A few case studies for Emily Wilkinson at the NUKO Agency, part of the Remarkable Group.

1. SOCIAL
CASE STUDIES

2. MOBILE PHONES DIRECT
OVERVIEW: Impact within 24 hours:
Mobile Phones Direct appointed NUKO to work with them • Increased Facebook fan base from 21 to 1,800 • Greater brand engagement and reach across
to create a Facebook competition to promote the launch of (8,520% increase) Facebook and Twitter
the new iPhone and to increase likes on their Facebook page
• Increased Twitter followers from 27 to 664
and followers on Twitter.
(2,360% increase)
NUKO created a Facebook application, email marketing
• 1,043 data captured with 500 entries submitting additional
campaign and individual creative elements for use on
personal data that wasn’t required for competition entry
Mobile Phones Direct’s Facebook wall.
The ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.

3. SWAG JewelLER
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2.
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1. 0606035 £365 6. 0606043 £745
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2. 0431970 £180 7. 0436274 £415
3. 0612107 £595 8. 0436072 £315
1. 0612052 £995
4. 0436167 £355 9. 0431023 £195
2. 0606018 £1795
5. 0612108 £845 10. 0606004 £465
3. 0606015 £1550
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SWAG Brochure Inside AW.indd 3 26/10/10 12:07:43
26/10/10 10:54:17
OVERVIEW: IMPACT:
SWAG is a prominent London-based jeweller with six stores in • Identified a new online audience for SWAG as well as key • PPC campaign which increased the CTR from 1.12 per cent
the metropolitan area and 15 Pandora branded stores elsewhere forums, blogs and contacts to engage to 5.57 per cent
across the UK. With an already strong following on Facebook
• Discovered key ambassadors around popular brands such
and Twitter, SWAG asked NUKO to conduct a listening
as Trollbeads
exercise around its popular products.
The ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.

4. Linden Homes
OVERVIEW: Impact & Approach:
Already a well-known housing developer, Linden Homes asked • Identified that two of its competitors have a strong • Established community involvement is light with a heavy
NUKO to conduct a listening exercise to uncover what types presence on social networks steer towards sales messages
of conversations were happening online around its brands and
• Video content is important for this market but • Demonstrated that publishing a PR story alone is not
how they compared to its top five competitors.
predominantly supplied by estate agents enough to engage the social networks
• Identified influential Twitter accounts that support
the Linden Homes brand
The ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.

5. A2 Dominion
OVERVIEW: Impact & Approach:
• Developed key messaging to use across the different
A2 Dominion is the company behind North West Bicester, one • Conducted a listening exercise to understand how talked
channels, including online
of the UK’s first designated eco towns. It is a flagship project about A2 Dominion was as a brand
in its industry so A2 Dominion appointed NUKO to ensure • Developed a new look and feel for its website, including
• Developed a social media strategy for launching the
it makes the most of its digital channels, including how to get Twitter integration
brand on Twitter
started on social media networks.
a confidential nature and must not be passed on to any third party without prior written consent of NÜKO Limited , part of the Remarkable Group. © 2012
The ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.

6. Free Betting Online (FBO)
OVERVIEW: Impact & Approach:
• Developed a custom tab for their Facebook page to
Free Betting Online had already set up a Facebook and • Discovered that females were a core audience for the
allow users to register for updates and read the latest
Twitter account but needed direction on how to engage brand; an audience they had previously ignored
sporting news
with its online audience and drive traffic to its website.
• Tailored the language of the copy across all platforms to
As a starting point, NUKO provided a listening exercise • Developed social media-based campaigns to target the
promote the personality of the brand
to better understand the audience. key audience
• Created new visuals to use across Facebook and Twitter
The ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.

7. Eye Love My Local Independent Optician
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OVERVIEW: Approach:
Sponsored by Sponsored by
Sight Care is a membership organisation for independent • Developed a consumer-facing campaign called • Developed new relationships with key media, consumers
opticians, with approximately 700 members across the UK. ‘Eye Love My Local Independent Optician’ and industry bodies directly through Eye Love My Local
Sight Care approached Remarkable to raise awareness of Independent Optician’s Twitter presence
• Listening exercise to establish best social network
local opticians among consumers, encourage new members
to develop the campaign on • Sight Care now has heightened brand awareness among
to join and provide marketing support for members.
various stakeholders and consumers, which has boosted
• Campaign developed across web, traditional PR,
bottom line enquiries and sales for members
direct mail and social networks
• The campaign was so successful that Sight Care signed up
• 28.6 million people reached through
to extend it for another year
these channels
The ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.

8. CONTACT EMILY WILKINSON
emily.wilkinson@nukoagency.co.uk Call: 01962 893 861 @ewilko
The Pump House Garnier Road Winchester Hampshire SO23 9QG
www.nukoagency.co.uk