This document discusses SAP HANA Cloud Platform and how developers can get started building applications for the cloud. It outlines the benefits of cloud computing and describes the core services of HANA Cloud Platform, including database access, identity management, and connectivity to on-premise systems. The document also addresses the "cloud connectivity dilemma" and how HANA Cloud Platform's connectivity service can help securely integrate cloud applications with existing on-premise systems and data. It provides resources for further information on tutorials, documentation, and SAP's partner program.

1. Krasimir Semerdzhiev
#CloudExpo, June, 2013
SAP HANA Cloud Platform
From Your Datacenter to The Cloud & Back
Public

2. © 2013 SAP AG. All rights reserved. 2Public
Disclaimer
This presentation outlines our general product direction and should not be relied on in
making a purchase decision. This presentation is not subject to your license
agreement or any other agreement with SAP. SAP has no obligation to pursue any
course of business outlined in this presentation or to develop or release any
functionality mentioned in this presentation. This presentation and SAP's strategy and
possible future developments are subject to change and may be changed by SAP at
any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied
warranties of merchantability, fitness for a particular purpose, or non-infringement.
SAP assumes no responsibility for errors or omissions in this document, except if
such damages were caused by SAP intentionally or grossly negligent.

3. © 2013 SAP AG. All rights reserved. 3Public
Agenda
Introduction into SAP HANA Cloud
How to get started?
The Cloud Connectivity Dilemma
Further Information

4. SAP HANA Cloud
Introduction

5. © 2013 SAP AG. All rights reserved. 5Public
■ Eliminate capital expense of
procuring hardware
■ Reduce operating expense of
maintaining systems
■ Accelerate innovation cycles and
increase business agility
■ Integrate with and extend the
value of cloud or on-premise
systems
Cloud Computing Benefits
Accelerate time-to-value and increase business agility

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PEOPLE CUSTOMER MONEY SUPPLIER
SAP HANA CLOUD PLATFORM
Application Development | Integration | Database and Analytics | Foundation
LINE-OF-BUSINESS CLOUD APPLICATIONS
BUSINESS NETWORK Business-to-Business Collaboration
SOCIAL People-to-People Collaboration
CLOUD MARKETPLACE
PARTNER/
ISV APPS
CUSTOMER
APPS
SAP Business
Suite
SAP NetWeaver
BW
MANAGED CLOUD
powered by SAP
HANA
SAP Cloud Strategy and Positioning
One common cloud platform

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SAVE: Develop cloud applications quickly
and easily with low cost
INNOVATE: Build new types of applications
in the cloud, leveraging SAP HANA in-
memory technology
EXTEND: Leverage integration with the SAP
portfolio – cloud and on-premise
MONETIZE: Sell your applications via the
SAP store to 230,000 SAP customers
SAP HANA Cloud Platform
Accelerate time-to-value and increase business agility

8. © 2013 SAP AG. All rights reserved. 8Public
Standards-based development
and run-time environment
Federated identity management via
the SAP Identity Management
service
Persistency service leveraging
the speed of HANA
Remotely monitored and managed
apps via a web-based account page
Scalable Document Service for
managing unstructured data
Mash-up SAP apps and 3rd party
content with the Cloud Portal
Connectivity service enabling
seamless integration with SAP
and other systems
Built around the SAP Store along
with SAP Store Partner Program
HANA Cloud Platform
Open, standards-based, modular services for software development in the cloud

9. SAP HANA Cloud
How to get started

10. © 2013 SAP AG. All rights reserved. 10Public
developers.sap.com/cloud

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■ Leveraging open source projects from
Eclipse and Apache
■ Packaged as an Eclipse plug-in and
maintained via Eclipse Project Update
Sites
■ Command line and Maven support for
Continuous Integration
■ Local services for rapid application
debugging and profiling
■ Polyglot development framework with
support for Java, JavaScript, JRuby1
and Scala, Groovy2
Standards-based development environment
1. Current support for Java JavaScript and JRuby on 2013 Roadmap
2. Languages that compile to JVM are tolerated but not officially supported

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■ Deploy, test and run your Cloud
application locally and in the Cloud
■ Support for different Compute Unit
sizes encompassing virtual CPU cores
and memory
■ Support for Java SE 6 and 7
■ Certified for Java EE 6 Web Profile
Certified runtime environment
SAP HANA Cloud
InternetHTTPS
Compute Unit
Java EE Web Application
Application Runtime Container
Java Virtual Machine
CustomerSAP

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 Structured storage using HANA ,
MaxDB and Sybase ASE (JDBC)
 Dedicated database user and schema
isolated by account space
 Object persistence using JPA 2.0 with
EclipseLink and relational persistence
using JDBC
 Embedded Apache Derby database for
local development1
Persistence Service
Database Access On-Demand Leveraging the Speed of HANA
1 Alternative databases can be configured
CustomerSAP
SAP HANA Cloud Apps
JPA
SAP HANA Database
SAP Sybase ASE
SAP MaxDB
InternetHTTPS
Schemas
JDBC

14. © 2013 SAP AG. All rights reserved. 14Public
Document Service
Highly Scalable Enterprise Content Management System for Unstructured Storage
 Document consumption via Apache
Chemistry Open Content Management
Interoperability Services (CMIS)
 Support for access controls, checkout
and versioning facilities
 WSDL/SOAP and REST AtomPub
protocol support
 Debugging support via Local Document
Service
HANA Cloud Apps
Document Service API
Document Service
InternetHTTPS
CustomerSAP

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Cloud Connectivity Service
Secure Integration with the SAP Business Suite and Other On-Premise Systems
Firewall
Internet
Firewall
SAP
Business Suite Non-SAP SAP HANA
HANA Cloud
SAP HANA Cloud
Connector
■ Establishes secure SSL tunnel between
the SAP HANA Cloud and on-premise
systems
■ Connectivity created by on-premise
agent through reverse-invoke process
■ Supports pre-configured “Destination
API” and certificate inspection to
safeguard against forgeries
■ Complementary to SAP Gateway,
HANA Cloud Integration and 3rd party
integration suites both on-premise and
in the cloud
CustomerSAP

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■ SAML-based single sign-on (SSO) for
delegated authentication and identity
federation
■ Support for 3rd party Identity Providers
(IdP) in the cloud or on-premise
■ Authentication against common 3rd
party LDAP user directories, e.g.
Microsoft Active Directory
■ Flexible permissions model enables
mapping from external group or roles
memberships to web roles in the Cloud
Identity Service
Delegated Authentication and Authorization Across SAP Applications
User
Identity Provider
(e.g. SAP ID Service, SAP NetWeaver IdM,
Microsoft ADFS 2.0, …)
Application(s) on
HANA CloudAccess protected
resource
Delegate
AuthenticationAuthentication

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 Proactive 24 x 7 system monitoring
with automated alerts
 Detailed usage metrics
 Historical availability reports
 Configurable logging tools
 Delivered via a web-based operations
console
Remote Monitoring and Administration

18. © 2013 SAP AG. All rights reserved. 18Public
SAP HANA Cloud Portal
Build Secure, Scalable, Attractive External or Internal Portal Sites
 Cloud-based portal solution
 Easy site creation and consumption
 Mobile first – designed for mobile
consumption
 Fast branding and customization
 Leveraging existing on-premise
investment
 Supports open standards

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Cloud Services
Cloud
Connector
Analytics CRM SAP
HANA
3rd Party
The SAP Mobile Platform, cloud version
Mobile-as-a-Service (MaaS)
End Users
SAP Store
Native or Adobe hybrid applications
On Premise
REST
Services
Platform
Services
SAP Mobile Platform, cloud version
Integration
with MDM
Developers Administrators
REST
Services
Platform
Services
SAP Mobile Platform, cloud version
Cloud
Connector
Analytics CRM SAP
HANA
3rd Party

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Security compliance
 Certified operations
 World-class data centers
 Advanced network security
 Reliable data backup
 Built-in compliance, integrity, and
confidentiality
ISO 27001
CERTIFIED
ISO 9001
CERTIFIED
BS25999
CERTIFIED
GREEN IT
CERTIFIED

21. SAP HANA Cloud Platform
The Cloud Connectivity Dilemma

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Cloud Connectivity Service
Secure Integration with the SAP Business Suite and Other On-Premise Systems
Firewall
Internet
Firewall
SAP
Business Suite Non-SAP SAP HANA
HANA Cloud Application
SAP HANA Cloud
Connector
■ Leverage the value of on-premise systems’
data
■ Secure connection between Customer
network and the Cloud
■ Easy setup and configuration
■ Multiple protocols supported
■ No additional customer IT requirements
■ GA since October 2012
CustomerSAPCloud

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SAP HANA Cloud Connector
On-Premise Agent for Secure Technical Connectivity to SAP HANA Cloud

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SAP Integration Solutions
On-Premise
SAP HANA
Cloud
ERP CRM …. Siebel …PeopleSoft Legacy
SAP On-Premise Solutions 3rd Party On-Premise Solutions
Mapping and
Transformation
Security
Monitoring and
Administration
Development &
SW Logistics
…
Connectivity
SAP HANA Cloud Integration
Direct
integration
SAP NetWeaver
Process Integration
SAP Cloud Solutions
People Customers SuppliersMoney
Extensible Content Packages
SAP HANA Cloud connectivity service can be used complementary to SAP integration
solutions.

25. © 2013 SAP AG. All rights reserved. 25Public
The ESPM Scenario Tutorials
(Enterprise Sales & Procurement Model)
Based on a web shop reference application
Describe how the different technologies work together
Provide best practices for developers who want to use
these technologies
Address real-world scenarios
(hybrid and heterogeneous environments)
Describe scenarios end-to-end
Source code publicly available on
http://sap.github.io
Publicly accessible systems providing data and services to get
the developer from “zero-to-hero” in a few minutes
Describe how to adapt the application to use other systems and services

26. © 2013 SAP AG. All rights reserved. 26Public
Available ESPM Sample Scenarios (Jun 2013)

27. © 2013 SAP AG. All rights reserved. 27Public
Starting Point
Web Shop Application Using OnPremise Business Data
https://webshoppingespmhana.hana.ondemand.com/espm-ui-shopping-web

28. © 2013 SAP AG. All rights reserved. 28Public
ESPM Web Shop Extension Scenario
Walk Through The Tutorial
Detailed drill-down on how to deploy the
app
Additional setup available for
consumption of the application on
mobile devices
Appendix: additional info on how to use
the code in other landscape setups

29. SAP HANA Cloud Platform
Further Information

30. © 2013 SAP AG. All rights reserved. 30Public
More Information
SAP HANA Cloud Platform End-2-end sample tutorials
• http://scn.sap.com/community/developer-center/cross-technology
SAP HANA Cloud Platform
• Developers:
• http://developers.sap.com/cloud
• http://sap.github.io
• Partners: https://www.sapcloudappspartnercenter.com/
• HANA Cloud Podcast: iTunes

31. © 2013 SAP AG. All rights reserved. 31Public
Straightforward & Cost-Effective Partner Program
Resources &
Communities
Attractive Offer at an
Attractive Price
Branding &
Support
 SAP HANA Cloud
Applications
Partner Center
 SAP Community
Network
 Free Sandbox
trials
 Managed
Community
Dialogue
SAP HANA Cloud
application starter
pack
10 SAP Application
Development Users, 3
Virtual Machines,
1GB structured RDBMS, 1
GB SAP HANA, and 10GB
unstructured, storage,
10GB bandwidth
SAP HANA Cloud
application
certification
 Reach 230,000
SAP customers
and millions of
business users
Program Fee*
 1.990 € p.a.
Application
Revenue Share
 15%
Certification
Fee
 990€
initial/495€
recurring
Sell Through
the SAP Store
SAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolio
Standardized Partner Contract
HANA Cloud Application Development
Cooperation Agreement
* Offset against application rev shares
A High Impact, High Value Program For Our Partners
SAP HANA Cloud Applications Partner Program

32. Thanks!
Krasimir Semerdzhiev
krasimir.semerdzhiev@sap.com | @evilyeti | #saphcp