Retailer Series 2013 Our survey of 5000 primary food and grocery shoppers is the most comprehensive we have ever undertaken specifically looking at shopper behaviour in the UK. We will focus on shopper profilers for each store, drivers of store choice, impact of mission on store choice, perceptions on the different stores and how important is location among other things.

1. 2013 Retailer Series
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2. 2013 Retailer Series
Our survey 5000 Primary Food and Grocery Shoppers will provide the most comprehensive
study ever undertaken specifically looking at shopper behaviour in this sector in the UK.
This series covers retailers in individual reports* and look in depth at that retailer from a
shoppers perspective;
*A discounter report covers Aldi, Lidl and Iceland together
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3. 2013 Retailer Series
These reports will help you answer;
What is the importance of location to store choice, how close are the various stores to the shopper, and who do they go
past to go to their primary store?
How they get to the different stores, and the importance factors influences store choice across the different shopper
missions.
We investigate the location of stores to both home and work, and the impact of the journey home.
How loyal are shoppers to the retailers they use the most (primary), and what proportion of a retailers shoppers
identifies it as their main store.
What do shoppers regard as the key strengths and weakness’ of the retailers (whether primary or secondary)?
What are the key reasons for shopper loyalty, and what factors make them defect to its competitors?
How do shoppers rate key characteristics of the individual retailers, both actual (those they use) and perception (of those
that they do not use ) of Price, Quality, Value & Range.
What are the shoppers’ favourite alternative retailers to the store they use most often?
What categories do the individual retailers do well according to shoppers.
Shoppers also have the opportunity to give open feedback, which will help to identify issues and attitudes outside the
constraints of the questionnaire.
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4. 2013 Retailer Series
The Retailer Series is due for publication Spring 2013.
Individual reports are available at just £1,450
Or the full series of reports is available as a package offer for £3,950
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5. Contact Us
Evolution Insights Ltd
Prospect House
32 Sovereign Street
Leeds
LS1 4BJ
Telephone: 0113 336 6000
e-mail: dale.henry@evolution-insights.com
Web: http://www.evolution-insights.com
Company No. 07006001
Country of Incorporation: United Kingdom
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