Intro Social Media Marketing
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This document discusses the history and rise of social media from the postal service in 550 BC to modern platforms like Facebook, Twitter, and YouTube. It notes the large number of users these platforms have accumulated. The document also outlines ways that social media has impacted companies, including its use for marketing by small businesses and generating more leads. However, it mentions some downsides like privacy violations and lack of productivity. It concludes with recommendations for regulating companies' use of social media to protect users.
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Intro Social Media Marketing
- 1. PRESENTER: evans c. NGALA UNIVERSITY OF CHESTER BUSINESS SCHOOL INTERNATIONAL MARKETING MANAGEMENT
- 2. Introduction 550 BC - Postal services 1792 – Telegraph 1890 - Telephone 1891 – Radio 1966 - The first email was received 2004 – Facebook was launched 2005 - YouTube was launched 2006 – Twitter was also launched 2013 Facebook - 1.11 billion users Twitter – 500 million users LinkedIn – 225 million users Google+ - 343 million users Social media users Source: http://www.uncp.edu Solis (as cited in Nekatibebe, 2012) noted that Social media is a blending of human society and technology, transforming information flow within a group of people.
- 3. Impact of social media to companies Source: http://socialmediatipsandadvice.com
- 4. For example U.S President Barack Obama has been tagged social media president 4 in 5 small businesses uses social media for marketing 98% small business have websites and social media pages Companies with blogs generates 67% leads per month than their competitors 88% consumers who search for a product on mobile device call or go that business within 24 hours Teasastipss.blogspot.co.uk
- 5. Demerits of Social Media Marketing Violation of customers privacy, Disclosure of individual confidentiality. e.g. Microsoft accused of disclosure with Skype It leads to confusions and disorientation Hinder productivity It requires sets of technical or professional skills (Featherstone, 2012; Tretenhahn, 2011)
- 6. Ethical recommendations Companies should be regulated… Companies should protect their customers confidentiality and privacy Companies should prevent defamatory contents Discourage deception Webhost companies should be empowered to remove awful information.
- 7. The end.
- 8. References Abrams, D. A. (n.d.). The Hidden Benefits of Social Media Marketing. Retrieved July 17, 2013 fromhttp://socialmediatipsandadvice.com/the-hidden-benefits-of-social- media-marketing/ Featherstone, M. (2012). Social Media. Credit Union Magazine, 78(6), 24-27 Nekatibebe, T. (2012). Evaluating the Impact of Social Media on Traditional Marketing. (Unpublished Bachelor’s thesis). Helsinki Metropolia University of Applied Sciences, Finlands. Tretenhahn, S. (2011). Discuss the advantages and disadvantages of using social networking tools and concepts in the meeting industry. Retrieved from AIM Group International website:http://aimgroupinternational.com/assets/files/AIM_White_paper_Tretenh ahn.pdf http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.h tml http://teasastipss.blogspot.co.uk/2013/04/history-of-social-media-marketing.html