4. Detailed data is buried in poll results
Since detailed demographic data is
complicated, it’s often not written about in poll
results.
But the interesting stories are in the details.
9. Lead readers to introspection
● Why was my estimate so close to or far from
reality?
● Can a news site present relevant stories,
contextual data to help explain differences?
10. Provide a gateway to more news
● Games and high scores are fun to share on
social media
● Our quiz can bring new audiences to polling
and election news
● Opinion Goggles can be reused for any poll