The document discusses how Zemanta can accelerate the content creation process by understanding what a user is writing about, suggesting relevant links, images, and related articles to enhance the content. Zemanta analyzes text and can provide these enrichments through browser extensions, email clients, and APIs to assist users when writing blog posts, emails, presentations, and more. The presentation describes Zemanta's features for linking, multimedia content, related articles, categorization, and applications for integrating the assistance into writing tools and platforms.

1. Accelerating the process of
gathering and creating content
Gašper Koren
gasper.koren@zemanta.com
twitter: skrat

3. What makes a good
piece of content?
• Story
• Illustrative content
• Links to story context
• Inspiration – research – enhancements
• SEO

4. Is this enough?

5. Users demand more!

6. Publishing process

7. What if
• Your computer understood what you are
writing about
• Know who you know, what you know
• Know what you don't know

8. How would your
text editor
look like?

9. How would your
writing assistant
look like?

10. Let's see

11. Zemanta Features
1) Links
2) Pictures, maps, videos, slides, music
3) Related articles
4) Tags & custom categories

12. Sources for links

13. Sources for 'rich objects'

14. Related articles
• 15k blogs and media sites on our 'global
whitelisted pool'
• Your own list of feeds to recommend from

15. Categories
• Deep hirarchy (100k categories)
• Customized smaller taxonomies
• Content organization, ad­targeting, etc.

16. Applications
• Imagine this when you:
– Write a blog post/article
– Send an email from vacation
– Work on presentation
– ...

17. On your computer
• Browser extension
• Windows LiveWriter and Scribefire
extension
• MS Outlook and Thunderbird extension
• API
• ...

18. Ask Zemanta

19. Thank you!
Gašper Koren
gasper.koren@zemanta.com
twitter: skrat