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Charles Leadbeater,
Participle,
Beyond 2010, Birmingham
Public Service Innovation
Four strategies and Four Diagrams
Fewer resources
Rising expectations
Intractable ingrained problems
Emerging challenges
New public services models essential
Diagram One: The Innovation Grid
Sustaining
Disruptive
OutsideInside
Sustaining
Disruptive
OutsideInside
Sustaining
Disruptive
OutsideInside
Sustaining
Disruptive
OutsideInside
Sustaining
Disruptive
OutsideInside
We need a
mix of all four
to work
together
But we need
to move to
the right and
down the grid
Sometimes
they conflict:
improve can
be the
enemy of
transform
Criminal Justice
Sustaining
Disruptive
OutsideInside
Better prisons
Learning
prisons
Singapore
rehabilitation
Relational
restorative
justice
End of Life
Sustaining
Disruptive
OutsideInside
Better hospitals
Palliative Care
Maggie’s
Centres
Hospices
Hospice
@ Home
Home based
care
Education
Sustaining
Disruptive
OutsideInside
Better teachers
and schools
New
kinds of
schools
Engage
families
Learning
beyond
schools &teachers
Diagram Two: How we talk and engage
Low Volume
High Volume
High
Engage
Low
Engage
High
Engage
Low
Engage
Low Volume
High Volume
High
Engage
Low
Engage
Low Volume
High Volume
Traditional politics
Mass marketing
Industrial media
High
Engage
Low
Engage
Low Volume
High Volume
French wine
High
Engage
Low
Engage
Low Volume
High Volume
Detached elites
High
Engage
Low
Engage
Low Volume
High Volume
Australian wine
High
Engage
Low
Engage
Low Volume
High Volume
Populist elites
High
Engage
Low
Engage
Low Volume
High Volume
Celebrity
Personality
Charisma
High
Engage
Low
Engage
Low Volume
High Volume
Social media
MumsNet
High
Engage
Low
Engage
Low Volume
High Volume
Everyday life
High
Engage
Low
Engage
Low Volume
High Volume
Silence
Chanting
Buzz
Lecture
Changing communications changes
the way we innovate
Diagram Three: Mass Innovation
Many
contributors
Few
contributors
Few Benefit
Many benefit
Few Benefit
Many benefit
Many
contributors
Few
contributors
Few Benefit
Many benefit
Many
contributors
Few
contributors
Bespoke
Niche
Few Benefit
Many benefit
Many
contributors
Few
contributors
Mass
Scale
Few Benefit
Many benefit
Many
contributors
Few
contributors
Traditional
policymaking
Few Benefit
Many benefit
Many
contributors
Few
contributors
Corporate open
innovation
Few Benefit
Many benefit
Many
contributors
Few
contributors
Community
Open Source
Few Benefit
Many benefit
Many
contributors
Few
contributors
Mass
micro-credit
Few Benefit
Many benefit
Many
contributors
Few
contributors
Bespoke
Niche
Mass
Scale
Corporate open
innovation
Community
Open Source
Few Benefit
Many benefit
Many
contributors
Few
contributors
Personalised
Scaling social
technologies
Social innovation
movements
Few Benefit
Many benefit
Many
contributors
Few
contributors
ScaleSpread
All of that has an impact on how
social change comes about
Diagram Four: The Logic of Social Change
Big
Impact
Small
Impact
Low investment
High investment
Low investment
High investment
Big
Impact
Small
Impact
Low investment
High investment
Big
Impact
Small
Impact
Social innovation
means creating new
ways to live
Low investment
High investment
Big
Impact
Small
Impact
Government IT
programmes
Low investment
High investment
Big
Impact
Small
Impact
Physical regeneration
Low investment
High investment
Big
Impact
Small
Impact
Traditional public
services:
families in crisis
Low investment
High investment
Big
Impact
Small
Impact
Infrastructure
platforms for mass
engagement
Low investment
High investment
Big
Impact
Small
Impact
Bilbao
Guggenheim
Low investment
High investment
Big
Impact
Small
Impact
Word of mouth
Viral change
Low investment
High investment
Big
Impact
Small
Impact
Piggyback
Connect small
packets
The lessons for transformational social
innovation:
Transformational social innovation is:
highly engaged but often low volume
Transformational social innovation is:
increasingly many to many
Transformational social innovation:
seeks big impacts from small investments
Transformational social innovation:
mixture of the very old and new

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Charlie Leadbeater Beyond 2010