complaints Except for particular venue or specific In recent years, technological developments have circumstances, there is no legislation that enabled widespread recording of conversations prohibits members of the public from taking and events by organisations and individuals. photographs, audio or video recordings, etc. Generally, such recordings are not prohibited of public officers. Members of the public are, (except in court buildings and other restricted however, subject to the same requirements areas), but there are constraints. mentioned above. It should also be noted that public officers are under no legal obligation to The Personal Data (Privacy) Ordinance (Cap 486) be photographed, audio or video recorded. is concerned with recorded information that relates to individuals, from which it is reasonably It can be seen that the legal position is not practical to identify the individual concerned. entirely straightforward. Departments may wish This is known as personal data. Electronic to establish a clear policy, in consultation with recordings may amount to personal data. affected staff, and to seek appropriate advice from the Department of Justice. The policy The data protection principle 1 under Cap 486 should be disseminated to all those who may be requires that the means used to collect personal affected by it. data must be fair in the circumstances of the case, e.g. whether the purpose to be achieved 2e) Dealing with difficult complainants justifies the use of that means in that case. The initial point of contact is when complainants Also, are less privacy intrusive means available? are most likely to be angry or upset. Staff Members of the public should be informed if should remember that the complainant may they are to be electronically recorded. This may have an understandable reason for being upset. be done using notices, pre-recorded messages or An empathetic manner, demonstrating an person-to-person. understanding of the frustration the complainant is experiencing, can often help defuse a tense situation. Personal Data Collection Staff should try to avoid labelling a complainant • Proper notice should be given as unreasonable; it is important to put themselves • There should be reasonable justification in the complainant’s shoes to understand his/her for the proposed means of personal data perspective. The fact that the complainant collection is being difficult does not mean that his/her • The means of collection is fair in the complaint is not valid. Staff should explain that circumstances they want to help get the concern addressed and • No excessive data will be collected investigated, but that first the complainant needs to give them all the details so they can take this • The subject of the data should be forward. informed of: à The purpose for which the data are However, some complainants will not respond to to be used these tactics. All frontline staff should be provided à The classes of persons (if any) to with proper training and clear guidelines for whom the data may be transferred dealing with difficult complainants. à The individual’s rights to request access to and correct their personal Frontline staff should always be allowed to data. escalate a difficult or vexatious complainant to a supervisor. If the department has a telephone call centre handling complaints, the staff dealing Departments should inform their staff if they are with the call should be able to indicate when a being/to be electronically monitored. Reference difficult caller is on the line so that a supervisor should be made to the “Privacy Guidelines: can monitor the call. Monitoring and Personal Data Privacy at Work” (http://www.pcpd.org.hk/english/ordinance/files/ monguide_e.pdf) issued by the Office of the Privacy Commissioner for Personal Data. A Guide to Complaints Handling and Public Enquiries 21
  • 23. CHAPTER 2: HANDLING THE INITIAL CONTACT Terminating abusive telephone calls/ general complaints, demanding to speak to interviews senior officers etc. These calls may not be When dealing with a difficult complainant abusive or threatening, but take up much time over the telephone or face-to-face, it is crucial to no effect. Again, departments should provide for staff to moderate the tone of their voice. guidelines for staff. For example, the caller Keeping the tone of voice quiet and polite can should be invited to give his/her contact details help diffuse a loud and angry complainant; staff and to put his/her complaint in writing. If this is should never respond in a heated, aggressive or persistently rejected, the caller should be told interrogatory tone. that the conversation will be terminated. If a complainant uses foul or abusive language, Terminating correspondence/contact or is aggressive or threatening to staff, he/she regarding repeated/groundless complaints should be politely warned that, if this behaviour One of the most difficult types of complainants is repeated, the call or interview will be to deal with are those who repeatedly raise the terminated. Departments may wish to specify in same issue, even if that complaint has been their guidelines that this warning should only be examined and found to be groundless, or if the given twice at most; after that, if the language or complainant is unwilling to accept the decision behaviour is repeated, the conversation should made by the department. Departments may set be terminated. In serious cases, frontline staff down procedures regarding how often the same should not hesitate to terminate interviews complaint will be investigated and reviewed, without warning and to seek assistance of particularly if there is no new information or supervisors, security staff and/or the police if the change in circumstances. Frontline staff need situation so warrants. to be able to clearly explain these procedures to complainants. For more information on Departments should assess the risks faced by dealing with repeated complaints, please turn to frontline staff, and provide appropriate protection. Chapter 5c. For example, emergency alert systems can be installed in interview rooms. Departments may also experience anonymous callers who telephone their office frequently, often to different staff, making a variety of Dos and Don’ts for Handling Difficult Complainants DO DON’T • Try to explain that you understand the • Assume that because a complainant is complainant’s anger/frustration and difficult his/her complaint is not valid want more details so you can help the complainant • Get upset or angry; never take the criticism about Government personally • Focus on the issue being complained about and what can be done to resolve it • Hesitate to terminate the call/interview if the complainant ignores the warning twice • Politely identify unacceptable language or and repeats the unacceptable behaviour behaviour and warn that repetition of this will end the call/interview • Raise your voice or use an aggressive tone of voice, whatever the provocation • Always be conscious of your own emotional stability and physical safety • Be biased by the behaviour of a difficult complainant; the complaint should still be • Seek help from your supervisor if necessary handled fairly and objectively 22 A Guide to Complaints Handling and Public Enquiries
  • 24. CHAPTER 2: HANDLING THE INITIAL CONTACT Departments are advised to seek the advice of the police and/or the Department of Justice on whether/what legal sanctions should be pursued in appropriate cases. CASE STUDY: Prosecutions A number of prosecutions have taken place in recent years: • An ex-nurse sent a number of Legal sanctions emails containing implied threats Public servants are employed to serve the to officials dealing with his public. As such, we should be seen to act with pension. He was charged with tolerance and reasonableness. We should only criminal intimidation. resort to legal sanctions against our customers • A disgruntled member of the public as a last resort. Nonetheless, there will be times blocked the local District Officer when such action is appropriate. A variety of from going through the doorway legal sanctions are available, for example: to a conference room. He was • Criminal intimidation under Section 24 of the charged with loitering. Crimes Ordinance (Cap 200) • A protester blocked the path of • Assault under Section 25 of Cap 200 a judiciary officer on his way to • Loitering under Section 160 of Cap 200 his office. He was charged with • Various assault offences under the Offences obstruction of a public place. Against the Person Ordinance (Cap 212) • A judiciary clerk was assaulted. The • Telephone nuisance under Section 20 of the attacker was charged with common Summary Offences Ordinance (Cap 228) assault. • Obstruction of public place/trespass under Section 4(28) and 4A, respectively, of Cap 228 • An angry member of the public invaded the public area of a • Obstruction of a public officer under Section 23 housing office and refused to leave. of Cap 228 Charges related to assault and • Disorderly/violent conduct under Sections 17B, criminal damage arose when he 18 and 23 of the Public Order Ordinance (Cap 245) and various regulations relating tried to enter an area not open to to specific public places such as museums, the public. stadia, public parks, airport, etc. One example is regulations made under the Public Health and Municipal Services Ordinance (Cap 132) • Common law offences such as public nuisance or outraging public decency • A person may be brought before a magistrate to be bound over to keep the peace or to be of good behaviour upon proof of, among other things, reasonable apprehension that the violence to the person or property or the commission of a criminal offence would take place. A Guide to Complaints Handling and Public Enquiries 23
  • 25. CHAPTER 3 INVESTIGATING A COMPLAINT GOLDEN RULES FOR INVESTIGATING A COMPLAINT 3a) Identifying the complaints handling party 3b) Handling misdirected complaints 3c) Planning and implementing an investigation 3d) Dealing with cross-departmental complaints 3e) Escalating complaints 3f) Involvement by The Ombudsman 24 A Guide to Complaints Handling and Public Enquiries
  • 26. CHAPTER 3: INVESTIGATING A COMPLAINT à Identify issues that need escalating to senior This chapter deals with those complaints management which could not be resolved at the à Ensure that an interim response is sent to initial point of contact. While the details the complainant if it appears that the full of investigations and follow-up steps response will be delayed beyond the set timescales will vary widely across departments, à Ensure systems are in place to enable depending on the nature of the frontline staff to access information complaint, this chapter offers advice and regarding progress/outcome of complaint general guidelines on important aspects investigations. of the investigative stage of complaints handling. Frontline Staff and Investigating Officers need to: à Seek advice from supervisors if the correct complaints handling party is difficult to identify à Explain the department’s pledge to provide GOLDEN RULES FOR a substantive reply to the complainant. INVESTIGATING A COMPLAINT Emphasise that the complaint is being taken seriously and thoroughly investigated Senior Management need to: if he/she makes contact again during the à Ensure there are clear channels in place investigation process and is impatient for a to enable staff to escalate complaints and response. encourage them to use these channels à Encourage staff to take ownership of complaints. Even if it is unclear whether the department has the primary responsibility, always praise staff for giving priority to addressing the concern which is the subject of the complaint à Be prepared to step in to resolve a disagreement over responsibility for a cross-departmental complaint and set out a procedure for dealing with particular “grey areas” in the future à Ensure robust systems are in place to monitor and control the progress of complaint investigations against agreed timescales. Middle Management need to: à Go the extra mile. Be prepared to take ownership of a complaint, even if it is not entirely within the department’s remit à Be proactive in chasing colleagues to address the concern on the ground as promptly as possible. Sort out internal bureaucracy afterwards A Guide to Complaints Handling and Public Enquiries 25
  • 27. CHAPTER 3: INVESTIGATING A COMPLAINT 3a) Identifying the complaints In case there are exceptional circumstances (e.g. handling party in cases involving sensitive personal data or sensitive issues which should not be disclosed Identifying the correct complaints handling to other parties unless with the consent of party quickly is crucial to making the complaint the complainant), the complainant’s consent investigation process as rapid and efficient as is required before the complaint is referred possible. If the complaint involves more than to another department (see Chapter 2b). For one department, staff should try to ensure that misdirected verbal complaints, departments all parties are informed and encourage one should establish their own guidelines to reflect department to take ownership of the complaint. their own individual circumstances. For example, If there is a lack of clarity about which where a complaint is made to one department’s department’s remit the complaint falls under, public enquiry counter (i.e. the complaints staff should seek advice from their supervisor. handling unit), it would be reasonable for the public enquiry staff to refer the complaint to In any case, one designated member of staff the appropriate department. On the other hand, should take ownership of the complaint and where a complaint is made to one department’s ensure it is appropriately investigated. This may licensing office (i.e. other operational/service- be the Complaints Liaison Officer. providing unit), it may be disruptive and unreasonable to other citizens waiting in the queue for the licensing staff to focus their CASE STUDY: attention on redirecting the complaint. In the latter case, the complainant could be advised to Taking ownership, even if the contact the appropriate department direct. matter is not under your remit 3c) Planning and implementing The EPD received a complaint an investigation about the low temperature of the air There is no one prescribed system for handling conditioning in a local branch of a the investigation of a complaint; the appropriate action will differ depending on the details of the fast food outlet. There is no legislation complaint and the department(s) involved. Below governing this area and it does not are some general principles which may be useful fall under the remit of the EPD or of when departments develop their own internal any other government department or guidelines. agency. However, the complainant felt strongly about the matter so the Investigating staff should ensure that: EPD went the extra mile and issued a • Each complaint is considered objectively and letter to the fast food store in order to impartially. Staff should ensure all relevant express the customer’s concern. parties’ views are sought • The first priority of the investigation is to address the concern (when possible) that is the subject of the complaint. Sorting out 3b) Handling misdirected complaints internal bureaucracy should always be a There may be times when complaints are simply secondary consideration misdirected. It may be that the complaint • They take ownership of the complaint involves an issue of policy beyond the remit investigation, monitor and control the of the department, or the complainant simply process, and are proactive in chasing has approached the incorrect department. For colleagues to move the investigation forward misdirected written complaints, the receiving • Time-sensitive issues are responded to as department should proactively identify the quickly as possible. Sometimes a partial reply department(s) that should be involved in in an interim response may be appropriate considering the complaint and ensure that the • Set timescales are met and, if there is any case is properly handed over. The complainant unavoidable delay, the complainant should should be informed of the referral, and should be notified of the reason for the delay. This not be advised to complain direct to the interim response can be an email, letter or other department. The complainant may be telephone call, but should emphasise that provided with contact details of the appropriate the complaint is being taken seriously and department for enquiry regarding the complaint. the additional time is needed to thoroughly 26 A Guide to Complaints Handling and Public Enquiries
  • 28. CHAPTER 3: INVESTIGATING A COMPLAINT investigate the matter. If possible, the complainant should be informed of the Department, it was suspected that estimated additional time required the issue was a recurrence of a case • Frontline staff are able to access information in 2004, which was caused by waste regarding the progress of the complaint water accumulated in a manhole. The investigation as far as possible, in case suspected source of issue involved the complainant contacts them requesting a number of parties – including Yat information regarding the status of the Tung Estate management office, the complaint. District Maintenance Office and the outsourced property service agent of the Housing Department (HD) as CASE STUDY: well as the Link Management Limited. Representatives from all relevant The importance of thorough parties were invited to attend a joint investigation site inspection to ensure effective and thorough investigation into the matter. The Owners’ Incorporation (OI) of a The source of issue was successfully private building complained to the identified by the collaboration of Food and Environmental Hygiene experience and expertise from various Department (FEHD) about rats in the aspects. The issue was swiftly settled building. It suspected that the rats and the complainant was satisfied came from the public area nearby. The with the follow-up actions taken by FEHD began a thorough investigation the joint efforts of different parties. of the case, which included checking the hygiene conditions in the public area and the shopping mall of the 3d) Dealing with cross-departmental building. Throughout the investigation, complaints staff held regular meetings with the Governments and public bodies over the OI and management office of the world often find complaints that cut across building to report on the progress of departmental boundaries particularly challenging the investigation. Finally, the FEHD to resolve. Dealing with cross-departmental found that the source of the issue was complaints can be complex; there will always related to the rat proofing work by be some areas where it is difficult to assign clear the shopping mall, which included responsibility. a number of restaurants. The FEHD provided technical advice to the In these situations, it is vital that staff take management office of the shopping ownership of the complaint, rather than simply trying to pass it on to colleagues from a different mall on ways to deal with this issue. division or department. Staff should not lose sight The issue was appropriately addressed of the first priority of complaint investigation: and the residents were very satisfied to address the issue that is the subject of the with the way the complaint had been complaint. Internal procedures to clarify handled. responsibilities for similar situations in the future should be dealt with afterwards. CASE STUDY: Departments should establish clear procedures to co-ordinate the investigation of complaints Addressing the concern through that cross internal or external boundaries. joint investigation Departments involved should liaise among themselves to identify a lead party to co-ordinate There were complaints from the public the response. A consolidated reply should be about the strong odour from waste sent to the complainant by the lead party. water discharged to an open nullah In case there are exceptional circumstances (e.g. in Tung Chung. After investigations in cases involving sensitive personal data or sensitive issues which should not be disclosed to carried out by the Drainage Services other departments unless with the consent of the A Guide to Complaints Handling and Public Enquiries 27
  • 29. CHAPTER 3: INVESTIGATING A COMPLAINT complainant), the department(s) involved may reply to the complainant direct and inform the lead party that a reply had been issued. Departments should always ensure that there is a receiving party before a cross-departmental complaint is handed over. It is the responsibility of the receiving department or the lead party to ensure that staff adhere to relevant time limits for dealing with complaints. All contributing departments should provide input to the lead For frequent cross-departmental complaints party within a reasonable time frame to enable involving the same subject, departments are the latter to reply to the complainant in a timely advised to clarify their service boundaries and manner. consult the relevant policy bureaux, as necessary. In some situations, such as when it is impossible to agree on which department is to co-ordinate 3e) Escalating complaints the response, staff from the receiving department Knowing whether and when to escalate a should escalate a cross-departmental complaint complaint to senior management is one of the to senior management, such as the Complaints most crucial skills of any effective complaints Liaison Officer(s), to help resolve disagreement handling team. Staff investigating complaints over responsibility for “grey areas”. should take this responsibility very seriously. Each department should consider putting in If the Complaints Liaison Officer(s) cannot place its own clear procedures for complaint agree on the actions to be taken, such cases escalation. Examples of occasions where should be brought to the attention of the heads escalation may occur include when: of department for high level co-ordination. • The complaint highlights the need for a Where necessary, the relevant bureaux may service delivery or policy change need to intervene to resolve difficult cross- • A cluster of similar complaints are received departmental cases. on a new topic, as this may highlight a concern that has only recently emerged • The complaint involves sensitive issues or CASE STUDY: serious accusations, even if these are made anonymously • The complaint highlights a grey area in terms Prompt escalation to resolve cross- of departmental responsibility, which is likely departmental complaints to arise again • Intervention from senior management is 1823 received an anonymous needed to resolve a delay in the complaint complaint regarding a damaged pit resolution (due to a cross-departmental or hole cover. The case was first referred other issue). to the Highways Department, and then subsequently passed on to both the 3f) Involvement by The Ombudsman Lands Department and HD. It was, Inevitably, some complainants will make however, unclear which department complaints about a department’s complaints should be responsible for handling handling to The Ombudsman. This does not the case. A directorate officer then necessarily mean that the department has done stepped in and escalated the case. As anything wrong. The Ombudsman is aware a result, the issue was successfully that some complainants abuse the complaints system. The Ombudsman is also conscious resolved through the joint efforts of that some departments occasionally succumb the three departments: a temporary to the complainants’ unreasonable demands safety measure was instituted by one once The Ombudsman’s Office gets involved department, which was followed by (The Ombudsman’s Annual Report 2009). The the permanent mending of the cover by clear message from The Ombudsman is that another. knee-jerk reactions to involvement by The Ombudsman is not the appropriate response. 28 A Guide to Complaints Handling and Public Enquiries