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Playbutton PR Event
1.
PLAYBUTTON”a new way
of releasing music” By Eva Mulek
2.
3.
A wearable button
that plays itself
4.
The front of
the badge can be customised
5.
The record is
pre-recorded therefore can`t be changed or downloaded
6.
Play/Pause, Skip and
Volume functions
7.
8.
9.
Nick Dangerfield is
the director and founder of Playbutton
10.
11.
Loyal music followers
12.
Cool Technology followers
13.
Band supporters
14.
Groupies
15.
Fashion/ Trend followers
16.
Like to wear
funky badges
17.
Current popular music
lovers
18.
19.
How to reach
them
20.
21.
Encourage support for
music bands
22.
Build positive brand
profile through the music event
23.
24.
Programme Overview
25.
26.
The festival will
be held in Milton Keynes Bowl
27.
28.
29.
Attractive to the
cool young target audience
30.
Easy to get
to
31.
Close to main
cities in the UK
32.
33.
Creating awareness of
new and up coming musician artist
34.
Promote the new
digital album (playbutton)
35.
Encouraging trial/purchase of
the product
36.
37.
Cool/ trendy like
the target audience
38.
Original
39.
Strong
40.
Appealing/Desirable
41.
42.
Making people feel
they are important part of the first official playbutton
43.
Distributing free playbutton
look alike badges with music magazines helps: NME and Clash to the potential target audience
44.
45.
Customers will be
then able to vote for their favoured bands on a competition entry form
46.
The winner music
band will be announced at the end of he festival and the winner band`s musics will be on the first official playbutton
47.
48.
http://www.techradar.com/news/portable-devices/mp3-players/playbutton-launches-wearable-music-albums-917008
49.
http://www.playbutton.co/
50.
http://www.bbc.co.uk/news/business-11948391
51.
http://www.ecouterre.com/playbutton-a-wearable-mix-tape-you-can-pin-on-your-sleeve/
52.
http://www.coolhunting.com/tech/playbutton.php
53.
http://www.clashmusic.com/
54.
http://www.nme.com/search?cx=partner-pub-6852032732218605%3Av7fy6ffnd8n&cof=FORID%3A10&ie=ISO-8859-1&q=the+playbutton&search_type=site&x=0&y=0
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